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Security report for factors.ai

Factors.ai: AI-Powered Demand Generation for B2B Teams · Technology · United States

Medium risk. 4 critical or high findings in Security headers, GDPR outside view and 1 other check.

Security score

75/100

Risk levelMedium

0–100, higher is better. How it is calculated

Factors.ai is a technology company specializing in AI-powered demand generation solutions tailored for B2B marketing and sales teams. Their platform enables capturing buyer intent, identifying target accounts, running account-based marketing (ABM) campaigns, and measuring ROI through AI automation. Positioned as a modern SaaS provider, Factors.ai serves over 200 teams, emphasizing pipeline growth and marketing efficiency. The website reflects a professional and consistent brand image with clear business messaging and customer engagement content. Technically, the website is built on Webflow CMS and integrates multiple modern analytics and marketing technologies including Google Analytics, Microsoft Clarity, Segment, Facebook Pixel, and various ad networks. The site is mobile optimized with good SEO practices and moderate performance. Security posture is solid with HTTPS enforced and cookie consent implemented, though explicit security headers and policies are not fully documented. Overall, the security posture is good with no visible vulnerabilities or exposed sensitive data. Privacy compliance is basic, with cookie consent present but no explicit privacy or terms of service pages detected. The domain WHOIS data is privacy protected, which is common and justified for SaaS companies. Contact information is clearly provided in structured data, enhancing trust. The website presents a low risk profile with strong business credibility and technical maturity. Strategic recommendations include publishing comprehensive privacy and security policies, enhancing accessibility, and formalizing incident response and vulnerability disclosure mechanisms.

Scanned

This is an earlier scan of factors.ai. View the latest report

NIS2 and GDPR posture

GDPR outside view
85/ 100 · Low
Checks completed
7of 7

NIS2 Art. 21(2)

  1. (a) Risk analysis and security policies: Not visible from outside
  2. (b) Incident handling: One indicator
  3. (c) Business continuity, backups and crisis management: Not visible from outside
  4. (d) Supply chain security: Not visible from outside
  5. (e) Secure acquisition, development and maintenance, including vulnerability handling: Partly checked
  6. (f) Assessing the effectiveness of security measures: Not visible from outside
  7. (g) Cyber hygiene and security training: Not visible from outside
  8. (h) Cryptography and encryption: Partly checked
  9. (i) HR security, access control and asset management: One indicator
  10. (j) Multi-factor authentication and secured communications: Not visible from outside

This scan rated NIS2 with an earlier keyword method that is no longer shown; rescan for the per-article view. Risk management, continuity, supply chain, training, MFA, management oversight (Art. 20) and incident reporting (Art. 23) need internal evidence, and Guard cannot tell whether NIS2 applies to this organisation.

GDPR is indicative only, based on publicly visible signals: Articles 7, 12, 13 and 32 of Regulation (EU) 2016/679 and Article 5(3) of the ePrivacy Directive. Not a certification or legal assessment.

Priority findings

4 findings rated critical or high. Fix these first.

  1. Security headers

    Security headers are instructions your web server sends to every visitor’s browser. Missing ones leave visitors more exposed to attacks such as clickjacking and injected scripts.

    • High

      Missing X-Frame-Options header

      Prevents clickjacking attacks

      What to do: Add "X-Frame-Options: DENY" or "X-Frame-Options: SAMEORIGIN"

    • High

      Missing Content-Security-Policy header

      Controls resources the browser is allowed to load

      What to do: Implement a Content-Security-Policy appropriate for your application

      • ASVS V3.4.3
      • OWASP Secure Headers: OWASP Secure Headers Project recommends Content-Security-Policy: default-src 'self'; form-action 'self'; base-uri 'self'; object-src 'none';…

  2. GDPR outside view

    These are the privacy signals visitors and data protection authorities look for under GDPR.

    • High

      No Cookie Consent Banner found

      GDPR requires explicit consent for non-essential cookies

      What to do: Implement a cookie consent banner that appears on first visit

  3. SSL/TLS

    TLS encrypts the connection and proves the site is really yours. Weak or expiring certificates trigger browser warnings and put traffic at risk.

    • High

      Weak Protocols Supported

      Server supports weak protocols: TLSv1.1

      What to do: Disable TLS 1.0, TLS 1.1, and all SSL versions

      • CWE-327
      • OWASP A04:2025
      • ASVS V12.1.1

Need hands-on remediation? Email guard@offseq.com

Keep watching factors.ai

This scan found 20 issues across 6 checks. Monitoring re-runs those checks daily, emails you when something material changes and records each fix, so you can show progress.

Daily monitoring

Recommended

€25per month

  • TLS certificates and expiry
  • DNS records
  • SPF, DKIM and DMARC
  • Security headers
  • GDPR and NIS2 posture
  • Exposed services
  • Third-party trackers
  • Security score drift

Email alerts on material changes and an exportable JSON history of every change.

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Results by check

Each check with its score, findings and the evidence it collected.

How this score is calculated

The security score runs 0–100, higher is better. It is the plain average of the security checks that completed in this scan, each counted equally. A check that could not run is left out: it counts neither as a pass nor as a fail.

Counted in this score

SSL/TLS
72
Security headers
30
Email security
85
DNS health
80
Network security
100
GDPR outside view
85
Average
75

Not counted

  • NIS2 outside view: Re-weights evidence from the TLS, email, DNS, network and hygiene checks, so counting it would count that evidence twice. Shown on its own.
  • OffSeq Observations: An AI reading of the site, useful context but not reproducible evidence. Shown on its own.

Findings that cap the score at 49

Each of these is serious on its own, so while any is present the site cannot rate better than high risk, however good the other checks are.

  • The certificate is not trusted by browsers
  • The website is not served over HTTPS
  • A database, remote desktop, file-sharing or Telnet service is reachable from the internet
  • The page loads a script from a compromised source
  • The domain registration has expired
  • SPF authorises every server to send mail as the domain

Partial scans

When the site blocks Guard or most checks cannot run, the score covers only the checks that ran (usually DNS and email), is capped at 75 and is shown as partial, without a risk level.

Risk levels

  • Critical0–25
  • High26–49
  • Medium50–75
  • Low76–100

Technical appendix

Business context, site observations and technical notes gathered during the scan, and the standards behind each reference.

Business context

Business profile

Factors.ai operates in the competitive B2B marketing technology sector, leveraging AI to automate demand generation processes. Their business model is SaaS-based, targeting mid-sized to large B2B sales and marketing teams seeking to optimize pipeline and ROI. The company differentiates itself through AI-driven intent capture and ABM campaign automation. The presence of customer stories and video content indicates active marketing and customer engagement. Integration with popular marketing tools and ad networks suggests a well-established partnership ecosystem. The company is US-based with a Delaware address, consistent with many tech startups and SaaS providers. No parent or subsidiary relationships are evident from the data.

Security posture

The website demonstrates a mature security posture with HTTPS enforced and a cookie consent mechanism aligned with privacy regulations. However, explicit security headers such as Content-Security-Policy, X-Frame-Options, and X-Content-Type-Options are not explicitly visible in the provided data, representing an area for improvement. No sensitive data leakage or vulnerable libraries were detected. The absence of a published security policy or incident response contact limits transparency. No vulnerability disclosure or security.txt file was found, which is recommended for SaaS providers. Overall, the site is secure but could enhance compliance and transparency to improve trust and readiness.

Recommendations

  1. Publish a comprehensive privacy policy and terms of service pages accessible from the main navigation or footer.
  2. Implement and document security headers including Content-Security-Policy, X-Frame-Options, and X-Content-Type-Options.
  3. Add a publicly accessible security policy and incident response contact information to improve transparency.
  4. Establish a vulnerability disclosure program or security.txt file to encourage responsible reporting.
  5. Enhance website accessibility compliance to improve inclusivity and meet regulatory standards.

Contact details published on the site

Addresses
Site observations

Automated reading of the public site. Ratings are indicative.

Business

Company
Factors.ai: AI-Powered Demand Generation for B2B Teams
Description
Factors.ai helps B2B teams capture intent, identify accounts, run ABM campaigns, and measure ROI using AI agents to automate every step of demand gen.
Key services
Intent capture, Account identification, ABM campaign management, ROI measurement, AI automation of demand generation
Content quality
good
Branding
consistent

Technology

Stack
Webflow CMS, Google Tag Manager, Google Analytics, Facebook Pixel, Microsoft Clarity, Segment Analytics, Twitter Ads, Bing Ads, Revenue Hero Scheduler, Noble Tag Widget, Storylane
Frameworks
Webflow, React (implied by w-mod-js classes)
Platforms
Webflow hosting
Performance
moderate
Mobile
good
Accessibility
basic
SEO
good

Security

Observed score
85/100
Good practices seen
  • HTTPS enforced
  • Cookie consent banner present
  • No exposed sensitive data in HTML
  • Use of reputable analytics and marketing scripts

Analytics and tracking

Services
Google Analytics, Microsoft Clarity, Segment Analytics, G2 Crowd
Tracking level
moderate
Privacy practices
basic

Advertising

Ad networks
Facebook Ads, Twitter Ads, Bing Ads, Reddit Ads
Tracking pixels
Facebook Pixel, Microsoft Clarity, Segment Analytics, G2 Crowd Tracking
Marketing tools
HubSpot, Revenue Hero Scheduler, Noble Tag Widget
Transparency
good

Site quality

Design
good
User experience
good
Content relevance
good
Navigation
good
Professionalism
good
Trustworthiness
high

Key observations

  1. Website is fully accessible with no blocking or WAF challenge
  2. Content is professionally presented and targeted at B2B marketing teams
  3. Multiple reputable third-party integrations for analytics and marketing
  4. Cookie consent mechanism is implemented
  5. WHOIS data is unavailable or privacy protected
  6. No explicit security or privacy policies found on main page
  7. Contact information is clearly provided in structured data
  8. No signs of suspicious or malicious content
Technical notes

Notes

The website is built on the Webflow platform, leveraging modern front-end technologies and integrating multiple third-party analytics and marketing tools such as Google Analytics, Microsoft Clarity, Segment, Facebook Pixel, and various ad networks. The site uses Google Fonts and is optimized for mobile devices with responsive design. Performance is moderate, with asynchronous loading of scripts and use of CDN-hosted assets. The technical stack is modern and well-integrated, supporting a professional user experience. Opportunities exist to improve accessibility and security header implementation to reduce technical debt and enhance robustness.
Standards and sources

Reference chips under each finding point to the standard, regulation or specification the finding relates to. They are taken from the official datasets below and mapped conservatively: a finding with no defensible link shows none. NIS2 and GDPR references mark where a finding is relevant evidence, not a compliance verdict. Implementing Regulation (EU) 2024/2690 binds digital infrastructure and digital service providers; for other entities it is the most detailed public reading of the Article 21 measures. WCAG, EN 301 549, European Accessibility Act and Web Accessibility Directive references name the requirement an automated accessibility rule relates to; they are not a conformance verdict.

Retrieved 2026-10-25

Earlier scans of this domain

  1. 72/100Medium30 findingsView report
  2. 72/100 +1Medium30 findingsView report
  3. 71/100Medium29 findingsView report
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