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Security report for factors.ai

Factors.ai: #1 AI-Powered B2B Demand Generation Platform · Technology · United States

Medium risk. 5 critical or high findings in Security headers, GDPR outside view and 1 other check.

Security score

72/100

Risk levelMedium

0–100, higher is better. How it is calculated

Factors.ai is a technology company specializing in AI-powered B2B demand generation solutions. Their platform enables marketing and sales teams to capture buyer intent, identify accounts, run account-based marketing (ABM) campaigns, and measure ROI through AI automation. Positioned as a leading solution in the B2B marketing space, Factors.ai serves a diverse audience including startups, growth-stage companies, and enterprises. The website demonstrates a mature digital presence with comprehensive content, customer testimonials, and case studies that reinforce their market position. Technically, the website leverages modern web technologies including Webflow CMS, advanced JavaScript libraries (GSAP, Swiper, Glide), and integrates multiple analytics and advertising pixels such as Google Tag Manager, Segment, Microsoft Clarity, Facebook Pixel, and others. The site is well-optimized for performance, mobile responsiveness, and accessibility, reflecting a high level of digital maturity. From a security perspective, the site enforces HTTPS and employs cookie consent mechanisms aligned with GDPR compliance. While explicit security headers and policies are not fully documented, no critical vulnerabilities or exposed sensitive data were detected. The absence of WHOIS data is attributed to privacy protection, which is justified for this business type. Overall, the security posture is solid but could benefit from enhanced transparency around security policies and incident response. The overall risk assessment is low, with the site exhibiting strong trust indicators and professional presentation. Strategic recommendations include implementing explicit security headers, publishing a security policy and incident response contacts, and adding a vulnerability disclosure program to further enhance trust and compliance.

Scanned

NIS2 and GDPR posture

GDPR outside view
65/ 100 · Medium
Checks completed
7of 7

NIS2 Art. 21(2)

  1. (a) Risk analysis and security policies: Not visible from outside
  2. (b) Incident handling: One indicator
  3. (c) Business continuity, backups and crisis management: Not visible from outside
  4. (d) Supply chain security: Not visible from outside
  5. (e) Secure acquisition, development and maintenance, including vulnerability handling: Partly checked
  6. (f) Assessing the effectiveness of security measures: Not visible from outside
  7. (g) Cyber hygiene and security training: Not visible from outside
  8. (h) Cryptography and encryption: Partly checked
  9. (i) HR security, access control and asset management: One indicator
  10. (j) Multi-factor authentication and secured communications: Not visible from outside

This scan rated NIS2 with an earlier keyword method that is no longer shown; rescan for the per-article view. Risk management, continuity, supply chain, training, MFA, management oversight (Art. 20) and incident reporting (Art. 23) need internal evidence, and Guard cannot tell whether NIS2 applies to this organisation.

GDPR is indicative only, based on publicly visible signals: Articles 7, 12, 13 and 32 of Regulation (EU) 2016/679 and Article 5(3) of the ePrivacy Directive. Not a certification or legal assessment.

Priority findings

5 findings rated critical or high. Fix these first.

  1. Security headers

    Security headers are instructions your web server sends to every visitor’s browser. Missing ones leave visitors more exposed to attacks such as clickjacking and injected scripts.

    • High

      Missing X-Frame-Options header

      Prevents clickjacking attacks

      What to do: Add "X-Frame-Options: DENY" or "X-Frame-Options: SAMEORIGIN"

    • High

      Missing Content-Security-Policy header

      Controls resources the browser is allowed to load

      What to do: Implement a Content-Security-Policy appropriate for your application

      • ASVS V3.4.3
      • OWASP Secure Headers: OWASP Secure Headers Project recommends Content-Security-Policy: default-src 'self'; form-action 'self'; base-uri 'self'; object-src 'none';…

  2. GDPR outside view

    These are the privacy signals visitors and data protection authorities look for under GDPR.

    • High

      No Cookie Policy found

      GDPR requires clear information about cookie usage

      What to do: Add a dedicated cookie policy explaining cookie usage and purposes

    • High

      No Cookie Consent Banner found

      GDPR requires explicit consent for non-essential cookies

      What to do: Implement a cookie consent banner that appears on first visit

  3. SSL/TLS

    TLS encrypts the connection and proves the site is really yours. Weak or expiring certificates trigger browser warnings and put traffic at risk.

    • High

      Weak Protocols Supported

      Server supports weak protocols: TLSv1.1

      What to do: Disable TLS 1.0, TLS 1.1, and all SSL versions

      • CWE-327
      • OWASP A04:2025
      • ASVS V12.1.1

Need hands-on remediation? Email guard@offseq.com

Keep watching factors.ai

This scan found 22 issues across 6 checks. Monitoring re-runs those checks daily, emails you when something material changes and records each fix, so you can show progress.

Daily monitoring

Recommended

€25per month

  • TLS certificates and expiry
  • DNS records
  • SPF, DKIM and DMARC
  • Security headers
  • GDPR and NIS2 posture
  • Exposed services
  • Third-party trackers
  • Security score drift

Email alerts on material changes and an exportable JSON history of every change.

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Full report

€39.90one-time

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Results by check

Each check with its score, findings and the evidence it collected.

How this score is calculated

The security score runs 0–100, higher is better. It is the plain average of the security checks that completed in this scan, each counted equally. A check that could not run is left out: it counts neither as a pass nor as a fail.

Counted in this score

SSL/TLS
72
Security headers
30
Email security
85
DNS health
80
Network security
100
GDPR outside view
65
Average
72

Not counted

  • NIS2 outside view: Re-weights evidence from the TLS, email, DNS, network and hygiene checks, so counting it would count that evidence twice. Shown on its own.
  • OffSeq Observations: An AI reading of the site, useful context but not reproducible evidence. Shown on its own.

Findings that cap the score at 49

Each of these is serious on its own, so while any is present the site cannot rate better than high risk, however good the other checks are.

  • The certificate is not trusted by browsers
  • The website is not served over HTTPS
  • A database, remote desktop, file-sharing or Telnet service is reachable from the internet
  • The page loads a script from a compromised source
  • The domain registration has expired
  • SPF authorises every server to send mail as the domain

Partial scans

When the site blocks Guard or most checks cannot run, the score covers only the checks that ran (usually DNS and email), is capped at 75 and is shown as partial, without a risk level.

Risk levels

  • Critical0–25
  • High26–49
  • Medium50–75
  • Low76–100

Technical appendix

Business context, site observations and technical notes gathered during the scan, and the standards behind each reference.

Business context

Business profile

Factors.ai operates in the competitive AI-driven B2B marketing technology sector, focusing on demand generation and account intelligence. Their business model is SaaS-based, targeting marketing and sales professionals who require data-driven insights and automation to optimize pipeline generation. The company has established credibility through customer testimonials, case studies, and a broad integration ecosystem. Their partnerships with platforms like HubSpot and advertising networks enhance their value proposition. Growth indicators include a diverse customer base of over 1000 GTM teams and active content marketing efforts through blogs, webinars, and guides. The company’s strategic focus on AI automation and multi-channel campaign management positions it well for continued expansion in the B2B marketing technology market.

Security posture

The website demonstrates a mature security posture with enforced HTTPS and cookie consent aligned with privacy regulations. Use of reputable third-party analytics and advertising tools is evident, with no signs of exposed sensitive data or vulnerable libraries. However, explicit security headers such as Content-Security-Policy, X-Frame-Options, and X-Content-Type-Options are not clearly present, representing an area for improvement. The absence of a published security policy, incident response plan, or vulnerability disclosure program limits transparency and preparedness. Overall, the security maturity is good but could be enhanced by formalizing security governance and communication channels.

Recommendations

  1. Implement and verify comprehensive security headers including CSP, X-Frame-Options, and X-Content-Type-Options.
  2. Publish a detailed security policy and incident response contact information on the website.
  3. Establish a vulnerability disclosure program or security.txt file to encourage responsible reporting.
  4. Regularly audit and update third-party scripts and dependencies to mitigate potential vulnerabilities.
  5. Enhance transparency on data retention policies and privacy compliance to build user trust.

Contact details published on the site

Addresses
Site observations

Automated reading of the public site. Ratings are indicative.

Business

Company
Factors.ai: #1 AI-Powered B2B Demand Generation Platform
Description
Factors.ai helps B2B teams capture intent, identify accounts, run ABM campaigns, and measure ROI using AI agents to automate every step of demand gen.
Key services
Account Intelligence, LinkedIn Adpilot, Google Adpilot, Sales Intelligence, Attribution and Analytics, ABM Campaign Automation
Content quality
excellent
Branding
consistent

Technology

Stack
Webflow, Google Tag Manager, GSAP, Swiper.js, Glide.js, HubSpot Forms, Revenue Hero, Noble Tag, Segment Analytics, Microsoft Clarity, Facebook Pixel, Twitter Ads Pixel, Bing Ads, Reddit Pixel
Platforms
Webflow CMS
Performance
fast
Mobile
excellent
Accessibility
good
SEO
good

Security

Observed score
85/100
Good practices seen
  • HTTPS enforced
  • Cookie consent banner with preferences
  • No exposed sensitive data in HTML
  • Use of reputable third-party analytics and ad pixels

Analytics and tracking

Services
Google Analytics (via GTM), Segment Analytics, Microsoft Clarity, G2 Crowd Attribution
Tracking level
moderate
Privacy practices
good

Advertising

Ad networks
Facebook Ads, Twitter Ads, Bing Ads, Reddit Ads
Tracking pixels
Facebook Pixel, Twitter Pixel, Reddit Pixel, Microsoft Clarity, Segment Analytics, G2 Crowd Attribution
Marketing tools
HubSpot Forms, Revenue Hero, Noble Tag
Transparency
good

Site quality

Design
excellent
User experience
excellent
Content relevance
excellent
Navigation
excellent
Professionalism
excellent
Trustworthiness
high

Key observations

  1. Website is fully accessible with rich content and no blocking detected
  2. Strong use of modern web technologies and analytics tools
  3. Comprehensive cookie consent and privacy mechanisms implemented
  4. Clear business focus on AI-powered B2B demand generation
  5. Multiple customer testimonials and case studies enhance trust
  6. WHOIS data unavailable publicly, likely due to privacy protection
  7. No security.txt or explicit security policy found
  8. No incident response or vulnerability disclosure information present
Technical notes

Notes

The website is built on Webflow CMS, utilizing modern JavaScript libraries such as GSAP for animations, Swiper and Glide for sliders, and integrates multiple analytics and marketing tools including Google Tag Manager, Segment, Microsoft Clarity, and various ad pixels. The site is optimized for fast loading and excellent mobile responsiveness. SEO best practices are followed with proper meta tags and structured data (JSON-LD) for organization and search enhancements. The technical infrastructure is robust, leveraging CDN-hosted assets and cloud services for scalability and performance. Opportunities exist to improve security header implementation and formalize technical documentation for security and privacy.
Standards and sources

Reference chips under each finding point to the standard, regulation or specification the finding relates to. They are taken from the official datasets below and mapped conservatively: a finding with no defensible link shows none. NIS2 and GDPR references mark where a finding is relevant evidence, not a compliance verdict. Implementing Regulation (EU) 2024/2690 binds digital infrastructure and digital service providers; for other entities it is the most detailed public reading of the Article 21 measures. WCAG, EN 301 549, European Accessibility Act and Web Accessibility Directive references name the requirement an automated accessibility rule relates to; they are not a conformance verdict.

Retrieved 2026-10-25

Earlier scans of this domain

  1. 72/100 −3Medium30 findingsView report
  2. 75/100 +4Medium28 findingsView report
  3. 71/100Medium29 findingsView report
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