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Security report for tapad.com

Tapad, Inc. · Technology · United States

Medium risk. 5 critical or high findings in Security headers, GDPR outside view and 1 other check.

Security score

68/100

Risk levelMedium

0–100, higher is better. How it is calculated

Tapad, Inc. is an established enterprise technology company founded in 2002, specializing in digital cross-device identity graph solutions that enable brands, agencies, and platforms to connect with consumers across multiple devices. Their flagship offering, The Tapad Graph, supports programmatic targeting, media measurement, attribution, and personalization at scale. The company maintains a strong market position as a leading provider in the digital marketing technology space, supported by a robust partner ecosystem and comprehensive service portfolio including Switchboard, Hashed Email, and IP Onboarding. Technically, the website demonstrates a mature digital infrastructure leveraging modern JavaScript libraries such as jQuery, GSAP, ScrollMagic, and Font Awesome, hosted on AWS infrastructure. The site is mobile-optimized with good SEO and accessibility practices, though some improvements in accessibility and security headers could be made. Tracking and marketing tools are implemented with user consent mechanisms, reflecting a good privacy compliance posture. From a security perspective, Tapad employs HTTPS with strong SSL configuration and integrates cookie consent to comply with privacy regulations. However, explicit security policies and incident response information are not publicly available, and DNSSEC is not enabled. No critical vulnerabilities or exposed sensitive data were detected. The WHOIS data aligns well with the website content, confirming legitimacy and long-term domain ownership. Overall, Tapad's website and business demonstrate high professionalism, trustworthiness, and compliance with privacy standards. The company is well-positioned in the technology sector with a clear focus on data-driven marketing solutions. Strategic recommendations include enhancing security headers, publishing security policies, enabling DNSSEC, and adding vulnerability disclosure mechanisms to further strengthen security posture and trust.

Scanned

NIS2 and GDPR posture

GDPR outside view
68/ 100 · Medium
Checks completed
7of 7

NIS2 Art. 21(2)

  1. (a) Risk analysis and security policies: Not visible from outside
  2. (b) Incident handling: One indicator
  3. (c) Business continuity, backups and crisis management: Not visible from outside
  4. (d) Supply chain security: Not visible from outside
  5. (e) Secure acquisition, development and maintenance, including vulnerability handling: Partly checked
  6. (f) Assessing the effectiveness of security measures: Not visible from outside
  7. (g) Cyber hygiene and security training: Not visible from outside
  8. (h) Cryptography and encryption: Partly checked
  9. (i) HR security, access control and asset management: One indicator
  10. (j) Multi-factor authentication and secured communications: Not visible from outside

This scan rated NIS2 with an earlier keyword method that is no longer shown; rescan for the per-article view. Risk management, continuity, supply chain, training, MFA, management oversight (Art. 20) and incident reporting (Art. 23) need internal evidence, and Guard cannot tell whether NIS2 applies to this organisation.

GDPR is indicative only, based on publicly visible signals: Articles 7, 12, 13 and 32 of Regulation (EU) 2016/679 and Article 5(3) of the ePrivacy Directive. Not a certification or legal assessment.

Priority findings

5 findings rated critical or high. Fix these first.

  1. Security headers

    Security headers are instructions your web server sends to every visitor’s browser. Missing ones leave visitors more exposed to attacks such as clickjacking and injected scripts.

    • High

      Missing Strict-Transport-Security header

      Forces HTTPS connections

      What to do: Add "Strict-Transport-Security: max-age=31536000; includeSubDomains; preload"

      • CWE-319
      • OWASP A04:2025
      • ASVS V3.4.1
    • High

      Missing X-Frame-Options header

      Prevents clickjacking attacks

      What to do: Add "X-Frame-Options: DENY" or "X-Frame-Options: SAMEORIGIN"

    • High

      Missing Content-Security-Policy header

      Controls resources the browser is allowed to load

      What to do: Implement a Content-Security-Policy appropriate for your application

      • ASVS V3.4.3
      • OWASP Secure Headers: OWASP Secure Headers Project recommends Content-Security-Policy: default-src 'self'; form-action 'self'; base-uri 'self'; object-src 'none';…

  2. GDPR outside view

    These are the privacy signals visitors and data protection authorities look for under GDPR.

    • High

      No Cookie Policy found

      GDPR requires clear information about cookie usage

      What to do: Add a dedicated cookie policy explaining cookie usage and purposes

  3. SSL/TLS

    TLS encrypts the connection and proves the site is really yours. Weak or expiring certificates trigger browser warnings and put traffic at risk.

    • High

      Weak Protocols Supported

      Server supports weak protocols: TLSv1.1

      What to do: Disable TLS 1.0, TLS 1.1, and all SSL versions

      • CWE-327
      • OWASP A04:2025
      • ASVS V12.1.1

Need hands-on remediation? Email guard@offseq.com

Keep watching tapad.com

This scan found 25 issues across 6 checks. Monitoring re-runs those checks daily, emails you when something material changes and records each fix, so you can show progress.

Daily monitoring

Recommended

€25per month

  • TLS certificates and expiry
  • DNS records
  • SPF, DKIM and DMARC
  • Security headers
  • GDPR and NIS2 posture
  • Exposed services
  • Third-party trackers
  • Security score drift

Email alerts on material changes and an exportable JSON history of every change.

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Full report

€39.90one-time

  • The complete analysis as a PDF you can cite
  • Email delivery with an unlock code
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Prices incl. 21% VAT. Secure checkout by Mollie; sold by SEQ SIA, Latvia.

Results by check

Each check with its score, findings and the evidence it collected.

How this score is calculated

The security score runs 0–100, higher is better. It is the plain average of the security checks that completed in this scan, each counted equally. A check that could not run is left out: it counts neither as a pass nor as a fail.

Counted in this score

SSL/TLS
72
Security headers
15
Email security
80
DNS health
70
Network security
100
GDPR outside view
68
Average
68

Not counted

  • NIS2 outside view: Re-weights evidence from the TLS, email, DNS, network and hygiene checks, so counting it would count that evidence twice. Shown on its own.
  • OffSeq Observations: An AI reading of the site, useful context but not reproducible evidence. Shown on its own.

Findings that cap the score at 49

Each of these is serious on its own, so while any is present the site cannot rate better than high risk, however good the other checks are.

  • The certificate is not trusted by browsers
  • The website is not served over HTTPS
  • A database, remote desktop, file-sharing or Telnet service is reachable from the internet
  • The page loads a script from a compromised source
  • The domain registration has expired
  • SPF authorises every server to send mail as the domain

Partial scans

When the site blocks Guard or most checks cannot run, the score covers only the checks that ran (usually DNS and email), is capped at 75 and is shown as partial, without a risk level.

Risk levels

  • Critical0–25
  • High26–49
  • Medium50–75
  • Low76–100

Technical appendix

Business context, site observations and technical notes gathered during the scan, and the standards behind each reference.

Business context

Business profile

Tapad operates in the technology sector providing B2B digital identity solutions that aggregate device identifiers to create a comprehensive cross-device graph. Their competitive advantage lies in the robustness and scale of The Tapad Graph, which supports advanced marketing use cases. Revenue streams likely include licensing data services and platform integrations with brands, agencies, and platforms. The company targets enterprise clients seeking to improve digital marketing effectiveness and personalization. Growth indicators include a long domain history, extensive partner network, and active content marketing via blogs and social media. The partnership with Experian and other industry players enhances credibility and market reach. Tapad's operations reflect a mature business model focused on data enrichment and identity resolution in a privacy-conscious environment.

Security posture

Tapad demonstrates a mature security posture with HTTPS enforced and no visible sensitive data exposure. The presence of cookie consent mechanisms and privacy policies indicates compliance with GDPR and CCPA. However, the absence of explicit security policies, incident response contacts, and DNSSEC implementation suggests areas for improvement. The use of modern libraries without known vulnerabilities and deferred loading of tracking scripts reduces attack surface. No signs of malware or phishing were detected. Overall, the security maturity is good but could be enhanced by publishing detailed security documentation and enabling additional DNS security features.

Recommendations

  1. Implement and publish comprehensive security policies including incident response and vulnerability disclosure.
  2. Enable DNSSEC to improve domain name system security.
  3. Add security headers such as Content Security Policy (CSP), X-Frame-Options, and HSTS to harden web security.
  4. Provide clear contact channels for security incidents (e.g., security@ or abuse@ email addresses).
  5. Regularly audit third-party scripts and tracking tools to ensure no vulnerabilities or privacy issues.

Contact details published on the site

Addresses
Legal name
Tapad, Inc.
Site observations

Automated reading of the public site. Ratings are indicative.

Business

Company
Tapad, Inc.
Description
Connecting brands to consumers across devices by providing a global cross-device digital identity graph enabling marketers to identify customers across multiple devices for targeting, measurement, attribution, and personalization.
Key services
The Tapad Graph, Switchboard, Hashed Email, Mobile Connections, CTV, IP Onboarding
Content quality
excellent
Branding
consistent

Technology

Stack
jQuery 3.6.0, Font Awesome 5, GSAP 3.12.5, ScrollMagic 2.0.8, AOS (Animate On Scroll), Eloqua tracking, ShareThis, Google Tag Manager (deferred via cookie consent), LinkedIn Insight Tag (deferred via cookie consent)
Performance
moderate
Mobile
good
Accessibility
basic
SEO
good

Security

Observed score
85/100
Good practices seen
  • HTTPS enforced (implied by canonical URL https://)
  • No exposed sensitive data in HTML
  • Use of cookie consent mechanism
  • No visible vulnerable libraries

Analytics and tracking

Services
Google Analytics (via GTM), Eloqua
Tracking level
extensive
Privacy practices
good

Advertising

Tracking pixels
LinkedIn Insight Tag, Eloqua tracking, Adsvr.org pixel
Marketing tools
Eloqua, ShareThis, LinkedIn Insight
Transparency
good

Site quality

Design
excellent
User experience
good
Content relevance
excellent
Navigation
excellent
Professionalism
excellent
Trustworthiness
high

Key observations

  1. Website is professionally designed with clear navigation and consistent branding.
  2. Strong focus on B2B digital identity and marketing technology services.
  3. Comprehensive privacy and cookie policies with consent mechanisms.
  4. Use of modern JavaScript libraries and tracking tools with deferred loading.
  5. No visible security or content blocking issues.
  6. WHOIS data supports legitimacy and long-term operation.
  7. Social media presence on Facebook and LinkedIn.
  8. Multiple partner logos displayed indicating industry relationships.
Technical notes

Notes

The website uses a modern and diverse JavaScript technology stack including jQuery, GSAP, ScrollMagic, and Font Awesome for UI and animations. Hosting is on AWS, indicated by DNS nameservers. The site is mobile-optimized and uses SEO best practices with proper meta tags and structured data (JSON-LD). Performance is moderate with deferred script loading and lazy loading of images. Accessibility is basic but could be improved. No CMS was detected, suggesting a custom or static site build. The technical infrastructure supports a professional and scalable web presence but could benefit from enhanced security headers and accessibility improvements.
Standards and sources

Reference chips under each finding point to the standard, regulation or specification the finding relates to. They are taken from the official datasets below and mapped conservatively: a finding with no defensible link shows none. NIS2 and GDPR references mark where a finding is relevant evidence, not a compliance verdict. Implementing Regulation (EU) 2024/2690 binds digital infrastructure and digital service providers; for other entities it is the most detailed public reading of the Article 21 measures. WCAG, EN 301 549, European Accessibility Act and Web Accessibility Directive references name the requirement an automated accessibility rule relates to; they are not a conformance verdict.

Retrieved 2026-10-25

Earlier scans of this domain

  1. 70/100Medium29 findingsView report
  2. 70/100Medium29 findingsView report
  3. 65/100Medium24 findingsView report
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