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Security report for tapad.com

Tapad, Inc. · Technology · United States

Medium risk. 5 critical or high findings in Security headers, GDPR outside view and 1 other check.

Security score

70/100

Risk levelMedium

0–100, higher is better. How it is calculated

Tapad, Inc. is a well-established technology company founded in 2002, specializing in digital cross-device identity resolution and marketing data services. The company provides a robust global cross-device digital identity graph, enabling brands, agencies, and platforms to better understand and engage consumers across multiple devices. Their market position is strong, supported by partnerships with major advertising technology firms and certifications such as EDAA. The website content is professional and targeted at B2B audiences, emphasizing their key services like The Tapad Graph, Switchboard, and various onboarding solutions. Technically, the website employs a modern technology stack including jQuery, Font Awesome, GSAP, ScrollMagic, and Adobe DTM for tag management, hosted on AWS infrastructure. The site is mobile-optimized with good SEO and accessibility basics, though some improvements could be made in accessibility and security headers. Performance is moderate with asynchronous script loading enhancing user experience. From a security perspective, the site uses HTTPS with proper domain registration protections but lacks DNSSEC and some advanced security headers. Privacy compliance is strong with clear privacy and cookie policies, including GDPR compliance and user consent mechanisms. However, explicit incident response and vulnerability disclosure policies are not found, which could be improved. Overall, the website and company present a high level of business credibility and trustworthiness with no critical security or privacy issues detected. Strategic recommendations include enabling DNSSEC, publishing incident response policies, enhancing security headers, and improving accessibility features to further strengthen their security posture and compliance.

Scanned

This is an earlier scan of tapad.com. View the latest report

NIS2 and GDPR posture

GDPR outside view
68/ 100 · Medium
Checks completed
7of 7

NIS2 Art. 21(2)

  1. (a) Risk analysis and security policies: Not visible from outside
  2. (b) Incident handling: One indicator
  3. (c) Business continuity, backups and crisis management: Not visible from outside
  4. (d) Supply chain security: Not visible from outside
  5. (e) Secure acquisition, development and maintenance, including vulnerability handling: Partly checked
  6. (f) Assessing the effectiveness of security measures: Not visible from outside
  7. (g) Cyber hygiene and security training: Not visible from outside
  8. (h) Cryptography and encryption: Partly checked
  9. (i) HR security, access control and asset management: One indicator
  10. (j) Multi-factor authentication and secured communications: Not visible from outside

This scan rated NIS2 with an earlier keyword method that is no longer shown; rescan for the per-article view. Risk management, continuity, supply chain, training, MFA, management oversight (Art. 20) and incident reporting (Art. 23) need internal evidence, and Guard cannot tell whether NIS2 applies to this organisation.

GDPR is indicative only, based on publicly visible signals: Articles 7, 12, 13 and 32 of Regulation (EU) 2016/679 and Article 5(3) of the ePrivacy Directive. Not a certification or legal assessment.

Priority findings

5 findings rated critical or high. Fix these first.

  1. Security headers

    Security headers are instructions your web server sends to every visitor’s browser. Missing ones leave visitors more exposed to attacks such as clickjacking and injected scripts.

    • High

      Missing Strict-Transport-Security header

      Forces HTTPS connections

      What to do: Add "Strict-Transport-Security: max-age=31536000; includeSubDomains; preload"

      • CWE-319
      • OWASP A04:2025
      • ASVS V3.4.1
    • High

      Missing X-Frame-Options header

      Prevents clickjacking attacks

      What to do: Add "X-Frame-Options: DENY" or "X-Frame-Options: SAMEORIGIN"

    • High

      Missing Content-Security-Policy header

      Controls resources the browser is allowed to load

      What to do: Implement a Content-Security-Policy appropriate for your application

      • ASVS V3.4.3
      • OWASP Secure Headers: OWASP Secure Headers Project recommends Content-Security-Policy: default-src 'self'; form-action 'self'; base-uri 'self'; object-src 'none';…

  2. GDPR outside view

    These are the privacy signals visitors and data protection authorities look for under GDPR.

    • High

      No Cookie Policy found

      GDPR requires clear information about cookie usage

      What to do: Add a dedicated cookie policy explaining cookie usage and purposes

  3. SSL/TLS

    TLS encrypts the connection and proves the site is really yours. Weak or expiring certificates trigger browser warnings and put traffic at risk.

    • High

      Weak Protocols Supported

      Server supports weak protocols: TLSv1.1

      What to do: Disable TLS 1.0, TLS 1.1, and all SSL versions

      • CWE-327
      • OWASP A04:2025
      • ASVS V12.1.1

Need hands-on remediation? Email guard@offseq.com

Keep watching tapad.com

This scan found 23 issues across 6 checks. Monitoring re-runs those checks daily, emails you when something material changes and records each fix, so you can show progress.

Daily monitoring

Recommended

€25per month

  • TLS certificates and expiry
  • DNS records
  • SPF, DKIM and DMARC
  • Security headers
  • GDPR and NIS2 posture
  • Exposed services
  • Third-party trackers
  • Security score drift

Email alerts on material changes and an exportable JSON history of every change.

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Full report

€39.90one-time

  • The complete analysis as a PDF you can cite
  • Email delivery with an unlock code
  • Lifetime access to this report

Prices incl. 21% VAT. Secure checkout by Mollie; sold by SEQ SIA, Latvia.

Results by check

Each check with its score, findings and the evidence it collected.

How this score is calculated

The security score runs 0–100, higher is better. It is the plain average of the security checks that completed in this scan, each counted equally. A check that could not run is left out: it counts neither as a pass nor as a fail.

Counted in this score

SSL/TLS
72
Security headers
15
Email security
80
DNS health
85
Network security
100
GDPR outside view
68
Average
70

Not counted

  • NIS2 outside view: Re-weights evidence from the TLS, email, DNS, network and hygiene checks, so counting it would count that evidence twice. Shown on its own.
  • OffSeq Observations: An AI reading of the site, useful context but not reproducible evidence. Shown on its own.

Findings that cap the score at 49

Each of these is serious on its own, so while any is present the site cannot rate better than high risk, however good the other checks are.

  • The certificate is not trusted by browsers
  • The website is not served over HTTPS
  • A database, remote desktop, file-sharing or Telnet service is reachable from the internet
  • The page loads a script from a compromised source
  • The domain registration has expired
  • SPF authorises every server to send mail as the domain

Partial scans

When the site blocks Guard or most checks cannot run, the score covers only the checks that ran (usually DNS and email), is capped at 75 and is shown as partial, without a risk level.

Risk levels

  • Critical0–25
  • High26–49
  • Medium50–75
  • Low76–100

Technical appendix

Business context, site observations and technical notes gathered during the scan, and the standards behind each reference.

Business context

Business profile

Tapad operates in the technology and media sectors, focusing on identity resolution and marketing technology. Their business model is B2B, serving brands, agencies, and platforms with data-driven marketing solutions. The company leverages a global identity graph to provide targeting, measurement, and personalization services. Their competitive advantage lies in their proprietary Tapad Graph and extensive partner ecosystem including major ad tech companies. The company shows growth indicators through continuous product offerings and partnerships. The website reflects a mature digital presence with strong branding and content relevance, supporting their market position as a leader in cross-device identity solutions.

Security posture

Tapad demonstrates a mature security posture with HTTPS enforcement, domain registration protections, and privacy compliance. The use of asynchronous loading for tracking scripts reduces performance impact but requires ongoing monitoring for third-party risks. The absence of DNSSEC and some security headers represents moderate gaps. No exposed sensitive data or vulnerabilities were detected in the website content. Privacy policies and cookie consent mechanisms align with GDPR requirements. However, the lack of publicly available incident response and vulnerability disclosure policies suggests room for improvement in transparency and readiness. Overall, the security posture is good but could be enhanced with additional controls and documentation.

Recommendations

  1. Enable DNSSEC on the domain to improve DNS security and prevent spoofing.
  2. Publish a clear incident response policy and vulnerability disclosure program on the website.
  3. Implement additional security headers such as Content-Security-Policy, X-Content-Type-Options, and X-Frame-Options.
  4. Enhance website accessibility features to meet higher compliance standards.
  5. Regularly audit and monitor third-party scripts and tracking technologies for vulnerabilities.

Contact details published on the site

Addresses
Legal name
Tapad, Inc.
Site observations

Automated reading of the public site. Ratings are indicative.

Business

Company
Tapad, Inc.
Description
Connecting brands to consumers across devices by providing a global cross-device digital identity graph enabling marketers to identify customers across multiple devices for targeting, measurement, attribution, and personalization.
Key services
The Tapad Graph, Switchboard, Hashed Email, Mobile Connections, CTV, IP Onboarding
Content quality
good
Branding
consistent

Technology

Stack
jQuery 3.6.0, Font Awesome 5.8.2, GSAP 3.12.5, ScrollMagic 2.0.8, AOS (Animate On Scroll), Eloqua tracking, ShareThis, Google Tag Manager (implied in commented scripts), Adobe DTM (Dynamic Tag Management)
Performance
moderate
Mobile
good
Accessibility
basic
SEO
good

Security

Observed score
80/100
Good practices seen
  • HTTPS enforced
  • Domain status includes clientDeleteProhibited, clientTransferProhibited, clientUpdateProhibited
  • No DNSSEC enabled (not ideal but common)
  • No exposed sensitive data in HTML
  • Use of Eloqua and Adobe DTM for tracking with asynchronous loading

Analytics and tracking

Services
Google Analytics, Eloqua, Hubspot
Tracking level
extensive
Privacy practices
good

Advertising

Ad networks
OpenX, Amobee, Beeswax, The Trade Desk, AdsWizz, Basis Technologies, Flashtalking, Sizmek
Tracking pixels
Eloqua, LinkedIn Insight Tag, ShareThis, Adsvr (The Trade Desk)
Marketing tools
Hubspot (mentioned in cookie policy modal), Facebook Pixel, LinkedIn Insight
Transparency
good

Site quality

Design
good
User experience
good
Content relevance
good
Navigation
good
Professionalism
good
Trustworthiness
high

Key observations

  1. Website is fully accessible with rich content and navigation.
  2. Strong focus on B2B marketing technology and identity resolution.
  3. Multiple partner logos and certifications enhance trust.
  4. Use of modern JavaScript libraries and asynchronous loading for performance.
  5. Privacy and cookie policies are present and GDPR compliant.
  6. No visible security or privacy red flags.
  7. No contact emails or phone numbers explicitly listed on homepage or footer.
  8. Physical address clearly stated in structured data and footer.
  9. No terms of service page found explicitly.
Technical notes

Notes

The website is built on a modern JavaScript stack with libraries like jQuery, GSAP, ScrollMagic, and Font Awesome, supported by Adobe DTM for tag management and Eloqua for marketing automation. Hosting is on AWS, indicated by DNS nameservers. The site uses asynchronous script loading to improve performance and includes responsive design for mobile optimization. SEO is well addressed with proper meta tags and structured data (JSON-LD). Accessibility is basic but could be improved. No CMS was explicitly detected, suggesting a custom or proprietary platform. Performance is moderate, with potential for optimization in script loading and caching strategies. Overall, the technical infrastructure supports a professional and scalable web presence.
Standards and sources

Reference chips under each finding point to the standard, regulation or specification the finding relates to. They are taken from the official datasets below and mapped conservatively: a finding with no defensible link shows none. NIS2 and GDPR references mark where a finding is relevant evidence, not a compliance verdict. Implementing Regulation (EU) 2024/2690 binds digital infrastructure and digital service providers; for other entities it is the most detailed public reading of the Article 21 measures. WCAG, EN 301 549, European Accessibility Act and Web Accessibility Directive references name the requirement an automated accessibility rule relates to; they are not a conformance verdict.

Retrieved 2026-10-25

Earlier scans of this domain

  1. 68/100 −2Medium31 findingsView report
  2. 70/100Medium29 findingsView report
  3. 65/100Medium24 findingsView report
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