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Security report for embed.ly

Embedly Inc · Technology · United States

Medium risk. 7 critical or high findings in Security headers, GDPR outside view and 1 other check.

Security score

64/100

Risk levelMedium

0–100, higher is better. How it is calculated

Embedly Inc is a US-based technology company founded in 2009 that provides a SaaS platform enabling websites and applications to embed rich media content easily. Their services include Cards, Embed, Extract, Display, and analytics tools, targeting web developers, content creators, and digital publishers. The company holds a strong market position with notable clients such as The New York Times, Microsoft, and Reddit, reflecting a mature and trusted brand in the content embedding space. Technically, the website employs modern JavaScript libraries including jQuery and Foundation framework, hosted likely on Amazon AWS infrastructure, with moderate performance and good mobile optimization. Security posture is moderate with domain transfer protections in place but lacks DNSSEC and explicit security headers. Privacy compliance is basic with privacy and terms pages present but no visible cookie consent mechanism or GDPR-specific indicators. Overall, the website is professional, trustworthy, and content safe, with room for improvement in security and privacy transparency.

Scanned

This is an earlier scan of embed.ly. View the latest report

NIS2 and GDPR posture

GDPR outside view
35/ 100 · High
Checks completed
7of 7

NIS2 Art. 21(2)

  1. (a) Risk analysis and security policies: Not visible from outside
  2. (b) Incident handling: One indicator
  3. (c) Business continuity, backups and crisis management: Not visible from outside
  4. (d) Supply chain security: Not visible from outside
  5. (e) Secure acquisition, development and maintenance, including vulnerability handling: Partly checked
  6. (f) Assessing the effectiveness of security measures: Not visible from outside
  7. (g) Cyber hygiene and security training: Not visible from outside
  8. (h) Cryptography and encryption: Partly checked
  9. (i) HR security, access control and asset management: One indicator
  10. (j) Multi-factor authentication and secured communications: Not visible from outside

This scan rated NIS2 with an earlier keyword method that is no longer shown; rescan for the per-article view. Risk management, continuity, supply chain, training, MFA, management oversight (Art. 20) and incident reporting (Art. 23) need internal evidence, and Guard cannot tell whether NIS2 applies to this organisation.

GDPR is indicative only, based on publicly visible signals: Articles 7, 12, 13 and 32 of Regulation (EU) 2016/679 and Article 5(3) of the ePrivacy Directive. Not a certification or legal assessment.

Priority findings

7 findings rated critical or high. Fix these first.

  1. Security headers

    Security headers are instructions your web server sends to every visitor’s browser. Missing ones leave visitors more exposed to attacks such as clickjacking and injected scripts.

    • High

      Missing Strict-Transport-Security header

      Forces HTTPS connections

      What to do: Add "Strict-Transport-Security: max-age=31536000; includeSubDomains; preload"

      • CWE-319
      • OWASP A04:2025
      • ASVS V3.4.1
    • High

      Missing Content-Security-Policy header

      Controls resources the browser is allowed to load

      What to do: Implement a Content-Security-Policy appropriate for your application

      • ASVS V3.4.3
      • OWASP Secure Headers: OWASP Secure Headers Project recommends Content-Security-Policy: default-src 'self'; form-action 'self'; base-uri 'self'; object-src 'none';…
  2. GDPR outside view

    These are the privacy signals visitors and data protection authorities look for under GDPR.

    • High

      No Privacy Policy found

      GDPR requires a clear and accessible privacy policy

      What to do: Add a comprehensive privacy policy page and link to it prominently

    • High

      No Cookie Policy found

      GDPR requires clear information about cookie usage

      What to do: Add a dedicated cookie policy explaining cookie usage and purposes

    • High

      No Cookie Consent Banner found

      GDPR requires explicit consent for non-essential cookies

      What to do: Implement a cookie consent banner that appears on first visit

Need hands-on remediation? Email guard@offseq.com

Keep watching embed.ly

This scan found 24 issues across 6 checks. Monitoring re-runs those checks daily, emails you when something material changes and records each fix, so you can show progress.

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  • TLS certificates and expiry
  • DNS records
  • SPF, DKIM and DMARC
  • Security headers
  • GDPR and NIS2 posture
  • Exposed services
  • Third-party trackers
  • Security score drift

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Results by check

Each check with its score, findings and the evidence it collected.

How this score is calculated

The security score runs 0–100, higher is better. It is the plain average of the security checks that completed in this scan, each counted equally. A check that could not run is left out: it counts neither as a pass nor as a fail.

Counted in this score

SSL/TLS
67
Security headers
30
Email security
65
DNS health
85
Network security
100
GDPR outside view
35
Average
64

Not counted

  • NIS2 outside view: Re-weights evidence from the TLS, email, DNS, network and hygiene checks, so counting it would count that evidence twice. Shown on its own.
  • OffSeq Observations: An AI reading of the site, useful context but not reproducible evidence. Shown on its own.

Findings that cap the score at 49

Each of these is serious on its own, so while any is present the site cannot rate better than high risk, however good the other checks are.

  • The certificate is not trusted by browsers
  • The website is not served over HTTPS
  • A database, remote desktop, file-sharing or Telnet service is reachable from the internet
  • The page loads a script from a compromised source
  • The domain registration has expired
  • SPF authorises every server to send mail as the domain

Partial scans

When the site blocks Guard or most checks cannot run, the score covers only the checks that ran (usually DNS and email), is capped at 75 and is shown as partial, without a risk level.

Risk levels

  • Critical0–25
  • High26–49
  • Medium50–75
  • Low76–100

Breach exposure

Leaked credentials and lookalike domains from OffSeq Breach. The counts are free; the detailed lists are paid add-ons.

Dark web exposure

Add-on

Leaked records that mention embed.ly, from OffSeq Breach.

Total records
1,206
Employees
0
Customers
1,206
Third parties
0
Weak passwords
15%

2 subdomains affected

See the 10 newest leaked credentials

A one-off add-on to this report that lists the most recent identifier and password pairs OffSeq Breach holds for embed.ly.

Select it in the checkout above.

Breach keeps ingesting new leaks, so these numbers can grow between scans.

Technical appendix

Business context, site observations and technical notes gathered during the scan, and the standards behind each reference.

Business context

Business profile

Embedly operates in the technology sector providing embedding APIs and tools that enhance content engagement on digital platforms. Their business model is SaaS-based, monetizing through API usage and analytics services. The company targets developers and publishers seeking to enrich their content with multimedia elements. The presence of high-profile clients and testimonials indicates strong market acceptance and competitive advantage. The company maintains a consistent brand identity and offers comprehensive product documentation and support. Their partnership ecosystem includes over 1000 content providers, enhancing their service breadth. Growth indicators include ongoing product development and active customer engagement. Strategic observations suggest focusing on enhancing privacy compliance and security transparency to maintain trust and comply with evolving regulations.

Security posture

Embedly demonstrates a moderate security maturity level with domain registration protections such as clientTransferProhibited and clientDeleteProhibited statuses. However, the absence of DNSSEC and security headers like CSP, HSTS, and X-Frame-Options reduces the overall security posture. No public security or incident response policies were found, indicating potential gaps in transparency and preparedness. The website uses HTTPS, but SSL configuration details are not explicitly available. No vulnerabilities or exposed sensitive data were detected in the HTML content. Privacy compliance is basic, lacking cookie consent mechanisms and GDPR-specific disclosures. Incident response readiness and security culture indicators are not publicly visible, suggesting areas for improvement. Overall, the security posture is adequate for business operations but could benefit from enhanced controls and disclosures.

Recommendations

  1. Enable DNSSEC to improve domain security and prevent DNS spoofing.
  2. Implement comprehensive security headers including Content Security Policy, HSTS, and X-Frame-Options.
  3. Publish explicit security and incident response policies to enhance transparency and preparedness.
  4. Add a cookie consent mechanism to comply with GDPR and improve privacy compliance.
  5. Regularly audit and update third-party libraries to mitigate potential vulnerabilities.
Site observations

Automated reading of the public site. Ratings are indicative.

Business

Company
Embedly Inc
Description
Embedly delivers the ultra-fast, easy to use products and tools for richer sites and apps.
Key services
Cards, Embed, Extract, Display, Analytics
Content quality
good
Branding
consistent

Technology

Stack
jQuery, Foundation framework, Font Awesome, Google Analytics, Optimizely, Embedly jQuery plugin
Frameworks
Foundation
Performance
moderate
Mobile
good
Accessibility
basic
SEO
good

Security

Observed score
60/100
Good practices seen
  • clientTransferProhibited domain status
  • clientDeleteProhibited domain status

Analytics and tracking

Services
Google Analytics, Optimizely
Tracking level
moderate
Privacy practices
basic

Advertising

Tracking pixels
Optimizely
Marketing tools
Optimizely
Transparency
basic

Site quality

Design
good
User experience
good
Content relevance
good
Navigation
good
Professionalism
good
Trustworthiness
high

Key observations

  1. Website is fully accessible with no blocking or WAF challenges.
  2. Content is professional and technology focused.
  3. No explicit privacy or cookie consent mechanisms visible on homepage.
  4. WHOIS data confirms long-term registration and consistent ownership.
  5. Use of modern JavaScript libraries and analytics tools.
  6. No exposed sensitive data or obvious vulnerabilities detected in source.
  7. Social media presence on Twitter, Facebook, GitHub.
  8. No direct company contact emails or phone numbers found on homepage; contact via contact page.
  9. Legal pages (privacy, terms) are present but not linked in footer explicitly.
  10. No security.txt or vulnerability disclosure page detected.
Technical notes

Notes

The website uses a modern technology stack including jQuery, Foundation framework, Font Awesome, and Optimizely for A/B testing and analytics. Hosting is inferred to be on Amazon AWS based on DNS servers. Performance is moderate with good mobile optimization and basic accessibility features. SEO is supported by proper meta tags and Open Graph data. No CMS was detected, indicating a custom or static site architecture. Technical risks include lack of DNSSEC and missing security headers which could expose the site to certain attacks. The site is well-structured with clear navigation and professional design, but could improve accessibility and performance optimizations further.
Standards and sources

Reference chips under each finding point to the standard, regulation or specification the finding relates to. They are taken from the official datasets below and mapped conservatively: a finding with no defensible link shows none. NIS2 and GDPR references mark where a finding is relevant evidence, not a compliance verdict. Implementing Regulation (EU) 2024/2690 binds digital infrastructure and digital service providers; for other entities it is the most detailed public reading of the Article 21 measures. WCAG, EN 301 549, European Accessibility Act and Web Accessibility Directive references name the requirement an automated accessibility rule relates to; they are not a conformance verdict.

Retrieved 2026-10-25

Earlier scans of this domain

  1. 63/100 −1Medium34 findingsView report
  2. 64/100Medium33 findingsView report
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