Retail Rocket is a technology company specializing in retention management platforms that leverage AI personalization and big data to help businesses increase customer lifetime value and repeat purchases. The company operates globally with localized domains and serves medium to large enterprises across various sectors including electronics, banking, insurance, and SaaS. Their platform offers modular solutions such as Data Warehouse, AI Personalization Engine, Campaign Management System, and Customer Intelligence Platform. Technically, the website is built on WordPress with modern SEO and analytics integrations, providing a good user experience and mobile optimization. Security posture is strong with HTTPS, DNSSEC, and cookie consent mechanisms, though additional HTTP security headers could enhance protection. Overall, the site is professional, trustworthy, and compliant with GDPR requirements.
a(a) Risk analysis and security policies: Not visible from outside
b(b) Incident handling: One indicator
c(c) Business continuity, backups and crisis management: Not visible from outside
d(d) Supply chain security: Not visible from outside
e(e) Secure acquisition, development and maintenance, including vulnerability handling: Partly checked
f(f) Assessing the effectiveness of security measures: Not visible from outside
g(g) Cyber hygiene and security training: Not visible from outside
h(h) Cryptography and encryption: Partly checked
i(i) HR security, access control and asset management: One indicator
j(j) Multi-factor authentication and secured communications: Not visible from outside
Partly checked
One indicator
Not visible from outside
This scan rated NIS2 with an earlier keyword method that is no longer shown; rescan for the per-article view. Risk management, continuity, supply chain, training, MFA, management oversight (Art. 20) and incident reporting (Art. 23) need internal evidence, and Guard cannot tell whether NIS2 applies to this organisation.
GDPR is indicative only, based on publicly visible signals: Articles 7, 12, 13 and 32 of Regulation (EU) 2016/679 and Article 5(3) of the ePrivacy Directive. Not a certification or legal assessment.
Priority findings
3 findings rated critical or high. Fix these first.
Security headers
Security headers are instructions your web server sends to every visitor’s browser. Missing ones leave visitors more exposed to attacks such as clickjacking and injected scripts.
High
Missing Content-Security-Policy header
Controls resources the browser is allowed to load
What to do: Implement a Content-Security-Policy appropriate for your application
This scan found 20 issues across 6 checks. Monitoring re-runs those checks daily, emails you when something material changes and records each fix, so you can show progress.
Daily monitoring
Recommended
€25per month
TLS certificates and expiry
DNS records
SPF, DKIM and DMARC
Security headers
GDPR and NIS2 posture
Exposed services
Third-party trackers
Security score drift
Email alerts on material changes and an exportable JSON history of every change.
Billed monthly to your card. Cancel anytime. The full timeline opens with your unlock code.
Full report
€39.90one-time
The complete analysis as a PDF you can cite
Email delivery with an unlock code
Lifetime access to this report
Prices incl. 21% VAT. Secure checkout by Mollie; sold by SEQ SIA, Latvia.
Results by check
Each check with its score, findings and the evidence it collected.
How this score is calculated
The security score runs 0–100, higher is better. It is the plain average of the security checks that completed in this scan, each counted equally. A check that could not run is left out: it counts neither as a pass nor as a fail.
Counted in this score
SSL/TLS
67
Security headers
65
Email security
70
DNS health
65
Network security
100
GDPR outside view
80
Average
75
Not counted
NIS2 outside view: Re-weights evidence from the TLS, email, DNS, network and hygiene checks, so counting it would count that evidence twice. Shown on its own.
OffSeq Observations: An AI reading of the site, useful context but not reproducible evidence. Shown on its own.
Findings that cap the score at 49
Each of these is serious on its own, so while any is present the site cannot rate better than high risk, however good the other checks are.
The certificate is not trusted by browsers
The website is not served over HTTPS
A database, remote desktop, file-sharing or Telnet service is reachable from the internet
The page loads a script from a compromised source
The domain registration has expired
SPF authorises every server to send mail as the domain
Partial scans
When the site blocks Guard or most checks cannot run, the score covers only the checks that ran (usually DNS and email), is capped at 75 and is shown as partial, without a risk level.
Risk levels
Critical0–25
High26–49
Medium50–75
Low76–100
Breach exposure
Leaked credentials and lookalike domains from OffSeq Breach. The counts are free; the detailed lists are paid add-ons.
Dark web exposure
Add-on
Leaked records that mention retailrocket.it, from OffSeq Breach.
No leaked records found
Breach holds no records for retailrocket.it right now. New leaks arrive continuously, so monitoring on Breach alerts you if that changes.
Business context, site observations and technical notes gathered during the scan, and the standards behind each reference.
Business context
Business profile
Retail Rocket holds a solid market position with over 1000 clients worldwide and documented revenue impact through case studies. Their B2B SaaS model targets companies with large customer bases, offering advanced marketing automation and personalization tools. The company maintains a consistent brand presence and multilingual support, indicating a mature international strategy. Partnerships and subsidiaries in Europe and Latin America support regional operations. The business intelligence suggests a growth-oriented company with a focus on data-driven marketing solutions and customer retention.
Security posture
The website demonstrates a mature security posture with HTTPS enforced, DNSSEC enabled, and a cookie consent mechanism compliant with GDPR. No critical vulnerabilities or exposed sensitive data were detected. However, the absence of explicit security policies, incident response contacts, and vulnerability disclosure programs indicates room for improvement in transparency and readiness. The use of third-party tracking scripts is balanced with privacy compliance. Recommendations include implementing additional HTTP security headers and publishing security policies to enhance trust and resilience.
Recommendations
Implement HTTP security headers such as Content-Security-Policy, Strict-Transport-Security, and X-Frame-Options to strengthen defense against common web attacks.
Publish a dedicated security policy and incident response contact information to improve transparency and preparedness.
Establish a vulnerability disclosure program or security.txt file to encourage responsible reporting of security issues.
Enhance website accessibility to meet higher standards for users with disabilities.
Regularly review and update third-party scripts and plugins to mitigate potential vulnerabilities.
Automated reading of the public site. Ratings are indicative.
Business
Company
Retail Rocket
Description
Piattaforma per la gestione della fidelizzazione clienti, aumento del valore a vita del cliente (LTV) e ripetizione degli acquisti tramite segmentazione, AI personalizzazione e campagne cross-channel.
Key services
Data Warehouse, Motore di personalizzazione AI, Campaign Management System, Customer Intelligence Platform
Content quality
good
Branding
consistent
Technology
Stack
WordPress, Yoast SEO, jQuery 2.2.4, Contact Form 7, Cookie Law Info plugin, Google Tag Manager, LinkedIn Insight Tag, Retail Rocket tracking.js, Chart.js
Campaign Management System, AI Personalization Engine
Transparency
good
Site quality
Design
good
User experience
good
Content relevance
good
Navigation
good
Professionalism
good
Trustworthiness
high
Key observations
Website is fully accessible and professionally designed.
Strong focus on retention management and AI personalization for marketing.
Multiple language support with localized domains.
Comprehensive privacy and cookie policies with consent mechanisms.
Use of modern tracking and analytics tools.
No critical security issues detected.
Contact information and forms are clearly presented.
Good SEO and structured data implementation.
No evidence of WAF blocking or content restrictions.
Technical notes
Notes
The website is powered by WordPress CMS with Yoast SEO plugin, jQuery 2.2.4, Contact Form 7, and Cookie Law Info plugin. It integrates Google Tag Manager, LinkedIn Insight, and proprietary Retail Rocket tracking scripts for analytics and marketing automation. The site shows good SEO practices including meta tags, Open Graph, and JSON-LD structured data. Performance is moderate with room for optimization. Mobile responsiveness and navigation clarity are good, supporting a positive user experience. Technical debt appears low, but updating jQuery to a more recent version and optimizing script loading could improve performance and security.
Standards and sources
Reference chips under each finding point to the standard, regulation or specification the finding relates to. They are taken from the official datasets below and mapped conservatively: a finding with no defensible link shows none. NIS2 and GDPR references mark where a finding is relevant evidence, not a compliance verdict. Implementing Regulation (EU) 2024/2690 binds digital infrastructure and digital service providers; for other entities it is the most detailed public reading of the Article 21 measures. WCAG, EN 301 549, European Accessibility Act and Web Accessibility Directive references name the requirement an automated accessibility rule relates to; they are not a conformance verdict.
Reviews of this site
Share your experience with retailrocket.it. Every review is verified by email and published after moderation.
Community rating
No published reviews yet. Be the first to review retailrocket.it.