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Security report for profitmetrics.io

ProfitMetrics · E-commerce · Denmark

Medium risk. 2 critical or high findings in GDPR outside view and SSL/TLS.

Security score

75/100

Risk levelMedium

0–100, higher is better. How it is calculated

ProfitMetrics.io is a Denmark-based SaaS company specializing in profit bidding and POAS® marketing software for e-commerce businesses and marketing agencies. The platform offers real-time profit tracking, server-side conversion tracking, and integration with major advertising channels like Google Ads and Facebook Ads. The company is well-positioned in the e-commerce analytics market, supported by strong partner certifications and a growing customer base. Technically, the website is built on Webflow CMS with modern JavaScript libraries and integrates advanced marketing and analytics tools such as Google Tag Manager, Sleeknote, and Intellimize. The site is mobile-optimized, fast-loading, and SEO-friendly, reflecting a mature digital infrastructure. From a security perspective, the site enforces HTTPS and uses server-side tracking to enhance data accuracy and privacy compliance. However, explicit security headers and a published security policy or incident response contacts are absent, representing areas for improvement. Privacy and cookie policies are comprehensive and include consent mechanisms, aligning with GDPR requirements. Overall, ProfitMetrics.io demonstrates a high level of professionalism, trustworthiness, and technical maturity, with minor gaps in explicit security documentation. The risk profile is low, but strategic enhancements in security transparency and incident response readiness are recommended.

Scanned

NIS2 and GDPR posture

GDPR outside view
68/ 100 · Medium
Checks completed
7of 7

NIS2 Art. 21(2)

  1. (a) Risk analysis and security policies: Not visible from outside
  2. (b) Incident handling: One indicator
  3. (c) Business continuity, backups and crisis management: Not visible from outside
  4. (d) Supply chain security: Not visible from outside
  5. (e) Secure acquisition, development and maintenance, including vulnerability handling: Partly checked
  6. (f) Assessing the effectiveness of security measures: Not visible from outside
  7. (g) Cyber hygiene and security training: Not visible from outside
  8. (h) Cryptography and encryption: Partly checked
  9. (i) HR security, access control and asset management: One indicator
  10. (j) Multi-factor authentication and secured communications: Not visible from outside

This scan rated NIS2 with an earlier keyword method that is no longer shown; rescan for the per-article view. Risk management, continuity, supply chain, training, MFA, management oversight (Art. 20) and incident reporting (Art. 23) need internal evidence, and Guard cannot tell whether NIS2 applies to this organisation.

GDPR is indicative only, based on publicly visible signals: Articles 7, 12, 13 and 32 of Regulation (EU) 2016/679 and Article 5(3) of the ePrivacy Directive. Not a certification or legal assessment.

Priority findings

2 findings rated critical or high. Fix these first.

  1. GDPR outside view

    These are the privacy signals visitors and data protection authorities look for under GDPR.

    • High

      No Cookie Policy found

      GDPR requires clear information about cookie usage

      What to do: Add a dedicated cookie policy explaining cookie usage and purposes

  2. SSL/TLS

    TLS encrypts the connection and proves the site is really yours. Weak or expiring certificates trigger browser warnings and put traffic at risk.

    • High

      Weak SSL Key Length

      SSL certificate uses 256-bit key, which is considered weak

      What to do: Use at least 2048-bit RSA or 256-bit ECC key

      • CWE-326
      • OWASP A04:2025
      • Mozilla TLS: Mozilla Server Side TLS 6.0 intermediate: rsa_key_size 2048

Need hands-on remediation? Email guard@offseq.com

Keep watching profitmetrics.io

This scan found 21 issues across 6 checks. Monitoring re-runs those checks daily, emails you when something material changes and records each fix, so you can show progress.

Daily monitoring

Recommended

€25per month

  • TLS certificates and expiry
  • DNS records
  • SPF, DKIM and DMARC
  • Security headers
  • GDPR and NIS2 posture
  • Exposed services
  • Third-party trackers
  • Security score drift

Email alerts on material changes and an exportable JSON history of every change.

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Full report

€39.90one-time

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Prices incl. 21% VAT. Secure checkout by Mollie; sold by SEQ SIA, Latvia.

Results by check

Each check with its score, findings and the evidence it collected.

How this score is calculated

The security score runs 0–100, higher is better. It is the plain average of the security checks that completed in this scan, each counted equally. A check that could not run is left out: it counts neither as a pass nor as a fail.

Counted in this score

SSL/TLS
75
Security headers
60
Email security
65
DNS health
80
Network security
100
GDPR outside view
68
Average
75

Not counted

  • NIS2 outside view: Re-weights evidence from the TLS, email, DNS, network and hygiene checks, so counting it would count that evidence twice. Shown on its own.
  • OffSeq Observations: An AI reading of the site, useful context but not reproducible evidence. Shown on its own.

Findings that cap the score at 49

Each of these is serious on its own, so while any is present the site cannot rate better than high risk, however good the other checks are.

  • The certificate is not trusted by browsers
  • The website is not served over HTTPS
  • A database, remote desktop, file-sharing or Telnet service is reachable from the internet
  • The page loads a script from a compromised source
  • The domain registration has expired
  • SPF authorises every server to send mail as the domain

Partial scans

When the site blocks Guard or most checks cannot run, the score covers only the checks that ran (usually DNS and email), is capped at 75 and is shown as partial, without a risk level.

Risk levels

  • Critical0–25
  • High26–49
  • Medium50–75
  • Low76–100

Technical appendix

Business context, site observations and technical notes gathered during the scan, and the standards behind each reference.

Business context

Business profile

ProfitMetrics.io targets e-commerce businesses and marketing agencies seeking to optimize advertising spend based on profit rather than revenue. Their SaaS model includes free trials and demos, facilitating customer acquisition. The company leverages partnerships with Google and Meta, enhancing credibility and market reach. Customer testimonials and case studies highlight measurable improvements in profitability, indicating strong product-market fit. The business operates primarily in Denmark but serves international clients, reflecting medium company size and growth potential. The integration ecosystem and marketing tools suggest a scalable and modern operational approach.

Security posture

The website exhibits a solid security posture with enforced HTTPS and use of server-side tracking to mitigate client-side tracking limitations and privacy concerns. No exposed sensitive data or vulnerable libraries were detected in the HTML content. However, the absence of explicit security headers like Content-Security-Policy and lack of published security policies or incident response contacts indicate incomplete security transparency. No vulnerability disclosure or security.txt file is present, which could improve trust and readiness. Overall, the security maturity is good but can be enhanced by formalizing security governance and communication.

Recommendations

  1. Implement and verify comprehensive security headers including Content-Security-Policy, X-Frame-Options, and X-Content-Type-Options.
  2. Publish a dedicated security policy page detailing security practices and incident response procedures.
  3. Add a vulnerability disclosure policy or security.txt file to facilitate responsible reporting.
  4. Provide explicit incident response contact channels such as security@ or abuse@ email addresses.
  5. Continue monitoring and updating third-party libraries and tracking tools to mitigate emerging vulnerabilities.
Site observations

Automated reading of the public site. Ratings are indicative.

Business

Company
ProfitMetrics
Description
ProfitMetrics provides profit bidding and POAS® marketing software enabling businesses to track, report, and optimize marketing based on profit and POAS® metrics, especially for advertising channels like Facebook and Google Ads.
Key services
Profit tracking and optimization, Real-time dashboard, Server-side tracking, POAS® bidding, Integrations with major e-commerce platforms and marketing channels
Content quality
excellent
Branding
consistent

Technology

Stack
Google Tag Manager, Google Analytics (gtag.js), Webflow CMS, Sleeknote (lead generation), Intellimize (A/B testing and personalization), jQuery
Frameworks
Webflow
Platforms
Google Ads, Facebook Ads, Google Analytics 4, Meta
Performance
fast
Mobile
excellent
Accessibility
good
SEO
good

Security

Observed score
85/100
Good practices seen
  • HTTPS enforced
  • Server-side tracking for accurate conversion tracking
  • No exposed sensitive data in HTML
  • Use of Google Tag Manager and consent management

Analytics and tracking

Services
Google Analytics, Google Tag Manager
Tracking level
moderate
Privacy practices
good

Advertising

Ad networks
Google Ads, Facebook Ads
Tracking pixels
Facebook Pixel
Marketing tools
Sleeknote, Intellimize
Transparency
good

Site quality

Design
excellent
User experience
excellent
Content relevance
excellent
Navigation
excellent
Professionalism
excellent
Trustworthiness
high

Key observations

  1. Website is professionally designed with clear navigation and comprehensive content.
  2. Strong trust signals including partner badges and customer testimonials.
  3. Good technical implementation with modern technologies and fast performance.
  4. Privacy and cookie policies are present with consent mechanisms.
  5. No direct contact emails or phone numbers found; contact primarily via forms.
  6. No explicit security policy or incident response contact information published.
  7. No security.txt or vulnerability disclosure found.
  8. Use of server-side tracking enhances data accuracy and compliance.
Technical notes

Notes

The website is built on Webflow CMS, leveraging modern JavaScript libraries and integrations with Google Tag Manager, Sleeknote, and Intellimize for marketing optimization and personalization. Hosting and DNS are managed via Cloudflare, ensuring performance and security benefits. The site is mobile-optimized with responsive design and fast loading times. SEO is supported by proper meta tags and Open Graph data. The technical stack is modern and well-maintained, with opportunities to enhance security headers and formalize privacy and security documentation.
Standards and sources

Reference chips under each finding point to the standard, regulation or specification the finding relates to. They are taken from the official datasets below and mapped conservatively: a finding with no defensible link shows none. NIS2 and GDPR references mark where a finding is relevant evidence, not a compliance verdict. Implementing Regulation (EU) 2024/2690 binds digital infrastructure and digital service providers; for other entities it is the most detailed public reading of the Article 21 measures. WCAG, EN 301 549, European Accessibility Act and Web Accessibility Directive references name the requirement an automated accessibility rule relates to; they are not a conformance verdict.

Retrieved 2026-10-25

Earlier scans of this domain

  1. 76/100Low28 findingsView report
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