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Security report for leadoo.com

Leadoo Marketing Technologies · Technology · Finland

Low risk. 3 critical or high findings in Security headers and SSL/TLS.

Security score

78/100

Risk levelLow

0–100, higher is better. How it is calculated

Leadoo Marketing Technologies operates a leading conversion platform designed to transform passive website visitors into active leads and customers. The company offers a comprehensive suite of tools including Conversion Kit, Conversion Insights, AI-powered personalization, and website analytics, targeting marketers and sales teams globally. Established in 2000 and headquartered in Finland, Leadoo positions itself as a market leader in conversion optimization with a strong emphasis on AI integration and customer experience enhancement. Technically, the website is built on WordPress with Elementor, leveraging modern web technologies and third-party marketing and analytics tools such as Google Tag Manager and Facebook Pixel. The site demonstrates excellent design quality, mobile responsiveness, and SEO optimization, ensuring a professional and user-friendly experience. Hosting and DNS services utilize Cloudflare, contributing to performance and security. From a security perspective, the site enforces HTTPS and employs clientTransferProhibited domain status, indicating domain transfer protection. However, DNSSEC is not enabled, and no explicit Content-Security-Policy header is detected, representing areas for improvement. Privacy compliance is well addressed with visible cookie consent mechanisms and GDPR-aligned policies. The absence of a dedicated security policy or incident response contact page is noted. Overall, Leadoo exhibits a strong business credibility and technical maturity with minor security and compliance gaps. Strategic recommendations include enabling DNSSEC, implementing CSP headers, and enhancing transparency around security policies and incident response to further strengthen trust and resilience.

Scanned

NIS2 and GDPR posture

GDPR outside view
95/ 100 · Low
Checks completed
7of 7

NIS2 Art. 21(2)

  1. (a) Risk analysis and security policies: Not visible from outside
  2. (b) Incident handling: One indicator
  3. (c) Business continuity, backups and crisis management: Not visible from outside
  4. (d) Supply chain security: Not visible from outside
  5. (e) Secure acquisition, development and maintenance, including vulnerability handling: Partly checked
  6. (f) Assessing the effectiveness of security measures: Not visible from outside
  7. (g) Cyber hygiene and security training: Not visible from outside
  8. (h) Cryptography and encryption: Partly checked
  9. (i) HR security, access control and asset management: One indicator
  10. (j) Multi-factor authentication and secured communications: Not visible from outside

This scan rated NIS2 with an earlier keyword method that is no longer shown; rescan for the per-article view. Risk management, continuity, supply chain, training, MFA, management oversight (Art. 20) and incident reporting (Art. 23) need internal evidence, and Guard cannot tell whether NIS2 applies to this organisation.

GDPR is indicative only, based on publicly visible signals: Articles 7, 12, 13 and 32 of Regulation (EU) 2016/679 and Article 5(3) of the ePrivacy Directive. Not a certification or legal assessment.

Priority findings

3 findings rated critical or high. Fix these first.

  1. Security headers

    Security headers are instructions your web server sends to every visitor’s browser. Missing ones leave visitors more exposed to attacks such as clickjacking and injected scripts.

    • High

      Missing Strict-Transport-Security header

      Forces HTTPS connections

      What to do: Add "Strict-Transport-Security: max-age=31536000; includeSubDomains; preload"

      • CWE-319
      • OWASP A04:2025
      • ASVS V3.4.1
    • High

      Missing X-Frame-Options header

      Prevents clickjacking attacks

      What to do: Add "X-Frame-Options: DENY" or "X-Frame-Options: SAMEORIGIN"

  2. SSL/TLS

    TLS encrypts the connection and proves the site is really yours. Weak or expiring certificates trigger browser warnings and put traffic at risk.

    • High

      Weak SSL Key Length

      SSL certificate uses 256-bit key, which is considered weak

      What to do: Use at least 2048-bit RSA or 256-bit ECC key

      • CWE-326
      • OWASP A04:2025
      • Mozilla TLS: Mozilla Server Side TLS 6.0 intermediate: rsa_key_size 2048

Need hands-on remediation? Email guard@offseq.com

Keep watching leadoo.com

This scan found 17 issues across 6 checks. Monitoring re-runs those checks daily, emails you when something material changes and records each fix, so you can show progress.

Daily monitoring

Recommended

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  • TLS certificates and expiry
  • DNS records
  • SPF, DKIM and DMARC
  • Security headers
  • GDPR and NIS2 posture
  • Exposed services
  • Third-party trackers
  • Security score drift

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Results by check

Each check with its score, findings and the evidence it collected.

How this score is calculated

The security score runs 0–100, higher is better. It is the plain average of the security checks that completed in this scan, each counted equally. A check that could not run is left out: it counts neither as a pass nor as a fail.

Counted in this score

SSL/TLS
75
Security headers
30
Email security
85
DNS health
85
Network security
100
GDPR outside view
95
Average
78

Not counted

  • NIS2 outside view: Re-weights evidence from the TLS, email, DNS, network and hygiene checks, so counting it would count that evidence twice. Shown on its own.
  • OffSeq Observations: An AI reading of the site, useful context but not reproducible evidence. Shown on its own.

Findings that cap the score at 49

Each of these is serious on its own, so while any is present the site cannot rate better than high risk, however good the other checks are.

  • The certificate is not trusted by browsers
  • The website is not served over HTTPS
  • A database, remote desktop, file-sharing or Telnet service is reachable from the internet
  • The page loads a script from a compromised source
  • The domain registration has expired
  • SPF authorises every server to send mail as the domain

Partial scans

When the site blocks Guard or most checks cannot run, the score covers only the checks that ran (usually DNS and email), is capped at 75 and is shown as partial, without a risk level.

Risk levels

  • Critical0–25
  • High26–49
  • Medium50–75
  • Low76–100

Technical appendix

Business context, site observations and technical notes gathered during the scan, and the standards behind each reference.

Business context

Business profile

Leadoo holds a strong market position as a technology provider specializing in website conversion optimization. Its SaaS business model focuses on delivering tools that increase conversion rates through AI and personalized experiences. The company targets B2B and B2C segments, particularly marketing and sales professionals seeking to maximize website performance. Revenue streams likely include subscription tiers and custom enterprise solutions. The presence of customer testimonials, case studies, and industry awards underscores a robust partnership ecosystem and customer satisfaction. Multilingual support and international client logos indicate a growing global footprint. The company maintains consistent branding and professional content, reinforcing its credibility and competitive advantage.

Security posture

Leadoo demonstrates a moderate to good security posture with HTTPS enforced and domain transfer protections in place. The lack of DNSSEC and CSP headers are notable vulnerabilities that could expose the site to DNS spoofing and cross-site scripting attacks respectively. No visible security policy or incident response contacts reduce transparency and preparedness perception. The use of third-party scripts and marketing tools necessitates ongoing vulnerability management. GDPR compliance and cookie consent mechanisms are positive indicators. Overall, the security maturity is adequate for the business type but could benefit from enhancements in DNS security, content security policies, and incident response visibility.

Recommendations

  1. Enable DNSSEC to secure DNS queries and prevent spoofing attacks.
  2. Implement a strict Content-Security-Policy header to mitigate XSS and related attacks.
  3. Publish a clear security policy and incident response contact information on the website.
  4. Regularly audit and update third-party scripts to minimize vulnerabilities.
  5. Develop a comprehensive terms of service page to clarify user and business obligations.
Site observations

Automated reading of the public site. Ratings are indicative.

Business

Company
Leadoo Marketing Technologies
Description
Leadoo converts more visitors to customers from your existing website traffic. A platform loved by both marketers and sales teams.
Key services
Conversion Kit, Conversion Insights, Conversion Experts, Leadoo AI, Personaliser, Website Analytics
Content quality
excellent
Branding
consistent

Technology

Stack
WordPress, Elementor, Google Fonts, Cloudflare DNS, Google Tag Manager, Facebook Pixel, Leadoo Bot scripts
Frameworks
WordPress, Bootstrap (implied by navbar classes)
Platforms
WordPress CMS
Performance
fast
Mobile
excellent
Accessibility
good
SEO
excellent

Security

Observed score
75/100
Good practices seen
  • HTTPS enforced
  • ClientTransferProhibited domain status
  • Use of Cloudflare DNS

Analytics and tracking

Services
Google Analytics, Google Tag Manager, Leadoo Analytics
Tracking level
extensive
Privacy practices
good

Advertising

Ad networks
AppNexus (secure.adnxs.com)
Tracking pixels
Facebook Pixel
Marketing tools
Leadoo Bot, Facebook Pixel
Transparency
good

Site quality

Design
excellent
User experience
excellent
Content relevance
excellent
Navigation
excellent
Professionalism
excellent
Trustworthiness
high

Key observations

  1. Website uses modern WordPress CMS with Elementor builder.
  2. Strong focus on conversion optimization tools and AI integration.
  3. Multiple language support with hreflang tags for English, Finnish, and Swedish.
  4. Comprehensive SEO and social media integration.
  5. Use of third-party marketing and analytics tools with consent mechanisms.
  6. No visible security policy or incident response contact pages.
  7. No explicit terms of service page found.
  8. Domain is well-established and registered with a reputable registrar.
  9. No DNSSEC enabled, which is a minor security gap.
Technical notes

Notes

The website leverages a modern WordPress CMS with Elementor page builder, ensuring flexible content management and design. Integration of Google Fonts, Google Tag Manager, and Facebook Pixel indicates advanced marketing and analytics capabilities. Hosting utilizes Cloudflare DNS services, enhancing performance and DNS reliability. The site is well-optimized for mobile devices and SEO, with proper meta tags and structured data (JSON-LD) for rich search results. Performance is fast with lazy loading scripts and optimized assets. However, the absence of DNSSEC and CSP headers suggests technical debt in security hardening. Overall, the technical infrastructure supports business goals effectively but should prioritize security improvements to mitigate risks.
Standards and sources

Reference chips under each finding point to the standard, regulation or specification the finding relates to. They are taken from the official datasets below and mapped conservatively: a finding with no defensible link shows none. NIS2 and GDPR references mark where a finding is relevant evidence, not a compliance verdict. Implementing Regulation (EU) 2024/2690 binds digital infrastructure and digital service providers; for other entities it is the most detailed public reading of the Article 21 measures. WCAG, EN 301 549, European Accessibility Act and Web Accessibility Directive references name the requirement an automated accessibility rule relates to; they are not a conformance verdict.

Retrieved 2026-10-25

Earlier scans of this domain

  1. 78/100 +10Low26 findingsView report
  2. 68/100Medium30 findingsView report
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