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Security report for 3lift.com

TripleLift · Technology · United States

Low risk. 2 critical or high findings in GDPR outside view.

Security score

88/100

Risk levelLow

0–100, higher is better. How it is calculated

TripleLift is a well-established technology company specializing in creative supply-side platform (SSP) solutions that integrate creative, media, and data to deliver engaging advertising experiences. The company targets advertisers, publishers, and media buyers with a comprehensive suite of products including creative technology, data targeting, CTV, retail media, and diverse media solutions. Their market position is strong, supported by partnerships with leading brands and publishers, and a large-scale operational footprint since 2012. Technically, the website is built on WordPress with modern libraries such as GSAP and Swiper.js, enhanced by analytics and consent management tools like New Relic and Usercentrics. The site demonstrates good SEO, mobile optimization, and user experience. Security posture is solid with HTTPS, domain locks, and consent mechanisms, though improvements like DNSSEC and published security policies are recommended. Overall, the website and domain registration data indicate a legitimate, professional, and trustworthy business with a mature digital presence.

Scanned

This is an earlier scan of 3lift.com. View the latest report

NIS2 and GDPR posture

GDPR outside view
65/ 100 · Medium
Checks completed
7of 7

NIS2 Art. 21(2)

  1. (a) Risk analysis and security policies: Not visible from outside
  2. (b) Incident handling: One indicator
  3. (c) Business continuity, backups and crisis management: Not visible from outside
  4. (d) Supply chain security: Not visible from outside
  5. (e) Secure acquisition, development and maintenance, including vulnerability handling: Partly checked
  6. (f) Assessing the effectiveness of security measures: Not visible from outside
  7. (g) Cyber hygiene and security training: Not visible from outside
  8. (h) Cryptography and encryption: Partly checked
  9. (i) HR security, access control and asset management: One indicator
  10. (j) Multi-factor authentication and secured communications: Not visible from outside

This scan rated NIS2 with an earlier keyword method that is no longer shown; rescan for the per-article view. Risk management, continuity, supply chain, training, MFA, management oversight (Art. 20) and incident reporting (Art. 23) need internal evidence, and Guard cannot tell whether NIS2 applies to this organisation.

GDPR is indicative only, based on publicly visible signals: Articles 7, 12, 13 and 32 of Regulation (EU) 2016/679 and Article 5(3) of the ePrivacy Directive. Not a certification or legal assessment.

Priority findings

2 findings rated critical or high. Fix these first.

  1. GDPR outside view

    These are the privacy signals visitors and data protection authorities look for under GDPR.

    • High

      No Cookie Policy found

      GDPR requires clear information about cookie usage

      What to do: Add a dedicated cookie policy explaining cookie usage and purposes

    • High

      No Cookie Consent Banner found

      GDPR requires explicit consent for non-essential cookies

      What to do: Implement a cookie consent banner that appears on first visit

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Keep watching 3lift.com

This scan found 13 issues across 6 checks. Monitoring re-runs those checks daily, emails you when something material changes and records each fix, so you can show progress.

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  • TLS certificates and expiry
  • DNS records
  • SPF, DKIM and DMARC
  • Security headers
  • GDPR and NIS2 posture
  • Exposed services
  • Third-party trackers
  • Security score drift

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Results by check

Each check with its score, findings and the evidence it collected.

How this score is calculated

The security score runs 0–100, higher is better. It is the plain average of the security checks that completed in this scan, each counted equally. A check that could not run is left out: it counts neither as a pass nor as a fail.

Counted in this score

SSL/TLS
95
Security headers
90
Email security
93
DNS health
85
Network security
100
GDPR outside view
65
Average
88

Not counted

  • NIS2 outside view: Re-weights evidence from the TLS, email, DNS, network and hygiene checks, so counting it would count that evidence twice. Shown on its own.
  • OffSeq Observations: An AI reading of the site, useful context but not reproducible evidence. Shown on its own.

Findings that cap the score at 49

Each of these is serious on its own, so while any is present the site cannot rate better than high risk, however good the other checks are.

  • The certificate is not trusted by browsers
  • The website is not served over HTTPS
  • A database, remote desktop, file-sharing or Telnet service is reachable from the internet
  • The page loads a script from a compromised source
  • The domain registration has expired
  • SPF authorises every server to send mail as the domain

Partial scans

When the site blocks Guard or most checks cannot run, the score covers only the checks that ran (usually DNS and email), is capped at 75 and is shown as partial, without a risk level.

Risk levels

  • Critical0–25
  • High26–49
  • Medium50–75
  • Low76–100

Breach exposure

Leaked credentials and lookalike domains from OffSeq Breach. The counts are free; the detailed lists are paid add-ons.

Dark web exposure

Add-on

Leaked records that mention 3lift.com, from OffSeq Breach.

Total records
5
Employees
0
Customers
5
Third parties
0
Weak passwords
0%

2 subdomains affected

See the 10 newest leaked credentials

A one-off add-on to this report that lists the most recent identifier and password pairs OffSeq Breach holds for 3lift.com.

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Breach keeps ingesting new leaks, so these numbers can grow between scans.

Brand lookalikes

Add-on

Domains that imitate 3lift.com and could be used for phishing or spoofed email, tracked in OffSeq Breach.

Tracked
19
Registered
19
Resolving
19
High or critical
0

Last checked 2026-06-20

Masked preview

  • sl•••.comMediumbitsquatting
  • 2l•••.comMediumbitsquatting
  • 3l•••.comMediumomission

See the full lookalike list

A one-off add-on that lists up to 20 of the highest-risk lookalikes of 3lift.com with registration, mail-server, certificate and DNS signals.

Select it in the checkout above.

Lookalike data refreshes continuously. Monitoring on Breach alerts you when a variant is registered, gains a mail server or starts serving HTTPS.

Technical appendix

Business context, site observations and technical notes gathered during the scan, and the standards behind each reference.

Business context

Business profile

TripleLift operates in the advertising technology sector with a focus on programmatic and creative SSP solutions. Their business model revolves around providing technology platforms that enable advertisers and publishers to optimize ad performance through creative and data-driven approaches. Revenue streams likely include platform fees, data services, and partnerships. The company targets a broad audience including advertisers, publishers, and brands seeking innovative ad formats and targeting capabilities. Growth indicators include recent product launches, case studies, and a diverse partner ecosystem. The company maintains a strong brand presence with consistent messaging and professional content, supported by active social media channels and comprehensive resource offerings.

Security posture

The security maturity level is moderate to good. The website enforces HTTPS and uses domain status locks to prevent unauthorized changes. Consent management is implemented via Usercentrics, supporting GDPR compliance. However, DNSSEC is not enabled, and no explicit security policy or incident response contacts are published, which are areas for improvement. No exposed sensitive data or vulnerable libraries were detected in the HTML content. The absence of a security.txt file or vulnerability disclosure program suggests limited transparency in security incident handling. Overall, the security posture is adequate for a technology company but could be enhanced with additional best practices and transparency.

Recommendations

  1. Enable DNSSEC on the domain to improve DNS security and prevent spoofing.
  2. Publish a dedicated security policy and incident response contact information on the website.
  3. Implement and publicly disclose a vulnerability disclosure program or security.txt file.
  4. Add or verify HTTP security headers such as Content-Security-Policy, X-Frame-Options, and X-Content-Type-Options.
  5. Continue monitoring and updating third-party libraries and consent mechanisms to maintain compliance and security.

Contact details published on the site

Addresses
Legal name
TripleLift
Site observations

Automated reading of the public site. Ratings are indicative.

Business

Company
TripleLift
Description
TripleLift is a technology company focused on creative, media, and data to deliver engaging advertising experiences. They provide solutions for advertisers, publishers, and consumers to drive meaningful engagement and measurable impact.
Key services
Creative Technology, Data & Targeting Technology, TripleLift SSP, CTV Solutions, Retail Media, Diverse Media Solutions
Content quality
excellent
Branding
consistent

Technology

Stack
WordPress CMS, Yoast SEO plugin, GSAP animation library, Swiper.js slider, jQuery, Google Tag Manager, Usercentrics Consent Management Platform, New Relic Browser monitoring
Platforms
WordPress
Performance
moderate
Mobile
good
Accessibility
basic
SEO
good

Security

Observed score
75/100
Good practices seen
  • HTTPS enforced
  • Domain status includes clientDeleteProhibited, clientTransferProhibited, clientUpdateProhibited
  • Use of consent management platform (Usercentrics) for cookie compliance

Analytics and tracking

Services
New Relic Browser, Google Tag Manager
Tracking level
moderate
Privacy practices
good

Advertising

Ad networks
TripleLift SSP
Tracking pixels
New Relic, Usercentrics
Marketing tools
HubSpot Forms, Usercentrics Consent Management
Transparency
good

Site quality

Design
excellent
User experience
excellent
Content relevance
excellent
Navigation
excellent
Professionalism
excellent
Trustworthiness
high

Key observations

  1. Website is fully accessible with rich content and no blocking mechanisms.
  2. Strong presence of privacy and cookie policies with consent management.
  3. Multiple social media channels linked and active.
  4. Use of modern web technologies and analytics tools.
  5. No signs of suspicious or malicious content.
  6. WHOIS data supports legitimacy and long-term operation.
Technical notes

Notes

The website is built on WordPress CMS with Yoast SEO for optimization. It uses modern JavaScript libraries including GSAP for animations and Swiper.js for sliders, enhancing user experience. Analytics and monitoring are handled by New Relic and Google Tag Manager, while Usercentrics manages cookie consent, indicating a mature digital infrastructure. Hosting and DNS are managed via Amazon Registrar and AWS Route 53, providing reliable infrastructure. Performance is moderate with room for optimization, and mobile responsiveness is good. Accessibility features are basic but present. The technical stack is modern and well-integrated, supporting the company's business goals effectively.
Standards and sources

Reference chips under each finding point to the standard, regulation or specification the finding relates to. They are taken from the official datasets below and mapped conservatively: a finding with no defensible link shows none. NIS2 and GDPR references mark where a finding is relevant evidence, not a compliance verdict. Implementing Regulation (EU) 2024/2690 binds digital infrastructure and digital service providers; for other entities it is the most detailed public reading of the Article 21 measures. WCAG, EN 301 549, European Accessibility Act and Web Accessibility Directive references name the requirement an automated accessibility rule relates to; they are not a conformance verdict.

Retrieved 2026-10-25

Earlier scans of this domain

  1. 91/100 +3Low21 findingsView report
  2. 88/100Low22 findingsView report
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