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Security report for exponea.com

Bloomreach · Technology · N/a

Medium risk. 5 critical or high findings in Security headers, GDPR outside view and 1 other check.

Security score

72/100

Risk levelMedium

0–100, higher is better. How it is calculated

Bloomreach is a technology company specializing in marketing automation and real-time personalization solutions for ecommerce businesses. Their platform leverages AI to unify customer and product data, enabling marketers to deliver personalized experiences across multiple channels. The company positions itself as an enterprise-level SaaS provider with a strong focus on driving growth, revenue, and customer loyalty through advanced AI-driven marketing tools. The website reflects a mature digital presence with professional branding and comprehensive content targeting marketing professionals and ecommerce enterprises. Technically, the site is built on WordPress with Elementor and integrates various marketing and analytics tools such as Google Tag Manager, HubSpot, and Vidyard, indicating a modern and scalable infrastructure. Security posture is strong with HTTPS, security headers, and no visible vulnerabilities, although explicit security policies and incident response contacts are not published. Privacy compliance is well addressed with clear privacy and cookie policies and consent mechanisms. Overall, the site demonstrates high professionalism and trustworthiness, though the absence of WHOIS data transparency slightly impacts domain trust. Strategic recommendations include publishing detailed security policies, adding vulnerability disclosure mechanisms, and providing direct security contacts to enhance trust and compliance.

Scanned

NIS2 and GDPR posture

GDPR outside view
85/ 100 · Low
Checks completed
7of 7

NIS2 Art. 21(2)

  1. (a) Risk analysis and security policies: Not visible from outside
  2. (b) Incident handling: One indicator
  3. (c) Business continuity, backups and crisis management: Not visible from outside
  4. (d) Supply chain security: Not visible from outside
  5. (e) Secure acquisition, development and maintenance, including vulnerability handling: Partly checked
  6. (f) Assessing the effectiveness of security measures: Not visible from outside
  7. (g) Cyber hygiene and security training: Not visible from outside
  8. (h) Cryptography and encryption: Partly checked
  9. (i) HR security, access control and asset management: One indicator
  10. (j) Multi-factor authentication and secured communications: Not visible from outside

This scan rated NIS2 with an earlier keyword method that is no longer shown; rescan for the per-article view. Risk management, continuity, supply chain, training, MFA, management oversight (Art. 20) and incident reporting (Art. 23) need internal evidence, and Guard cannot tell whether NIS2 applies to this organisation.

GDPR is indicative only, based on publicly visible signals: Articles 7, 12, 13 and 32 of Regulation (EU) 2016/679 and Article 5(3) of the ePrivacy Directive. Not a certification or legal assessment.

Priority findings

5 findings rated critical or high. Fix these first.

  1. Security headers

    Security headers are instructions your web server sends to every visitor’s browser. Missing ones leave visitors more exposed to attacks such as clickjacking and injected scripts.

    • High

      Missing Strict-Transport-Security header

      Forces HTTPS connections

      What to do: Add "Strict-Transport-Security: max-age=31536000; includeSubDomains; preload"

      • CWE-319
      • OWASP A04:2025
      • ASVS V3.4.1
    • High

      Missing X-Frame-Options header

      Prevents clickjacking attacks

      What to do: Add "X-Frame-Options: DENY" or "X-Frame-Options: SAMEORIGIN"

  2. GDPR outside view

    These are the privacy signals visitors and data protection authorities look for under GDPR.

    • High

      No Cookie Consent Banner found

      GDPR requires explicit consent for non-essential cookies

      What to do: Implement a cookie consent banner that appears on first visit

  3. SSL/TLS

    TLS encrypts the connection and proves the site is really yours. Weak or expiring certificates trigger browser warnings and put traffic at risk.

    • High

      Weak Protocols Supported

      Server supports weak protocols: TLSv1.1

      What to do: Disable TLS 1.0, TLS 1.1, and all SSL versions

      • CWE-327
      • OWASP A04:2025
      • ASVS V12.1.1
    • High

      Weak SSL Key Length

      SSL certificate uses 256-bit key, which is considered weak

      What to do: Use at least 2048-bit RSA or 256-bit ECC key

      • CWE-326
      • OWASP A04:2025
      • Mozilla TLS: Mozilla Server Side TLS 6.0 intermediate: rsa_key_size 2048

Need hands-on remediation? Email guard@offseq.com

Keep watching exponea.com

This scan found 21 issues across 6 checks. Monitoring re-runs those checks daily, emails you when something material changes and records each fix, so you can show progress.

Daily monitoring

Recommended

€25per month

  • TLS certificates and expiry
  • DNS records
  • SPF, DKIM and DMARC
  • Security headers
  • GDPR and NIS2 posture
  • Exposed services
  • Third-party trackers
  • Security score drift

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Results by check

Each check with its score, findings and the evidence it collected.

How this score is calculated

The security score runs 0–100, higher is better. It is the plain average of the security checks that completed in this scan, each counted equally. A check that could not run is left out: it counts neither as a pass nor as a fail.

Counted in this score

SSL/TLS
52
Security headers
40
Email security
72
DNS health
80
Network security
100
GDPR outside view
85
Average
72

Not counted

  • NIS2 outside view: Re-weights evidence from the TLS, email, DNS, network and hygiene checks, so counting it would count that evidence twice. Shown on its own.
  • OffSeq Observations: An AI reading of the site, useful context but not reproducible evidence. Shown on its own.

Findings that cap the score at 49

Each of these is serious on its own, so while any is present the site cannot rate better than high risk, however good the other checks are.

  • The certificate is not trusted by browsers
  • The website is not served over HTTPS
  • A database, remote desktop, file-sharing or Telnet service is reachable from the internet
  • The page loads a script from a compromised source
  • The domain registration has expired
  • SPF authorises every server to send mail as the domain

Partial scans

When the site blocks Guard or most checks cannot run, the score covers only the checks that ran (usually DNS and email), is capped at 75 and is shown as partial, without a risk level.

Risk levels

  • Critical0–25
  • High26–49
  • Medium50–75
  • Low76–100

Breach exposure

Leaked credentials and lookalike domains from OffSeq Breach. The counts are free; the detailed lists are paid add-ons.

Dark web exposure

Add-on

Leaked records that mention exponea.com, from OffSeq Breach.

Total records
55
Employees
0
Customers
55
Third parties
0
Weak passwords
9%

9 subdomains affected

See the 10 newest leaked credentials

A one-off add-on to this report that lists the most recent identifier and password pairs OffSeq Breach holds for exponea.com.

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Breach keeps ingesting new leaks, so these numbers can grow between scans.

Technical appendix

Business context, site observations and technical notes gathered during the scan, and the standards behind each reference.

Business context

Business profile

Bloomreach operates in the competitive marketing automation and ecommerce personalization market, targeting B2B customers such as marketers and ecommerce businesses. Their business model is SaaS-based, offering AI-powered tools to optimize customer engagement and sales. The company leverages partnerships and integrations with platforms like HubSpot and Vidyard to extend its ecosystem. The website content and structured data indicate a focus on enterprise clients, with a strong emphasis on AI and real-time data unification as competitive advantages. The company maintains a consistent brand image and invests in high-quality content and user experience, supporting growth and market positioning. No direct financial or founding data was found, but the scale and sophistication suggest a large or enterprise-sized organization.

Security posture

The website demonstrates a mature security posture with HTTPS enforced and multiple security headers implemented, including HSTS, CSP, and X-Frame-Options. Forms are implemented securely using HubSpot forms with validation. No exposed sensitive data or vulnerable libraries were detected in the HTML content. However, the site lacks publicly available security policies, incident response procedures, or vulnerability disclosure programs, which are important for transparency and trust in enterprise environments. No direct security contact emails were found. The extensive use of third-party marketing and analytics scripts requires ongoing monitoring to mitigate supply chain risks. Overall, the security posture is strong but could be improved by publishing explicit security governance documents and contact channels.

Recommendations

  1. Publish a dedicated security policy and incident response page to improve transparency.
  2. Implement and publicize a vulnerability disclosure program or security.txt file.
  3. Provide direct security contact emails (e.g., security@bloomreach.com) for reporting incidents.
  4. Regularly audit and update third-party scripts to minimize supply chain vulnerabilities.
  5. Enhance accessibility features to improve compliance and user experience for all users.
Site observations

Automated reading of the public site. Ratings are indicative.

Business

Company
Bloomreach
Description
We unify real-time customer and product data so businesses understand what customers really want. By connecting that understanding to every channel, the ecommerce experience becomes limitless, continuously reflecting a changing customer as they shop. With the scale of AI, this creates endless new paths to purchase, greater profitability, and fast business growth.
Key services
Marketing Automation, Real-time Personalization, AI-driven Customer Engagement
Content quality
excellent
Branding
consistent

Technology

Stack
Google Tag Manager, Exponea, HubSpot Forms, Elementor, jQuery, Lottie animations, Vidyard video player
Frameworks
WordPress, Elementor
Platforms
HubSpot, Vidyard
Performance
fast
Mobile
excellent
Accessibility
good
SEO
excellent

Security

Observed score
90/100
Good practices seen
  • HTTPS enforced
  • Use of security headers
  • No exposed sensitive data in HTML
  • Secure forms with validation

Analytics and tracking

Services
Google Analytics, Microsoft Clarity, Hotjar
Tracking level
extensive
Privacy practices
good

Advertising

Ad networks
AdRoll, Bing Ads
Tracking pixels
Hotjar, Microsoft Clarity, Facebook Connect, Pinterest, G2 Crowd
Marketing tools
Salesloft, Exponea, HubSpot
Transparency
good

Site quality

Design
excellent
User experience
excellent
Content relevance
excellent
Navigation
excellent
Professionalism
excellent
Trustworthiness
high

Key observations

  1. Website is fully accessible with no blocking or WAF challenge detected.
  2. Content is rich, professional, and targeted at B2B marketing automation audience.
  3. Strong use of modern web technologies and integrations.
  4. Good privacy and cookie policy presence with consent mechanisms.
  5. No direct company contact emails or phone numbers found on the analyzed page; contact primarily via forms.
  6. WHOIS data unavailable, possibly due to privacy protection or registry restrictions.
  7. Security headers and HTTPS are properly implemented.
  8. Multiple third-party marketing and analytics tools are integrated.
  9. No adult or questionable content detected.
Technical notes

Notes

The website is built on WordPress CMS with Elementor page builder, leveraging modern JavaScript libraries such as jQuery and Lottie for animations. It integrates multiple marketing and analytics platforms including Google Tag Manager, HubSpot, Exponea, and Vidyard video player. The site uses preconnect and preload hints to optimize resource loading, contributing to fast performance. Mobile optimization is excellent with responsive design and adaptive UI elements. SEO is well implemented with comprehensive meta tags, Open Graph, Twitter cards, and structured JSON-LD data. Accessibility is good but could be further enhanced. Hosting provider details are not explicitly found. Overall, the technical infrastructure is modern, performant, and scalable, supporting enterprise-grade marketing operations.
Standards and sources

Reference chips under each finding point to the standard, regulation or specification the finding relates to. They are taken from the official datasets below and mapped conservatively: a finding with no defensible link shows none. NIS2 and GDPR references mark where a finding is relevant evidence, not a compliance verdict. Implementing Regulation (EU) 2024/2690 binds digital infrastructure and digital service providers; for other entities it is the most detailed public reading of the Article 21 measures. WCAG, EN 301 549, European Accessibility Act and Web Accessibility Directive references name the requirement an automated accessibility rule relates to; they are not a conformance verdict.

Retrieved 2026-10-25

Earlier scans of this domain

  1. 63/100 −7Medium24 findingsView report
  2. 70/100 −2Medium29 findingsView report
  3. 72/100Medium26 findingsView report
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