TripleLift · Technology · United States
Low risk. 2 critical or high findings in GDPR outside view.
TripleLift is a well-established technology company specializing in creative supply-side platform (SSP) solutions that integrate creative, media, and data to deliver engaging advertising experiences. Their platform supports advertisers, publishers, and consumers with advanced creative technology, real-time bidding, and data-driven targeting across digital platforms including web, connected TV (CTV), and retail media. The company maintains a strong market position with partnerships with leading brands and publishers, supported by a professional and content-rich website that highlights their product suite, case studies, and research resources. Technically, the website is built on WordPress and leverages modern JavaScript libraries such as GSAP for animations, Swiper.js for sliders, and integrates HubSpot forms and Usercentrics for consent management, indicating a mature digital infrastructure. Hosting and domain management are consistent with Amazon Registrar and AWS DNS services, supporting reliability and scalability. Performance is moderate with good mobile optimization and SEO practices. From a security perspective, the site enforces HTTPS and employs domain status locks to prevent unauthorized changes. Consent management tools are in place to comply with GDPR. However, DNSSEC is not enabled, representing a minor security gap. No explicit security policies or incident response contacts are publicly available, which could be improved to enhance transparency and trust. Overall, TripleLift's website and domain exhibit high legitimacy and professionalism with a strong business credibility score. The site is accessible without WAF or security challenges, allowing full content analysis. Strategic recommendations include enabling DNSSEC, publishing security and incident response policies, and considering a vulnerability disclosure program to further strengthen security posture and stakeholder trust.
Scanned
NIS2 Art. 21(2)
This scan rated NIS2 with an earlier keyword method that is no longer shown; rescan for the per-article view. Risk management, continuity, supply chain, training, MFA, management oversight (Art. 20) and incident reporting (Art. 23) need internal evidence, and Guard cannot tell whether NIS2 applies to this organisation.
GDPR is indicative only, based on publicly visible signals: Articles 7, 12, 13 and 32 of Regulation (EU) 2016/679 and Article 5(3) of the ePrivacy Directive. Not a certification or legal assessment.
2 findings rated critical or high. Fix these first.
These are the privacy signals visitors and data protection authorities look for under GDPR.
GDPR requires clear information about cookie usage
What to do: Add a dedicated cookie policy explaining cookie usage and purposes
GDPR requires explicit consent for non-essential cookies
What to do: Implement a cookie consent banner that appears on first visit
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Each check with its score, findings and the evidence it collected.
The security score runs 0–100, higher is better. It is the plain average of the security checks that completed in this scan, each counted equally. A check that could not run is left out: it counts neither as a pass nor as a fail.
Counted in this score
Not counted
Findings that cap the score at 49
Each of these is serious on its own, so while any is present the site cannot rate better than high risk, however good the other checks are.
Partial scans
When the site blocks Guard or most checks cannot run, the score covers only the checks that ran (usually DNS and email), is capped at 75 and is shown as partial, without a risk level.
Risk levels
Leaked credentials and lookalike domains from OffSeq Breach. The counts are free; the detailed lists are paid add-ons.
Leaked records that mention 3lift.com, from OffSeq Breach.
2 subdomains affected
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Domains that imitate 3lift.com and could be used for phishing or spoofed email, tracked in OffSeq Breach.
Last checked 2026-06-20
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Lookalike data refreshes continuously. Monitoring on Breach alerts you when a variant is registered, gains a mail server or starts serving HTTPS.
Business context, site observations and technical notes gathered during the scan, and the standards behind each reference.
Automated reading of the public site. Ratings are indicative.
Reference chips under each finding point to the standard, regulation or specification the finding relates to. They are taken from the official datasets below and mapped conservatively: a finding with no defensible link shows none. NIS2 and GDPR references mark where a finding is relevant evidence, not a compliance verdict. Implementing Regulation (EU) 2024/2690 binds digital infrastructure and digital service providers; for other entities it is the most detailed public reading of the Article 21 measures. WCAG, EN 301 549, European Accessibility Act and Web Accessibility Directive references name the requirement an automated accessibility rule relates to; they are not a conformance verdict.
Retrieved 2026-10-25
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