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Security report for bidswitch.com

BidSwitch · Technology · N/a

Low risk. 3 critical or high findings in GDPR outside view and SSL/TLS.

Security score

80/100

Risk levelLow

0–100, higher is better. How it is calculated

BidSwitch operates as a middleware platform facilitating seamless connectivity and optimization between programmatic advertising supply and demand partners globally. Positioned as a neutral infrastructure, it connects over 180 supply platforms and 220 demand side platforms, enabling efficient bidstream processing, fraud detection, and data layering in real-time. The company is a subsidiary of Criteo and has established itself as a key player in the programmatic ecosystem with a focus on transparency and performance optimization. Technically, the website is built on WordPress with modern plugins and analytics integrations, demonstrating a mature digital presence. Security posture is strong with HTTPS, cookie consent via OneTrust, and no visible vulnerabilities, though explicit security headers could be enhanced. Overall, the site reflects a professional, trustworthy business with good compliance and technical standards.

Scanned

This is an earlier scan of bidswitch.com. View the latest report

NIS2 and GDPR posture

GDPR outside view
65/ 100 · Medium
Checks completed
7of 7

NIS2 Art. 21(2)

  1. (a) Risk analysis and security policies: Not visible from outside
  2. (b) Incident handling: One indicator
  3. (c) Business continuity, backups and crisis management: Not visible from outside
  4. (d) Supply chain security: Not visible from outside
  5. (e) Secure acquisition, development and maintenance, including vulnerability handling: Partly checked
  6. (f) Assessing the effectiveness of security measures: Not visible from outside
  7. (g) Cyber hygiene and security training: Not visible from outside
  8. (h) Cryptography and encryption: Partly checked
  9. (i) HR security, access control and asset management: One indicator
  10. (j) Multi-factor authentication and secured communications: Not visible from outside

This scan rated NIS2 with an earlier keyword method that is no longer shown; rescan for the per-article view. Risk management, continuity, supply chain, training, MFA, management oversight (Art. 20) and incident reporting (Art. 23) need internal evidence, and Guard cannot tell whether NIS2 applies to this organisation.

GDPR is indicative only, based on publicly visible signals: Articles 7, 12, 13 and 32 of Regulation (EU) 2016/679 and Article 5(3) of the ePrivacy Directive. Not a certification or legal assessment.

Priority findings

3 findings rated critical or high. Fix these first.

  1. GDPR outside view

    These are the privacy signals visitors and data protection authorities look for under GDPR.

    • High

      No Privacy Policy found

      GDPR requires a clear and accessible privacy policy

      What to do: Add a comprehensive privacy policy page and link to it prominently

    • High

      Third-party services without privacy policy

      Detected services: Google Analytics, Facebook, Twitter, LinkedIn, Google APIs

      What to do: Document all third-party data sharing in your privacy policy

  2. SSL/TLS

    TLS encrypts the connection and proves the site is really yours. Weak or expiring certificates trigger browser warnings and put traffic at risk.

    • High

      Weak Protocols Supported

      Server supports weak protocols: TLSv1.1

      What to do: Disable TLS 1.0, TLS 1.1, and all SSL versions

      • CWE-327
      • OWASP A04:2025
      • ASVS V12.1.1

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Keep watching bidswitch.com

This scan found 17 issues across 6 checks. Monitoring re-runs those checks daily, emails you when something material changes and records each fix, so you can show progress.

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Recommended

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  • TLS certificates and expiry
  • DNS records
  • SPF, DKIM and DMARC
  • Security headers
  • GDPR and NIS2 posture
  • Exposed services
  • Third-party trackers
  • Security score drift

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Results by check

Each check with its score, findings and the evidence it collected.

How this score is calculated

The security score runs 0–100, higher is better. It is the plain average of the security checks that completed in this scan, each counted equally. A check that could not run is left out: it counts neither as a pass nor as a fail.

Counted in this score

SSL/TLS
74
Security headers
75
Email security
85
DNS health
80
Network security
100
GDPR outside view
65
Average
80

Not counted

  • NIS2 outside view: Re-weights evidence from the TLS, email, DNS, network and hygiene checks, so counting it would count that evidence twice. Shown on its own.
  • OffSeq Observations: An AI reading of the site, useful context but not reproducible evidence. Shown on its own.

Findings that cap the score at 49

Each of these is serious on its own, so while any is present the site cannot rate better than high risk, however good the other checks are.

  • The certificate is not trusted by browsers
  • The website is not served over HTTPS
  • A database, remote desktop, file-sharing or Telnet service is reachable from the internet
  • The page loads a script from a compromised source
  • The domain registration has expired
  • SPF authorises every server to send mail as the domain

Partial scans

When the site blocks Guard or most checks cannot run, the score covers only the checks that ran (usually DNS and email), is capped at 75 and is shown as partial, without a risk level.

Risk levels

  • Critical0–25
  • High26–49
  • Medium50–75
  • Low76–100

Technical appendix

Business context, site observations and technical notes gathered during the scan, and the standards behind each reference.

Business context

Business profile

BidSwitch's market positioning as a central middleware provider offers competitive advantages through extensive platform connectivity and real-time bidstream optimization. Its business model revolves around enabling programmatic technology partners such as agencies, DSPs, SSPs, publishers, and data owners to access and trade inventory efficiently. Revenue streams likely include platform access fees, optimization services, and financing/billing reconciliation. The company targets global programmatic ecosystem participants and demonstrates growth through expanded trading pairs and format support. Partnerships with major industry players and certifications like TAG reinforce its credibility. Strategic observations highlight a focus on combating fraud and enhancing transparency, positioning BidSwitch as a trusted infrastructure provider in a complex digital advertising landscape.

Security posture

BidSwitch exhibits a solid security maturity level with mandatory HTTPS, integration of cookie consent mechanisms compliant with GDPR, and use of CAPTCHA to protect forms. No exposed sensitive data or vulnerable libraries were detected in the website content. However, the absence of explicit security headers such as Content-Security-Policy and Strict-Transport-Security suggests room for improvement. Incident response and vulnerability disclosure information are not publicly available, which could be a compliance gap. The security culture appears proactive with fraud detection services and TAG certification, but formalized incident response contacts and security policy disclosures would enhance readiness and transparency. Overall, the security posture is good but could benefit from documented policies and enhanced header configurations.

Recommendations

  1. Implement and verify security headers including CSP, HSTS, X-Frame-Options, and Referrer-Policy to strengthen browser security.
  2. Publish a security.txt file and provide clear incident response contact information to improve vulnerability disclosure and response readiness.
  3. Regularly audit and update third-party scripts and plugins to mitigate risks from external dependencies.
  4. Enhance accessibility features to meet compliance standards and improve user experience for all visitors.
  5. Maintain and update privacy and cookie policies to reflect evolving regulations and ensure transparency.
Site observations

Automated reading of the public site. Ratings are indicative.

Business

Company
BidSwitch
Description
BidSwitch is a middleware that allows connected programmatic partners to seamlessly access new platforms and services to optimizing their performance.
Key services
Technology Partner Connection & Marketplace, Financing, Billing Reconciliation & Processing, Fraud, Invalid Traffic, Malware Detection, Single Point of Integration & Protocol Interoperability, Deal Management & Troubleshooting Tools, Bid Optimization & Management Tools
Content quality
good
Branding
consistent

Technology

Stack
WordPress 6.8.1, Slider Revolution 6.7.20, jQuery 3.7.1, Google Analytics, Google Tag Manager, HubSpot scripts, OneTrust Cookie Consent, 6sense tracking
Frameworks
WordPress
Platforms
Web
Performance
moderate
Mobile
good
Accessibility
basic
SEO
good

Security

Observed score
85/100
Good practices seen
  • Use of HTTPS
  • Cookie consent with OneTrust
  • No exposed sensitive data in HTML
  • Use of CAPTCHA (Google reCAPTCHA)
  • No visible vulnerable libraries detected

Analytics and tracking

Services
Google Analytics, HubSpot Analytics, 6sense
Tracking level
moderate
Privacy practices
good

Advertising

Tracking pixels
LinkedIn Insight, Facebook Ads Pixel, HubSpot Analytics, 6sense
Marketing tools
HubSpot, OneTrust
Transparency
good

Site quality

Design
good
User experience
good
Content relevance
good
Navigation
good
Professionalism
good
Trustworthiness
high

Key observations

  1. Website is professionally designed and well-structured
  2. Strong focus on programmatic advertising middleware services
  3. Good use of modern web technologies and analytics
  4. Comprehensive cookie consent and privacy compliance mechanisms
  5. No visible security or content blocking issues
  6. Clear business and contact information via contact page
  7. Use of trusted third-party certifications and client testimonials
Technical notes

Notes

The website leverages a modern WordPress CMS with popular plugins such as Slider Revolution and HubSpot integrations, indicating a mature and extensible technical infrastructure. Use of Google Analytics, Google Tag Manager, and OneTrust for privacy compliance reflects good digital marketing and compliance practices. Performance is moderate with responsive design and mobile optimization evident. The technical stack is well-maintained with no visible deprecated or vulnerable libraries. Opportunities exist to improve security headers and accessibility compliance. Hosting provider details are not explicit but the site uses HTTPS and CDN resources. Overall, the technical implementation supports business goals effectively with room for incremental improvements.
Standards and sources

Reference chips under each finding point to the standard, regulation or specification the finding relates to. They are taken from the official datasets below and mapped conservatively: a finding with no defensible link shows none. NIS2 and GDPR references mark where a finding is relevant evidence, not a compliance verdict. Implementing Regulation (EU) 2024/2690 binds digital infrastructure and digital service providers; for other entities it is the most detailed public reading of the Article 21 measures. WCAG, EN 301 549, European Accessibility Act and Web Accessibility Directive references name the requirement an automated accessibility rule relates to; they are not a conformance verdict.

Retrieved 2026-10-25

Earlier scans of this domain

  1. 84/100 +4Low23 findingsView report
  2. 80/100Low26 findingsView report
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