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Security report for exponea.com

Bloomreach · Technology · N/a

Medium risk. 4 critical or high findings in SSL/TLS, Security headers and 1 other check.

Security score

63/100

Risk levelMedium

0–100, higher is better. How it is calculated

Bloomreach is a leading technology company specializing in AI-powered marketing automation and real-time personalization solutions for ecommerce businesses. Their platform enables marketers to deliver autonomous, multi-channel customer engagement that drives growth, revenue, and loyalty. The company positions itself as a future-ready provider of autonomous marketing technology with a strong focus on AI scalability and customer experience. Technically, the website is built on WordPress with Elementor and integrates advanced marketing and analytics tools such as Google Tag Manager, Exponea, HubSpot Forms, and Vidyard for video content. The site demonstrates excellent design quality, mobile optimization, and SEO practices, reflecting a mature digital infrastructure. Security-wise, the site enforces HTTPS, employs multiple security headers, and uses secure third-party integrations, though explicit security policies and incident response information are not publicly disclosed. The WHOIS data is unavailable, which slightly reduces transparency but the overall site and business indicators suggest legitimacy. Strategic recommendations include publishing detailed security and incident response policies, adding vulnerability disclosure mechanisms, and enhancing GDPR transparency with DPO contact information.

Scanned

This is an earlier scan of exponea.com. View the latest report

NIS2 and GDPR posture

GDPR outside view
85/ 100 · Low
Checks completed
7of 7

NIS2 Art. 21(2)

  1. (a) Risk analysis and security policies: Not visible from outside
  2. (b) Incident handling: One indicator
  3. (c) Business continuity, backups and crisis management: Not visible from outside
  4. (d) Supply chain security: Not visible from outside
  5. (e) Secure acquisition, development and maintenance, including vulnerability handling: Partly checked
  6. (f) Assessing the effectiveness of security measures: Not visible from outside
  7. (g) Cyber hygiene and security training: Not visible from outside
  8. (h) Cryptography and encryption: Partly checked
  9. (i) HR security, access control and asset management: One indicator
  10. (j) Multi-factor authentication and secured communications: Not visible from outside

This scan rated NIS2 with an earlier keyword method that is no longer shown; rescan for the per-article view. Risk management, continuity, supply chain, training, MFA, management oversight (Art. 20) and incident reporting (Art. 23) need internal evidence, and Guard cannot tell whether NIS2 applies to this organisation.

GDPR is indicative only, based on publicly visible signals: Articles 7, 12, 13 and 32 of Regulation (EU) 2016/679 and Article 5(3) of the ePrivacy Directive. Not a certification or legal assessment.

Priority findings

4 findings rated critical or high. Fix these first.

  1. SSL/TLS

    TLS encrypts the connection and proves the site is really yours. Weak or expiring certificates trigger browser warnings and put traffic at risk.

    • Critical

      Unable to retrieve SSL certificate

      Could not establish secure connection to retrieve certificate information

      What to do: Check if the server is accessible and SSL/TLS is properly configured

  2. Security headers

    Security headers are instructions your web server sends to every visitor’s browser. Missing ones leave visitors more exposed to attacks such as clickjacking and injected scripts.

    • High

      Missing Strict-Transport-Security header

      Forces HTTPS connections

      What to do: Add "Strict-Transport-Security: max-age=31536000; includeSubDomains; preload"

      • CWE-319
      • OWASP A04:2025
      • ASVS V3.4.1
    • High

      Missing Content-Security-Policy header

      Controls resources the browser is allowed to load

      What to do: Implement a Content-Security-Policy appropriate for your application

      • ASVS V3.4.3
      • OWASP Secure Headers: OWASP Secure Headers Project recommends Content-Security-Policy: default-src 'self'; form-action 'self'; base-uri 'self'; object-src 'none';…
  3. GDPR outside view

    These are the privacy signals visitors and data protection authorities look for under GDPR.

    • High

      No Cookie Consent Banner found

      GDPR requires explicit consent for non-essential cookies

      What to do: Implement a cookie consent banner that appears on first visit

Need hands-on remediation? Email guard@offseq.com

Keep watching exponea.com

This scan found 16 issues across 6 checks. Monitoring re-runs those checks daily, emails you when something material changes and records each fix, so you can show progress.

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Recommended

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  • TLS certificates and expiry
  • DNS records
  • SPF, DKIM and DMARC
  • Security headers
  • GDPR and NIS2 posture
  • Exposed services
  • Third-party trackers
  • Security score drift

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Results by check

Each check with its score, findings and the evidence it collected.

How this score is calculated

The security score runs 0–100, higher is better. It is the plain average of the security checks that completed in this scan, each counted equally. A check that could not run is left out: it counts neither as a pass nor as a fail.

Counted in this score

SSL/TLS
0
Security headers
40
Email security
72
DNS health
80
Network security
100
GDPR outside view
85
Average
63

Not counted

  • NIS2 outside view: Re-weights evidence from the TLS, email, DNS, network and hygiene checks, so counting it would count that evidence twice. Shown on its own.
  • OffSeq Observations: An AI reading of the site, useful context but not reproducible evidence. Shown on its own.

Findings that cap the score at 49

Each of these is serious on its own, so while any is present the site cannot rate better than high risk, however good the other checks are.

  • The certificate is not trusted by browsers
  • The website is not served over HTTPS
  • A database, remote desktop, file-sharing or Telnet service is reachable from the internet
  • The page loads a script from a compromised source
  • The domain registration has expired
  • SPF authorises every server to send mail as the domain

Partial scans

When the site blocks Guard or most checks cannot run, the score covers only the checks that ran (usually DNS and email), is capped at 75 and is shown as partial, without a risk level.

Risk levels

  • Critical0–25
  • High26–49
  • Medium50–75
  • Low76–100

Breach exposure

Leaked credentials and lookalike domains from OffSeq Breach. The counts are free; the detailed lists are paid add-ons.

Dark web exposure

Add-on

Leaked records that mention exponea.com, from OffSeq Breach.

Total records
55
Employees
0
Customers
55
Third parties
0
Weak passwords
9%

9 subdomains affected

See the 10 newest leaked credentials

A one-off add-on to this report that lists the most recent identifier and password pairs OffSeq Breach holds for exponea.com.

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Breach keeps ingesting new leaks, so these numbers can grow between scans.

Technical appendix

Business context, site observations and technical notes gathered during the scan, and the standards behind each reference.

Business context

Business profile

Bloomreach operates in the technology and ecommerce sectors, targeting enterprise clients seeking AI-driven marketing automation solutions. Their business model is SaaS-based, offering scalable autonomous marketing services that unify customer and product data for personalized experiences. The company enjoys a strong market position with a professional brand presence and a comprehensive service portfolio including marketing automation, real-time personalization, and AI-powered customer engagement. Their ecosystem includes integrations with major marketing platforms and analytics tools, supporting extensive data-driven marketing strategies. Growth indicators include frequent content updates, multimedia marketing assets, and active social media presence. No subsidiaries or parent companies were identified from the data provided.

Security posture

The website demonstrates a strong security posture with enforced HTTPS, comprehensive security headers, and secure form handling via HubSpot. No exposed sensitive data or vulnerable libraries were detected in the HTML content. However, the absence of publicly available security policies, incident response contacts, and vulnerability disclosure mechanisms indicates room for improvement in transparency and readiness. GDPR compliance is supported by detailed privacy and cookie policies with consent mechanisms. The lack of a published security framework or DPO contact suggests the company could enhance its compliance and security culture communication. Overall, the site is secure but would benefit from more explicit security governance disclosures.

Recommendations

  1. Publish a dedicated security policy and incident response plan on the website.
  2. Implement and publicize a vulnerability disclosure program or security.txt file.
  3. Provide contact details for a Data Protection Officer to improve GDPR transparency.
  4. Regularly review and audit third-party scripts and integrations for security risks.
  5. Enhance user trust by showcasing certifications or compliance badges where applicable.

Contact details published on the site

Addresses
Legal name
Bloomreach, Inc.
Site observations

Automated reading of the public site. Ratings are indicative.

Business

Company
Bloomreach
Description
We unify real-time customer and product data so businesses understand what customers really want. By connecting that understanding to every channel, the ecommerce experience becomes limitless, continuously reflecting a changing customer as they shop. With the scale of AI, this creates endless new paths to purchase, greater profitability, and fast business growth.
Key services
Marketing Automation, Real-time Personalization, AI-driven Customer Engagement, Multi-channel Marketing
Content quality
excellent
Branding
consistent

Technology

Stack
Google Tag Manager, Exponea (Bloomreach Engagement), HubSpot Forms, Vidyard Video Player, jQuery, Elementor, Font Awesome, Lottie Animations
Frameworks
WordPress, Elementor
Platforms
HubSpot, Vidyard
Performance
fast
Mobile
excellent
Accessibility
good
SEO
excellent

Security

Observed score
90/100
Good practices seen
  • HTTPS enforced
  • Use of security headers
  • No exposed sensitive data in HTML
  • Secure forms with HubSpot integration

Analytics and tracking

Services
Google Tag Manager, Exponea
Tracking level
moderate
Privacy practices
good

Advertising

Tracking pixels
Exponea
Marketing tools
HubSpot Forms, Vidyard
Transparency
good

Site quality

Design
excellent
User experience
excellent
Content relevance
excellent
Navigation
excellent
Professionalism
excellent
Trustworthiness
high

Key observations

  1. Website is fully accessible with rich content and multimedia
  2. Professional and consistent branding with strong SEO and accessibility
  3. Use of modern marketing and analytics technologies
  4. No signs of adult or questionable content
  5. WHOIS data unavailable, limiting domain trust verification
  6. No explicit security or incident response policies published
  7. Strong privacy and cookie policies with consent mechanisms present
Technical notes

Notes

The website is built on a modern WordPress CMS with Elementor page builder, leveraging advanced marketing and analytics technologies such as Google Tag Manager, Exponea, HubSpot Forms, and Vidyard video player. The site is well-optimized for performance and mobile responsiveness, with comprehensive SEO metadata and structured data (JSON-LD) for enhanced search visibility. The technical stack reflects a mature digital infrastructure suitable for enterprise-grade marketing operations. No technical debt or deprecated technologies were detected. Opportunities exist to improve hosting transparency and to monitor third-party script security continuously.
Standards and sources

Reference chips under each finding point to the standard, regulation or specification the finding relates to. They are taken from the official datasets below and mapped conservatively: a finding with no defensible link shows none. NIS2 and GDPR references mark where a finding is relevant evidence, not a compliance verdict. Implementing Regulation (EU) 2024/2690 binds digital infrastructure and digital service providers; for other entities it is the most detailed public reading of the Article 21 measures. WCAG, EN 301 549, European Accessibility Act and Web Accessibility Directive references name the requirement an automated accessibility rule relates to; they are not a conformance verdict.

Retrieved 2026-10-25

Earlier scans of this domain

  1. 72/100 +2Medium29 findingsView report
  2. 70/100 −2Medium29 findingsView report
  3. 72/100Medium26 findingsView report
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