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Security report for useinsider.com

Insider · Technology · N/a

Low risk. 2 critical or high findings in Security headers and SSL/TLS.

Security score

82/100

Risk levelLow

0–100, higher is better. How it is calculated

Insider is an enterprise SaaS company specializing in AI-native omnichannel customer engagement and personalization platforms. Founded in 2014, it offers a comprehensive Customer Data Platform (CDP) integrated with AI to predict customer behavior and orchestrate personalized journeys across multiple channels. The company positions itself as a leader in AI-enabled marketing platforms, recognized notably in the IDC MarketScape Report 2025. The website reflects a mature digital presence with multi-language support, strong SEO, and professional branding. Technically, the site is built on WordPress with Elementor, leveraging modern analytics and marketing tools including Google Analytics, HubSpot, and Cloudflare DNS services. Security posture is solid with HTTPS enforced and cookie consent mechanisms in place, though some security headers could be improved. No critical vulnerabilities or suspicious indicators were found. Overall, Insider demonstrates a high level of digital maturity and business credibility suitable for enterprise clients.

Scanned

This is an earlier scan of useinsider.com. View the latest report

NIS2 and GDPR posture

GDPR outside view
100/ 100 · Low
Checks completed
7of 7

NIS2 Art. 21(2)

  1. (a) Risk analysis and security policies: Not visible from outside
  2. (b) Incident handling: One indicator
  3. (c) Business continuity, backups and crisis management: Not visible from outside
  4. (d) Supply chain security: Not visible from outside
  5. (e) Secure acquisition, development and maintenance, including vulnerability handling: Partly checked
  6. (f) Assessing the effectiveness of security measures: Not visible from outside
  7. (g) Cyber hygiene and security training: Not visible from outside
  8. (h) Cryptography and encryption: Partly checked
  9. (i) HR security, access control and asset management: One indicator
  10. (j) Multi-factor authentication and secured communications: Not visible from outside

This scan rated NIS2 with an earlier keyword method that is no longer shown; rescan for the per-article view. Risk management, continuity, supply chain, training, MFA, management oversight (Art. 20) and incident reporting (Art. 23) need internal evidence, and Guard cannot tell whether NIS2 applies to this organisation.

GDPR is indicative only, based on publicly visible signals: Articles 7, 12, 13 and 32 of Regulation (EU) 2016/679 and Article 5(3) of the ePrivacy Directive. Not a certification or legal assessment.

Priority findings

2 findings rated critical or high. Fix these first.

  1. Security headers

    Security headers are instructions your web server sends to every visitor’s browser. Missing ones leave visitors more exposed to attacks such as clickjacking and injected scripts.

    • High

      Missing Content-Security-Policy header

      Controls resources the browser is allowed to load

      What to do: Implement a Content-Security-Policy appropriate for your application

      • ASVS V3.4.3
      • OWASP Secure Headers: OWASP Secure Headers Project recommends Content-Security-Policy: default-src 'self'; form-action 'self'; base-uri 'self'; object-src 'none';…

  2. SSL/TLS

    TLS encrypts the connection and proves the site is really yours. Weak or expiring certificates trigger browser warnings and put traffic at risk.

    • High

      Weak SSL Key Length

      SSL certificate uses 256-bit key, which is considered weak

      What to do: Use at least 2048-bit RSA or 256-bit ECC key

      • CWE-326
      • OWASP A04:2025
      • Mozilla TLS: Mozilla Server Side TLS 6.0 intermediate: rsa_key_size 2048

Need hands-on remediation? Email guard@offseq.com

Keep watching useinsider.com

This scan found 14 issues across 5 checks. Monitoring re-runs those checks daily, emails you when something material changes and records each fix, so you can show progress.

Daily monitoring

Recommended

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  • TLS certificates and expiry
  • DNS records
  • SPF, DKIM and DMARC
  • Security headers
  • GDPR and NIS2 posture
  • Exposed services
  • Third-party trackers
  • Security score drift

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Results by check

Each check with its score, findings and the evidence it collected.

How this score is calculated

The security score runs 0–100, higher is better. It is the plain average of the security checks that completed in this scan, each counted equally. A check that could not run is left out: it counts neither as a pass nor as a fail.

Counted in this score

SSL/TLS
65
Security headers
55
Email security
87
DNS health
85
Network security
100
GDPR outside view
100
Average
82

Not counted

  • NIS2 outside view: Re-weights evidence from the TLS, email, DNS, network and hygiene checks, so counting it would count that evidence twice. Shown on its own.
  • OffSeq Observations: An AI reading of the site, useful context but not reproducible evidence. Shown on its own.

Findings that cap the score at 49

Each of these is serious on its own, so while any is present the site cannot rate better than high risk, however good the other checks are.

  • The certificate is not trusted by browsers
  • The website is not served over HTTPS
  • A database, remote desktop, file-sharing or Telnet service is reachable from the internet
  • The page loads a script from a compromised source
  • The domain registration has expired
  • SPF authorises every server to send mail as the domain

Partial scans

When the site blocks Guard or most checks cannot run, the score covers only the checks that ran (usually DNS and email), is capped at 75 and is shown as partial, without a risk level.

Risk levels

  • Critical0–25
  • High26–49
  • Medium50–75
  • Low76–100

Technical appendix

Business context, site observations and technical notes gathered during the scan, and the standards behind each reference.

Business context

Business profile

Insider operates in the technology sector, targeting marketing teams and enterprises seeking advanced AI-driven customer experience solutions. Its business model is SaaS-based, providing a platform that integrates customer data management, AI prediction, personalization, and analytics. The company leverages partnerships and integrations to enhance its platform capabilities. Market positioning is strong, supported by industry recognition and a comprehensive product suite. The website's content and structure indicate a focus on lead generation and customer education through demos, case studies, and interactive tools. The presence of multiple language versions suggests a global market reach. No parent or subsidiary companies were identified, indicating a standalone enterprise entity.

Security posture

The website employs HTTPS with a valid SSL certificate and uses Cloudflare for DNS, enhancing security and performance. Cookie consent and GDPR compliance are well implemented. However, explicit security headers like Content-Security-Policy, X-Frame-Options, and X-Content-Type-Options are not visibly configured in the HTML source, representing an area for improvement. No exposed sensitive data or vulnerable libraries were detected. Incident response and security policy information are not publicly available, which could be enhanced to improve transparency and trust. Overall, the security posture is good but could benefit from additional hardening and published security documentation.

Recommendations

  1. Enable DNSSEC to strengthen DNS security and prevent spoofing.
  2. Implement and verify security headers such as Content-Security-Policy, X-Frame-Options, and X-Content-Type-Options.
  3. Publish a dedicated security policy and incident response contact information on the website.
  4. Add a security.txt file to facilitate vulnerability disclosure and improve security transparency.
  5. Regularly audit third-party scripts and libraries to ensure no vulnerabilities are introduced.
Site observations

Automated reading of the public site. Ratings are indicative.

Business

Company
Insider
Description
Insider's CDP connects customer data, predicts behavior with AI, and individualizes experiences across channels (CCCM). Go beyond personalization to become a purpose-led brand.
Key services
Customer Data Platform (CDP), AI-driven behavior prediction, Personalization and journey orchestration, Cross-channel customer engagement, Insights and analytics
Content quality
excellent
Branding
consistent

Technology

Stack
WordPress, Elementor, Google Analytics, Google Tag Manager, HubSpot Forms, Cloudflare DNS, jQuery, Swiper.js, Lottie animations, Sentry (error monitoring)
Frameworks
WordPress CMS, Elementor page builder
Platforms
Web
Performance
fast
Mobile
excellent
Accessibility
good
SEO
excellent

Security

Observed score
85/100
Good practices seen
  • HTTPS enforced
  • Use of Cloudflare DNS
  • No exposed sensitive data in HTML
  • Cookie consent mechanism implemented

Analytics and tracking

Services
Google Analytics, HubSpot Analytics, Dreamdata Analytics, G2 Crowd Attribution, Ahrefs Analytics
Tracking level
extensive
Privacy practices
good

Advertising

Ad networks
Google Ads, DoubleClick
Tracking pixels
HubSpot Analytics, LinkedIn Insight Tag, Facebook Pixel, G2 Crowd Attribution
Marketing tools
HubSpot Forms, Dreamdata Analytics
Transparency
good

Site quality

Design
excellent
User experience
excellent
Content relevance
excellent
Navigation
excellent
Professionalism
excellent
Trustworthiness
high

Key observations

  1. Website is professionally designed with comprehensive content and clear navigation.
  2. Multiple language versions available indicating global reach.
  3. Strong SEO and structured data usage.
  4. Robust cookie consent and privacy compliance mechanisms implemented.
  5. No signs of malicious or suspicious content.
  6. Use of modern web technologies and analytics tools.
  7. No exposed sensitive information or security misconfigurations detected.
Technical notes

Notes

The website is built on WordPress CMS with Elementor page builder, utilizing modern JavaScript libraries such as Swiper.js and Lottie for animations. It integrates multiple analytics and marketing tools including Google Analytics, Google Tag Manager, HubSpot, Dreamdata, and G2 Crowd tracking. The site is mobile-optimized with responsive design and good accessibility practices. Hosting and DNS are managed via reputable providers (GoDaddy and Cloudflare). Performance is fast with optimized assets and prefetching of critical resources. The technical implementation reflects a mature and well-maintained digital infrastructure suitable for enterprise-grade SaaS offerings.
Standards and sources

Reference chips under each finding point to the standard, regulation or specification the finding relates to. They are taken from the official datasets below and mapped conservatively: a finding with no defensible link shows none. NIS2 and GDPR references mark where a finding is relevant evidence, not a compliance verdict. Implementing Regulation (EU) 2024/2690 binds digital infrastructure and digital service providers; for other entities it is the most detailed public reading of the Article 21 measures. WCAG, EN 301 549, European Accessibility Act and Web Accessibility Directive references name the requirement an automated accessibility rule relates to; they are not a conformance verdict.

Retrieved 2026-10-25

Earlier scans of this domain

  1. 71/100 −11Medium19 findingsView report
  2. 82/100Low21 findingsView report
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