Skip to main content

Security report for tracify.ai

Tracify · Technology · Canada

Low risk. 3 critical or high findings in Security headers and GDPR outside view.

Security score

82/100

Risk levelLow

0–100, higher is better. How it is calculated

Tracify is a technology company specializing in AI-driven customer interaction tracking and attribution solutions, primarily targeting e-commerce brands and agencies. Their platform offers advanced features such as AI behavior-based attribution, cross-device and cross-domain tracking, and comprehensive dashboards for real-time analytics, creative analysis, customer journey mapping, influencer tracking, and profitability insights. The company emphasizes privacy, with all technology made and hosted in Germany, aligning with GDPR compliance standards. Technically, the website is built on WordPress using Elementor and several plugins for enhanced functionality, including CleanTalk for anti-spam, Iubenda for cookie compliance, and multiple analytics tools such as Matomo, PostHog, LinkedIn Insight, and Intercom for marketing and customer engagement. The site demonstrates good SEO and mobile optimization, though some security headers could be improved. The domain is privacy-protected but consistent with the business profile and age. Security posture is solid with HTTPS enforced and anti-spam measures, but lacks explicit security policies and incident response contacts. No vulnerabilities or suspicious patterns were detected. Privacy compliance is well addressed with clear policies and consent mechanisms. Overall, the website presents a professional and trustworthy front with moderate to good technical maturity. The overall risk is low, but recommendations include enabling DNSSEC, adding security headers, publishing a security policy, and considering a vulnerability disclosure program to enhance trust and security posture further.

Scanned

NIS2 and GDPR posture

GDPR outside view
85/ 100 · Low
Checks completed
7of 7

NIS2 Art. 21(2)

  1. (a) Risk analysis and security policies: Not visible from outside
  2. (b) Incident handling: One indicator
  3. (c) Business continuity, backups and crisis management: Not visible from outside
  4. (d) Supply chain security: Not visible from outside
  5. (e) Secure acquisition, development and maintenance, including vulnerability handling: Partly checked
  6. (f) Assessing the effectiveness of security measures: Not visible from outside
  7. (g) Cyber hygiene and security training: Not visible from outside
  8. (h) Cryptography and encryption: Partly checked
  9. (i) HR security, access control and asset management: One indicator
  10. (j) Multi-factor authentication and secured communications: Not visible from outside

This scan rated NIS2 with an earlier keyword method that is no longer shown; rescan for the per-article view. Risk management, continuity, supply chain, training, MFA, management oversight (Art. 20) and incident reporting (Art. 23) need internal evidence, and Guard cannot tell whether NIS2 applies to this organisation.

GDPR is indicative only, based on publicly visible signals: Articles 7, 12, 13 and 32 of Regulation (EU) 2016/679 and Article 5(3) of the ePrivacy Directive. Not a certification or legal assessment.

Priority findings

3 findings rated critical or high. Fix these first.

  1. Security headers

    Security headers are instructions your web server sends to every visitor’s browser. Missing ones leave visitors more exposed to attacks such as clickjacking and injected scripts.

    • High

      Missing X-Frame-Options header

      Prevents clickjacking attacks

      What to do: Add "X-Frame-Options: DENY" or "X-Frame-Options: SAMEORIGIN"

    • High

      Missing Content-Security-Policy header

      Controls resources the browser is allowed to load

      What to do: Implement a Content-Security-Policy appropriate for your application

      • ASVS V3.4.3
      • OWASP Secure Headers: OWASP Secure Headers Project recommends Content-Security-Policy: default-src 'self'; form-action 'self'; base-uri 'self'; object-src 'none';…

  2. GDPR outside view

    These are the privacy signals visitors and data protection authorities look for under GDPR.

    • High

      No Cookie Policy found

      GDPR requires clear information about cookie usage

      What to do: Add a dedicated cookie policy explaining cookie usage and purposes

Need hands-on remediation? Email guard@offseq.com

Keep watching tracify.ai

This scan found 17 issues across 6 checks. Monitoring re-runs those checks daily, emails you when something material changes and records each fix, so you can show progress.

Daily monitoring

Recommended

€25per month

  • TLS certificates and expiry
  • DNS records
  • SPF, DKIM and DMARC
  • Security headers
  • GDPR and NIS2 posture
  • Exposed services
  • Third-party trackers
  • Security score drift

Email alerts on material changes and an exportable JSON history of every change.

Billed monthly to your card. Cancel anytime. The full timeline opens with your unlock code.

Full report

€39.90one-time

  • The complete analysis as a PDF you can cite
  • Email delivery with an unlock code
  • Lifetime access to this report

Prices incl. 21% VAT. Secure checkout by Mollie; sold by SEQ SIA, Latvia.

Results by check

Each check with its score, findings and the evidence it collected.

How this score is calculated

The security score runs 0–100, higher is better. It is the plain average of the security checks that completed in this scan, each counted equally. A check that could not run is left out: it counts neither as a pass nor as a fail.

Counted in this score

SSL/TLS
95
Security headers
50
Email security
80
DNS health
80
Network security
100
GDPR outside view
85
Average
82

Not counted

  • NIS2 outside view: Re-weights evidence from the TLS, email, DNS, network and hygiene checks, so counting it would count that evidence twice. Shown on its own.
  • OffSeq Observations: An AI reading of the site, useful context but not reproducible evidence. Shown on its own.

Findings that cap the score at 49

Each of these is serious on its own, so while any is present the site cannot rate better than high risk, however good the other checks are.

  • The certificate is not trusted by browsers
  • The website is not served over HTTPS
  • A database, remote desktop, file-sharing or Telnet service is reachable from the internet
  • The page loads a script from a compromised source
  • The domain registration has expired
  • SPF authorises every server to send mail as the domain

Partial scans

When the site blocks Guard or most checks cannot run, the score covers only the checks that ran (usually DNS and email), is capped at 75 and is shown as partial, without a risk level.

Risk levels

  • Critical0–25
  • High26–49
  • Medium50–75
  • Low76–100

Technical appendix

Business context, site observations and technical notes gathered during the scan, and the standards behind each reference.

Business context

Business profile

Tracify operates in the competitive AI tracking and attribution market, focusing on privacy-conscious e-commerce clients and agencies. Their SaaS model leverages AI to provide detailed customer behavior insights and attribution windows up to 90 days, differentiating them with advanced AI behavior-based attribution. The company’s partnerships and integrations, while not explicitly listed, likely include common marketing and analytics platforms. Growth indicators include a modern website with multiple dashboards and extensions, signaling a mature product offering. The use of privacy protection in domain registration aligns with industry norms for tech startups. Revenue streams are presumably subscription-based, targeting medium to large e-commerce brands and agencies seeking advanced tracking solutions.

Security posture

The security maturity level is moderate to good. HTTPS is enforced, and anti-spam and bot detection tools are implemented. However, the absence of DNSSEC and some security headers like Content-Security-Policy and X-Content-Type-Options indicates room for improvement. No exposed sensitive data or vulnerable libraries were detected in the HTML content. The lack of a published security policy or incident response contact reduces transparency and readiness perception. GDPR compliance is indicated through cookie consent and privacy policies, but no explicit NIS2 or ISO 27001 certifications are mentioned. Overall, the security culture appears professional but could benefit from enhanced documentation and technical controls.

Recommendations

  1. Enable DNSSEC on the domain to improve DNS security and prevent spoofing.
  2. Implement Content-Security-Policy, X-Content-Type-Options, and X-Frame-Options headers to strengthen web security.
  3. Publish a dedicated security policy page including incident response procedures and contact channels.
  4. Consider establishing a vulnerability disclosure program or security.txt file to encourage responsible reporting.
  5. Regularly audit third-party scripts and plugins to ensure no vulnerable libraries are in use.
Site observations

Automated reading of the public site. Ratings are indicative.

Business

Company
Tracify
Description
Our AI technology tracks customer interactions on your website - respecting privacy. Cross-device & cross-domain. 100% made & hosted in Germany.
Key services
AI Behavior-Based Attribution, Accurate AI Tracking, New vs Returning Customer Identification, Comprehensive Attribution, Webhooks for data integration
Content quality
good
Branding
consistent

Technology

Stack
WordPress, Elementor, JetMenu, CleanTalk Anti-Spam, Iubenda Cookie Solution, Matomo Analytics, PostHog, LinkedIn Insight Tag, Intercom
Frameworks
Elementor
Platforms
WordPress
Performance
moderate
Mobile
good
Accessibility
basic
SEO
good

Security

Observed score
75/100
Good practices seen
  • HTTPS enforced
  • ClientTransferProhibited domain status
  • Use of anti-spam plugin (CleanTalk)
  • Bot detection scripts included

Analytics and tracking

Services
Matomo, PostHog, LinkedIn Insight
Tracking level
moderate
Privacy practices
good

Advertising

Tracking pixels
Matomo, LinkedIn Insight, PostHog, Intercom
Marketing tools
Intercom, Matomo, PostHog
Transparency
good

Site quality

Design
good
User experience
good
Content relevance
good
Navigation
good
Professionalism
good
Trustworthiness
high

Key observations

  1. Website is professionally designed with clear navigation and structured content.
  2. Privacy and cookie policies are present with consent mechanisms.
  3. No direct contact emails or phone numbers found; contact is via form only.
  4. Use of multiple analytics and marketing tools with privacy respect.
  5. No explicit security policy or incident response info published.
  6. Domain uses privacy protection but is consistent with business type.
  7. No WAF or blocking detected; content fully accessible.
  8. No adult or questionable content detected; safe for general audience.
Technical notes

Notes

The website is built on a modern WordPress CMS with Elementor page builder, leveraging multiple plugins for menus, anti-spam, and analytics. The tech stack includes Matomo and PostHog for analytics, LinkedIn Insight for marketing, and Intercom for customer engagement. Performance is moderate with good mobile optimization and SEO practices. The site uses asynchronous loading for scripts to improve speed. However, some security headers are missing, and DNSSEC is not enabled, which are technical risks. The infrastructure appears stable but could benefit from enhanced security configurations and performance tuning to reduce technical debt and improve resilience.
Standards and sources

Reference chips under each finding point to the standard, regulation or specification the finding relates to. They are taken from the official datasets below and mapped conservatively: a finding with no defensible link shows none. NIS2 and GDPR references mark where a finding is relevant evidence, not a compliance verdict. Implementing Regulation (EU) 2024/2690 binds digital infrastructure and digital service providers; for other entities it is the most detailed public reading of the Article 21 measures. WCAG, EN 301 549, European Accessibility Act and Web Accessibility Directive references name the requirement an automated accessibility rule relates to; they are not a conformance verdict.

Retrieved 2026-10-25

Reviews of this site

Share your experience with tracify.ai. Every review is verified by email and published after moderation.

Overall rating
Select a rating
4000 characters remaining

We’ll email you to confirm your review and keep your details private.

Community rating

No published reviews yet. Be the first to review tracify.ai.

Feedback on this report

Rate this report, add an optional comment, and tell us if you want a security specialist to follow up.

Overall report quality
Select a rating
2000 characters remaining

We only use your feedback to improve Guard reports. Contact details are never shared.