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Security report for izooto.com

iZooto · Technology · N/a

Medium risk. 6 critical or high findings in Security headers, GDPR outside view and 1 other check.

Security score

69/100

Risk levelMedium

0–100, higher is better. How it is calculated

iZooto is a well-established audience marketing platform founded in 2015, specializing in push notification services for publishers and digital content owners. The company positions itself as a market leader with a comprehensive suite of engagement tools including web, messenger, and app push notifications, along with personalization, segmentation, and automation features. Their platform targets publishers aiming to increase user engagement and monetization across devices. Technically, the website is built on WordPress with Elementor and integrates modern marketing and analytics tools such as Google Tag Manager, Microsoft Clarity, and Zoho SalesIQ. The site is hosted with a reputable registrar and uses Cloudflare DNS, ensuring good infrastructure quality. Security posture is adequate with HTTPS enabled and domain transfer protection, but lacks advanced security headers and published security policies. Privacy compliance is weak due to absence of visible privacy and cookie policies, which is a notable gap given the data collection practices observed. Overall, the website is professional and trustworthy but would benefit from enhanced privacy and security transparency.

Scanned

This is an earlier scan of izooto.com. View the latest report

NIS2 and GDPR posture

GDPR outside view
65/ 100 · Medium
Checks completed
7of 7

NIS2 Art. 21(2)

  1. (a) Risk analysis and security policies: Not visible from outside
  2. (b) Incident handling: One indicator
  3. (c) Business continuity, backups and crisis management: Not visible from outside
  4. (d) Supply chain security: Not visible from outside
  5. (e) Secure acquisition, development and maintenance, including vulnerability handling: Partly checked
  6. (f) Assessing the effectiveness of security measures: Not visible from outside
  7. (g) Cyber hygiene and security training: Not visible from outside
  8. (h) Cryptography and encryption: Partly checked
  9. (i) HR security, access control and asset management: One indicator
  10. (j) Multi-factor authentication and secured communications: Not visible from outside

This scan rated NIS2 with an earlier keyword method that is no longer shown; rescan for the per-article view. Risk management, continuity, supply chain, training, MFA, management oversight (Art. 20) and incident reporting (Art. 23) need internal evidence, and Guard cannot tell whether NIS2 applies to this organisation.

GDPR is indicative only, based on publicly visible signals: Articles 7, 12, 13 and 32 of Regulation (EU) 2016/679 and Article 5(3) of the ePrivacy Directive. Not a certification or legal assessment.

Priority findings

6 findings rated critical or high. Fix these first.

  1. Security headers

    Security headers are instructions your web server sends to every visitor’s browser. Missing ones leave visitors more exposed to attacks such as clickjacking and injected scripts.

    • High

      Missing X-Frame-Options header

      Prevents clickjacking attacks

      What to do: Add "X-Frame-Options: DENY" or "X-Frame-Options: SAMEORIGIN"

    • High

      Missing Content-Security-Policy header

      Controls resources the browser is allowed to load

      What to do: Implement a Content-Security-Policy appropriate for your application

      • ASVS V3.4.3
      • OWASP Secure Headers: OWASP Secure Headers Project recommends Content-Security-Policy: default-src 'self'; form-action 'self'; base-uri 'self'; object-src 'none';…

  2. GDPR outside view

    These are the privacy signals visitors and data protection authorities look for under GDPR.

    • High

      No Cookie Policy found

      GDPR requires clear information about cookie usage

      What to do: Add a dedicated cookie policy explaining cookie usage and purposes

    • High

      No Cookie Consent Banner found

      GDPR requires explicit consent for non-essential cookies

      What to do: Implement a cookie consent banner that appears on first visit

  3. SSL/TLS

    TLS encrypts the connection and proves the site is really yours. Weak or expiring certificates trigger browser warnings and put traffic at risk.

    • High

      Weak Protocols Supported

      Server supports weak protocols: TLSv1.1

      What to do: Disable TLS 1.0, TLS 1.1, and all SSL versions

      • CWE-327
      • OWASP A04:2025
      • ASVS V12.1.1

Need hands-on remediation? Email guard@offseq.com

Keep watching izooto.com

This scan found 23 issues across 6 checks. Monitoring re-runs those checks daily, emails you when something material changes and records each fix, so you can show progress.

Daily monitoring

Recommended

€25per month

  • TLS certificates and expiry
  • DNS records
  • SPF, DKIM and DMARC
  • Security headers
  • GDPR and NIS2 posture
  • Exposed services
  • Third-party trackers
  • Security score drift

Email alerts on material changes and an exportable JSON history of every change.

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Results by check

Each check with its score, findings and the evidence it collected.

How this score is calculated

The security score runs 0–100, higher is better. It is the plain average of the security checks that completed in this scan, each counted equally. A check that could not run is left out: it counts neither as a pass nor as a fail.

Counted in this score

SSL/TLS
52
Security headers
30
Email security
85
DNS health
80
Network security
100
GDPR outside view
65
Average
69

Not counted

  • NIS2 outside view: Re-weights evidence from the TLS, email, DNS, network and hygiene checks, so counting it would count that evidence twice. Shown on its own.
  • OffSeq Observations: An AI reading of the site, useful context but not reproducible evidence. Shown on its own.

Findings that cap the score at 49

Each of these is serious on its own, so while any is present the site cannot rate better than high risk, however good the other checks are.

  • The certificate is not trusted by browsers
  • The website is not served over HTTPS
  • A database, remote desktop, file-sharing or Telnet service is reachable from the internet
  • The page loads a script from a compromised source
  • The domain registration has expired
  • SPF authorises every server to send mail as the domain

Partial scans

When the site blocks Guard or most checks cannot run, the score covers only the checks that ran (usually DNS and email), is capped at 75 and is shown as partial, without a risk level.

Risk levels

  • Critical0–25
  • High26–49
  • Medium50–75
  • Low76–100

Technical appendix

Business context, site observations and technical notes gathered during the scan, and the standards behind each reference.

Business context

Business profile

iZooto operates in the technology sector, focusing on digital marketing solutions for publishers. Their business model revolves around SaaS offerings that enable audience engagement through push notifications and related channels. The company leverages integrations with popular platforms and maintains an active social media presence, enhancing brand visibility and trust. Their market positioning as the #1 platform for publishers indicates strong competitive advantage and customer adoption. Revenue streams likely include subscription fees and monetization services. The absence of physical address or phone contact suggests a primarily digital-first operation. The company demonstrates growth potential through continuous feature expansion and customer success stories.

Security posture

The website demonstrates a moderate security maturity level with HTTPS enforced and domain transfer lock enabled. However, it lacks DNSSEC, security.txt, and published security or incident response policies, which are important for transparency and trust. No critical vulnerabilities or exposed sensitive data were detected in the content. The use of third-party marketing and analytics tools introduces moderate tracking but no overt privacy violations. The absence of cookie consent mechanisms and privacy policies indicates compliance gaps with GDPR and similar regulations. Incident response readiness and security culture indicators are not evident from the content, suggesting room for improvement in security governance.

Recommendations

  1. Enable DNSSEC to strengthen DNS security and prevent spoofing.
  2. Publish comprehensive privacy and cookie policies with clear consent mechanisms to improve GDPR compliance.
  3. Implement and document a security policy and incident response plan accessible on the website.
  4. Add security headers such as Content Security Policy (CSP), X-Frame-Options, and HSTS to enhance web security.
  5. Conduct regular security audits and vulnerability assessments to identify and mitigate risks.
Site observations

Automated reading of the public site. Ratings are indicative.

Business

Company
iZooto
Description
An audience marketing platform to engage and retain your users across devices. Monetize effortlessly with iZooto's innovative ad solutions.
Key services
Web Push Notifications, Messenger Push Notifications, App Push Notifications, News Hub (Notification Inbox), On-Site Interactions, Email Newsletter, Audience Segmentation, Automation, Personalization, Reporting and Analytics
Content quality
good
Branding
consistent

Technology

Stack
WordPress, Elementor, jQuery, Cloudflare DNS, Google Tag Manager, Microsoft Clarity, Zoho SalesIQ, Slick Carousel, Yoast SEO
Frameworks
Elementor
Platforms
WordPress
Performance
moderate
Mobile
good
Accessibility
basic
SEO
good

Security

Observed score
75/100
Good practices seen
  • HTTPS enabled
  • Domain status clientTransferProhibited

Analytics and tracking

Services
Microsoft Clarity, Google Tag Manager
Tracking level
moderate
Privacy practices
poor

Advertising

Ad networks
Google Ad Manager
Tracking pixels
Microsoft Clarity, Zoho SalesIQ
Marketing tools
Zoho SalesIQ, Microsoft Clarity
Transparency
basic

Site quality

Design
good
User experience
good
Content relevance
good
Navigation
good
Professionalism
good
Trustworthiness
high

Key observations

  1. Website is a professional marketing platform for publishers.
  2. Content is rich with detailed product and feature descriptions.
  3. No explicit privacy or cookie policy pages found in the provided content.
  4. Strong use of modern web technologies and marketing tools.
  5. No visible security policy or incident response information.
  6. No phone numbers or physical addresses explicitly found.
  7. Social media presence is well linked and consistent.
  8. No signs of WAF or blocking mechanisms detected.
Technical notes

Notes

The website uses a modern and popular CMS (WordPress) with Elementor page builder, ensuring ease of content management and design flexibility. Integration of analytics and marketing tools like Google Tag Manager, Microsoft Clarity, and Zoho SalesIQ indicates a mature digital marketing infrastructure. Hosting and DNS are managed by reputable providers (NameCheap and Cloudflare). Performance is moderate with some optimization potential. Mobile responsiveness and SEO are well addressed, but accessibility features could be enhanced. The technical stack is robust but would benefit from improved security configurations and privacy compliance implementations.
Standards and sources

Reference chips under each finding point to the standard, regulation or specification the finding relates to. They are taken from the official datasets below and mapped conservatively: a finding with no defensible link shows none. NIS2 and GDPR references mark where a finding is relevant evidence, not a compliance verdict. Implementing Regulation (EU) 2024/2690 binds digital infrastructure and digital service providers; for other entities it is the most detailed public reading of the Article 21 measures. WCAG, EN 301 549, European Accessibility Act and Web Accessibility Directive references name the requirement an automated accessibility rule relates to; they are not a conformance verdict.

Retrieved 2026-10-25

Earlier scans of this domain

  1. 70/100Medium30 findingsView report
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