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Security report for thryv.co.nz

Thryv New Zealand · Technology · New Zealand

Medium risk. 7 critical or high findings in Email security, Security headers and 2 other checks.

Security score

57/100

Risk levelMedium

0–100, higher is better. How it is calculated

Thryv New Zealand operates a professional and well-structured website offering a comprehensive marketing and sales platform tailored for small businesses in New Zealand. The company provides a suite of services including local listings management, reputation management, social media tools, CRM, invoicing, and AI-powered automation solutions. The website demonstrates a mature technical infrastructure built on WordPress with modern JavaScript libraries and SEO optimizations, indicating a solid digital maturity. Security posture is strong with HTTPS, security headers, and reCAPTCHA integration, although the absence of explicit privacy and cookie policies suggests room for compliance improvement. The lack of WHOIS data for the domain www.thryv.co.nz is a notable concern, potentially indicating registration issues or privacy protection, which should be further investigated. Overall, the website is trustworthy and professional, targeting small business customers with a clear value proposition.

Scanned

NIS2 and GDPR posture

GDPR outside view
68/ 100 · Medium
Checks completed
7of 7

NIS2 Art. 21(2)

  1. (a) Risk analysis and security policies: Not visible from outside
  2. (b) Incident handling: One indicator
  3. (c) Business continuity, backups and crisis management: Not visible from outside
  4. (d) Supply chain security: Not visible from outside
  5. (e) Secure acquisition, development and maintenance, including vulnerability handling: Partly checked
  6. (f) Assessing the effectiveness of security measures: Not visible from outside
  7. (g) Cyber hygiene and security training: Not visible from outside
  8. (h) Cryptography and encryption: Partly checked
  9. (i) HR security, access control and asset management: One indicator
  10. (j) Multi-factor authentication and secured communications: Not visible from outside

This scan rated NIS2 with an earlier keyword method that is no longer shown; rescan for the per-article view. Risk management, continuity, supply chain, training, MFA, management oversight (Art. 20) and incident reporting (Art. 23) need internal evidence, and Guard cannot tell whether NIS2 applies to this organisation.

GDPR is indicative only, based on publicly visible signals: Articles 7, 12, 13 and 32 of Regulation (EU) 2016/679 and Article 5(3) of the ePrivacy Directive. Not a certification or legal assessment.

Priority findings

7 findings rated critical or high. Fix these first.

  1. Email security

    SPF, DKIM and DMARC stop others sending email that looks like it comes from your domain, a common route to phishing and invoice fraud.

    • Critical

      No email authentication configured

      Domain is vulnerable to email spoofing

      What to do: Implement SPF, DKIM, and DMARC immediately

    • High

      No SPF record found

      SPF helps prevent email spoofing

      What to do: Add SPF record: "v=spf1 include:_spf.yourmailprovider.com ~all"

  2. Security headers

    Security headers are instructions your web server sends to every visitor’s browser. Missing ones leave visitors more exposed to attacks such as clickjacking and injected scripts.

    • High

      Missing Strict-Transport-Security header

      Forces HTTPS connections

      What to do: Add "Strict-Transport-Security: max-age=31536000; includeSubDomains; preload"

      • CWE-319
      • OWASP A04:2025
      • ASVS V3.4.1
    • High

      Missing X-Frame-Options header

      Prevents clickjacking attacks

      What to do: Add "X-Frame-Options: DENY" or "X-Frame-Options: SAMEORIGIN"

  3. GDPR outside view

    These are the privacy signals visitors and data protection authorities look for under GDPR.

    • High

      No Cookie Consent Banner found

      GDPR requires explicit consent for non-essential cookies

      What to do: Implement a cookie consent banner that appears on first visit

Need hands-on remediation? Email guard@offseq.com

Keep watching thryv.co.nz

This scan found 29 issues across 6 checks. Monitoring re-runs those checks daily, emails you when something material changes and records each fix, so you can show progress.

Daily monitoring

Recommended

€25per month

  • TLS certificates and expiry
  • DNS records
  • SPF, DKIM and DMARC
  • Security headers
  • GDPR and NIS2 posture
  • Exposed services
  • Third-party trackers
  • Security score drift

Email alerts on material changes and an exportable JSON history of every change.

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Results by check

Each check with its score, findings and the evidence it collected.

How this score is calculated

The security score runs 0–100, higher is better. It is the plain average of the security checks that completed in this scan, each counted equally. A check that could not run is left out: it counts neither as a pass nor as a fail.

Counted in this score

SSL/TLS
42
Security headers
30
Email security
40
DNS health
60
Network security
100
GDPR outside view
68
Average
57

Not counted

  • NIS2 outside view: Re-weights evidence from the TLS, email, DNS, network and hygiene checks, so counting it would count that evidence twice. Shown on its own.
  • OffSeq Observations: An AI reading of the site, useful context but not reproducible evidence. Shown on its own.

Findings that cap the score at 49

Each of these is serious on its own, so while any is present the site cannot rate better than high risk, however good the other checks are.

  • The certificate is not trusted by browsers
  • The website is not served over HTTPS
  • A database, remote desktop, file-sharing or Telnet service is reachable from the internet
  • The page loads a script from a compromised source
  • The domain registration has expired
  • SPF authorises every server to send mail as the domain

Partial scans

When the site blocks Guard or most checks cannot run, the score covers only the checks that ran (usually DNS and email), is capped at 75 and is shown as partial, without a risk level.

Risk levels

  • Critical0–25
  • High26–49
  • Medium50–75
  • Low76–100

Technical appendix

Business context, site observations and technical notes gathered during the scan, and the standards behind each reference.

Business context

Business profile

Thryv New Zealand positions itself as a leading provider of small business software solutions in the New Zealand market, leveraging a SaaS business model. Its competitive advantage lies in offering an integrated platform combining marketing, sales, and automation tools with AI enhancements. The company targets small businesses across various industries such as home services, health and wellness, legal, and more. The presence of related domains in Australia, Canada, and the US suggests a global footprint with localized offerings. The website's content and structure support lead generation and customer engagement through forms and marketing integrations. Strategic partnerships and integrations with payment processors and CRM tools further enhance its ecosystem.

Security posture

The website employs HTTPS with a good SSL configuration and implements multiple security headers including CSP, HSTS, and X-Frame-Options, which mitigate common web vulnerabilities. The use of invisible reCAPTCHA v2 helps prevent automated abuse. No exposed sensitive data or vulnerable libraries were detected in the analyzed content. However, the absence of a public security policy, incident response information, and vulnerability disclosure mechanisms indicates gaps in transparency and preparedness. The missing WHOIS data for the domain raises questions about domain registration legitimacy, which could pose a risk if not clarified. Overall, the security posture is solid but could be enhanced by adding formal security documentation and improving privacy compliance.

Recommendations

  1. Publish comprehensive privacy and cookie policies clearly accessible from the website footer or header.
  2. Add a dedicated security policy and incident response page to improve transparency and trust.
  3. Implement a vulnerability disclosure program or security.txt file to encourage responsible reporting.
  4. Verify and update WHOIS domain registration information to ensure legitimacy and transparency.
  5. Enhance accessibility features to improve compliance and user experience for all visitors.
Site observations

Automated reading of the public site. Ratings are indicative.

Business

Company
Thryv New Zealand
Description
Thryv is the leading marketing and sales platform offering small business growth solutions like SEO services, a website builder, reputation management and more!
Key services
Enhanced Local Listings, Reputation Management, Social Media Management, Website Builder, Scheduling & Appointments, CRM, Invoices, Automated Reviews, Automated Payments, AI Powered Solutions
Content quality
good
Branding
consistent

Technology

Stack
WordPress, PHP, jQuery, Slick Carousel, Vimeo Player, Google Tag Manager, Yoast SEO, WP Rocket, UberMenu, Moment.js, Day.js, IntlTelInput, HubSpot Forms, Optimizely, Tealium
Frameworks
WordPress
Platforms
Web
Performance
moderate
Mobile
good
Accessibility
basic
SEO
good

Security

Observed score
85/100
Good practices seen
  • HTTPS enforced
  • Use of CSP
  • No exposed sensitive data in HTML
  • Use of reCAPTCHA v2 invisible

Analytics and tracking

Services
Google Tag Manager, Tealium
Tracking level
moderate
Privacy practices
basic

Advertising

Ad networks
Optimizely, Tealium
Tracking pixels
Tealium, Optimizely
Marketing tools
HubSpot Forms, Optimizely, Tealium
Transparency
basic

Site quality

Design
good
User experience
good
Content relevance
good
Navigation
good
Professionalism
good
Trustworthiness
high

Key observations

  1. Website is fully accessible with no blocking or WAF challenge.
  2. No explicit privacy, cookie, or terms of service policies found in the provided content.
  3. No direct contact emails or phone numbers explicitly labeled as company contacts found in the HTML snippet.
  4. Website uses modern web technologies and SEO best practices.
  5. WHOIS data is missing, which is unusual and warrants further investigation.
  6. Website targets small businesses in New Zealand with marketing and sales software solutions.
  7. No adult or questionable content detected; content is safe for general audiences.
Technical notes

Notes

The website is built on WordPress CMS with a modern tech stack including jQuery, Slick Carousel, Vimeo Player, and various optimization plugins like WP Rocket. It uses Google Tag Manager and Tealium for analytics and marketing tag management, alongside Optimizely for A/B testing. The site is mobile responsive with good SEO practices implemented via Yoast SEO plugin and structured data in JSON-LD format. Performance is moderate with preloading and lazy loading techniques applied. The technical infrastructure is robust but could benefit from continuous monitoring of third-party scripts and further performance tuning.
Standards and sources

Reference chips under each finding point to the standard, regulation or specification the finding relates to. They are taken from the official datasets below and mapped conservatively: a finding with no defensible link shows none. NIS2 and GDPR references mark where a finding is relevant evidence, not a compliance verdict. Implementing Regulation (EU) 2024/2690 binds digital infrastructure and digital service providers; for other entities it is the most detailed public reading of the Article 21 measures. WCAG, EN 301 549, European Accessibility Act and Web Accessibility Directive references name the requirement an automated accessibility rule relates to; they are not a conformance verdict.

Retrieved 2026-10-25

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