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Security report for howuku.com

Equals One Ventures Sdn Bhd · Technology · Malaysia

Low risk. 3 critical or high findings in GDPR outside view and SSL/TLS.

Security score

80/100

Risk levelLow

0–100, higher is better. How it is calculated

Howuku is a Malaysia-based technology company founded in 2019, offering an all-in-one website analytics and optimization platform targeted at marketers, agencies, startups, SaaS, and e-commerce businesses. The platform provides comprehensive tools including heatmaps, session recordings, conversion funnels, form analytics, feedback widgets, and A/B testing, positioning itself as a cost-effective alternative to established competitors. The website demonstrates excellent content quality, professional design, and clear navigation, supported by strong trust signals such as customer testimonials and case studies. Technically, the site leverages modern web technologies including Webflow CMS, multiple marketing and analytics tags, and Cloudflare DNS/CDN services, ensuring fast performance and mobile optimization. Security posture is good with HTTPS enforced and domain transfer protection, though improvements can be made by enabling DNSSEC and adding security headers. Privacy compliance is adequate with clear privacy and cookie policies, but lacks an explicit cookie consent mechanism. Overall, Howuku presents a credible and professional online presence with extensive user tracking and marketing integrations.

Scanned

NIS2 and GDPR posture

GDPR outside view
85/ 100 · Low
Checks completed
7of 7

NIS2 Art. 21(2)

  1. (a) Risk analysis and security policies: Not visible from outside
  2. (b) Incident handling: One indicator
  3. (c) Business continuity, backups and crisis management: Not visible from outside
  4. (d) Supply chain security: Not visible from outside
  5. (e) Secure acquisition, development and maintenance, including vulnerability handling: Partly checked
  6. (f) Assessing the effectiveness of security measures: Not visible from outside
  7. (g) Cyber hygiene and security training: Not visible from outside
  8. (h) Cryptography and encryption: Partly checked
  9. (i) HR security, access control and asset management: One indicator
  10. (j) Multi-factor authentication and secured communications: Not visible from outside

This scan rated NIS2 with an earlier keyword method that is no longer shown; rescan for the per-article view. Risk management, continuity, supply chain, training, MFA, management oversight (Art. 20) and incident reporting (Art. 23) need internal evidence, and Guard cannot tell whether NIS2 applies to this organisation.

GDPR is indicative only, based on publicly visible signals: Articles 7, 12, 13 and 32 of Regulation (EU) 2016/679 and Article 5(3) of the ePrivacy Directive. Not a certification or legal assessment.

Priority findings

3 findings rated critical or high. Fix these first.

  1. GDPR outside view

    These are the privacy signals visitors and data protection authorities look for under GDPR.

    • High

      No Cookie Consent Banner found

      GDPR requires explicit consent for non-essential cookies

      What to do: Implement a cookie consent banner that appears on first visit

  2. SSL/TLS

    TLS encrypts the connection and proves the site is really yours. Weak or expiring certificates trigger browser warnings and put traffic at risk.

    • High

      Weak Protocols Supported

      Server supports weak protocols: TLSv1.1

      What to do: Disable TLS 1.0, TLS 1.1, and all SSL versions

      • CWE-327
      • OWASP A04:2025
      • ASVS V12.1.1
    • High

      SSL Certificate Expires Soon

      SSL certificate expires in 24 days

      What to do: Renew SSL certificate before expiration

      • NIS2 21(2)(h)
      • IR 2024/2690 9.2(c): Implementing Regulation (EU) 2024/2690, Annex point 9.2(c): Cryptography
      • NIST SC-17: NIST SP 800-53 Rev. 5 SC-17: Public Key Infrastructure Certificates

Need hands-on remediation? Email guard@offseq.com

Keep watching howuku.com

This scan found 17 issues across 6 checks. Monitoring re-runs those checks daily, emails you when something material changes and records each fix, so you can show progress.

Daily monitoring

Recommended

€25per month

  • TLS certificates and expiry
  • DNS records
  • SPF, DKIM and DMARC
  • Security headers
  • GDPR and NIS2 posture
  • Exposed services
  • Third-party trackers
  • Security score drift

Email alerts on material changes and an exportable JSON history of every change.

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Full report

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Results by check

Each check with its score, findings and the evidence it collected.

How this score is calculated

The security score runs 0–100, higher is better. It is the plain average of the security checks that completed in this scan, each counted equally. A check that could not run is left out: it counts neither as a pass nor as a fail.

Counted in this score

SSL/TLS
62
Security headers
60
Email security
85
DNS health
85
Network security
100
GDPR outside view
85
Average
80

Not counted

  • NIS2 outside view: Re-weights evidence from the TLS, email, DNS, network and hygiene checks, so counting it would count that evidence twice. Shown on its own.
  • OffSeq Observations: An AI reading of the site, useful context but not reproducible evidence. Shown on its own.

Findings that cap the score at 49

Each of these is serious on its own, so while any is present the site cannot rate better than high risk, however good the other checks are.

  • The certificate is not trusted by browsers
  • The website is not served over HTTPS
  • A database, remote desktop, file-sharing or Telnet service is reachable from the internet
  • The page loads a script from a compromised source
  • The domain registration has expired
  • SPF authorises every server to send mail as the domain

Partial scans

When the site blocks Guard or most checks cannot run, the score covers only the checks that ran (usually DNS and email), is capped at 75 and is shown as partial, without a risk level.

Risk levels

  • Critical0–25
  • High26–49
  • Medium50–75
  • Low76–100

Technical appendix

Business context, site observations and technical notes gathered during the scan, and the standards behind each reference.

Business context

Business profile

Howuku operates a SaaS business model with tiered subscription plans and a free trial, serving over 3,000 organizations globally. Its competitive advantage lies in offering a unified analytics platform that reduces reliance on multiple tools and development resources. The company maintains an active partnership ecosystem including affiliate marketing via FirstPromoter and customer support through Freshdesk. The website content and WHOIS data align well, indicating a consistent and legitimate business operation. The target market includes digital marketers, agencies, and startups seeking to optimize website conversions and user engagement. Growth indicators include multiple integrations, customer testimonials, and a visible social media presence. Strategic observations suggest opportunities to enhance security transparency and privacy consent mechanisms to further build trust.

Security posture

The website demonstrates a mature security posture with HTTPS enforced and domain status set to clientTransferProhibited, reducing risk of unauthorized domain transfers. However, DNSSEC is not enabled, which is a recommended best practice to protect against DNS spoofing. No explicit security policy or incident response contact information is published, which could hinder trust and responsiveness in case of security incidents. The absence of security headers such as Content-Security-Policy and X-Frame-Options represents a potential area for improvement. The extensive use of third-party tracking and marketing scripts increases the attack surface but appears well managed with asynchronous loading. No vulnerabilities or exposed sensitive data were detected in the HTML content. Overall, the security posture is good but could be enhanced with additional controls and transparency.

Recommendations

  1. Enable DNSSEC on the domain to improve DNS security and prevent spoofing attacks.
  2. Implement and display a cookie consent banner/mechanism to comply fully with GDPR and other privacy regulations.
  3. Publish a dedicated security policy page including incident response procedures and security contact emails.
  4. Add security HTTP headers such as Content-Security-Policy, X-Content-Type-Options, and X-Frame-Options to harden the website against common attacks.
  5. Regularly audit third-party scripts and tracking tools to minimize security risks and ensure privacy compliance.

Contact details published on the site

Legal name
Equals One Ventures Sdn Bhd
Registration number
1379015-X
Site observations

Automated reading of the public site. Ratings are indicative.

Business

Company
Equals One Ventures Sdn Bhd
Description
Howuku is an all-in-one website analytics and optimization platform for marketers. It helps visualize user interactions, boost engagement, and improve conversion rates.
Key services
Heatmaps, Session Recordings, Conversion Funnels, Form Analytics, Feedback & Survey Widgets, A/B Testing, Third-party Integrations
Content quality
excellent
Branding
consistent

Technology

Stack
Webflow CMS, Google Tag Manager, Facebook Pixel, LinkedIn Insight Tag, Twitter Universal Website Tag, Bing UET, SumoMe, FirstPromoter, Landbot (commented out), Convertful
Frameworks
Webflow, jQuery, Wistia (video hosting)
Platforms
Cloudflare (DNS and CDN), AWS Cloudfront (CDN)
Performance
fast
Mobile
excellent
Accessibility
good
SEO
good

Security

Observed score
85/100
Good practices seen
  • HTTPS enforced
  • ClientTransferProhibited domain status
  • No exposed sensitive data in HTML
  • Use of modern tracking scripts with async loading

Analytics and tracking

Services
Google Tag Manager, Facebook Pixel, LinkedIn Insight Tag, Twitter Universal Website Tag, Bing UET, SumoMe
Tracking level
extensive
Privacy practices
good

Advertising

Ad networks
Bing Ads, Twitter Ads, Facebook Ads
Tracking pixels
Facebook Pixel, LinkedIn Insight Tag, Twitter Universal Website Tag, Bing UET
Marketing tools
SumoMe, Convertful, Landbot (commented out)
Transparency
good

Site quality

Design
excellent
User experience
excellent
Content relevance
excellent
Navigation
excellent
Professionalism
excellent
Trustworthiness
high

Key observations

  1. Website is fully accessible with rich content and no blocking.
  2. Strong presence of marketing and analytics tracking tools.
  3. No explicit security policy or incident response info published.
  4. Good use of modern web technologies and integrations.
  5. Clear business focus on website analytics and CRO tools.
  6. No suspicious or malicious indicators found.
  7. WHOIS data supports legitimacy and business consistency.
Technical notes

Notes

The website is built on Webflow CMS, leveraging modern front-end technologies and a robust tech stack including Google Tag Manager, Facebook Pixel, LinkedIn Insight Tag, Twitter Universal Website Tag, Bing UET, and marketing tools like SumoMe and Convertful. Hosting and DNS are managed via Cloudflare and AWS Cloudfront, providing fast content delivery and reliable uptime. The site is mobile-optimized with responsive design and good accessibility features. Performance is fast with asynchronous script loading and optimized images. SEO is supported by proper meta tags and Open Graph data. Technical risks are minimal but include the lack of DNSSEC and security headers. The infrastructure is well-suited for a SaaS analytics platform, supporting scalability and integration with numerous third-party services.
Standards and sources

Reference chips under each finding point to the standard, regulation or specification the finding relates to. They are taken from the official datasets below and mapped conservatively: a finding with no defensible link shows none. NIS2 and GDPR references mark where a finding is relevant evidence, not a compliance verdict. Implementing Regulation (EU) 2024/2690 binds digital infrastructure and digital service providers; for other entities it is the most detailed public reading of the Article 21 measures. WCAG, EN 301 549, European Accessibility Act and Web Accessibility Directive references name the requirement an automated accessibility rule relates to; they are not a conformance verdict.

Retrieved 2026-10-25

Earlier scans of this domain

  1. 80/100Low27 findingsView report
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