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Security report for bidswitch.com

BidSwitch · Technology · N/a

Low risk. 3 critical or high findings in GDPR outside view and SSL/TLS.

Security score

80/100

Risk levelLow

0–100, higher is better. How it is calculated

BidSwitch operates as a middleware platform facilitating connectivity and performance optimization within the global programmatic advertising ecosystem. The company positions itself as a smart infrastructure provider enabling seamless integration between programmatic partners and platforms. The website reflects a mature digital presence with professional design, clear business focus, and comprehensive privacy and cookie policies, indicating a commitment to compliance and user trust. Technically, the site is built on WordPress with integrations for analytics and marketing tools such as Google Analytics, HubSpot, and Facebook Pixel, demonstrating a modern digital marketing infrastructure. Security posture is adequate with HTTPS enforced and cookie consent implemented; however, the absence of explicit security policies and incident response contacts suggests room for improvement in transparency and readiness. The lack of WHOIS registration data is a notable concern, potentially indicating privacy protection or domain registration issues, which slightly impacts overall trust. Strategic recommendations include enhancing security header implementation, publishing a security policy and incident response contacts, and verifying domain registration details to strengthen legitimacy and trust.

Scanned

This is an earlier scan of bidswitch.com. View the latest report

NIS2 and GDPR posture

GDPR outside view
65/ 100 · Medium
Checks completed
7of 7

NIS2 Art. 21(2)

  1. (a) Risk analysis and security policies: Not visible from outside
  2. (b) Incident handling: One indicator
  3. (c) Business continuity, backups and crisis management: Not visible from outside
  4. (d) Supply chain security: Not visible from outside
  5. (e) Secure acquisition, development and maintenance, including vulnerability handling: Partly checked
  6. (f) Assessing the effectiveness of security measures: Not visible from outside
  7. (g) Cyber hygiene and security training: Not visible from outside
  8. (h) Cryptography and encryption: Partly checked
  9. (i) HR security, access control and asset management: One indicator
  10. (j) Multi-factor authentication and secured communications: Not visible from outside

This scan rated NIS2 with an earlier keyword method that is no longer shown; rescan for the per-article view. Risk management, continuity, supply chain, training, MFA, management oversight (Art. 20) and incident reporting (Art. 23) need internal evidence, and Guard cannot tell whether NIS2 applies to this organisation.

GDPR is indicative only, based on publicly visible signals: Articles 7, 12, 13 and 32 of Regulation (EU) 2016/679 and Article 5(3) of the ePrivacy Directive. Not a certification or legal assessment.

Priority findings

3 findings rated critical or high. Fix these first.

  1. GDPR outside view

    These are the privacy signals visitors and data protection authorities look for under GDPR.

    • High

      No Privacy Policy found

      GDPR requires a clear and accessible privacy policy

      What to do: Add a comprehensive privacy policy page and link to it prominently

    • High

      Third-party services without privacy policy

      Detected services: Google Analytics, Facebook, Twitter, LinkedIn, Google APIs

      What to do: Document all third-party data sharing in your privacy policy

  2. SSL/TLS

    TLS encrypts the connection and proves the site is really yours. Weak or expiring certificates trigger browser warnings and put traffic at risk.

    • High

      Weak Protocols Supported

      Server supports weak protocols: TLSv1.1

      What to do: Disable TLS 1.0, TLS 1.1, and all SSL versions

      • CWE-327
      • OWASP A04:2025
      • ASVS V12.1.1

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Keep watching bidswitch.com

This scan found 17 issues across 6 checks. Monitoring re-runs those checks daily, emails you when something material changes and records each fix, so you can show progress.

Daily monitoring

Recommended

€25per month

  • TLS certificates and expiry
  • DNS records
  • SPF, DKIM and DMARC
  • Security headers
  • GDPR and NIS2 posture
  • Exposed services
  • Third-party trackers
  • Security score drift

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Results by check

Each check with its score, findings and the evidence it collected.

How this score is calculated

The security score runs 0–100, higher is better. It is the plain average of the security checks that completed in this scan, each counted equally. A check that could not run is left out: it counts neither as a pass nor as a fail.

Counted in this score

SSL/TLS
72
Security headers
75
Email security
85
DNS health
85
Network security
100
GDPR outside view
65
Average
80

Not counted

  • NIS2 outside view: Re-weights evidence from the TLS, email, DNS, network and hygiene checks, so counting it would count that evidence twice. Shown on its own.
  • OffSeq Observations: An AI reading of the site, useful context but not reproducible evidence. Shown on its own.

Findings that cap the score at 49

Each of these is serious on its own, so while any is present the site cannot rate better than high risk, however good the other checks are.

  • The certificate is not trusted by browsers
  • The website is not served over HTTPS
  • A database, remote desktop, file-sharing or Telnet service is reachable from the internet
  • The page loads a script from a compromised source
  • The domain registration has expired
  • SPF authorises every server to send mail as the domain

Partial scans

When the site blocks Guard or most checks cannot run, the score covers only the checks that ran (usually DNS and email), is capped at 75 and is shown as partial, without a risk level.

Risk levels

  • Critical0–25
  • High26–49
  • Medium50–75
  • Low76–100

Technical appendix

Business context, site observations and technical notes gathered during the scan, and the standards behind each reference.

Business context

Business profile

BidSwitch targets programmatic advertising partners and platforms, offering middleware services that enable efficient connectivity and performance optimization. The business model revolves around providing infrastructure that simplifies access to multiple programmatic platforms, likely generating revenue through service fees or partnerships. The company appears to have a medium-sized operation founded around 2015, with a consistent brand presence and active social media engagement on Facebook, Twitter (X), and LinkedIn. The website content and structure suggest a focus on technology sector clients within digital advertising. While direct contact details like phone numbers and physical addresses are not evident, the presence of contact forms and policy pages supports professional engagement. The company’s market position as a middleware provider in programmatic advertising is reinforced by its technical integrations and service descriptions.

Security posture

The website enforces HTTPS and employs cookie consent mechanisms, reflecting adherence to basic security and privacy standards. However, the absence of visible security headers such as Content-Security-Policy, HSTS, and X-Frame-Options is a gap that could expose the site to certain web-based attacks. No explicit security policy or incident response information is published, which limits transparency and preparedness perception. There is no evidence of vulnerability disclosure programs or security.txt files, which are best practices for mature security postures. No vulnerabilities or exposed sensitive data were detected in the analyzed content. Overall, the security posture is moderate but could be significantly improved by adopting additional security headers, publishing security policies, and establishing clear incident response channels.

Recommendations

  1. Implement and verify comprehensive security headers including CSP, HSTS, X-Frame-Options, and X-Content-Type-Options to enhance web security.
  2. Publish a dedicated security policy and incident response contact information on the website to improve transparency and readiness.
  3. Establish a vulnerability disclosure program or security.txt file to encourage responsible reporting and improve security posture.
  4. Verify and update WHOIS domain registration information to ensure domain legitimacy and build trust with users.
  5. Enhance accessibility features and mobile optimization to improve user experience and compliance with standards.
Site observations

Automated reading of the public site. Ratings are indicative.

Business

Company
BidSwitch
Description
BidSwitch is a middleware that allows connected programmatic partners to seamlessly access new platforms and services to optimizing their performance.
Key services
Middleware connectivity, Programmatic platform integration, Performance optimization
Content quality
good
Branding
consistent

Technology

Stack
WordPress, Yoast SEO, Google Analytics, Google Tag Manager, HubSpot Analytics, Facebook Ads Pixel, OneTrust Cookie Consent, Slider Revolution
Platforms
WordPress CMS
Performance
moderate
Mobile
good
Accessibility
basic
SEO
good

Security

Observed score
80/100
Good practices seen
  • HTTPS enforced
  • Cookie consent implemented
  • No exposed sensitive data in HTML

Analytics and tracking

Services
Google Analytics, HubSpot Analytics
Tracking level
moderate
Privacy practices
good

Advertising

Ad networks
Facebook Ads
Tracking pixels
Facebook Pixel, HubSpot Analytics
Marketing tools
HubSpot
Transparency
good

Site quality

Design
good
User experience
good
Content relevance
good
Navigation
good
Professionalism
good
Trustworthiness
high

Key observations

  1. Website is accessible and not blocked by WAF or security challenges
  2. Uses WordPress CMS with common marketing and analytics integrations
  3. Has comprehensive privacy and cookie policies with consent mechanisms
  4. No explicit contact phone numbers or physical addresses found in provided content
  5. WHOIS data is missing or domain not found, raising legitimacy questions
  6. No explicit security policy or incident response information published
  7. No vulnerability disclosure or security.txt found
  8. Content is professional and business-focused on programmatic advertising middleware
  9. Social media presence on Facebook, Twitter (X), and LinkedIn
  10. Good SEO and technical implementation observed
Technical notes

Notes

The website is built on WordPress CMS with Yoast SEO plugin for search engine optimization. It integrates multiple analytics and marketing tools including Google Analytics, Google Tag Manager, HubSpot Analytics, and Facebook Ads Pixel, indicating a robust marketing technology stack. The site uses OneTrust for cookie consent management, demonstrating compliance with privacy regulations. Performance appears moderate with asynchronous loading of scripts and responsive design elements. Accessibility is basic but present, with room for improvement. No hosting provider details were identified from the content. The technical implementation supports the business model effectively but could benefit from enhanced security configurations and performance optimizations.
Standards and sources

Reference chips under each finding point to the standard, regulation or specification the finding relates to. They are taken from the official datasets below and mapped conservatively: a finding with no defensible link shows none. NIS2 and GDPR references mark where a finding is relevant evidence, not a compliance verdict. Implementing Regulation (EU) 2024/2690 binds digital infrastructure and digital service providers; for other entities it is the most detailed public reading of the Article 21 measures. WCAG, EN 301 549, European Accessibility Act and Web Accessibility Directive references name the requirement an automated accessibility rule relates to; they are not a conformance verdict.

Retrieved 2026-10-25

Earlier scans of this domain

  1. 84/100 +4Low23 findingsView report
  2. 80/100Low25 findingsView report
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