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Security report for embed.ly

Embedly · Technology · N/a

Medium risk. 7 critical or high findings in Security headers, GDPR outside view and 1 other check.

Security score

63/100

Risk levelMedium

0–100, higher is better. How it is calculated

Embedly is a technology company founded in 2009 that provides a SaaS platform enabling websites and applications to embed rich media content such as videos, images, polls, and slideshows easily. The company targets web developers, digital publishers, and content creators, offering APIs and tools to enhance user engagement and content sharing. The website demonstrates a professional and consistent brand presence, supported by testimonials and logos from reputable clients like The New York Times, Microsoft, and NPR. Technically, the site uses modern JavaScript libraries including jQuery and the Foundation framework, hosted on Amazon AWS infrastructure, and integrates analytics and optimization tools such as Google Analytics and Optimizely. The website is mobile optimized and performs well with good SEO practices.

Scanned

NIS2 and GDPR posture

GDPR outside view
35/ 100 · High
Checks completed
7of 7

NIS2 Art. 21(2)

  1. (a) Risk analysis and security policies: Not visible from outside
  2. (b) Incident handling: One indicator
  3. (c) Business continuity, backups and crisis management: Not visible from outside
  4. (d) Supply chain security: Not visible from outside
  5. (e) Secure acquisition, development and maintenance, including vulnerability handling: Partly checked
  6. (f) Assessing the effectiveness of security measures: Not visible from outside
  7. (g) Cyber hygiene and security training: Not visible from outside
  8. (h) Cryptography and encryption: Partly checked
  9. (i) HR security, access control and asset management: One indicator
  10. (j) Multi-factor authentication and secured communications: Not visible from outside

This scan rated NIS2 with an earlier keyword method that is no longer shown; rescan for the per-article view. Risk management, continuity, supply chain, training, MFA, management oversight (Art. 20) and incident reporting (Art. 23) need internal evidence, and Guard cannot tell whether NIS2 applies to this organisation.

GDPR is indicative only, based on publicly visible signals: Articles 7, 12, 13 and 32 of Regulation (EU) 2016/679 and Article 5(3) of the ePrivacy Directive. Not a certification or legal assessment.

Priority findings

7 findings rated critical or high. Fix these first.

  1. Security headers

    Security headers are instructions your web server sends to every visitor’s browser. Missing ones leave visitors more exposed to attacks such as clickjacking and injected scripts.

    • High

      Missing Strict-Transport-Security header

      Forces HTTPS connections

      What to do: Add "Strict-Transport-Security: max-age=31536000; includeSubDomains; preload"

      • CWE-319
      • OWASP A04:2025
      • ASVS V3.4.1
    • High

      Missing Content-Security-Policy header

      Controls resources the browser is allowed to load

      What to do: Implement a Content-Security-Policy appropriate for your application

      • ASVS V3.4.3
      • OWASP Secure Headers: OWASP Secure Headers Project recommends Content-Security-Policy: default-src 'self'; form-action 'self'; base-uri 'self'; object-src 'none';…
  2. GDPR outside view

    These are the privacy signals visitors and data protection authorities look for under GDPR.

    • High

      No Privacy Policy found

      GDPR requires a clear and accessible privacy policy

      What to do: Add a comprehensive privacy policy page and link to it prominently

    • High

      No Cookie Policy found

      GDPR requires clear information about cookie usage

      What to do: Add a dedicated cookie policy explaining cookie usage and purposes

    • High

      No Cookie Consent Banner found

      GDPR requires explicit consent for non-essential cookies

      What to do: Implement a cookie consent banner that appears on first visit

Need hands-on remediation? Email guard@offseq.com

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  • TLS certificates and expiry
  • DNS records
  • SPF, DKIM and DMARC
  • Security headers
  • GDPR and NIS2 posture
  • Exposed services
  • Third-party trackers
  • Security score drift

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Results by check

Each check with its score, findings and the evidence it collected.

How this score is calculated

The security score runs 0–100, higher is better. It is the plain average of the security checks that completed in this scan, each counted equally. A check that could not run is left out: it counts neither as a pass nor as a fail.

Counted in this score

SSL/TLS
62
Security headers
30
Email security
65
DNS health
85
Network security
100
GDPR outside view
35
Average
63

Not counted

  • NIS2 outside view: Re-weights evidence from the TLS, email, DNS, network and hygiene checks, so counting it would count that evidence twice. Shown on its own.
  • OffSeq Observations: An AI reading of the site, useful context but not reproducible evidence. Shown on its own.

Findings that cap the score at 49

Each of these is serious on its own, so while any is present the site cannot rate better than high risk, however good the other checks are.

  • The certificate is not trusted by browsers
  • The website is not served over HTTPS
  • A database, remote desktop, file-sharing or Telnet service is reachable from the internet
  • The page loads a script from a compromised source
  • The domain registration has expired
  • SPF authorises every server to send mail as the domain

Partial scans

When the site blocks Guard or most checks cannot run, the score covers only the checks that ran (usually DNS and email), is capped at 75 and is shown as partial, without a risk level.

Risk levels

  • Critical0–25
  • High26–49
  • Medium50–75
  • Low76–100

Breach exposure

Leaked credentials and lookalike domains from OffSeq Breach. The counts are free; the detailed lists are paid add-ons.

Dark web exposure

Add-on

Leaked records that mention embed.ly, from OffSeq Breach.

Total records
1,206
Employees
0
Customers
1,206
Third parties
0
Weak passwords
15%

2 subdomains affected

See the 10 newest leaked credentials

A one-off add-on to this report that lists the most recent identifier and password pairs OffSeq Breach holds for embed.ly.

Select it in the checkout above.

Breach keeps ingesting new leaks, so these numbers can grow between scans.

Technical appendix

Business context, site observations and technical notes gathered during the scan, and the standards behind each reference.

Business context

Business profile

Embedly holds a strong market position as a trusted provider of rich media embedding services, serving a medium-sized technology sector business. Its business model revolves around SaaS offerings with API access, targeting developers and publishers who require seamless media integration. The presence of numerous high-profile customers and testimonials indicates a mature partnership ecosystem and a solid reputation. The company does not publicly disclose parent or subsidiary relationships on the website. Growth indicators include a broad provider network and extensive API usage statistics referenced in content. The company leverages digital marketing and analytics tools to optimize user engagement and conversion.

Security posture

The security posture of Embedly's website is moderate. The domain is secured with HTTPS and domain status flags that prevent unauthorized transfers or deletions, which is positive. However, DNSSEC is not enabled, and no explicit security headers or published security policies were found. There is no visible incident response contact or vulnerability disclosure policy, which could be improved to enhance trust and compliance. The site uses third-party analytics and optimization scripts, which may introduce privacy considerations. Overall, the site does not exhibit critical vulnerabilities but could benefit from enhanced security transparency and technical hardening.

Recommendations

  1. Enable DNSSEC on the domain to improve DNS security and prevent spoofing.
  2. Implement and publish a comprehensive security policy including incident response contacts.
  3. Add a cookie consent mechanism to comply with GDPR and improve privacy transparency.
  4. Deploy security headers such as Content Security Policy (CSP), HSTS, and X-Frame-Options.
  5. Consider publishing a vulnerability disclosure or security.txt file to encourage responsible reporting.
Site observations

Automated reading of the public site. Ratings are indicative.

Business

Company
Embedly
Description
Embedly delivers the ultra-fast, easy to use products and tools for richer sites and apps.
Key services
Cards, Embed, Extract, Display, Analytics
Content quality
good
Branding
consistent

Technology

Stack
jQuery, Foundation framework, Google Analytics, Optimizely, Embedly jQuery plugin
Frameworks
Foundation
Performance
fast
Mobile
good
Accessibility
basic
SEO
good

Security

Observed score
70/100
Good practices seen
  • HTTPS usage implied by Google Analytics and external scripts loaded over HTTPS
  • Domain status clientTransferProhibited and clientDeleteProhibited set

Analytics and tracking

Services
Google Analytics, Google Tag Manager
Tracking level
moderate
Privacy practices
basic

Advertising

Ad networks
Optimizely
Marketing tools
Optimizely
Transparency
basic

Site quality

Design
good
User experience
good
Content relevance
good
Navigation
good
Professionalism
good
Trustworthiness
high

Key observations

  1. Website is fully accessible with rich content and professional design.
  2. No explicit privacy or cookie consent mechanisms visible on homepage.
  3. Strong brand presence with multiple well-known customer logos and testimonials.
  4. Use of modern JavaScript libraries and analytics tools.
  5. No direct contact emails or phone numbers found on homepage; contact via company contact page.
  6. No explicit security or incident response policies published.
  7. No DNSSEC enabled on domain.
  8. No visible security headers in HTML content; server headers unknown.
Technical notes

Notes

The website is built on a custom CMS using modern front-end technologies including jQuery and the Foundation framework. It integrates third-party services such as Google Analytics, Google Tag Manager, and Optimizely for analytics and A/B testing. Hosting is provided via Amazon AWS, inferred from DNS servers. The site is mobile responsive and optimized for performance with compressed CSS and JavaScript. No CMS like WordPress or Drupal was detected. The technical implementation is solid with room for improvement in security headers and privacy compliance features. The site structure and meta tags support good SEO and accessibility is basic but functional.
Standards and sources

Reference chips under each finding point to the standard, regulation or specification the finding relates to. They are taken from the official datasets below and mapped conservatively: a finding with no defensible link shows none. NIS2 and GDPR references mark where a finding is relevant evidence, not a compliance verdict. Implementing Regulation (EU) 2024/2690 binds digital infrastructure and digital service providers; for other entities it is the most detailed public reading of the Article 21 measures. WCAG, EN 301 549, European Accessibility Act and Web Accessibility Directive references name the requirement an automated accessibility rule relates to; they are not a conformance verdict.

Retrieved 2026-10-25

Earlier scans of this domain

  1. 64/100Medium33 findingsView report
  2. 64/100Medium33 findingsView report
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