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Security report for leadoo.com

Leadoo Marketing Technologies · Technology · Finland

Low risk. 3 critical or high findings in Security headers and SSL/TLS.

Security score

78/100

Risk levelLow

0–100, higher is better. How it is calculated

Leadoo Marketing Technologies operates a leading SaaS conversion platform designed to transform passive website visitors into active leads, customers, and sales opportunities. The company targets marketers and sales teams, offering a suite of tools including Conversion Kit, Conversion Insights, and AI-powered personalization. Their market position is strong, supported by customer success stories and industry recognition such as G2 badges for ease of business and support. Technically, the website is built on WordPress with modern technologies and optimized for performance, mobile, and SEO. Security posture is solid with HTTPS, Cloudflare DNS, and domain transfer protections, though explicit security policies and vulnerability disclosures are absent. Overall, the site demonstrates high professionalism, trustworthiness, and compliance with GDPR and cookie regulations.

Scanned

This is an earlier scan of leadoo.com. View the latest report

NIS2 and GDPR posture

GDPR outside view
95/ 100 · Low
Checks completed
7of 7

NIS2 Art. 21(2)

  1. (a) Risk analysis and security policies: Not visible from outside
  2. (b) Incident handling: One indicator
  3. (c) Business continuity, backups and crisis management: Not visible from outside
  4. (d) Supply chain security: Not visible from outside
  5. (e) Secure acquisition, development and maintenance, including vulnerability handling: Partly checked
  6. (f) Assessing the effectiveness of security measures: Not visible from outside
  7. (g) Cyber hygiene and security training: Not visible from outside
  8. (h) Cryptography and encryption: Partly checked
  9. (i) HR security, access control and asset management: One indicator
  10. (j) Multi-factor authentication and secured communications: Not visible from outside

This scan rated NIS2 with an earlier keyword method that is no longer shown; rescan for the per-article view. Risk management, continuity, supply chain, training, MFA, management oversight (Art. 20) and incident reporting (Art. 23) need internal evidence, and Guard cannot tell whether NIS2 applies to this organisation.

GDPR is indicative only, based on publicly visible signals: Articles 7, 12, 13 and 32 of Regulation (EU) 2016/679 and Article 5(3) of the ePrivacy Directive. Not a certification or legal assessment.

Priority findings

3 findings rated critical or high. Fix these first.

  1. Security headers

    Security headers are instructions your web server sends to every visitor’s browser. Missing ones leave visitors more exposed to attacks such as clickjacking and injected scripts.

    • High

      Missing Strict-Transport-Security header

      Forces HTTPS connections

      What to do: Add "Strict-Transport-Security: max-age=31536000; includeSubDomains; preload"

      • CWE-319
      • OWASP A04:2025
      • ASVS V3.4.1
    • High

      Missing X-Frame-Options header

      Prevents clickjacking attacks

      What to do: Add "X-Frame-Options: DENY" or "X-Frame-Options: SAMEORIGIN"

  2. SSL/TLS

    TLS encrypts the connection and proves the site is really yours. Weak or expiring certificates trigger browser warnings and put traffic at risk.

    • High

      Weak SSL Key Length

      SSL certificate uses 256-bit key, which is considered weak

      What to do: Use at least 2048-bit RSA or 256-bit ECC key

      • CWE-326
      • OWASP A04:2025
      • Mozilla TLS: Mozilla Server Side TLS 6.0 intermediate: rsa_key_size 2048

Need hands-on remediation? Email guard@offseq.com

Keep watching leadoo.com

This scan found 18 issues across 6 checks. Monitoring re-runs those checks daily, emails you when something material changes and records each fix, so you can show progress.

Daily monitoring

Recommended

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  • TLS certificates and expiry
  • DNS records
  • SPF, DKIM and DMARC
  • Security headers
  • GDPR and NIS2 posture
  • Exposed services
  • Third-party trackers
  • Security score drift

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Results by check

Each check with its score, findings and the evidence it collected.

How this score is calculated

The security score runs 0–100, higher is better. It is the plain average of the security checks that completed in this scan, each counted equally. A check that could not run is left out: it counts neither as a pass nor as a fail.

Counted in this score

SSL/TLS
75
Security headers
30
Email security
85
DNS health
80
Network security
100
GDPR outside view
95
Average
78

Not counted

  • NIS2 outside view: Re-weights evidence from the TLS, email, DNS, network and hygiene checks, so counting it would count that evidence twice. Shown on its own.
  • OffSeq Observations: An AI reading of the site, useful context but not reproducible evidence. Shown on its own.

Findings that cap the score at 49

Each of these is serious on its own, so while any is present the site cannot rate better than high risk, however good the other checks are.

  • The certificate is not trusted by browsers
  • The website is not served over HTTPS
  • A database, remote desktop, file-sharing or Telnet service is reachable from the internet
  • The page loads a script from a compromised source
  • The domain registration has expired
  • SPF authorises every server to send mail as the domain

Partial scans

When the site blocks Guard or most checks cannot run, the score covers only the checks that ran (usually DNS and email), is capped at 75 and is shown as partial, without a risk level.

Risk levels

  • Critical0–25
  • High26–49
  • Medium50–75
  • Low76–100

Technical appendix

Business context, site observations and technical notes gathered during the scan, and the standards behind each reference.

Business context

Business profile

Leadoo's business model centers on SaaS delivery of conversion optimization tools and expert services, generating revenue through tiered pricing plans and custom solutions. Their competitive advantage lies in combining AI, analytics, and expert support to increase conversion rates significantly. The company maintains a robust partnership ecosystem and a multilingual website targeting European markets, particularly Finland. Growth indicators include recent content updates, event offerings, and active social media engagement. The company emphasizes customer success and support, reinforcing its market credibility.

Security posture

The website employs HTTPS with a valid SSL certificate and uses Cloudflare for DNS and likely CDN services, enhancing security and performance. Security headers are partially implemented but could be improved with explicit Content-Security-Policy and other headers. No sensitive data exposure or vulnerable libraries were detected in the HTML content. However, the absence of a public security policy, incident response contacts, and vulnerability disclosure mechanisms indicates room for maturity improvement in security governance and transparency.

Recommendations

  1. Publish a dedicated security policy page outlining security practices and compliance.
  2. Implement and publicly disclose an incident response process with contact channels.
  3. Enable DNSSEC to enhance domain security.
  4. Add a vulnerability disclosure policy or security.txt file to encourage responsible reporting.
  5. Enhance HTTP security headers including Content-Security-Policy, X-Frame-Options, and X-Content-Type-Options.
Site observations

Automated reading of the public site. Ratings are indicative.

Business

Company
Leadoo Marketing Technologies
Description
Leadoo converts more visitors to customers from your existing website traffic. A platform loved by both marketers and sales teams.
Key services
Conversion Kit, Conversion Insights, Conversion Experts, AI-powered personalization, Website analytics
Content quality
excellent
Branding
consistent

Technology

Stack
WordPress, Elementor, Google Fonts, Cloudflare DNS, Google Analytics, Facebook Pixel, Leadoo proprietary scripts, WP Rocket Lazy Load
Frameworks
WordPress, Bootstrap (implied by navbar classes)
Platforms
WordPress CMS
Performance
fast
Mobile
excellent
Accessibility
good
SEO
excellent

Security

Observed score
85/100
Good practices seen
  • HTTPS enforced
  • ClientTransferProhibited domain status
  • Use of Cloudflare DNS
  • No exposed sensitive data in HTML

Analytics and tracking

Services
Google Analytics, Google Tag Manager, Facebook Pixel
Tracking level
extensive
Privacy practices
good

Advertising

Ad networks
Google Ads, AppNexus (secure.adnxs.com)
Tracking pixels
Facebook Pixel
Marketing tools
PixelYourSite, Leadoo Smart Profiles, InteractiveAds.ai
Transparency
good

Site quality

Design
excellent
User experience
excellent
Content relevance
excellent
Navigation
excellent
Professionalism
excellent
Trustworthiness
high

Key observations

  1. Website is fully accessible with no blocking or WAF challenges.
  2. Strong SEO and structured data implementation.
  3. Comprehensive marketing and analytics integration.
  4. Clear business and contact information.
  5. No security policy or incident response information publicly available.
  6. No vulnerability disclosure or security.txt found.
  7. Domain registration is stable and consistent with business claims.
Technical notes

Notes

The website leverages WordPress CMS with Elementor and WP Rocket for performance optimization. It integrates multiple marketing and analytics tools such as Google Analytics, Facebook Pixel, and PixelYourSite. The site is mobile-optimized, fast-loading, and SEO-friendly with comprehensive metadata and structured data. Hosting and DNS are managed via Cloudflare, providing resilience and security. Technical debt appears low, but improvements in security header implementation and formal security governance documentation are recommended to reduce risk.
Standards and sources

Reference chips under each finding point to the standard, regulation or specification the finding relates to. They are taken from the official datasets below and mapped conservatively: a finding with no defensible link shows none. NIS2 and GDPR references mark where a finding is relevant evidence, not a compliance verdict. Implementing Regulation (EU) 2024/2690 binds digital infrastructure and digital service providers; for other entities it is the most detailed public reading of the Article 21 measures. WCAG, EN 301 549, European Accessibility Act and Web Accessibility Directive references name the requirement an automated accessibility rule relates to; they are not a conformance verdict.

Retrieved 2026-10-25

Earlier scans of this domain

  1. 78/100 +10Low26 findingsView report
  2. 68/100Medium30 findingsView report
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