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Security report for upsellit.com

Upsellit · Technology · N/a

Medium risk. 3 critical or high findings in Security headers, GDPR outside view and 1 other check.

Security score

70/100

Risk levelMedium

0–100, higher is better. How it is calculated

Upsellit is a technology-driven conversion rate optimization (CRO) agency specializing in personalized solutions to help e-commerce businesses recapture lost sales, increase average order value, and enhance customer lifetime value. The website demonstrates a professional digital presence built on WordPress, integrating advanced marketing and analytics tools such as HubSpot, Google Analytics, and Facebook Pixel. The technical infrastructure is modern and well-implemented, with good mobile optimization and SEO practices. Security posture is solid with HTTPS enforced and cookie consent mechanisms in place, though there is room for improvement in security headers and explicit incident response policies. Overall, the website reflects a credible and trustworthy business with a focus on digital marketing services.

Scanned

NIS2 and GDPR posture

GDPR outside view
85/ 100 · Low
Checks completed
7of 7

NIS2 Art. 21(2)

  1. (a) Risk analysis and security policies: Not visible from outside
  2. (b) Incident handling: One indicator
  3. (c) Business continuity, backups and crisis management: Not visible from outside
  4. (d) Supply chain security: Not visible from outside
  5. (e) Secure acquisition, development and maintenance, including vulnerability handling: Partly checked
  6. (f) Assessing the effectiveness of security measures: Not visible from outside
  7. (g) Cyber hygiene and security training: Not visible from outside
  8. (h) Cryptography and encryption: Partly checked
  9. (i) HR security, access control and asset management: One indicator
  10. (j) Multi-factor authentication and secured communications: Not visible from outside

This scan rated NIS2 with an earlier keyword method that is no longer shown; rescan for the per-article view. Risk management, continuity, supply chain, training, MFA, management oversight (Art. 20) and incident reporting (Art. 23) need internal evidence, and Guard cannot tell whether NIS2 applies to this organisation.

GDPR is indicative only, based on publicly visible signals: Articles 7, 12, 13 and 32 of Regulation (EU) 2016/679 and Article 5(3) of the ePrivacy Directive. Not a certification or legal assessment.

Priority findings

3 findings rated critical or high. Fix these first.

  1. Security headers

    Security headers are instructions your web server sends to every visitor’s browser. Missing ones leave visitors more exposed to attacks such as clickjacking and injected scripts.

    • High

      Missing Strict-Transport-Security header

      Forces HTTPS connections

      What to do: Add "Strict-Transport-Security: max-age=31536000; includeSubDomains; preload"

      • CWE-319
      • OWASP A04:2025
      • ASVS V3.4.1

  2. GDPR outside view

    These are the privacy signals visitors and data protection authorities look for under GDPR.

    • High

      No Cookie Policy found

      GDPR requires clear information about cookie usage

      What to do: Add a dedicated cookie policy explaining cookie usage and purposes

  3. SSL/TLS

    TLS encrypts the connection and proves the site is really yours. Weak or expiring certificates trigger browser warnings and put traffic at risk.

    • High

      Weak Protocols Supported

      Server supports weak protocols: TLSv1.1

      What to do: Disable TLS 1.0, TLS 1.1, and all SSL versions

      • CWE-327
      • OWASP A04:2025
      • ASVS V12.1.1

Need hands-on remediation? Email guard@offseq.com

Keep watching upsellit.com

This scan found 17 issues across 6 checks. Monitoring re-runs those checks daily, emails you when something material changes and records each fix, so you can show progress.

Daily monitoring

Recommended

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  • TLS certificates and expiry
  • DNS records
  • SPF, DKIM and DMARC
  • Security headers
  • GDPR and NIS2 posture
  • Exposed services
  • Third-party trackers
  • Security score drift

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Results by check

Each check with its score, findings and the evidence it collected.

How this score is calculated

The security score runs 0–100, higher is better. It is the plain average of the security checks that completed in this scan, each counted equally. A check that could not run is left out: it counts neither as a pass nor as a fail.

Counted in this score

SSL/TLS
77
Security headers
45
Email security
80
DNS health
90
Network security
40
GDPR outside view
85
Average
70

Not counted

  • NIS2 outside view: Re-weights evidence from the TLS, email, DNS, network and hygiene checks, so counting it would count that evidence twice. Shown on its own.
  • OffSeq Observations: An AI reading of the site, useful context but not reproducible evidence. Shown on its own.

Findings that cap the score at 49

Each of these is serious on its own, so while any is present the site cannot rate better than high risk, however good the other checks are.

  • The certificate is not trusted by browsers
  • The website is not served over HTTPS
  • A database, remote desktop, file-sharing or Telnet service is reachable from the internet
  • The page loads a script from a compromised source
  • The domain registration has expired
  • SPF authorises every server to send mail as the domain

Partial scans

When the site blocks Guard or most checks cannot run, the score covers only the checks that ran (usually DNS and email), is capped at 75 and is shown as partial, without a risk level.

Risk levels

  • Critical0–25
  • High26–49
  • Medium50–75
  • Low76–100

Breach exposure

Leaked credentials and lookalike domains from OffSeq Breach. The counts are free; the detailed lists are paid add-ons.

Dark web exposure

Add-on

Leaked records that mention upsellit.com, from OffSeq Breach.

No leaked records found

Breach holds no records for upsellit.com right now. New leaks arrive continuously, so monitoring on Breach alerts you if that changes.

Monitor on Breach (opens in a new tab)

Technical appendix

Business context, site observations and technical notes gathered during the scan, and the standards behind each reference.

Business context

Business profile

Upsellit operates in the technology sector, targeting e-commerce businesses seeking to optimize their conversion rates. Their business model is B2B service provision, leveraging proprietary CRO technology and personalized marketing strategies. The company positions itself as a specialized CRO agency with a medium-sized footprint. The website content and integrations indicate a mature marketing ecosystem with extensive use of analytics and retargeting tools. The absence of explicit contact details on the homepage suggests a focus on lead generation through forms and marketing channels. The parent domain upsellit.com is the primary business domain, with us.upsellit.com serving as a regional or service-specific subdomain.

Security posture

The website employs HTTPS with a presumably strong SSL configuration, ensuring encrypted communications. Cookie consent and privacy policies indicate compliance with GDPR. However, the lack of visible security headers such as Content-Security-Policy or X-Frame-Options is a gap that could be exploited. No exposed sensitive data or vulnerable libraries were detected in the HTML source. The use of a WordPress security hardening plugin is a positive indicator. Incident response and vulnerability disclosure information are absent, which could hinder rapid mitigation of security issues. Overall, the security posture is good but could be enhanced with additional headers and transparency.

Recommendations

  1. Implement and configure security headers including Content-Security-Policy, X-Frame-Options, and Strict-Transport-Security.
  2. Publish clear incident response and vulnerability disclosure policies with dedicated contact channels.
  3. Add explicit and verified contact information (email, phone) on the website to improve business credibility.
  4. Regularly audit third-party scripts and plugins for vulnerabilities and update them promptly.
  5. Enhance accessibility features and conduct periodic security assessments to maintain compliance and trust.
Site observations

Automated reading of the public site. Ratings are indicative.

Business

Company
Upsellit
Description
Increase conversion rates with Upsellit's CRO technology. Get personalized solutions designed to recapture lost sales, amplify AOV, and enhance customer LTV.
Key services
Conversion Rate Optimization technology, Personalized solutions to recapture lost sales, Amplify Average Order Value (AOV), Enhance Customer Lifetime Value (LTV)
Content quality
good
Branding
consistent

Technology

Stack
WordPress, Yoast SEO plugin, HubSpot analytics, Facebook Pixel, Google Tag Manager, Google Analytics, Essential Grid plugin, Advanced Animation plugin, Cookie Law Info plugin, WP Security Hardening plugin, Typekit Fonts, jQuery
Platforms
WordPress
Performance
moderate
Mobile
good
Accessibility
basic
SEO
good

Security

Observed score
80/100
Good practices seen
  • HTTPS enforced
  • Cookie consent mechanism implemented
  • No exposed sensitive data in HTML
  • Use of security hardening plugin

Analytics and tracking

Services
HubSpot Analytics, Google Analytics, Facebook Pixel, LinkedIn Insight, Quora Pixel
Tracking level
extensive
Privacy practices
good

Advertising

Ad networks
AdRoll
Tracking pixels
Facebook Pixel, LinkedIn Insight, Quora Pixel
Marketing tools
HubSpot
Transparency
good

Site quality

Design
good
User experience
good
Content relevance
good
Navigation
good
Professionalism
good
Trustworthiness
high

Key observations

  1. Website is a WordPress-based CRO agency site with professional design and content.
  2. No WHOIS data available for the subdomain, which is normal.
  3. Privacy and cookie policies are present and GDPR compliant.
  4. No explicit contact emails or phone numbers found on the homepage.
  5. Multiple marketing and analytics tools are integrated.
  6. No security headers detected in the HTML source; recommend adding.
  7. No visible vulnerabilities or exposed sensitive data.
  8. No terms of service or security policy pages found.
  9. No incident response or vulnerability disclosure information found.
  10. No adult or questionable content detected.
Technical notes

Notes

The website is built on WordPress CMS with a modern tech stack including jQuery, Typekit fonts, and multiple marketing and analytics integrations such as HubSpot, Google Analytics, Facebook Pixel, LinkedIn Insight, and Quora Pixel. The site uses advanced animation and grid layout plugins to enhance user experience. Performance is moderate with good mobile responsiveness. SEO is well-optimized using Yoast SEO plugin and structured data (JSON-LD) for enhanced search engine understanding. Hosting provider details are not explicit, but the presence of Rackcdn URLs suggests use of a CDN for content delivery. The technical implementation is solid but could benefit from improved security headers and accessibility enhancements.
Standards and sources

Reference chips under each finding point to the standard, regulation or specification the finding relates to. They are taken from the official datasets below and mapped conservatively: a finding with no defensible link shows none. NIS2 and GDPR references mark where a finding is relevant evidence, not a compliance verdict. Implementing Regulation (EU) 2024/2690 binds digital infrastructure and digital service providers; for other entities it is the most detailed public reading of the Article 21 measures. WCAG, EN 301 549, European Accessibility Act and Web Accessibility Directive references name the requirement an automated accessibility rule relates to; they are not a conformance verdict.

Retrieved 2026-10-25

Earlier scans of this domain

  1. 70/100Medium25 findingsView report
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