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Security report for broadstreetads.com

Broadstreet Ads Inc · Technology · United States

Medium risk. 6 critical or high findings in Security headers, GDPR outside view and 1 other check.

Security score

63/100

Risk levelMedium

0–100, higher is better. How it is calculated

Broadstreet Ads Inc operates a specialized advertising management platform tailored for local news publishers, city and regional magazines, industry journals, and B2B publishers who rely on direct sales. The company positions itself as a niche leader providing innovative ad management solutions that outperform generic tools like Google Ad Manager and WordPress plugins. Their services include display advertising, sponsored content campaigns, onboarding, migration, and training support, targeting a focused market segment with a SaaS business model. The website content is professionally presented, with strong branding consistency and trust signals such as customer testimonials and G2 Crowd recognition. Technically, the website is built on WordPress using the Genesis Framework and integrates a comprehensive set of modern marketing and analytics tools including Google Analytics, HubSpot, Facebook Pixel, Hotjar, and AdRoll. The site is mobile optimized, SEO friendly, and hosted behind Cloudflare, ensuring good performance and security. Privacy compliance is well addressed with a clear privacy policy and cookie consent mechanism, although explicit security policies and incident response contacts are not published. From a security perspective, the site enforces HTTPS and employs domain transfer protection. However, DNSSEC is not enabled, and some recommended security headers are not explicitly detected. No vulnerabilities or exposed sensitive data were found in the content. The WHOIS data confirms domain legitimacy with consistent registration details and appropriate domain age for the business history. Overall, Broadstreet Ads presents a mature, trustworthy online presence with strong business credibility and technical implementation. The security posture is solid but could be enhanced by adding explicit security policies and improving DNS security. The site’s extensive use of tracking and marketing tools indicates a sophisticated digital marketing strategy balanced with good privacy compliance.

Scanned

This is an earlier scan of broadstreetads.com. View the latest report

NIS2 and GDPR posture

GDPR outside view
68/ 100 · Medium
Checks completed
7of 7

NIS2 Art. 21(2)

  1. (a) Risk analysis and security policies: Not visible from outside
  2. (b) Incident handling: One indicator
  3. (c) Business continuity, backups and crisis management: Not visible from outside
  4. (d) Supply chain security: Not visible from outside
  5. (e) Secure acquisition, development and maintenance, including vulnerability handling: Partly checked
  6. (f) Assessing the effectiveness of security measures: Not visible from outside
  7. (g) Cyber hygiene and security training: Not visible from outside
  8. (h) Cryptography and encryption: Partly checked
  9. (i) HR security, access control and asset management: One indicator
  10. (j) Multi-factor authentication and secured communications: Not visible from outside

This scan rated NIS2 with an earlier keyword method that is no longer shown; rescan for the per-article view. Risk management, continuity, supply chain, training, MFA, management oversight (Art. 20) and incident reporting (Art. 23) need internal evidence, and Guard cannot tell whether NIS2 applies to this organisation.

GDPR is indicative only, based on publicly visible signals: Articles 7, 12, 13 and 32 of Regulation (EU) 2016/679 and Article 5(3) of the ePrivacy Directive. Not a certification or legal assessment.

Priority findings

6 findings rated critical or high. Fix these first.

  1. Security headers

    Security headers are instructions your web server sends to every visitor’s browser. Missing ones leave visitors more exposed to attacks such as clickjacking and injected scripts.

    • High

      Missing Strict-Transport-Security header

      Forces HTTPS connections

      What to do: Add "Strict-Transport-Security: max-age=31536000; includeSubDomains; preload"

      • CWE-319
      • OWASP A04:2025
      • ASVS V3.4.1
    • High

      Missing X-Frame-Options header

      Prevents clickjacking attacks

      What to do: Add "X-Frame-Options: DENY" or "X-Frame-Options: SAMEORIGIN"

    • High

      Missing Content-Security-Policy header

      Controls resources the browser is allowed to load

      What to do: Implement a Content-Security-Policy appropriate for your application

      • ASVS V3.4.3
      • OWASP Secure Headers: OWASP Secure Headers Project recommends Content-Security-Policy: default-src 'self'; form-action 'self'; base-uri 'self'; object-src 'none';…

  2. GDPR outside view

    These are the privacy signals visitors and data protection authorities look for under GDPR.

    • High

      No Cookie Policy found

      GDPR requires clear information about cookie usage

      What to do: Add a dedicated cookie policy explaining cookie usage and purposes

  3. SSL/TLS

    TLS encrypts the connection and proves the site is really yours. Weak or expiring certificates trigger browser warnings and put traffic at risk.

    • High

      Weak Protocols Supported

      Server supports weak protocols: TLSv1.1

      What to do: Disable TLS 1.0, TLS 1.1, and all SSL versions

      • CWE-327
      • OWASP A04:2025
      • ASVS V12.1.1

Need hands-on remediation? Email guard@offseq.com

Keep watching broadstreetads.com

This scan found 27 issues across 6 checks. Monitoring re-runs those checks daily, emails you when something material changes and records each fix, so you can show progress.

Daily monitoring

Recommended

€25per month

  • TLS certificates and expiry
  • DNS records
  • SPF, DKIM and DMARC
  • Security headers
  • GDPR and NIS2 posture
  • Exposed services
  • Third-party trackers
  • Security score drift

Email alerts on material changes and an exportable JSON history of every change.

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Full report

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Results by check

Each check with its score, findings and the evidence it collected.

How this score is calculated

The security score runs 0–100, higher is better. It is the plain average of the security checks that completed in this scan, each counted equally. A check that could not run is left out: it counts neither as a pass nor as a fail.

Counted in this score

SSL/TLS
52
Security headers
15
Email security
70
DNS health
75
Network security
100
GDPR outside view
68
Average
63

Not counted

  • NIS2 outside view: Re-weights evidence from the TLS, email, DNS, network and hygiene checks, so counting it would count that evidence twice. Shown on its own.
  • OffSeq Observations: An AI reading of the site, useful context but not reproducible evidence. Shown on its own.

Findings that cap the score at 49

Each of these is serious on its own, so while any is present the site cannot rate better than high risk, however good the other checks are.

  • The certificate is not trusted by browsers
  • The website is not served over HTTPS
  • A database, remote desktop, file-sharing or Telnet service is reachable from the internet
  • The page loads a script from a compromised source
  • The domain registration has expired
  • SPF authorises every server to send mail as the domain

Partial scans

When the site blocks Guard or most checks cannot run, the score covers only the checks that ran (usually DNS and email), is capped at 75 and is shown as partial, without a risk level.

Risk levels

  • Critical0–25
  • High26–49
  • Medium50–75
  • Low76–100

Technical appendix

Business context, site observations and technical notes gathered during the scan, and the standards behind each reference.

Business context

Business profile

Broadstreet Ads occupies a specialized niche in the ad tech market, focusing on direct sales ad management for local and B2B publishers. Their competitive advantage lies in providing a platform tailored to publishers frustrated with generic ad management tools. Revenue streams likely include subscription fees for their SaaS platform and professional services such as onboarding and training. The company targets local news organizations, magazines, and industry journals, a segment that values direct advertiser relationships. The presence of a detailed onboarding process and customer testimonials suggests a customer-centric approach fostering long-term partnerships. Their ecosystem includes integrations with major marketing and analytics platforms, enhancing their value proposition. Growth indicators include active marketing, a visible blog, and a presence on review platforms like G2 Crowd. Strategic observations highlight the importance of maintaining strong privacy compliance and expanding security transparency to reinforce trust.

Security posture

Broadstreet Ads demonstrates a solid security maturity level with mandatory HTTPS, domain transfer lock, and a cookie consent mechanism aligned with GDPR requirements. The absence of DNSSEC is a minor gap in DNS security. The website lacks published security policies and incident response contacts, which are important for transparency and compliance. No vulnerabilities or sensitive data exposures were detected in the HTML content. The use of multiple third-party analytics and marketing scripts increases the attack surface but appears managed responsibly. Recommendations include implementing security headers such as Content-Security-Policy, X-Frame-Options, and X-Content-Type-Options, publishing a security policy, and establishing a vulnerability disclosure program. Overall, the security posture is good but can be improved to meet higher compliance standards and customer expectations.

Recommendations

  1. Enable DNSSEC on the domain to enhance DNS security and prevent spoofing.
  2. Implement and verify security headers including Content-Security-Policy, X-Frame-Options, and X-Content-Type-Options.
  3. Publish a clear security policy and incident response contact information on the website.
  4. Establish a vulnerability disclosure program or security.txt file to encourage responsible reporting.
  5. Regularly review third-party scripts and tracking tools to minimize security risks and ensure privacy compliance.

Contact details published on the site

Addresses
Legal name
Broadstreet Ads, Inc
Site observations

Automated reading of the public site. Ratings are indicative.

Business

Company
Broadstreet Ads Inc
Description
A specialized ad manager built for and praised by local news, city and regional magazines, industry journals, and any publisher than relies on direct sales.
Key services
Ad management platform, Display advertising, Sponsored content campaigns, Migration and onboarding support, Training and customer support
Content quality
excellent
Branding
consistent

Technology

Stack
WordPress, Yoast SEO plugin, Google Tag Manager, Google Analytics, HubSpot, Facebook Pixel, Hotjar, AdRoll, ConversionRuler, YouTube Embed Plus, Bootstrap, jQuery, Swiper
Frameworks
Genesis Framework (WordPress theme)
Platforms
WordPress CMS
Performance
moderate
Mobile
good
Accessibility
good
SEO
good

Security

Observed score
85/100
Good practices seen
  • HTTPS enforced
  • ClientTransferProhibited domain status
  • Cookie consent banner implemented
  • No exposed sensitive data in HTML

Analytics and tracking

Services
Google Analytics, Hotjar, ProfitWell, HubSpot Analytics, LinkedIn Insight Tag, Twitter Analytics
Tracking level
extensive
Privacy practices
good

Advertising

Ad networks
AdRoll, Broadstreet Ads own ad network
Tracking pixels
Facebook Pixel, Hotjar, ProfitWell, LinkedIn Insight Tag, Twitter Universal Website Tag, ConversionRuler
Marketing tools
HubSpot, YouTube Embed Plus
Transparency
good

Site quality

Design
excellent
User experience
excellent
Content relevance
excellent
Navigation
excellent
Professionalism
excellent
Trustworthiness
high

Key observations

  1. Website is a professional SaaS platform for ad management targeting local and B2B publishers.
  2. Strong presence of marketing and analytics tools indicating mature digital marketing strategy.
  3. Good privacy and cookie consent implementation.
  4. No visible security policy or incident response information.
  5. WHOIS data supports legitimacy and domain age is consistent with business history.
  6. No signs of suspicious or malicious content.
  7. Website uses modern technologies and is mobile optimized.
Technical notes

Notes

The website is built on a modern WordPress CMS with the Genesis Framework, leveraging a wide array of marketing and analytics technologies such as Google Tag Manager, HubSpot, Facebook Pixel, Hotjar, and AdRoll. The site uses Bootstrap and jQuery for frontend responsiveness and interactivity. Hosting is supported by Cloudflare DNS and CDN services, improving performance and security. The site is mobile optimized and SEO friendly, with structured data implemented via JSON-LD and Yoast SEO plugin. Performance is moderate with room for optimization. Technical risks include reliance on multiple third-party scripts which require ongoing management to avoid vulnerabilities. The absence of DNSSEC and some security headers indicates areas for technical hardening. Overall, the infrastructure is robust and supports the business goals effectively.
Standards and sources

Reference chips under each finding point to the standard, regulation or specification the finding relates to. They are taken from the official datasets below and mapped conservatively: a finding with no defensible link shows none. NIS2 and GDPR references mark where a finding is relevant evidence, not a compliance verdict. Implementing Regulation (EU) 2024/2690 binds digital infrastructure and digital service providers; for other entities it is the most detailed public reading of the Article 21 measures. WCAG, EN 301 549, European Accessibility Act and Web Accessibility Directive references name the requirement an automated accessibility rule relates to; they are not a conformance verdict.

Retrieved 2026-10-25

Earlier scans of this domain

  1. 65/100 +2Medium35 findingsView report
  2. 63/100Medium34 findingsView report
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