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Security report for izooto.com

iZooto · Technology · N/a

Medium risk. 6 critical or high findings in Security headers, GDPR outside view and 1 other check.

Security score

70/100

Risk levelMedium

0–100, higher is better. How it is calculated

iZooto is a technology company specializing in audience marketing platforms tailored for publishers. Their platform offers a comprehensive suite of services including web and app push notifications, personalized notification inbox (News Hub), on-site interactions, email newsletters, audience segmentation, automation, personalization, and detailed reporting and analytics. Positioned as a market leader, iZooto targets digital content publishers aiming to engage and monetize their audiences effectively across devices. The company was founded in 2015 and maintains a consistent brand presence with a professional website and active social media channels. Technically, the website is built on WordPress using Elementor and Yoast SEO plugins, leveraging modern JavaScript libraries and integrations such as Google Tag Manager, Microsoft Clarity, Zoho SalesIQ, and Google DoubleClick for advertising. The site is hosted with Cloudflare DNS and uses HTTPS with a good SSL configuration. Performance and mobile optimization are good, though accessibility features are basic. SEO is well implemented with proper meta tags and structured data. From a security perspective, the site uses HTTPS and has domain transfer protections enabled. However, it lacks visible security headers and published security policies or incident response contacts. No vulnerability disclosure or security.txt files were found. Privacy compliance is weak due to the absence of privacy and cookie policies or consent mechanisms on the analyzed content. Analytics usage is moderate with multiple tracking services, but privacy compliance could be improved. Overall, iZooto presents a credible and professional online presence with a solid technical foundation and market positioning. The main risks relate to privacy compliance and security transparency, which should be addressed to enhance trust and regulatory adherence.

Scanned

NIS2 and GDPR posture

GDPR outside view
65/ 100 · Medium
Checks completed
7of 7

NIS2 Art. 21(2)

  1. (a) Risk analysis and security policies: Not visible from outside
  2. (b) Incident handling: One indicator
  3. (c) Business continuity, backups and crisis management: Not visible from outside
  4. (d) Supply chain security: Not visible from outside
  5. (e) Secure acquisition, development and maintenance, including vulnerability handling: Partly checked
  6. (f) Assessing the effectiveness of security measures: Not visible from outside
  7. (g) Cyber hygiene and security training: Not visible from outside
  8. (h) Cryptography and encryption: Partly checked
  9. (i) HR security, access control and asset management: One indicator
  10. (j) Multi-factor authentication and secured communications: Not visible from outside

This scan rated NIS2 with an earlier keyword method that is no longer shown; rescan for the per-article view. Risk management, continuity, supply chain, training, MFA, management oversight (Art. 20) and incident reporting (Art. 23) need internal evidence, and Guard cannot tell whether NIS2 applies to this organisation.

GDPR is indicative only, based on publicly visible signals: Articles 7, 12, 13 and 32 of Regulation (EU) 2016/679 and Article 5(3) of the ePrivacy Directive. Not a certification or legal assessment.

Priority findings

6 findings rated critical or high. Fix these first.

  1. Security headers

    Security headers are instructions your web server sends to every visitor’s browser. Missing ones leave visitors more exposed to attacks such as clickjacking and injected scripts.

    • High

      Missing X-Frame-Options header

      Prevents clickjacking attacks

      What to do: Add "X-Frame-Options: DENY" or "X-Frame-Options: SAMEORIGIN"

    • High

      Missing Content-Security-Policy header

      Controls resources the browser is allowed to load

      What to do: Implement a Content-Security-Policy appropriate for your application

      • ASVS V3.4.3
      • OWASP Secure Headers: OWASP Secure Headers Project recommends Content-Security-Policy: default-src 'self'; form-action 'self'; base-uri 'self'; object-src 'none';…

  2. GDPR outside view

    These are the privacy signals visitors and data protection authorities look for under GDPR.

    • High

      No Cookie Policy found

      GDPR requires clear information about cookie usage

      What to do: Add a dedicated cookie policy explaining cookie usage and purposes

    • High

      No Cookie Consent Banner found

      GDPR requires explicit consent for non-essential cookies

      What to do: Implement a cookie consent banner that appears on first visit

  3. SSL/TLS

    TLS encrypts the connection and proves the site is really yours. Weak or expiring certificates trigger browser warnings and put traffic at risk.

    • High

      Weak Protocols Supported

      Server supports weak protocols: TLSv1.1

      What to do: Disable TLS 1.0, TLS 1.1, and all SSL versions

      • CWE-327
      • OWASP A04:2025
      • ASVS V12.1.1

Need hands-on remediation? Email guard@offseq.com

Keep watching izooto.com

This scan found 22 issues across 6 checks. Monitoring re-runs those checks daily, emails you when something material changes and records each fix, so you can show progress.

Daily monitoring

Recommended

€25per month

  • TLS certificates and expiry
  • DNS records
  • SPF, DKIM and DMARC
  • Security headers
  • GDPR and NIS2 posture
  • Exposed services
  • Third-party trackers
  • Security score drift

Email alerts on material changes and an exportable JSON history of every change.

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Full report

€39.90one-time

  • The complete analysis as a PDF you can cite
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Prices incl. 21% VAT. Secure checkout by Mollie; sold by SEQ SIA, Latvia.

Results by check

Each check with its score, findings and the evidence it collected.

How this score is calculated

The security score runs 0–100, higher is better. It is the plain average of the security checks that completed in this scan, each counted equally. A check that could not run is left out: it counts neither as a pass nor as a fail.

Counted in this score

SSL/TLS
52
Security headers
30
Email security
85
DNS health
85
Network security
100
GDPR outside view
65
Average
70

Not counted

  • NIS2 outside view: Re-weights evidence from the TLS, email, DNS, network and hygiene checks, so counting it would count that evidence twice. Shown on its own.
  • OffSeq Observations: An AI reading of the site, useful context but not reproducible evidence. Shown on its own.

Findings that cap the score at 49

Each of these is serious on its own, so while any is present the site cannot rate better than high risk, however good the other checks are.

  • The certificate is not trusted by browsers
  • The website is not served over HTTPS
  • A database, remote desktop, file-sharing or Telnet service is reachable from the internet
  • The page loads a script from a compromised source
  • The domain registration has expired
  • SPF authorises every server to send mail as the domain

Partial scans

When the site blocks Guard or most checks cannot run, the score covers only the checks that ran (usually DNS and email), is capped at 75 and is shown as partial, without a risk level.

Risk levels

  • Critical0–25
  • High26–49
  • Medium50–75
  • Low76–100

Technical appendix

Business context, site observations and technical notes gathered during the scan, and the standards behind each reference.

Business context

Business profile

iZooto operates in the technology sector, focusing on SaaS solutions for audience marketing primarily targeting publishers and digital content providers. Their competitive advantage lies in offering a unified platform that combines push notifications, personalized content delivery, automation, and monetization tools. Revenue streams likely include subscription fees and advertising partnerships. The company demonstrates growth through active content marketing (blogs, webinars, podcasts) and a broad integration ecosystem. Strategic partnerships with major platforms and a strong social media presence support market expansion. The business model emphasizes customer retention and engagement through segmentation and personalized communication, aligning with digital publishing trends.

Security posture

The security maturity of iZooto's website is moderate. HTTPS is properly implemented, and domain registration includes transfer protection, indicating basic security hygiene. However, the absence of security headers such as Content Security Policy (CSP), HTTP Strict Transport Security (HSTS), and others reduces defense-in-depth. No public security policy or incident response information is available, which may hinder transparency and trust. There is no evidence of vulnerability disclosure programs or security.txt files, limiting external security collaboration. Analytics and marketing tools are extensively used, which increases the attack surface and privacy risks if not properly managed. Overall, while no critical vulnerabilities are evident, improvements in security transparency and header implementation are recommended.

Recommendations

  1. Publish a comprehensive privacy policy and cookie policy with GDPR compliance details.
  2. Implement and enforce security headers including CSP, HSTS, X-Frame-Options, and X-Content-Type-Options.
  3. Create and publish a security policy and incident response contact information to improve transparency.
  4. Establish a vulnerability disclosure program and add a security.txt file to facilitate responsible reporting.
  5. Enable DNSSEC on the domain to enhance DNS security and prevent spoofing.
Site observations

Automated reading of the public site. Ratings are indicative.

Business

Company
iZooto
Description
An audience marketing platform to engage and retain your users across devices. Monetize effortlessly with iZooto's innovative ad solutions.
Key services
Web Push Notifications, App Push Notifications, News Hub (Personalized Notification Inbox), On-Site Interactions, Email Newsletter, Audience Segmentation, Automation, Personalization, Reporting and Analytics, API Access
Content quality
good
Branding
consistent

Technology

Stack
WordPress, Elementor, Yoast SEO, jQuery, Google Tag Manager, Google Analytics, Cloudflare DNS, Zoho SalesIQ, Slick Carousel, DoubleClick GPT Ads
Frameworks
Elementor
Platforms
WordPress
Performance
moderate
Mobile
good
Accessibility
basic
SEO
good

Security

Observed score
75/100
Good practices seen
  • HTTPS enabled
  • Domain status clientTransferProhibited

Analytics and tracking

Services
Google Analytics, Microsoft Clarity, Zoho SalesIQ, Zoho PageSense
Tracking level
moderate
Privacy practices
poor

Advertising

Ad networks
Google DoubleClick
Tracking pixels
Microsoft Clarity, Zoho SalesIQ, Zoho PageSense
Marketing tools
Zoho SalesIQ, Zoho PageSense
Transparency
basic

Site quality

Design
good
User experience
good
Content relevance
good
Navigation
good
Professionalism
good
Trustworthiness
high

Key observations

  1. Website is a professional SaaS platform for audience marketing targeting publishers.
  2. Content is rich with detailed product features and industry focus.
  3. No explicit privacy or cookie policies found on the homepage content provided.
  4. Strong use of modern web technologies and marketing analytics tools.
  5. No visible security policy or incident response information published.
  6. WHOIS data supports legitimacy and consistency with business claims.
  7. No WAF or blocking mechanisms detected; site fully accessible.
Technical notes

Notes

The website uses a modern and widely adopted CMS (WordPress) with Elementor page builder and Yoast SEO for content management and optimization. It integrates multiple third-party analytics and marketing tools such as Google Analytics, Microsoft Clarity, Zoho SalesIQ, and Google Tag Manager, indicating a mature digital marketing infrastructure. Hosting and DNS are managed via Cloudflare, providing CDN and security benefits. Performance is moderate with good mobile responsiveness. However, accessibility features are basic and could be enhanced. The site uses multiple JavaScript libraries and asynchronous loading to optimize user experience. Technical debt appears low, but security header implementation and privacy compliance require attention to reduce risks.
Standards and sources

Reference chips under each finding point to the standard, regulation or specification the finding relates to. They are taken from the official datasets below and mapped conservatively: a finding with no defensible link shows none. NIS2 and GDPR references mark where a finding is relevant evidence, not a compliance verdict. Implementing Regulation (EU) 2024/2690 binds digital infrastructure and digital service providers; for other entities it is the most detailed public reading of the Article 21 measures. WCAG, EN 301 549, European Accessibility Act and Web Accessibility Directive references name the requirement an automated accessibility rule relates to; they are not a conformance verdict.

Retrieved 2026-10-25

Earlier scans of this domain

  1. 69/100Medium31 findingsView report
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