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Security report for profitmetrics.io

boysenmedia · Technology · Denmark

Low risk. 1 critical or high finding in SSL/TLS.

Security score

76/100

Risk levelLow

0–100, higher is better. How it is calculated

ProfitMetrics.io is a small technology company based in Denmark, operating since 2018 under the organization boysenmedia. The company offers specialized SaaS marketing software focused on profit bidding and POAS® marketing for advertising platforms such as Facebook and Google Ads. Their website demonstrates a professional and consistent brand presence with good content quality and user experience, targeting advertisers and marketers seeking advanced bidding solutions. Technically, the site is built on Webflow and leverages modern technologies including Cloudflare for hosting and security, Google Tag Manager, Segment for analytics, and Stripe for payment processing. The site is mobile optimized and includes a comprehensive cookie consent mechanism aligned with GDPR requirements. Security posture is solid with HTTPS enforced and Cloudflare protection, though some security headers could be improved and no explicit security or incident response policies are published. Overall, the domain registration data aligns well with the business claims, supporting legitimacy and trustworthiness.

Scanned

This is an earlier scan of profitmetrics.io. View the latest report

NIS2 and GDPR posture

GDPR outside view
83/ 100 · Low
Checks completed
7of 7

NIS2 Art. 21(2)

  1. (a) Risk analysis and security policies: Not visible from outside
  2. (b) Incident handling: One indicator
  3. (c) Business continuity, backups and crisis management: Not visible from outside
  4. (d) Supply chain security: Not visible from outside
  5. (e) Secure acquisition, development and maintenance, including vulnerability handling: Partly checked
  6. (f) Assessing the effectiveness of security measures: Not visible from outside
  7. (g) Cyber hygiene and security training: Not visible from outside
  8. (h) Cryptography and encryption: Partly checked
  9. (i) HR security, access control and asset management: One indicator
  10. (j) Multi-factor authentication and secured communications: Not visible from outside

This scan rated NIS2 with an earlier keyword method that is no longer shown; rescan for the per-article view. Risk management, continuity, supply chain, training, MFA, management oversight (Art. 20) and incident reporting (Art. 23) need internal evidence, and Guard cannot tell whether NIS2 applies to this organisation.

GDPR is indicative only, based on publicly visible signals: Articles 7, 12, 13 and 32 of Regulation (EU) 2016/679 and Article 5(3) of the ePrivacy Directive. Not a certification or legal assessment.

Priority findings

1 finding rated critical or high. Fix these first.

  1. SSL/TLS

    TLS encrypts the connection and proves the site is really yours. Weak or expiring certificates trigger browser warnings and put traffic at risk.

    • High

      Weak SSL Key Length

      SSL certificate uses 256-bit key, which is considered weak

      What to do: Use at least 2048-bit RSA or 256-bit ECC key

      • CWE-326
      • OWASP A04:2025
      • Mozilla TLS: Mozilla Server Side TLS 6.0 intermediate: rsa_key_size 2048

Need hands-on remediation? Email guard@offseq.com

Keep watching profitmetrics.io

This scan found 21 issues across 6 checks. Monitoring re-runs those checks daily, emails you when something material changes and records each fix, so you can show progress.

Daily monitoring

Recommended

€25per month

  • TLS certificates and expiry
  • DNS records
  • SPF, DKIM and DMARC
  • Security headers
  • GDPR and NIS2 posture
  • Exposed services
  • Third-party trackers
  • Security score drift

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Results by check

Each check with its score, findings and the evidence it collected.

How this score is calculated

The security score runs 0–100, higher is better. It is the plain average of the security checks that completed in this scan, each counted equally. A check that could not run is left out: it counts neither as a pass nor as a fail.

Counted in this score

SSL/TLS
75
Security headers
60
Email security
65
DNS health
75
Network security
100
GDPR outside view
83
Average
76

Not counted

  • NIS2 outside view: Re-weights evidence from the TLS, email, DNS, network and hygiene checks, so counting it would count that evidence twice. Shown on its own.
  • OffSeq Observations: An AI reading of the site, useful context but not reproducible evidence. Shown on its own.

Findings that cap the score at 49

Each of these is serious on its own, so while any is present the site cannot rate better than high risk, however good the other checks are.

  • The certificate is not trusted by browsers
  • The website is not served over HTTPS
  • A database, remote desktop, file-sharing or Telnet service is reachable from the internet
  • The page loads a script from a compromised source
  • The domain registration has expired
  • SPF authorises every server to send mail as the domain

Partial scans

When the site blocks Guard or most checks cannot run, the score covers only the checks that ran (usually DNS and email), is capped at 75 and is shown as partial, without a risk level.

Risk levels

  • Critical0–25
  • High26–49
  • Medium50–75
  • Low76–100

Technical appendix

Business context, site observations and technical notes gathered during the scan, and the standards behind each reference.

Business context

Business profile

ProfitMetrics.io occupies a niche market segment providing profit bidding and POAS® marketing software, differentiating itself with a focus on profitability optimization in digital advertising. The business model is SaaS-based, targeting digital marketers and advertisers using major ad platforms. The company leverages partnerships with major service providers such as Stripe for payments and Segment for data analytics, indicating a mature integration ecosystem. The absence of explicit contact information and terms of service on the website suggests room for improvement in transparency and customer engagement. The company’s market position appears stable but focused on a specialized audience, with growth potential in the digital marketing technology sector.

Security posture

The website demonstrates a good security baseline with HTTPS enforced and Cloudflare providing DDoS and WAF protections. The cookie consent banner is comprehensive and GDPR compliant, reflecting awareness of privacy regulations. However, the lack of explicit security policies, incident response contacts, and vulnerability disclosure mechanisms indicates gaps in security transparency and readiness. Security headers such as Content-Security-Policy and X-Frame-Options are not explicitly detected, which could be improved to mitigate common web vulnerabilities. No exposed sensitive data or vulnerable libraries were identified in the analysis. Overall, the security posture is good but could be enhanced with formal policies and additional technical controls.

Recommendations

  1. Enable DNSSEC on the domain to enhance DNS security and prevent spoofing.
  2. Implement and verify security headers including Content-Security-Policy, X-Frame-Options, and X-Content-Type-Options.
  3. Publish a clear security policy and incident response contact information on the website.
  4. Add a vulnerability disclosure policy or security.txt file to facilitate responsible reporting.
  5. Include explicit contact information such as company emails and phone numbers to improve transparency and trust.
Site observations

Automated reading of the public site. Ratings are indicative.

Business

Company
boysenmedia
Description
ProfitMetrics provides profit bidding and POAS® marketing software for advertising channels like Facebook and Google ads.
Key services
Profit bidding, POAS® marketing software
Content quality
good
Branding
consistent

Technology

Stack
Cloudflare, Google Tag Manager, Google Analytics, Segment, Stripe, Sleeknote, CookieInformation consent management, Webflow CMS, Intellimize
Platforms
Webflow
Performance
moderate
Mobile
good
Accessibility
basic
SEO
good

Security

Observed score
80/100
Good practices seen
  • HTTPS enforced
  • ClientTransferProhibited domain status
  • Cookie consent mechanism implemented
  • Use of Cloudflare for DDoS and WAF protection

Analytics and tracking

Services
Google Analytics, Segment
Tracking level
extensive
Privacy practices
good

Advertising

Ad networks
Google Ads, Facebook, LinkedIn, Google Marketing Platform, Youtube
Tracking pixels
Segment, Facebook Pixel, LinkedIn Insight Tag, Sleeknote
Marketing tools
Sleeknote, Segment
Transparency
good

Site quality

Design
good
User experience
good
Content relevance
good
Navigation
good
Professionalism
good
Trustworthiness
moderate

Key observations

  1. Website uses a comprehensive cookie consent banner with detailed cookie categories and descriptions.
  2. No explicit contact emails or phone numbers found on the main page or in metadata.
  3. No terms of service or security policy pages detected.
  4. Website uses modern marketing and analytics technologies.
  5. Domain is secured with HTTPS and Cloudflare protection.
  6. No security.txt or vulnerability disclosure found.
  7. No explicit data protection officer contact found.
Technical notes

Notes

The website is built using Webflow CMS and hosted behind Cloudflare, ensuring good performance and security. It integrates multiple third-party services including Google Tag Manager, Segment analytics, Stripe payments, and Sleeknote marketing tools. The site uses modern fonts loaded from Google Fonts and asynchronous JavaScript loading for performance optimization. Mobile responsiveness is well implemented with adaptive video container sizing. Accessibility features are basic but present, including focus-visible outlines. SEO is supported by proper meta tags and Open Graph data. The site lacks some advanced security headers and explicit technical documentation but overall demonstrates a modern and maintainable technical infrastructure.
Standards and sources

Reference chips under each finding point to the standard, regulation or specification the finding relates to. They are taken from the official datasets below and mapped conservatively: a finding with no defensible link shows none. NIS2 and GDPR references mark where a finding is relevant evidence, not a compliance verdict. Implementing Regulation (EU) 2024/2690 binds digital infrastructure and digital service providers; for other entities it is the most detailed public reading of the Article 21 measures. WCAG, EN 301 549, European Accessibility Act and Web Accessibility Directive references name the requirement an automated accessibility rule relates to; they are not a conformance verdict.

Retrieved 2026-10-25

Earlier scans of this domain

  1. 75/100Medium29 findingsView report
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