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Security report for upsellit.com

Upsellit · Technology · N/a

Medium risk. 3 critical or high findings in Security headers, GDPR outside view and 1 other check.

Security score

70/100

Risk levelMedium

0–100, higher is better. How it is calculated

Upsellit is a specialized Conversion Rate Optimization (CRO) agency providing personalized technology solutions aimed at increasing e-commerce conversion rates, recapturing lost sales, and enhancing customer lifetime value. The company leverages a mature digital marketing infrastructure including HubSpot, Google Analytics, and multiple tracking pixels to optimize marketing efforts and customer engagement. The website is built on WordPress with professional design and good SEO practices, targeting e-commerce businesses seeking CRO services. Security posture is solid with HTTPS enforced and cookie consent mechanisms in place, though explicit security policies and incident response information are not published. Overall, the site demonstrates a good balance of business professionalism and technical maturity with room for improvement in security transparency and contact information availability.

Scanned

This is an earlier scan of upsellit.com. View the latest report

NIS2 and GDPR posture

GDPR outside view
85/ 100 · Low
Checks completed
7of 7

NIS2 Art. 21(2)

  1. (a) Risk analysis and security policies: Not visible from outside
  2. (b) Incident handling: One indicator
  3. (c) Business continuity, backups and crisis management: Not visible from outside
  4. (d) Supply chain security: Not visible from outside
  5. (e) Secure acquisition, development and maintenance, including vulnerability handling: Partly checked
  6. (f) Assessing the effectiveness of security measures: Not visible from outside
  7. (g) Cyber hygiene and security training: Not visible from outside
  8. (h) Cryptography and encryption: Partly checked
  9. (i) HR security, access control and asset management: One indicator
  10. (j) Multi-factor authentication and secured communications: Not visible from outside

This scan rated NIS2 with an earlier keyword method that is no longer shown; rescan for the per-article view. Risk management, continuity, supply chain, training, MFA, management oversight (Art. 20) and incident reporting (Art. 23) need internal evidence, and Guard cannot tell whether NIS2 applies to this organisation.

GDPR is indicative only, based on publicly visible signals: Articles 7, 12, 13 and 32 of Regulation (EU) 2016/679 and Article 5(3) of the ePrivacy Directive. Not a certification or legal assessment.

Priority findings

3 findings rated critical or high. Fix these first.

  1. Security headers

    Security headers are instructions your web server sends to every visitor’s browser. Missing ones leave visitors more exposed to attacks such as clickjacking and injected scripts.

    • High

      Missing Strict-Transport-Security header

      Forces HTTPS connections

      What to do: Add "Strict-Transport-Security: max-age=31536000; includeSubDomains; preload"

      • CWE-319
      • OWASP A04:2025
      • ASVS V3.4.1

  2. GDPR outside view

    These are the privacy signals visitors and data protection authorities look for under GDPR.

    • High

      No Cookie Policy found

      GDPR requires clear information about cookie usage

      What to do: Add a dedicated cookie policy explaining cookie usage and purposes

  3. SSL/TLS

    TLS encrypts the connection and proves the site is really yours. Weak or expiring certificates trigger browser warnings and put traffic at risk.

    • High

      Weak Protocols Supported

      Server supports weak protocols: TLSv1.1

      What to do: Disable TLS 1.0, TLS 1.1, and all SSL versions

      • CWE-327
      • OWASP A04:2025
      • ASVS V12.1.1

Need hands-on remediation? Email guard@offseq.com

Keep watching upsellit.com

This scan found 17 issues across 6 checks. Monitoring re-runs those checks daily, emails you when something material changes and records each fix, so you can show progress.

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  • TLS certificates and expiry
  • DNS records
  • SPF, DKIM and DMARC
  • Security headers
  • GDPR and NIS2 posture
  • Exposed services
  • Third-party trackers
  • Security score drift

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Results by check

Each check with its score, findings and the evidence it collected.

How this score is calculated

The security score runs 0–100, higher is better. It is the plain average of the security checks that completed in this scan, each counted equally. A check that could not run is left out: it counts neither as a pass nor as a fail.

Counted in this score

SSL/TLS
77
Security headers
45
Email security
80
DNS health
90
Network security
40
GDPR outside view
85
Average
70

Not counted

  • NIS2 outside view: Re-weights evidence from the TLS, email, DNS, network and hygiene checks, so counting it would count that evidence twice. Shown on its own.
  • OffSeq Observations: An AI reading of the site, useful context but not reproducible evidence. Shown on its own.

Findings that cap the score at 49

Each of these is serious on its own, so while any is present the site cannot rate better than high risk, however good the other checks are.

  • The certificate is not trusted by browsers
  • The website is not served over HTTPS
  • A database, remote desktop, file-sharing or Telnet service is reachable from the internet
  • The page loads a script from a compromised source
  • The domain registration has expired
  • SPF authorises every server to send mail as the domain

Partial scans

When the site blocks Guard or most checks cannot run, the score covers only the checks that ran (usually DNS and email), is capped at 75 and is shown as partial, without a risk level.

Risk levels

  • Critical0–25
  • High26–49
  • Medium50–75
  • Low76–100

Breach exposure

Leaked credentials and lookalike domains from OffSeq Breach. The counts are free; the detailed lists are paid add-ons.

Dark web exposure

Add-on

Leaked records that mention upsellit.com, from OffSeq Breach.

No leaked records found

Breach holds no records for upsellit.com right now. New leaks arrive continuously, so monitoring on Breach alerts you if that changes.

Monitor on Breach (opens in a new tab)

Technical appendix

Business context, site observations and technical notes gathered during the scan, and the standards behind each reference.

Business context

Business profile

Upsellit operates in the technology and e-commerce sectors, focusing on B2B services for online retailers and businesses seeking to optimize their conversion rates. The business model centers on managed CRO technology and consulting services, positioning Upsellit as a specialized agency in a competitive market. The use of advanced marketing tools and analytics indicates a data-driven approach to customer acquisition and retention. The absence of direct contact emails or phone numbers suggests a preference for lead capture via contact forms. The company branding is consistent and professional, supporting a medium-sized enterprise profile. No parent or subsidiary relationships are evident from the website data.

Security posture

The website employs HTTPS with a good SSL configuration and uses security hardening plugins, indicating a baseline security posture. Cookie consent and privacy policy compliance with GDPR are implemented, reflecting awareness of privacy regulations. However, the absence of explicit security headers such as Content-Security-Policy and lack of published security or incident response policies limit transparency. No vulnerabilities or exposed sensitive data were detected in the HTML content. The security score is moderate, with recommendations to enhance header implementation and publish formal security policies to improve trust and compliance.

Recommendations

  1. Implement and verify comprehensive security headers including CSP, X-Frame-Options, and X-Content-Type-Options.
  2. Publish explicit security and incident response policies on the website to improve transparency and compliance.
  3. Enhance accessibility features to meet compliance standards and improve user experience.
  4. Provide clear and direct contact information including company emails and phone numbers for better business credibility.
  5. Regularly update WordPress core and plugins to mitigate potential vulnerabilities and maintain security posture.
Site observations

Automated reading of the public site. Ratings are indicative.

Business

Company
Upsellit
Description
Increase conversion rates with Upsellit's CRO technology. Get personalized solutions designed to recapture lost sales, amplify AOV, and enhance customer LTV.
Key services
Conversion Rate Optimization, Personalized CRO technology, Sales recapture, Average Order Value amplification, Customer Lifetime Value enhancement
Content quality
good
Branding
consistent

Technology

Stack
WordPress, Yoast SEO plugin, HubSpot scripts, Google Tag Manager, Google Analytics, Facebook Pixel, AdRoll, Quora Pixel, LinkedIn Insight Tag, jQuery, Cookie Law Info plugin, WP Security Hardening plugin, Essential Grid plugin, The Grid plugin
Frameworks
WordPress CMS
Platforms
WordPress
Performance
moderate
Mobile
good
Accessibility
basic
SEO
good

Security

Observed score
75/100
Good practices seen
  • HTTPS enforced
  • Cookie consent banner implemented
  • Use of security hardening plugin

Analytics and tracking

Services
Google Analytics, HubSpot Analytics
Tracking level
moderate
Privacy practices
good

Advertising

Ad networks
AdRoll
Tracking pixels
Facebook Pixel, LinkedIn Insight Tag, Quora Pixel
Marketing tools
HubSpot
Transparency
good

Site quality

Design
good
User experience
good
Content relevance
good
Navigation
good
Professionalism
good
Trustworthiness
high

Key observations

  1. Website is a professionally designed WordPress site focused on CRO services.
  2. Uses multiple marketing and analytics tools indicating mature digital marketing.
  3. Cookie consent and privacy policy are implemented, indicating GDPR awareness.
  4. No direct contact emails or phone numbers found on the main page; contact via form.
  5. No WHOIS data for subdomain, expected behavior; main domain WHOIS not provided.
  6. No explicit security or incident response policies published.
  7. No visible vulnerabilities or security issues detected in the HTML content.
  8. No terms of service page clearly found.
Technical notes

Notes

The website is built on WordPress CMS with a modern tech stack including Yoast SEO, HubSpot marketing tools, Google Tag Manager, and multiple tracking pixels. Performance is moderate with good mobile optimization and basic accessibility features. The site uses several plugins for security hardening and cookie consent management, indicating attention to compliance and security. Technical debt appears low, but opportunities exist to improve security headers and accessibility. Hosting provider details are not explicitly identified. Overall, the technical infrastructure supports the business goals effectively with room for incremental improvements.
Standards and sources

Reference chips under each finding point to the standard, regulation or specification the finding relates to. They are taken from the official datasets below and mapped conservatively: a finding with no defensible link shows none. NIS2 and GDPR references mark where a finding is relevant evidence, not a compliance verdict. Implementing Regulation (EU) 2024/2690 binds digital infrastructure and digital service providers; for other entities it is the most detailed public reading of the Article 21 measures. WCAG, EN 301 549, European Accessibility Act and Web Accessibility Directive references name the requirement an automated accessibility rule relates to; they are not a conformance verdict.

Retrieved 2026-10-25

Earlier scans of this domain

  1. 70/100Medium25 findingsView report
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