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Security report for useinsider.com

Insider · Technology · N/a

Low risk. 2 critical or high findings in Security headers and SSL/TLS.

Security score

82/100

Risk levelLow

0–100, higher is better. How it is calculated

Insider is a leading AI-native omnichannel customer experience and engagement platform founded in 2014. The company offers a comprehensive SaaS solution integrating a customer data platform (CDP) with AI-driven behavior prediction, personalization, journey orchestration, and analytics across multiple channels including web, email, WhatsApp, SMS, and apps. Positioned as a market leader, Insider targets marketing teams and enterprises seeking to deliver individualized customer experiences with fast ROI and high efficiency. The website reflects a mature, professional business with consistent branding and strong trust signals including social media presence and GDPR compliance. Technically, the site is built on WordPress with Elementor, uses modern analytics and marketing tools, and is hosted with reputable providers. Security posture is good with HTTPS enforced and domain protections in place, though DNSSEC is not enabled and no explicit security policy or incident response contacts are published. Overall, the website is well-optimized for SEO, mobile, and accessibility, providing an excellent user experience. The domain registration is consistent with the business history and shows no suspicious patterns. Recommendations include enabling DNSSEC, publishing security policies, and adding vulnerability disclosure mechanisms to enhance transparency and trust.

Scanned

This is an earlier scan of useinsider.com. View the latest report

NIS2 and GDPR posture

GDPR outside view
100/ 100 · Low
Checks completed
7of 7

NIS2 Art. 21(2)

  1. (a) Risk analysis and security policies: Not visible from outside
  2. (b) Incident handling: One indicator
  3. (c) Business continuity, backups and crisis management: Not visible from outside
  4. (d) Supply chain security: Not visible from outside
  5. (e) Secure acquisition, development and maintenance, including vulnerability handling: Partly checked
  6. (f) Assessing the effectiveness of security measures: Not visible from outside
  7. (g) Cyber hygiene and security training: Not visible from outside
  8. (h) Cryptography and encryption: Partly checked
  9. (i) HR security, access control and asset management: One indicator
  10. (j) Multi-factor authentication and secured communications: Not visible from outside

This scan rated NIS2 with an earlier keyword method that is no longer shown; rescan for the per-article view. Risk management, continuity, supply chain, training, MFA, management oversight (Art. 20) and incident reporting (Art. 23) need internal evidence, and Guard cannot tell whether NIS2 applies to this organisation.

GDPR is indicative only, based on publicly visible signals: Articles 7, 12, 13 and 32 of Regulation (EU) 2016/679 and Article 5(3) of the ePrivacy Directive. Not a certification or legal assessment.

Priority findings

2 findings rated critical or high. Fix these first.

  1. Security headers

    Security headers are instructions your web server sends to every visitor’s browser. Missing ones leave visitors more exposed to attacks such as clickjacking and injected scripts.

    • High

      Missing Content-Security-Policy header

      Controls resources the browser is allowed to load

      What to do: Implement a Content-Security-Policy appropriate for your application

      • ASVS V3.4.3
      • OWASP Secure Headers: OWASP Secure Headers Project recommends Content-Security-Policy: default-src 'self'; form-action 'self'; base-uri 'self'; object-src 'none';…

  2. SSL/TLS

    TLS encrypts the connection and proves the site is really yours. Weak or expiring certificates trigger browser warnings and put traffic at risk.

    • High

      Weak SSL Key Length

      SSL certificate uses 256-bit key, which is considered weak

      What to do: Use at least 2048-bit RSA or 256-bit ECC key

      • CWE-326
      • OWASP A04:2025
      • Mozilla TLS: Mozilla Server Side TLS 6.0 intermediate: rsa_key_size 2048

Need hands-on remediation? Email guard@offseq.com

Keep watching useinsider.com

This scan found 14 issues across 5 checks. Monitoring re-runs those checks daily, emails you when something material changes and records each fix, so you can show progress.

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  • TLS certificates and expiry
  • DNS records
  • SPF, DKIM and DMARC
  • Security headers
  • GDPR and NIS2 posture
  • Exposed services
  • Third-party trackers
  • Security score drift

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Results by check

Each check with its score, findings and the evidence it collected.

How this score is calculated

The security score runs 0–100, higher is better. It is the plain average of the security checks that completed in this scan, each counted equally. A check that could not run is left out: it counts neither as a pass nor as a fail.

Counted in this score

SSL/TLS
65
Security headers
55
Email security
87
DNS health
85
Network security
100
GDPR outside view
100
Average
82

Not counted

  • NIS2 outside view: Re-weights evidence from the TLS, email, DNS, network and hygiene checks, so counting it would count that evidence twice. Shown on its own.
  • OffSeq Observations: An AI reading of the site, useful context but not reproducible evidence. Shown on its own.

Findings that cap the score at 49

Each of these is serious on its own, so while any is present the site cannot rate better than high risk, however good the other checks are.

  • The certificate is not trusted by browsers
  • The website is not served over HTTPS
  • A database, remote desktop, file-sharing or Telnet service is reachable from the internet
  • The page loads a script from a compromised source
  • The domain registration has expired
  • SPF authorises every server to send mail as the domain

Partial scans

When the site blocks Guard or most checks cannot run, the score covers only the checks that ran (usually DNS and email), is capped at 75 and is shown as partial, without a risk level.

Risk levels

  • Critical0–25
  • High26–49
  • Medium50–75
  • Low76–100

Technical appendix

Business context, site observations and technical notes gathered during the scan, and the standards behind each reference.

Business context

Business profile

Insider operates in the technology sector, focusing on AI-powered customer data management and omnichannel marketing solutions. Its business model is SaaS-based, generating revenue through platform subscriptions and services. The company emphasizes productivity gains and customer engagement improvements, targeting large enterprises and marketing teams. The website highlights integrations, use cases, and industry verticals such as retail, automotive, finance, and telecommunications. The partnership ecosystem includes technology and solution partners, with interactive tools and resources to support customer onboarding and education. Insider's market positioning as a leader is supported by comprehensive product capabilities and a strong digital presence.

Security posture

The website demonstrates a mature security posture with HTTPS enabled and domain status flags preventing unauthorized changes. However, DNSSEC is not enabled, representing a minor risk in DNS security. No explicit security policy or incident response information is publicly available, which could hinder transparency and trust in security matters. The site uses multiple third-party analytics and marketing scripts, which increases the attack surface but appears well-managed. No vulnerabilities or exposed sensitive data were detected in the HTML content. The cookie consent mechanism is GDPR compliant, indicating attention to privacy regulations. Overall, the security posture is good but could be improved by publishing security policies and enabling DNSSEC.

Recommendations

  1. Enable DNSSEC to enhance DNS security and prevent spoofing.
  2. Publish a clear security policy and incident response contact information on the website.
  3. Implement a vulnerability disclosure program or security.txt file to improve transparency.
  4. Review and implement additional security headers such as Content-Security-Policy, X-Frame-Options, and X-Content-Type-Options.
  5. Regularly audit third-party scripts and tracking tools to minimize security risks and ensure privacy compliance.
Site observations

Automated reading of the public site. Ratings are indicative.

Business

Company
Insider
Description
Insider's CDP connects customer data, predicts behavior with AI, and individualizes experiences across channels (CCCM). Go beyond personalization to become a purpose-led brand.
Key services
Customer Data Management, AI-powered behavior prediction, Personalization, Journey Orchestration, Insights and Analytics, Multi-channel engagement (Web, Email, WhatsApp, SMS, App, Web Push)
Content quality
excellent
Branding
consistent

Technology

Stack
WordPress, Elementor, Google Tag Manager, Google Analytics, HubSpot Forms, Cloudflare DNS, Swiper.js, Lottie animations, jQuery
Frameworks
Yoast SEO, WPML (multilingual plugin)
Platforms
WordPress CMS
Performance
moderate
Mobile
excellent
Accessibility
good
SEO
excellent

Security

Observed score
80/100
Good practices seen
  • HTTPS enforced
  • ClientDeleteProhibited domain status
  • ClientRenewProhibited domain status
  • ClientTransferProhibited domain status
  • ClientUpdateProhibited domain status
  • Use of Cloudflare DNS

Analytics and tracking

Services
Google Analytics, HubSpot Analytics, LinkedIn Insight Tag, G2 Crowd Attribution, Ahrefs Analytics, Dreamdata Analytics, Sentry
Tracking level
extensive
Privacy practices
good

Advertising

Ad networks
Google Ads, DoubleClick
Tracking pixels
HubSpot Analytics, LinkedIn Insight Tag, G2 Crowd Attribution, Ahrefs Analytics, Dreamdata Analytics, Sentry Error Tracking
Marketing tools
HubSpot Forms, Elementor
Transparency
good

Site quality

Design
excellent
User experience
excellent
Content relevance
excellent
Navigation
excellent
Professionalism
excellent
Trustworthiness
high

Key observations

  1. Website is professionally designed and well-structured.
  2. Strong SEO and multilingual support via WPML.
  3. Comprehensive use of analytics and marketing tools.
  4. No signs of malicious or suspicious content.
  5. No exposed sensitive data or security misconfigurations detected.
  6. Cookie consent mechanism implemented and GDPR compliant.
  7. No explicit security policy or incident response info publicly available.
  8. No vulnerability disclosure or security.txt found.
Technical notes

Notes

The website is built on WordPress CMS with Elementor page builder, leveraging modern web technologies including Swiper.js for sliders, Lottie for animations, and jQuery. It integrates multiple analytics and marketing tools such as Google Analytics, HubSpot, LinkedIn Insight Tag, and others. The site is multilingual using WPML and optimized for SEO with Yoast SEO plugin. Hosting and DNS are managed via GoDaddy and Cloudflare respectively. Performance is moderate with good mobile optimization and accessibility features. The technical implementation is robust, though enabling DNSSEC and additional security headers would strengthen the security posture. The site uses asynchronous loading for scripts to improve performance and includes structured data for SEO benefits.
Standards and sources

Reference chips under each finding point to the standard, regulation or specification the finding relates to. They are taken from the official datasets below and mapped conservatively: a finding with no defensible link shows none. NIS2 and GDPR references mark where a finding is relevant evidence, not a compliance verdict. Implementing Regulation (EU) 2024/2690 binds digital infrastructure and digital service providers; for other entities it is the most detailed public reading of the Article 21 measures. WCAG, EN 301 549, European Accessibility Act and Web Accessibility Directive references name the requirement an automated accessibility rule relates to; they are not a conformance verdict.

Retrieved 2026-10-25

Earlier scans of this domain

  1. 71/100 −11Medium19 findingsView report
  2. 82/100Low21 findingsView report
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