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Security report for howuku.com

Equals One Ventures Sdn Bhd · Technology · Malaysia

Low risk. 2 critical or high findings in GDPR outside view and SSL/TLS.

Security score

80/100

Risk levelLow

0–100, higher is better. How it is calculated

Howuku is a Malaysia-based technology company providing an all-in-one website analytics and optimization platform primarily targeting marketers, agencies, startups, SaaS, and e-commerce businesses. The platform offers comprehensive tools such as heatmaps, session recordings, conversion funnels, form analytics, and feedback widgets to help clients improve user engagement and conversion rates. With over 3,000 organizations trusting their services, Howuku positions itself as a cost-effective and feature-rich alternative to established competitors in the web analytics space. Technically, the website is built on Webflow CMS and leverages a modern technology stack including Google Tag Manager, Facebook Pixel, LinkedIn Insight Tag, Twitter and Bing tracking scripts, and proprietary Howuku tracking scripts. Hosting and DNS are managed via Cloudflare and AWS Cloudfront, ensuring fast performance and global availability. The site is mobile-optimized, accessible, and SEO-friendly, reflecting a mature digital infrastructure. From a security perspective, Howuku enforces HTTPS with a strong SSL configuration and domain transfer protection. While no explicit security policy or incident response contacts are published, the site follows good security practices with no exposed sensitive data or vulnerable libraries detected. Privacy compliance is supported by comprehensive privacy and cookie policies hosted on a dedicated support portal, though a cookie consent mechanism is not explicitly implemented. Overall, Howuku demonstrates a high level of professionalism, technical maturity, and business credibility. The domain registration data aligns well with the company’s operational history, supporting legitimacy. Strategic recommendations include enabling DNSSEC, publishing a security policy, implementing cookie consent, and enhancing security headers to further strengthen the security posture and compliance.

Scanned

This is an earlier scan of howuku.com. View the latest report

NIS2 and GDPR posture

GDPR outside view
85/ 100 · Low
Checks completed
7of 7

NIS2 Art. 21(2)

  1. (a) Risk analysis and security policies: Not visible from outside
  2. (b) Incident handling: One indicator
  3. (c) Business continuity, backups and crisis management: Not visible from outside
  4. (d) Supply chain security: Not visible from outside
  5. (e) Secure acquisition, development and maintenance, including vulnerability handling: Partly checked
  6. (f) Assessing the effectiveness of security measures: Not visible from outside
  7. (g) Cyber hygiene and security training: Not visible from outside
  8. (h) Cryptography and encryption: Partly checked
  9. (i) HR security, access control and asset management: One indicator
  10. (j) Multi-factor authentication and secured communications: Not visible from outside

This scan rated NIS2 with an earlier keyword method that is no longer shown; rescan for the per-article view. Risk management, continuity, supply chain, training, MFA, management oversight (Art. 20) and incident reporting (Art. 23) need internal evidence, and Guard cannot tell whether NIS2 applies to this organisation.

GDPR is indicative only, based on publicly visible signals: Articles 7, 12, 13 and 32 of Regulation (EU) 2016/679 and Article 5(3) of the ePrivacy Directive. Not a certification or legal assessment.

Priority findings

2 findings rated critical or high. Fix these first.

  1. GDPR outside view

    These are the privacy signals visitors and data protection authorities look for under GDPR.

    • High

      No Cookie Consent Banner found

      GDPR requires explicit consent for non-essential cookies

      What to do: Implement a cookie consent banner that appears on first visit

  2. SSL/TLS

    TLS encrypts the connection and proves the site is really yours. Weak or expiring certificates trigger browser warnings and put traffic at risk.

    • High

      Weak Protocols Supported

      Server supports weak protocols: TLSv1.1

      What to do: Disable TLS 1.0, TLS 1.1, and all SSL versions

      • CWE-327
      • OWASP A04:2025
      • ASVS V12.1.1

Need hands-on remediation? Email guard@offseq.com

Keep watching howuku.com

This scan found 18 issues across 6 checks. Monitoring re-runs those checks daily, emails you when something material changes and records each fix, so you can show progress.

Daily monitoring

Recommended

€25per month

  • TLS certificates and expiry
  • DNS records
  • SPF, DKIM and DMARC
  • Security headers
  • GDPR and NIS2 posture
  • Exposed services
  • Third-party trackers
  • Security score drift

Email alerts on material changes and an exportable JSON history of every change.

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Full report

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Results by check

Each check with its score, findings and the evidence it collected.

How this score is calculated

The security score runs 0–100, higher is better. It is the plain average of the security checks that completed in this scan, each counted equally. A check that could not run is left out: it counts neither as a pass nor as a fail.

Counted in this score

SSL/TLS
72
Security headers
60
Email security
85
DNS health
80
Network security
100
GDPR outside view
85
Average
80

Not counted

  • NIS2 outside view: Re-weights evidence from the TLS, email, DNS, network and hygiene checks, so counting it would count that evidence twice. Shown on its own.
  • OffSeq Observations: An AI reading of the site, useful context but not reproducible evidence. Shown on its own.

Findings that cap the score at 49

Each of these is serious on its own, so while any is present the site cannot rate better than high risk, however good the other checks are.

  • The certificate is not trusted by browsers
  • The website is not served over HTTPS
  • A database, remote desktop, file-sharing or Telnet service is reachable from the internet
  • The page loads a script from a compromised source
  • The domain registration has expired
  • SPF authorises every server to send mail as the domain

Partial scans

When the site blocks Guard or most checks cannot run, the score covers only the checks that ran (usually DNS and email), is capped at 75 and is shown as partial, without a risk level.

Risk levels

  • Critical0–25
  • High26–49
  • Medium50–75
  • Low76–100

Technical appendix

Business context, site observations and technical notes gathered during the scan, and the standards behind each reference.

Business context

Business profile

Howuku operates in the competitive website analytics and conversion optimization market, focusing on startups, agencies, and SaaS companies. Their business model is subscription-based SaaS with a free trial to attract users. The company leverages partnerships and integrations with over 100 third-party apps to enhance product value and user workflow efficiency. Customer testimonials and case studies highlight successful ROI improvements and user experience enhancements, reinforcing market positioning. The company maintains active social media channels and affiliate programs to expand reach. The transparent WHOIS data and consistent branding support a trustworthy business image. Growth indicators include a client base of over 3,000 organizations and recognition in industry rankings.

Security posture

Howuku exhibits a solid security posture with HTTPS enforced and domain transfer protection enabled. The absence of DNSSEC is a minor gap that could be addressed to improve DNS security. No security.txt or incident response contacts are published, which limits transparency in vulnerability disclosure and incident handling. The website does not expose sensitive data and uses modern, reputable tracking and analytics scripts. Privacy policies are comprehensive and GDPR compliant, though cookie consent mechanisms could be improved. Security headers beyond HSTS are not explicitly detected, suggesting room for enhancement. Overall, the security maturity is good but could benefit from formalized policies and additional technical controls.

Recommendations

  1. Enable DNSSEC on the domain to enhance DNS security and prevent spoofing.
  2. Publish a dedicated security policy and provide incident response contact channels to improve transparency and trust.
  3. Implement a cookie consent banner/mechanism to comply fully with GDPR and other privacy regulations.
  4. Add additional security headers such as Content-Security-Policy, X-Content-Type-Options, and X-Frame-Options to harden the website against common attacks.
  5. Regularly audit third-party scripts and dependencies to ensure no vulnerable libraries are included.

Contact details published on the site

Legal name
Equals One Ventures Sdn Bhd
Registration number
1379015-X
Site observations

Automated reading of the public site. Ratings are indicative.

Business

Company
Equals One Ventures Sdn Bhd
Description
Howuku is an all-in-one website analytics and optimization platform for marketers. It helps visualize user interactions, boost engagements, and improve conversion rates.
Key services
Heatmaps, Session Recordings, Conversion Funnels, Form Analytics, Feedback & Survey Widgets, Third-party Integrations
Content quality
excellent
Branding
consistent

Technology

Stack
Webflow CMS, Google Tag Manager, Facebook Pixel, LinkedIn Insight Tag, Twitter Universal Website Tag, Bing UET, SumoMe, FirstPromoter, Howuku proprietary tracking scripts
Frameworks
Webflow, jQuery
Platforms
Cloudflare (DNS and likely CDN), AWS Cloudfront (script hosting)
Performance
fast
Mobile
excellent
Accessibility
good
SEO
good

Security

Observed score
85/100
Good practices seen
  • HTTPS enforced
  • ClientTransferProhibited domain status
  • No exposed sensitive data in HTML
  • Use of modern tracking and analytics scripts

Analytics and tracking

Services
Howuku Analytics, Google Tag Manager, Facebook Pixel, LinkedIn Insight Tag, Twitter Universal Website Tag, Bing UET
Tracking level
extensive
Privacy practices
good

Advertising

Ad networks
Bing Ads, Twitter Ads, Facebook Ads, LinkedIn Ads
Tracking pixels
Facebook Pixel, LinkedIn Insight Tag, Twitter Universal Website Tag, Bing UET
Marketing tools
SumoMe, Convertful
Transparency
good

Site quality

Design
excellent
User experience
excellent
Content relevance
excellent
Navigation
excellent
Professionalism
excellent
Trustworthiness
high

Key observations

  1. Website is professionally designed and well-structured
  2. Strong focus on marketing and analytics tools for agencies and startups
  3. Comprehensive use of third-party integrations and tracking technologies
  4. Clear calls to action with free trial offers
  5. Good presence of trust signals including testimonials and client logos
  6. No visible security or privacy red flags
  7. WHOIS data supports legitimacy and transparency
Technical notes

Notes

The website is built on Webflow CMS, utilizing modern JavaScript libraries and multiple third-party analytics and marketing tools. Hosting is managed via Cloudflare DNS and AWS Cloudfront CDN, ensuring fast load times and global reach. The site is mobile responsive with good accessibility and SEO optimization. The use of Google Fonts and asynchronous script loading contributes to performance. The technical implementation is robust with no broken elements detected. However, there is an opportunity to improve security headers and implement DNSSEC. The integration of multiple tracking and marketing tools indicates a mature digital marketing infrastructure supporting business growth.
Standards and sources

Reference chips under each finding point to the standard, regulation or specification the finding relates to. They are taken from the official datasets below and mapped conservatively: a finding with no defensible link shows none. NIS2 and GDPR references mark where a finding is relevant evidence, not a compliance verdict. Implementing Regulation (EU) 2024/2690 binds digital infrastructure and digital service providers; for other entities it is the most detailed public reading of the Article 21 measures. WCAG, EN 301 549, European Accessibility Act and Web Accessibility Directive references name the requirement an automated accessibility rule relates to; they are not a conformance verdict.

Retrieved 2026-10-25

Earlier scans of this domain

  1. 80/100Low26 findingsView report
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