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Security report for smith.ai

Smith · Technology · United States

Medium risk. 4 critical or high findings in GDPR outside view and SSL/TLS.

Security score

71/100

Risk levelMedium

0–100, higher is better. How it is calculated

Smith.ai is a technology-driven service provider specializing in AI-powered and human-assisted receptionist and customer engagement solutions. The company offers 24/7 live answering, outreach campaigns, and AI-powered web chat services targeting small to medium-sized businesses and enterprises primarily in the US market. Their market position is strong, supported by extensive customer testimonials and high ratings on multiple review platforms. Technically, the website is built on modern frameworks and integrates numerous analytics and marketing tools, demonstrating a mature digital infrastructure. Security posture is good with HTTPS enforced and content security policies in place, though there is room for improvement in DNS security and published security policies. Privacy compliance is basic, lacking explicit privacy and cookie policies on the main site. Overall, Smith.ai presents a professional, trustworthy, and technically sound online presence with minor gaps in privacy and security transparency.

Scanned

This is an earlier scan of smith.ai. View the latest report

NIS2 and GDPR posture

GDPR outside view
53/ 100 · Medium
Checks completed
7of 7

NIS2 Art. 21(2)

  1. (a) Risk analysis and security policies: Not visible from outside
  2. (b) Incident handling: One indicator
  3. (c) Business continuity, backups and crisis management: Not visible from outside
  4. (d) Supply chain security: Not visible from outside
  5. (e) Secure acquisition, development and maintenance, including vulnerability handling: Partly checked
  6. (f) Assessing the effectiveness of security measures: Not visible from outside
  7. (g) Cyber hygiene and security training: Not visible from outside
  8. (h) Cryptography and encryption: Partly checked
  9. (i) HR security, access control and asset management: One indicator
  10. (j) Multi-factor authentication and secured communications: Not visible from outside

This scan rated NIS2 with an earlier keyword method that is no longer shown; rescan for the per-article view. Risk management, continuity, supply chain, training, MFA, management oversight (Art. 20) and incident reporting (Art. 23) need internal evidence, and Guard cannot tell whether NIS2 applies to this organisation.

GDPR is indicative only, based on publicly visible signals: Articles 7, 12, 13 and 32 of Regulation (EU) 2016/679 and Article 5(3) of the ePrivacy Directive. Not a certification or legal assessment.

Priority findings

4 findings rated critical or high. Fix these first.

  1. GDPR outside view

    These are the privacy signals visitors and data protection authorities look for under GDPR.

    • High

      No Cookie Policy found

      GDPR requires clear information about cookie usage

      What to do: Add a dedicated cookie policy explaining cookie usage and purposes

    • High

      No Cookie Consent Banner found

      GDPR requires explicit consent for non-essential cookies

      What to do: Implement a cookie consent banner that appears on first visit

  2. SSL/TLS

    TLS encrypts the connection and proves the site is really yours. Weak or expiring certificates trigger browser warnings and put traffic at risk.

    • High

      Weak Protocols Supported

      Server supports weak protocols: TLSv1.1

      What to do: Disable TLS 1.0, TLS 1.1, and all SSL versions

      • CWE-327
      • OWASP A04:2025
      • ASVS V12.1.1
    • High

      SSL Certificate Expires Soon

      SSL certificate expires in 26 days

      What to do: Renew SSL certificate before expiration

      • NIS2 21(2)(h)
      • IR 2024/2690 9.2(c): Implementing Regulation (EU) 2024/2690, Annex point 9.2(c): Cryptography
      • NIST SC-17: NIST SP 800-53 Rev. 5 SC-17: Public Key Infrastructure Certificates

Need hands-on remediation? Email guard@offseq.com

Keep watching smith.ai

This scan found 23 issues across 6 checks. Monitoring re-runs those checks daily, emails you when something material changes and records each fix, so you can show progress.

Daily monitoring

Recommended

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  • TLS certificates and expiry
  • DNS records
  • SPF, DKIM and DMARC
  • Security headers
  • GDPR and NIS2 posture
  • Exposed services
  • Third-party trackers
  • Security score drift

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Results by check

Each check with its score, findings and the evidence it collected.

How this score is calculated

The security score runs 0–100, higher is better. It is the plain average of the security checks that completed in this scan, each counted equally. A check that could not run is left out: it counts neither as a pass nor as a fail.

Counted in this score

SSL/TLS
62
Security headers
60
Email security
75
DNS health
75
Network security
100
GDPR outside view
53
Average
71

Not counted

  • NIS2 outside view: Re-weights evidence from the TLS, email, DNS, network and hygiene checks, so counting it would count that evidence twice. Shown on its own.
  • OffSeq Observations: An AI reading of the site, useful context but not reproducible evidence. Shown on its own.

Findings that cap the score at 49

Each of these is serious on its own, so while any is present the site cannot rate better than high risk, however good the other checks are.

  • The certificate is not trusted by browsers
  • The website is not served over HTTPS
  • A database, remote desktop, file-sharing or Telnet service is reachable from the internet
  • The page loads a script from a compromised source
  • The domain registration has expired
  • SPF authorises every server to send mail as the domain

Partial scans

When the site blocks Guard or most checks cannot run, the score covers only the checks that ran (usually DNS and email), is capped at 75 and is shown as partial, without a risk level.

Risk levels

  • Critical0–25
  • High26–49
  • Medium50–75
  • Low76–100

Technical appendix

Business context, site observations and technical notes gathered during the scan, and the standards behind each reference.

Business context

Business profile

Smith.ai operates in the technology sector, focusing on AI and human hybrid customer engagement services. Their business model revolves around subscription-based receptionist and outreach services, leveraging AI to optimize costs and efficiency. The company targets a broad range of industries including legal, home services, marketing agencies, and more, serving over 3,500 businesses. Their competitive advantage lies in combining AI with live agents, extensive integrations with CRM and scheduling platforms, and strong customer satisfaction. The partnership ecosystem includes social media platforms and referral programs. Growth indicators include a decade of operation, 20 million calls handled, and consistent positive reviews. Strategic observations highlight a focus on scalability, customer experience, and technology adoption.

Security posture

The website demonstrates a solid security foundation with HTTPS enforced, Cloudflare DNS and CDN usage, and a strict Content Security Policy blocking mixed content. The domain is protected with clientTransferProhibited status, reducing risk of unauthorized transfers. However, DNSSEC is not enabled, which is a recommended enhancement for DNS security. No explicit security or incident response policies are published, which could impact transparency and trust. No vulnerabilities or exposed sensitive data were detected in the HTML content. The site uses multiple third-party analytics and marketing scripts, which increases the attack surface but is common in modern web environments. Overall, the security maturity is good but could benefit from improved policy disclosures and DNS security enhancements.

Recommendations

  1. Enable DNSSEC on the domain to enhance DNS security and prevent spoofing.
  2. Publish a comprehensive privacy policy and cookie policy with clear GDPR compliance statements.
  3. Implement and publish a security policy and incident response contact information to improve transparency.
  4. Consider adding a vulnerability disclosure policy or security.txt file to facilitate responsible reporting.
  5. Regularly audit third-party scripts and tracking pixels to minimize privacy risks and improve user trust.
Site observations

Automated reading of the public site. Ratings are indicative.

Business

Company
Smith
Description
Smith.ai combines AI and human intelligence to offer 24/7 customer engagement with live North America-based agents to capture and convert more leads.
Key services
AI Receptionist, Virtual Receptionists, Outreach Campaigns, AI Powered Web Chat
Content quality
excellent
Branding
consistent

Technology

Stack
Cloudflare (DNS and CDN), Google Tag Manager, Amplitude Analytics, Navattic SDK, TikTok Pixel, Facebook Pixel, Reddit Ads Pixel, Twitter Ads Pixel, LinkedIn Insight Tag, Growthbook, Ahrefs Analytics, Metadata.io
Frameworks
Webflow (CMS and site builder)
Platforms
Cloudflare, Google Analytics ecosystem
Performance
fast
Mobile
excellent
Accessibility
good
SEO
good

Security

Observed score
85/100
Good practices seen
  • HTTPS enabled
  • Content Security Policy to block mixed content
  • ClientTransferProhibited domain status to prevent unauthorized transfers

Analytics and tracking

Services
Amplitude, Google Tag Manager, Ahrefs
Tracking level
extensive
Privacy practices
basic

Advertising

Ad networks
Facebook Ads, Reddit Ads, Twitter Ads, LinkedIn Ads, TikTok Ads
Tracking pixels
Facebook Pixel, Reddit Pixel, Twitter Pixel, LinkedIn Insight Tag, TikTok Pixel
Marketing tools
Amplitude Analytics, Ahrefs Analytics, Metadata.io, Growthbook
Transparency
good

Site quality

Design
excellent
User experience
excellent
Content relevance
excellent
Navigation
excellent
Professionalism
excellent
Trustworthiness
high

Key observations

  1. Website uses modern web technologies and analytics tools.
  2. Strong branding and consistent messaging throughout site.
  3. Multiple social proof elements including testimonials and ratings.
  4. No explicit privacy or cookie policies found on main page.
  5. No visible security or incident response policies published.
  6. Domain WHOIS data is consistent and trustworthy.
  7. No suspicious or malicious content detected.
  8. Comprehensive service offerings with clear navigation.
Technical notes

Notes

The website is built using Webflow CMS, hosted likely behind Cloudflare CDN and DNS services, ensuring fast and reliable delivery. It integrates a broad set of modern analytics and marketing tools including Google Tag Manager, Amplitude, TikTok Pixel, and others, indicating a data-driven approach to marketing and user engagement. The site is mobile-optimized with responsive design and good accessibility features. Performance is fast with no visible broken elements or errors. The technical stack is modern and well-maintained, though the presence of many third-party scripts requires ongoing security vigilance. SEO is supported by proper meta tags, Open Graph, and structured data (JSON-LD) for organization and website schema. Overall, the technical infrastructure supports a professional and scalable online presence.
Standards and sources

Reference chips under each finding point to the standard, regulation or specification the finding relates to. They are taken from the official datasets below and mapped conservatively: a finding with no defensible link shows none. NIS2 and GDPR references mark where a finding is relevant evidence, not a compliance verdict. Implementing Regulation (EU) 2024/2690 binds digital infrastructure and digital service providers; for other entities it is the most detailed public reading of the Article 21 measures. WCAG, EN 301 549, European Accessibility Act and Web Accessibility Directive references name the requirement an automated accessibility rule relates to; they are not a conformance verdict.

Retrieved 2026-10-25

Earlier scans of this domain

  1. 71/100 −7Medium29 findingsView report
  2. 78/100Low23 findingsView report
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