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Security report for bidswitch.com

BidSwitch · Technology · N/a

Low risk. 2 critical or high findings in GDPR outside view.

Security score

84/100

Risk levelLow

0–100, higher is better. How it is calculated

BidSwitch operates as a middleware platform facilitating seamless connectivity and performance optimization within the global programmatic advertising ecosystem. Established in 2015, the company positions itself as a key infrastructure provider enabling programmatic partners to access new platforms and services efficiently. The website reflects a mature digital presence with professional design, structured data implementation, and integration of marketing and analytics tools such as HubSpot and Google Analytics. The technical infrastructure is based on WordPress CMS with modern plugins and scripts, ensuring good performance and mobile responsiveness. Security measures include HTTPS enforcement, reCAPTCHA integration, and cookie consent mechanisms, although explicit security policies and headers could be enhanced. Overall, the website and domain registration data indicate a legitimate and credible business with a solid market position in advertising technology middleware.

Scanned

NIS2 and GDPR posture

GDPR outside view
65/ 100 · Medium
Checks completed
7of 7

NIS2 Art. 21(2)

  1. (a) Risk analysis and security policies: Not visible from outside
  2. (b) Incident handling: One indicator
  3. (c) Business continuity, backups and crisis management: Not visible from outside
  4. (d) Supply chain security: Not visible from outside
  5. (e) Secure acquisition, development and maintenance, including vulnerability handling: Partly checked
  6. (f) Assessing the effectiveness of security measures: Not visible from outside
  7. (g) Cyber hygiene and security training: Not visible from outside
  8. (h) Cryptography and encryption: Partly checked
  9. (i) HR security, access control and asset management: One indicator
  10. (j) Multi-factor authentication and secured communications: Not visible from outside

This scan rated NIS2 with an earlier keyword method that is no longer shown; rescan for the per-article view. Risk management, continuity, supply chain, training, MFA, management oversight (Art. 20) and incident reporting (Art. 23) need internal evidence, and Guard cannot tell whether NIS2 applies to this organisation.

GDPR is indicative only, based on publicly visible signals: Articles 7, 12, 13 and 32 of Regulation (EU) 2016/679 and Article 5(3) of the ePrivacy Directive. Not a certification or legal assessment.

Priority findings

2 findings rated critical or high. Fix these first.

  1. GDPR outside view

    These are the privacy signals visitors and data protection authorities look for under GDPR.

    • High

      No Privacy Policy found

      GDPR requires a clear and accessible privacy policy

      What to do: Add a comprehensive privacy policy page and link to it prominently

    • High

      Third-party services without privacy policy

      Detected services: Google Analytics, Facebook, Twitter, LinkedIn, Google APIs

      What to do: Document all third-party data sharing in your privacy policy

Need hands-on remediation? Email guard@offseq.com

Keep watching bidswitch.com

This scan found 14 issues across 6 checks. Monitoring re-runs those checks daily, emails you when something material changes and records each fix, so you can show progress.

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  • TLS certificates and expiry
  • DNS records
  • SPF, DKIM and DMARC
  • Security headers
  • GDPR and NIS2 posture
  • Exposed services
  • Third-party trackers
  • Security score drift

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Results by check

Each check with its score, findings and the evidence it collected.

How this score is calculated

The security score runs 0–100, higher is better. It is the plain average of the security checks that completed in this scan, each counted equally. A check that could not run is left out: it counts neither as a pass nor as a fail.

Counted in this score

SSL/TLS
95
Security headers
75
Email security
85
DNS health
85
Network security
100
GDPR outside view
65
Average
84

Not counted

  • NIS2 outside view: Re-weights evidence from the TLS, email, DNS, network and hygiene checks, so counting it would count that evidence twice. Shown on its own.
  • OffSeq Observations: An AI reading of the site, useful context but not reproducible evidence. Shown on its own.

Findings that cap the score at 49

Each of these is serious on its own, so while any is present the site cannot rate better than high risk, however good the other checks are.

  • The certificate is not trusted by browsers
  • The website is not served over HTTPS
  • A database, remote desktop, file-sharing or Telnet service is reachable from the internet
  • The page loads a script from a compromised source
  • The domain registration has expired
  • SPF authorises every server to send mail as the domain

Partial scans

When the site blocks Guard or most checks cannot run, the score covers only the checks that ran (usually DNS and email), is capped at 75 and is shown as partial, without a risk level.

Risk levels

  • Critical0–25
  • High26–49
  • Medium50–75
  • Low76–100

Technical appendix

Business context, site observations and technical notes gathered during the scan, and the standards behind each reference.

Business context

Business profile

BidSwitch targets programmatic advertising partners and platforms, offering middleware services that streamline access to multiple programmatic ecosystems. The business model revolves around providing smart infrastructure to optimize advertising performance. The company leverages partnerships and integrations with marketing platforms like HubSpot, indicating a focus on data-driven growth and customer engagement. The absence of explicit contact details on the main page suggests a B2B focus, relying on inbound inquiries through forms or social media. The company maintains consistent branding and a professional online presence, supporting its medium-sized enterprise status within the technology sector.

Security posture

The website demonstrates a good security posture with HTTPS enabled and the use of Google reCAPTCHA to protect forms from automated abuse. Cookie consent is managed via OneTrust, indicating awareness of privacy regulations such as GDPR. However, the absence of a published security policy, incident response contacts, and vulnerability disclosure mechanisms limits transparency and preparedness visibility. Security headers are not explicitly detected, and no known vulnerabilities or exposed sensitive data were found in the analyzed content. Enhancing these areas would improve the overall security maturity and compliance stance.

Recommendations

  1. Publish a comprehensive security policy and incident response information on the website.
  2. Implement and expose a vulnerability disclosure or security.txt file to encourage responsible reporting.
  3. Add HTTP security headers such as Content-Security-Policy, X-Content-Type-Options, and Strict-Transport-Security.
  4. Enhance accessibility features to improve compliance and user experience for all visitors.
  5. Provide clear and accessible contact information including security and privacy contacts to build trust.
Site observations

Automated reading of the public site. Ratings are indicative.

Business

Company
BidSwitch
Description
BidSwitch is a middleware that allows connected programmatic partners to seamlessly access new platforms and services to optimizing their performance.
Key services
Middleware connectivity, Platform access facilitation, Performance optimization for programmatic partners
Content quality
good
Branding
consistent

Technology

Stack
WordPress 6.8.3, Yoast SEO plugin, Slider Revolution, jQuery, Google Analytics, Google Tag Manager, Google reCAPTCHA, OneTrust Cookie Consent
Platforms
WordPress
Performance
moderate
Mobile
good
Accessibility
basic
SEO
good

Security

Observed score
80/100
Good practices seen
  • HTTPS enforced
  • Use of Google reCAPTCHA for forms
  • Cookie consent mechanism implemented

Analytics and tracking

Services
Google Analytics, HubSpot Analytics
Tracking level
moderate
Privacy practices
basic

Advertising

Ad networks
HubSpot Ads Pixel
Tracking pixels
Facebook Pixel, HubSpot Analytics
Marketing tools
HubSpot
Transparency
good

Site quality

Design
good
User experience
good
Content relevance
good
Navigation
good
Professionalism
good
Trustworthiness
high

Key observations

  1. Website is professionally designed and content-rich for its niche.
  2. Strong use of SEO and structured data for enhanced search presence.
  3. Cookie consent and GDPR compliance mechanisms are implemented.
  4. No explicit contact emails or phone numbers found on main page.
  5. No explicit privacy policy or terms of service pages detected in provided content.
  6. Security posture is good but could be improved with explicit policies and headers.
  7. No signs of suspicious or malicious content or domains.
Technical notes

Notes

The website is built on WordPress 6.8.3 with a modern tech stack including Yoast SEO for search optimization, Slider Revolution for interactive content, and HubSpot scripts for marketing automation and analytics. The site loads multiple external scripts from trusted domains, including Google Analytics and Tag Manager, ensuring robust data collection and marketing capabilities. Performance is moderate with good mobile optimization. The use of structured data (JSON-LD) enhances SEO and content discoverability. No critical technical debt or outdated libraries were detected, but security headers and explicit performance optimizations could be improved.
Standards and sources

Reference chips under each finding point to the standard, regulation or specification the finding relates to. They are taken from the official datasets below and mapped conservatively: a finding with no defensible link shows none. NIS2 and GDPR references mark where a finding is relevant evidence, not a compliance verdict. Implementing Regulation (EU) 2024/2690 binds digital infrastructure and digital service providers; for other entities it is the most detailed public reading of the Article 21 measures. WCAG, EN 301 549, European Accessibility Act and Web Accessibility Directive references name the requirement an automated accessibility rule relates to; they are not a conformance verdict.

Retrieved 2026-10-25

Earlier scans of this domain

  1. 80/100Low26 findingsView report
  2. 80/100Low25 findingsView report
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