Skip to main content

Security report for factors.ai

Factors.ai: #1 AI-Powered B2B Demand Generation Platform · Technology · United States

Medium risk. 5 critical or high findings in Security headers, GDPR outside view and 1 other check.

Security score

72/100

Risk levelMedium

0–100, higher is better. How it is calculated

Factors.ai is a technology SaaS company specializing in AI-powered B2B demand generation and marketing automation. The platform helps B2B teams capture buyer intent, identify accounts, run account-based marketing (ABM) campaigns, and measure ROI through AI agents that automate demand generation processes. Positioned as a leading solution in its market, Factors.ai targets marketing leaders, demand generation managers, sales teams, and enterprises, offering integrated tools for LinkedIn Ads, Google Ads, sales intelligence, and analytics. The website is professionally designed with rich content, customer testimonials, and case studies, reflecting a mature digital presence. Technically, the website leverages modern web technologies including Webflow CMS, Google Tag Manager, Segment Analytics, Microsoft Clarity, and various ad pixels for Facebook, Twitter, and Bing. The site is mobile-optimized, fast-loading, and accessible, with good SEO practices. Cookie consent mechanisms are implemented, though explicit privacy and terms of service pages were not found in the provided content. Security posture is solid with HTTPS enforced and no visible vulnerabilities or exposed sensitive data. However, explicit security headers and published security policies are not evident, and WHOIS data is unavailable due to privacy protection or query failure, which slightly reduces transparency. Overall, the site demonstrates a professional and trustworthy business presence with room for improvement in privacy and security disclosures. The overall risk assessment is low, with recommendations to publish comprehensive privacy and security policies, enhance transparency around incident response, and maintain regular audits of third-party scripts and tracking technologies.

Scanned

This is an earlier scan of factors.ai. View the latest report

NIS2 and GDPR posture

GDPR outside view
65/ 100 · Medium
Checks completed
7of 7

NIS2 Art. 21(2)

  1. (a) Risk analysis and security policies: Not visible from outside
  2. (b) Incident handling: One indicator
  3. (c) Business continuity, backups and crisis management: Not visible from outside
  4. (d) Supply chain security: Not visible from outside
  5. (e) Secure acquisition, development and maintenance, including vulnerability handling: Partly checked
  6. (f) Assessing the effectiveness of security measures: Not visible from outside
  7. (g) Cyber hygiene and security training: Not visible from outside
  8. (h) Cryptography and encryption: Partly checked
  9. (i) HR security, access control and asset management: One indicator
  10. (j) Multi-factor authentication and secured communications: Not visible from outside

This scan rated NIS2 with an earlier keyword method that is no longer shown; rescan for the per-article view. Risk management, continuity, supply chain, training, MFA, management oversight (Art. 20) and incident reporting (Art. 23) need internal evidence, and Guard cannot tell whether NIS2 applies to this organisation.

GDPR is indicative only, based on publicly visible signals: Articles 7, 12, 13 and 32 of Regulation (EU) 2016/679 and Article 5(3) of the ePrivacy Directive. Not a certification or legal assessment.

Priority findings

5 findings rated critical or high. Fix these first.

  1. Security headers

    Security headers are instructions your web server sends to every visitor’s browser. Missing ones leave visitors more exposed to attacks such as clickjacking and injected scripts.

    • High

      Missing X-Frame-Options header

      Prevents clickjacking attacks

      What to do: Add "X-Frame-Options: DENY" or "X-Frame-Options: SAMEORIGIN"

    • High

      Missing Content-Security-Policy header

      Controls resources the browser is allowed to load

      What to do: Implement a Content-Security-Policy appropriate for your application

      • ASVS V3.4.3
      • OWASP Secure Headers: OWASP Secure Headers Project recommends Content-Security-Policy: default-src 'self'; form-action 'self'; base-uri 'self'; object-src 'none';…

  2. GDPR outside view

    These are the privacy signals visitors and data protection authorities look for under GDPR.

    • High

      No Cookie Policy found

      GDPR requires clear information about cookie usage

      What to do: Add a dedicated cookie policy explaining cookie usage and purposes

    • High

      No Cookie Consent Banner found

      GDPR requires explicit consent for non-essential cookies

      What to do: Implement a cookie consent banner that appears on first visit

  3. SSL/TLS

    TLS encrypts the connection and proves the site is really yours. Weak or expiring certificates trigger browser warnings and put traffic at risk.

    • High

      Weak Protocols Supported

      Server supports weak protocols: TLSv1.1

      What to do: Disable TLS 1.0, TLS 1.1, and all SSL versions

      • CWE-327
      • OWASP A04:2025
      • ASVS V12.1.1

Need hands-on remediation? Email guard@offseq.com

Keep watching factors.ai

This scan found 22 issues across 6 checks. Monitoring re-runs those checks daily, emails you when something material changes and records each fix, so you can show progress.

Daily monitoring

Recommended

€25per month

  • TLS certificates and expiry
  • DNS records
  • SPF, DKIM and DMARC
  • Security headers
  • GDPR and NIS2 posture
  • Exposed services
  • Third-party trackers
  • Security score drift

Email alerts on material changes and an exportable JSON history of every change.

Billed monthly to your card. Cancel anytime. The full timeline opens with your unlock code.

Full report

€39.90one-time

  • The complete analysis as a PDF you can cite
  • Email delivery with an unlock code
  • Lifetime access to this report

Prices incl. 21% VAT. Secure checkout by Mollie; sold by SEQ SIA, Latvia.

Results by check

Each check with its score, findings and the evidence it collected.

How this score is calculated

The security score runs 0–100, higher is better. It is the plain average of the security checks that completed in this scan, each counted equally. A check that could not run is left out: it counts neither as a pass nor as a fail.

Counted in this score

SSL/TLS
72
Security headers
30
Email security
85
DNS health
80
Network security
100
GDPR outside view
65
Average
72

Not counted

  • NIS2 outside view: Re-weights evidence from the TLS, email, DNS, network and hygiene checks, so counting it would count that evidence twice. Shown on its own.
  • OffSeq Observations: An AI reading of the site, useful context but not reproducible evidence. Shown on its own.

Findings that cap the score at 49

Each of these is serious on its own, so while any is present the site cannot rate better than high risk, however good the other checks are.

  • The certificate is not trusted by browsers
  • The website is not served over HTTPS
  • A database, remote desktop, file-sharing or Telnet service is reachable from the internet
  • The page loads a script from a compromised source
  • The domain registration has expired
  • SPF authorises every server to send mail as the domain

Partial scans

When the site blocks Guard or most checks cannot run, the score covers only the checks that ran (usually DNS and email), is capped at 75 and is shown as partial, without a risk level.

Risk levels

  • Critical0–25
  • High26–49
  • Medium50–75
  • Low76–100

Technical appendix

Business context, site observations and technical notes gathered during the scan, and the standards behind each reference.

Business context

Business profile

Factors.ai operates in the competitive B2B marketing technology sector, focusing on AI-driven demand generation and account-based marketing. Its SaaS business model targets mid-sized to enterprise customers, including startups and growth-stage companies. The platform's integration capabilities and advanced analytics provide competitive advantages by enabling marketers to optimize ad spend and pipeline generation. Customer testimonials and case studies indicate successful ROI improvements for clients. The company maintains a strong partnership ecosystem with marketing tools and ad networks. Growth indicators include active content marketing (blogs, webinars, guides) and a well-structured resource library. Strategic observations suggest a focus on expanding enterprise adoption and enhancing AI capabilities to differentiate in a crowded market.

Security posture

The website demonstrates a good security maturity level with HTTPS enforced and no visible exposure of sensitive data. Use of cookie consent banners indicates awareness of privacy compliance. However, the absence of explicit security headers like Content-Security-Policy, X-Frame-Options, and X-Content-Type-Options is a gap. No published security policy or incident response contact information was found, which limits transparency and readiness perception. The WHOIS data is privacy protected, common for SaaS companies, but reduces external trust signals. No vulnerabilities or outdated libraries were detected in the provided content. Compliance with GDPR is implied but not explicitly documented. Overall, the security posture is solid but could be improved with formal policies and enhanced header configurations.

Recommendations

  1. Publish a comprehensive privacy policy page detailing data collection, usage, and GDPR compliance.
  2. Implement and verify security headers such as Content-Security-Policy, X-Frame-Options, and X-Content-Type-Options.
  3. Create and publish a security policy and incident response contact information to improve transparency.
  4. Add a vulnerability disclosure policy or security.txt file to encourage responsible reporting.
  5. Regularly audit third-party scripts and tracking pixels to mitigate supply chain risks.

Contact details published on the site

Addresses
Site observations

Automated reading of the public site. Ratings are indicative.

Business

Company
Factors.ai: #1 AI-Powered B2B Demand Generation Platform
Description
Factors.ai helps B2B teams capture intent, identify accounts, run ABM campaigns, and measure ROI using AI agents to automate every step of demand gen.
Key services
Account Intelligence, LinkedIn Adpilot, Google Adpilot, Sales Intelligence, Attribution and Analytics, ABM Campaign Automation
Content quality
excellent
Branding
consistent

Technology

Stack
Webflow, Google Tag Manager, GSAP, Swiper.js, Glide.js, HubSpot Forms, Segment Analytics, Microsoft Clarity, Facebook Pixel, Twitter Ads Pixel, Bing Ads, Revenue Hero Scheduler, Noble Tag Widget
Platforms
Webflow CMS
Performance
fast
Mobile
excellent
Accessibility
good
SEO
good

Security

Observed score
85/100
Good practices seen
  • HTTPS enforced
  • No exposed sensitive data in HTML
  • Use of consent management for cookies
  • No visible vulnerable libraries

Analytics and tracking

Services
Google Analytics (via GTM), Microsoft Clarity, Segment Analytics, G2 Crowd
Tracking level
moderate
Privacy practices
basic

Advertising

Ad networks
Facebook Ads, Twitter Ads, Bing Ads, Google Ads
Tracking pixels
Facebook Pixel, Twitter Pixel, Microsoft Clarity, Segment Analytics, G2 Crowd Tracking
Marketing tools
HubSpot Forms, Revenue Hero Scheduler, Noble Tag Widget
Transparency
good

Site quality

Design
excellent
User experience
excellent
Content relevance
excellent
Navigation
excellent
Professionalism
excellent
Trustworthiness
high

Key observations

  1. Website is fully accessible with rich content and no blocking detected
  2. Strong use of modern web technologies and analytics tools
  3. Comprehensive marketing and product information with customer testimonials
  4. Cookie consent mechanism implemented
  5. WHOIS data unavailable, indicating privacy protection or query failure
  6. No explicit privacy policy or terms of service pages found in provided content
  7. No explicit security or incident response policies published
Technical notes

Notes

The website is built on Webflow CMS and uses a modern JavaScript stack including GSAP for animations, Swiper and Glide for sliders, and integrates multiple analytics and marketing tools such as Google Tag Manager, Segment, Microsoft Clarity, and various ad pixels. The site is well-optimized for performance and mobile responsiveness, with clean and accessible HTML structure. SEO meta tags and structured data (JSON-LD) are properly implemented, enhancing search visibility. Hosting provider details are not explicitly found but likely Webflow's infrastructure. The technical implementation reflects a mature digital infrastructure suitable for a SaaS marketing platform.
Standards and sources

Reference chips under each finding point to the standard, regulation or specification the finding relates to. They are taken from the official datasets below and mapped conservatively: a finding with no defensible link shows none. NIS2 and GDPR references mark where a finding is relevant evidence, not a compliance verdict. Implementing Regulation (EU) 2024/2690 binds digital infrastructure and digital service providers; for other entities it is the most detailed public reading of the Article 21 measures. WCAG, EN 301 549, European Accessibility Act and Web Accessibility Directive references name the requirement an automated accessibility rule relates to; they are not a conformance verdict.

Retrieved 2026-10-25

Earlier scans of this domain

  1. 72/100 −3Medium30 findingsView report
  2. 75/100 +4Medium28 findingsView report
  3. 71/100Medium29 findingsView report
Reviews of this site

Share your experience with factors.ai. Every review is verified by email and published after moderation.

Overall rating
Select a rating
4000 characters remaining

We’ll email you to confirm your review and keep your details private.

Community rating

No published reviews yet. Be the first to review factors.ai.

Feedback on this report

Rate this report, add an optional comment, and tell us if you want a security specialist to follow up.

Overall report quality
Select a rating
2000 characters remaining

We only use your feedback to improve Guard reports. Contact details are never shared.