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Security report for useinsider.com

Insider · Technology · N/a

Medium risk. 2 critical or high findings in SSL/TLS and Security headers.

Security score

71/100

Risk levelMedium

0–100, higher is better. How it is calculated

Insider is a well-established technology company founded in 2014, specializing in AI-native omnichannel customer experience and engagement platforms. Their core offering is a Customer Data Platform (CDP) that integrates customer data, predicts behavior using AI, and delivers personalized experiences across multiple channels such as web, email, SMS, WhatsApp, and apps. Positioned as a market leader, Insider targets enterprise marketing teams seeking to optimize customer acquisition, engagement, and retention with advanced journey orchestration and analytics capabilities. The website reflects a mature digital presence with comprehensive content, multiple language support, and professional branding.

Scanned

NIS2 and GDPR posture

GDPR outside view
100/ 100 · Low
Checks completed
7of 7

NIS2 Art. 21(2)

  1. (a) Risk analysis and security policies: Not visible from outside
  2. (b) Incident handling: One indicator
  3. (c) Business continuity, backups and crisis management: Not visible from outside
  4. (d) Supply chain security: Not visible from outside
  5. (e) Secure acquisition, development and maintenance, including vulnerability handling: Partly checked
  6. (f) Assessing the effectiveness of security measures: Not visible from outside
  7. (g) Cyber hygiene and security training: Not visible from outside
  8. (h) Cryptography and encryption: Partly checked
  9. (i) HR security, access control and asset management: One indicator
  10. (j) Multi-factor authentication and secured communications: Not visible from outside

This scan rated NIS2 with an earlier keyword method that is no longer shown; rescan for the per-article view. Risk management, continuity, supply chain, training, MFA, management oversight (Art. 20) and incident reporting (Art. 23) need internal evidence, and Guard cannot tell whether NIS2 applies to this organisation.

GDPR is indicative only, based on publicly visible signals: Articles 7, 12, 13 and 32 of Regulation (EU) 2016/679 and Article 5(3) of the ePrivacy Directive. Not a certification or legal assessment.

Priority findings

2 findings rated critical or high. Fix these first.

  1. SSL/TLS

    TLS encrypts the connection and proves the site is really yours. Weak or expiring certificates trigger browser warnings and put traffic at risk.

    • Critical

      Unable to retrieve SSL certificate

      Could not establish secure connection to retrieve certificate information

      What to do: Check if the server is accessible and SSL/TLS is properly configured

  2. Security headers

    Security headers are instructions your web server sends to every visitor’s browser. Missing ones leave visitors more exposed to attacks such as clickjacking and injected scripts.

    • High

      Missing Content-Security-Policy header

      Controls resources the browser is allowed to load

      What to do: Implement a Content-Security-Policy appropriate for your application

      • ASVS V3.4.3
      • OWASP Secure Headers: OWASP Secure Headers Project recommends Content-Security-Policy: default-src 'self'; form-action 'self'; base-uri 'self'; object-src 'none';…

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This scan found 12 issues across 5 checks. Monitoring re-runs those checks daily, emails you when something material changes and records each fix, so you can show progress.

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  • TLS certificates and expiry
  • DNS records
  • SPF, DKIM and DMARC
  • Security headers
  • GDPR and NIS2 posture
  • Exposed services
  • Third-party trackers
  • Security score drift

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Results by check

Each check with its score, findings and the evidence it collected.

How this score is calculated

The security score runs 0–100, higher is better. It is the plain average of the security checks that completed in this scan, each counted equally. A check that could not run is left out: it counts neither as a pass nor as a fail.

Counted in this score

SSL/TLS
0
Security headers
55
Email security
87
DNS health
85
Network security
100
GDPR outside view
100
Average
71

Not counted

  • NIS2 outside view: Re-weights evidence from the TLS, email, DNS, network and hygiene checks, so counting it would count that evidence twice. Shown on its own.
  • OffSeq Observations: An AI reading of the site, useful context but not reproducible evidence. Shown on its own.

Findings that cap the score at 49

Each of these is serious on its own, so while any is present the site cannot rate better than high risk, however good the other checks are.

  • The certificate is not trusted by browsers
  • The website is not served over HTTPS
  • A database, remote desktop, file-sharing or Telnet service is reachable from the internet
  • The page loads a script from a compromised source
  • The domain registration has expired
  • SPF authorises every server to send mail as the domain

Partial scans

When the site blocks Guard or most checks cannot run, the score covers only the checks that ran (usually DNS and email), is capped at 75 and is shown as partial, without a risk level.

Risk levels

  • Critical0–25
  • High26–49
  • Medium50–75
  • Low76–100

Technical appendix

Business context, site observations and technical notes gathered during the scan, and the standards behind each reference.

Business context

Business profile

The company operates a B2B SaaS business model focusing on marketing automation and customer experience technology. Their competitive advantage lies in AI-driven personalization and a broad channel reach. Insider maintains a strong partnership ecosystem, including integrations with HubSpot and other marketing tools. The website's resources, case studies, and interactive tools indicate a focus on customer education and lead generation. The absence of direct contact emails or phone numbers on the homepage suggests lead capture primarily via forms and demos. The company demonstrates a consistent brand and content strategy aligned with enterprise buyers.

Security posture

The website enforces HTTPS with a valid SSL certificate and uses Cloudflare DNS, indicating a solid baseline security posture. Domain registration details are transparent and consistent with a legitimate business. However, DNSSEC is not enabled, and no explicit security policy or incident response information is publicly available. The site uses modern analytics and marketing scripts but does not expose sensitive data or vulnerable libraries. Cookie consent mechanisms and privacy policies are implemented with GDPR compliance. Recommendations include enabling DNSSEC, publishing security policies, and adding security headers to enhance protection and transparency.

Recommendations

  1. Enable DNSSEC to improve DNS security and prevent spoofing.
  2. Publish a dedicated security policy and incident response contact information.
  3. Implement security headers such as Content-Security-Policy and X-Frame-Options.
  4. Consider adding a vulnerability disclosure policy or security.txt file.
  5. Regularly audit third-party scripts and dependencies for vulnerabilities.
Site observations

Automated reading of the public site. Ratings are indicative.

Business

Company
Insider
Description
Insider's CDP connects customer data, predicts behavior with AI, and individualizes experiences across channels (CCCM). Go beyond personalization to become a purpose-led brand.
Key services
Customer Data Platform (CDP), AI-driven behavior prediction, Personalization and journey orchestration, Cross-channel marketing including web, email, SMS, WhatsApp, app push, Insights and analytics
Content quality
excellent
Branding
consistent

Technology

Stack
WordPress, Elementor, Google Tag Manager, Google Analytics, HubSpot Forms, Cloudflare DNS, Swiper.js, Lottie animations, Sentry (error tracking)
Frameworks
WordPress CMS
Platforms
HubSpot, Google Analytics
Performance
moderate
Mobile
good
Accessibility
basic
SEO
good

Security

Observed score
85/100
Good practices seen
  • HTTPS enforced
  • Domain status includes clientDeleteProhibited, clientRenewProhibited, clientTransferProhibited, clientUpdateProhibited
  • Use of Cloudflare DNS servers

Analytics and tracking

Services
Google Analytics, HubSpot Analytics, Dreamdata, Ahrefs Analytics, G2 Crowd Attribution
Tracking level
extensive
Privacy practices
good

Advertising

Ad networks
Google Ads, DoubleClick
Tracking pixels
HubSpot Analytics, LinkedIn Insight Tag, G2 Crowd Attribution, Ahrefs Analytics
Marketing tools
HubSpot, Dreamdata Analytics
Transparency
good

Site quality

Design
excellent
User experience
excellent
Content relevance
excellent
Navigation
excellent
Professionalism
excellent
Trustworthiness
high

Key observations

  1. Website is professionally designed and well-structured.
  2. Content is comprehensive and targeted at enterprise marketing and customer experience professionals.
  3. Multiple language versions available indicating international presence.
  4. Use of modern web technologies and analytics tools.
  5. No signs of malicious or suspicious content.
  6. No exposed sensitive data or security misconfigurations detected.
  7. Cookie consent and privacy policies are implemented and GDPR compliant.
  8. No explicit security policy or incident response information publicly available.
  9. No vulnerability disclosure or security.txt found.
Technical notes

Notes

The website is built on WordPress CMS with Elementor page builder, leveraging modern JavaScript libraries like Swiper.js and Lottie for animations. It integrates multiple marketing and analytics platforms including HubSpot, Google Analytics, Dreamdata, and Ahrefs. The site is mobile-optimized with responsive design and good SEO practices including meta tags and structured data (JSON-LD). Hosting appears stable with GoDaddy as registrar and Cloudflare for DNS. Performance is moderate with room for optimization. Accessibility features are basic but present. Overall, the technical infrastructure supports a professional and scalable digital presence.
Standards and sources

Reference chips under each finding point to the standard, regulation or specification the finding relates to. They are taken from the official datasets below and mapped conservatively: a finding with no defensible link shows none. NIS2 and GDPR references mark where a finding is relevant evidence, not a compliance verdict. Implementing Regulation (EU) 2024/2690 binds digital infrastructure and digital service providers; for other entities it is the most detailed public reading of the Article 21 measures. WCAG, EN 301 549, European Accessibility Act and Web Accessibility Directive references name the requirement an automated accessibility rule relates to; they are not a conformance verdict.

Retrieved 2026-10-25

Earlier scans of this domain

  1. 82/100Low21 findingsView report
  2. 82/100Low21 findingsView report
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