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Security report for splitmetrics.com

SplitMetrics, Inc. · Technology · N/a

Low risk. 4 critical or high findings in Security headers, GDPR outside view and 1 other check.

Security score

76/100

Risk levelLow

0–100, higher is better. How it is calculated

SplitMetrics, Inc. is a technology company specializing in mobile app growth solutions, focusing on Apple Ads optimization, app launch validation, A/B testing, and app store optimization (ASO). The company offers a suite of products including SplitMetrics Acquire for Apple Ads automation, SplitMetrics Optimize for app testing, App Radar for ASO, and a dedicated agency service for fully managed app growth. Positioned as a trusted Apple Ads partner with AI-driven marketing solutions, SplitMetrics targets mobile-first companies, app publishers, and game developers seeking to scale user acquisition and improve marketing efficiency. Technically, the website is built on WordPress CMS, leveraging modern technologies such as Google Tag Manager and jQuery, hosted with Cloudflare DNS and GoDaddy registrar. The site demonstrates excellent performance, mobile optimization, and SEO practices, with a professional and consistent branding approach. The infrastructure supports a fast, accessible, and user-friendly experience. From a security perspective, the site enforces HTTPS with strong domain registration protections but lacks DNSSEC and some recommended security headers. There is no explicit incident response contact or vulnerability disclosure mechanism visible, which could be improved. Privacy compliance is good with a comprehensive privacy policy and GDPR adherence, though no cookie consent mechanism was detected. Overall, SplitMetrics presents a mature, credible, and professional online presence with strong business credibility and technical implementation. Strategic improvements in security headers, DNSSEC, and incident response transparency would enhance their security posture and trustworthiness further.

Scanned

NIS2 and GDPR posture

GDPR outside view
65/ 100 · Medium
Checks completed
7of 7

NIS2 Art. 21(2)

  1. (a) Risk analysis and security policies: Not visible from outside
  2. (b) Incident handling: One indicator
  3. (c) Business continuity, backups and crisis management: Not visible from outside
  4. (d) Supply chain security: Not visible from outside
  5. (e) Secure acquisition, development and maintenance, including vulnerability handling: Partly checked
  6. (f) Assessing the effectiveness of security measures: Not visible from outside
  7. (g) Cyber hygiene and security training: Not visible from outside
  8. (h) Cryptography and encryption: Partly checked
  9. (i) HR security, access control and asset management: One indicator
  10. (j) Multi-factor authentication and secured communications: Not visible from outside

This scan rated NIS2 with an earlier keyword method that is no longer shown; rescan for the per-article view. Risk management, continuity, supply chain, training, MFA, management oversight (Art. 20) and incident reporting (Art. 23) need internal evidence, and Guard cannot tell whether NIS2 applies to this organisation.

GDPR is indicative only, based on publicly visible signals: Articles 7, 12, 13 and 32 of Regulation (EU) 2016/679 and Article 5(3) of the ePrivacy Directive. Not a certification or legal assessment.

Priority findings

4 findings rated critical or high. Fix these first.

  1. Security headers

    Security headers are instructions your web server sends to every visitor’s browser. Missing ones leave visitors more exposed to attacks such as clickjacking and injected scripts.

    • High

      Missing Strict-Transport-Security header

      Forces HTTPS connections

      What to do: Add "Strict-Transport-Security: max-age=31536000; includeSubDomains; preload"

      • CWE-319
      • OWASP A04:2025
      • ASVS V3.4.1

  2. GDPR outside view

    These are the privacy signals visitors and data protection authorities look for under GDPR.

    • High

      No Cookie Policy found

      GDPR requires clear information about cookie usage

      What to do: Add a dedicated cookie policy explaining cookie usage and purposes

    • High

      No Cookie Consent Banner found

      GDPR requires explicit consent for non-essential cookies

      What to do: Implement a cookie consent banner that appears on first visit

  3. SSL/TLS

    TLS encrypts the connection and proves the site is really yours. Weak or expiring certificates trigger browser warnings and put traffic at risk.

    • High

      Weak SSL Key Length

      SSL certificate uses 256-bit key, which is considered weak

      What to do: Use at least 2048-bit RSA or 256-bit ECC key

      • CWE-326
      • OWASP A04:2025
      • Mozilla TLS: Mozilla Server Side TLS 6.0 intermediate: rsa_key_size 2048

Need hands-on remediation? Email guard@offseq.com

Keep watching splitmetrics.com

This scan found 18 issues across 6 checks. Monitoring re-runs those checks daily, emails you when something material changes and records each fix, so you can show progress.

Daily monitoring

Recommended

€25per month

  • TLS certificates and expiry
  • DNS records
  • SPF, DKIM and DMARC
  • Security headers
  • GDPR and NIS2 posture
  • Exposed services
  • Third-party trackers
  • Security score drift

Email alerts on material changes and an exportable JSON history of every change.

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Full report

€39.90one-time

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Prices incl. 21% VAT. Secure checkout by Mollie; sold by SEQ SIA, Latvia.

Results by check

Each check with its score, findings and the evidence it collected.

How this score is calculated

The security score runs 0–100, higher is better. It is the plain average of the security checks that completed in this scan, each counted equally. A check that could not run is left out: it counts neither as a pass nor as a fail.

Counted in this score

SSL/TLS
75
Security headers
45
Email security
80
DNS health
90
Network security
100
GDPR outside view
65
Average
76

Not counted

  • NIS2 outside view: Re-weights evidence from the TLS, email, DNS, network and hygiene checks, so counting it would count that evidence twice. Shown on its own.
  • OffSeq Observations: An AI reading of the site, useful context but not reproducible evidence. Shown on its own.

Findings that cap the score at 49

Each of these is serious on its own, so while any is present the site cannot rate better than high risk, however good the other checks are.

  • The certificate is not trusted by browsers
  • The website is not served over HTTPS
  • A database, remote desktop, file-sharing or Telnet service is reachable from the internet
  • The page loads a script from a compromised source
  • The domain registration has expired
  • SPF authorises every server to send mail as the domain

Partial scans

When the site blocks Guard or most checks cannot run, the score covers only the checks that ran (usually DNS and email), is capped at 75 and is shown as partial, without a risk level.

Risk levels

  • Critical0–25
  • High26–49
  • Medium50–75
  • Low76–100

Technical appendix

Business context, site observations and technical notes gathered during the scan, and the standards behind each reference.

Business context

Business profile

SplitMetrics operates in the competitive mobile marketing technology sector, offering a comprehensive ecosystem of products and services tailored for app growth. Their business model combines SaaS offerings with agency services, enabling diversified revenue streams. The company leverages AI and automation to differentiate itself and maintain a competitive edge. Partnerships with industry leaders like AppsFlyer and integration with popular marketing tools strengthen their market position. The target customers are mobile-first companies and app publishers aiming to optimize Apple Ads campaigns and improve app store performance. The company’s longevity since 2014 and multiple awards indicate stable growth and market acceptance. Their strategic focus on AI-driven insights and full-funnel marketing solutions positions them well for continued expansion.

Security posture

The security maturity of SplitMetrics is solid but with room for enhancement. HTTPS is properly implemented, and domain registration includes multiple client protection statuses, reducing risk of unauthorized changes. However, DNSSEC is not enabled, which is a recommended best practice to prevent DNS spoofing. The absence of explicit security headers like Content-Security-Policy and X-Frame-Options could expose the site to certain web-based attacks. No direct incident response or abuse contact emails are published, limiting transparency for security researchers. No security.txt or vulnerability disclosure page was found, which is a modern standard for responsible disclosure. Overall, the site follows good security hygiene but should adopt additional measures to strengthen defenses and compliance.

Recommendations

  1. Enable DNSSEC on the domain to enhance DNS security and prevent spoofing.
  2. Implement security headers such as Content-Security-Policy, X-Frame-Options, and Strict-Transport-Security.
  3. Publish explicit incident response and abuse contact information to improve transparency and facilitate vulnerability reporting.
  4. Add a cookie consent mechanism to comply fully with privacy regulations and enhance user trust.
  5. Consider creating and publishing a security.txt file to formalize vulnerability disclosure policies.
Site observations

Automated reading of the public site. Ratings are indicative.

Business

Company
SplitMetrics, Inc.
Description
An ecosystem of products and services for Apple Ads optimization, app launch, A/B testing, ASO and fully-managed app growth.
Key services
SplitMetrics Acquire - Apple Ads automation and optimization, SplitMetrics Optimize - mobile A/B testing and app launch validation, App Radar by SplitMetrics - ASO and organic growth tool, SplitMetrics Agency - fully managed app growth services
Content quality
excellent
Branding
consistent

Technology

Stack
Google Tag Manager, jQuery, WordPress, Cloudflare DNS
Frameworks
WordPress
Platforms
WordPress CMS
Performance
fast
Mobile
excellent
Accessibility
good
SEO
excellent

Security

Observed score
85/100
Good practices seen
  • HTTPS enforced
  • Domain status includes clientDeleteProhibited and other EPP protections

Analytics and tracking

Services
Google Analytics (via GTM)
Tracking level
moderate
Privacy practices
good

Advertising

Ad networks
Google Ads (AW-923867159)
Marketing tools
HubSpot Forms
Transparency
good

Site quality

Design
excellent
User experience
excellent
Content relevance
excellent
Navigation
excellent
Professionalism
excellent
Trustworthiness
high

Key observations

  1. Website is professionally designed and well-structured
  2. Strong focus on mobile app growth and Apple Ads optimization
  3. Multiple product offerings with clear segmentation
  4. Active social media presence and partnership badges
  5. No direct company emails or phone numbers found on homepage; contact via forms
  6. No explicit cookie consent banner detected
  7. No visible security.txt or vulnerability disclosure page
Technical notes

Notes

The website is built on a modern WordPress CMS platform with optimized front-end assets and integration of Google Tag Manager for analytics and marketing. The use of Cloudflare DNS and GoDaddy registrar provides reliable domain management. The site demonstrates fast loading times, mobile responsiveness, and good accessibility features. The technical stack is mature and well-maintained, with no visible deprecated or vulnerable libraries. The site uses HubSpot forms for lead capture and marketing automation. SEO is well implemented with comprehensive meta tags, Open Graph data, and structured JSON-LD schema for organization. Opportunities exist to improve security headers and DNS security to reduce technical risks.
Standards and sources

Reference chips under each finding point to the standard, regulation or specification the finding relates to. They are taken from the official datasets below and mapped conservatively: a finding with no defensible link shows none. NIS2 and GDPR references mark where a finding is relevant evidence, not a compliance verdict. Implementing Regulation (EU) 2024/2690 binds digital infrastructure and digital service providers; for other entities it is the most detailed public reading of the Article 21 measures. WCAG, EN 301 549, European Accessibility Act and Web Accessibility Directive references name the requirement an automated accessibility rule relates to; they are not a conformance verdict.

Retrieved 2026-10-25

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