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Security report for smith.ai

Smith · Technology · United States

Medium risk. 4 critical or high findings in GDPR outside view and SSL/TLS.

Security score

71/100

Risk levelMedium

0–100, higher is better. How it is calculated

Smith.ai is a US-based technology company founded in 2017 specializing in AI-powered and live human receptionist services tailored for small and mid-sized businesses. Their platform combines AI receptionists with live agents to provide 24/7 call answering, lead intake, and scheduling solutions, positioning them as a leader in the virtual receptionist market. The website demonstrates a high level of digital maturity with modern analytics, marketing integrations, and a professional design optimized for mobile and accessibility. Security posture is strong with HTTPS, CSP headers, and Cloudflare hosting, though DNSSEC is not enabled and privacy compliance documentation is missing. Overall, Smith.ai presents a trustworthy and professional online presence with room for improvement in privacy and incident response transparency.

Scanned

NIS2 and GDPR posture

GDPR outside view
53/ 100 · Medium
Checks completed
7of 7

NIS2 Art. 21(2)

  1. (a) Risk analysis and security policies: Not visible from outside
  2. (b) Incident handling: One indicator
  3. (c) Business continuity, backups and crisis management: Not visible from outside
  4. (d) Supply chain security: Not visible from outside
  5. (e) Secure acquisition, development and maintenance, including vulnerability handling: Partly checked
  6. (f) Assessing the effectiveness of security measures: Not visible from outside
  7. (g) Cyber hygiene and security training: Not visible from outside
  8. (h) Cryptography and encryption: Partly checked
  9. (i) HR security, access control and asset management: One indicator
  10. (j) Multi-factor authentication and secured communications: Not visible from outside

This scan rated NIS2 with an earlier keyword method that is no longer shown; rescan for the per-article view. Risk management, continuity, supply chain, training, MFA, management oversight (Art. 20) and incident reporting (Art. 23) need internal evidence, and Guard cannot tell whether NIS2 applies to this organisation.

GDPR is indicative only, based on publicly visible signals: Articles 7, 12, 13 and 32 of Regulation (EU) 2016/679 and Article 5(3) of the ePrivacy Directive. Not a certification or legal assessment.

Priority findings

4 findings rated critical or high. Fix these first.

  1. GDPR outside view

    These are the privacy signals visitors and data protection authorities look for under GDPR.

    • High

      No Cookie Policy found

      GDPR requires clear information about cookie usage

      What to do: Add a dedicated cookie policy explaining cookie usage and purposes

    • High

      No Cookie Consent Banner found

      GDPR requires explicit consent for non-essential cookies

      What to do: Implement a cookie consent banner that appears on first visit

  2. SSL/TLS

    TLS encrypts the connection and proves the site is really yours. Weak or expiring certificates trigger browser warnings and put traffic at risk.

    • High

      Weak Protocols Supported

      Server supports weak protocols: TLSv1.1

      What to do: Disable TLS 1.0, TLS 1.1, and all SSL versions

      • CWE-327
      • OWASP A04:2025
      • ASVS V12.1.1
    • High

      SSL Certificate Expires Soon

      SSL certificate expires in 21 days

      What to do: Renew SSL certificate before expiration

      • NIS2 21(2)(h)
      • IR 2024/2690 9.2(c): Implementing Regulation (EU) 2024/2690, Annex point 9.2(c): Cryptography
      • NIST SC-17: NIST SP 800-53 Rev. 5 SC-17: Public Key Infrastructure Certificates

Need hands-on remediation? Email guard@offseq.com

Keep watching smith.ai

This scan found 23 issues across 6 checks. Monitoring re-runs those checks daily, emails you when something material changes and records each fix, so you can show progress.

Daily monitoring

Recommended

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  • TLS certificates and expiry
  • DNS records
  • SPF, DKIM and DMARC
  • Security headers
  • GDPR and NIS2 posture
  • Exposed services
  • Third-party trackers
  • Security score drift

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Results by check

Each check with its score, findings and the evidence it collected.

How this score is calculated

The security score runs 0–100, higher is better. It is the plain average of the security checks that completed in this scan, each counted equally. A check that could not run is left out: it counts neither as a pass nor as a fail.

Counted in this score

SSL/TLS
62
Security headers
60
Email security
75
DNS health
75
Network security
100
GDPR outside view
53
Average
71

Not counted

  • NIS2 outside view: Re-weights evidence from the TLS, email, DNS, network and hygiene checks, so counting it would count that evidence twice. Shown on its own.
  • OffSeq Observations: An AI reading of the site, useful context but not reproducible evidence. Shown on its own.

Findings that cap the score at 49

Each of these is serious on its own, so while any is present the site cannot rate better than high risk, however good the other checks are.

  • The certificate is not trusted by browsers
  • The website is not served over HTTPS
  • A database, remote desktop, file-sharing or Telnet service is reachable from the internet
  • The page loads a script from a compromised source
  • The domain registration has expired
  • SPF authorises every server to send mail as the domain

Partial scans

When the site blocks Guard or most checks cannot run, the score covers only the checks that ran (usually DNS and email), is capped at 75 and is shown as partial, without a risk level.

Risk levels

  • Critical0–25
  • High26–49
  • Medium50–75
  • Low76–100

Technical appendix

Business context, site observations and technical notes gathered during the scan, and the standards behind each reference.

Business context

Business profile

Smith.ai targets small and mid-sized businesses across various industries including home services, legal, medical, IT, and accounting. Their business model leverages AI technology combined with human agents to scale customer service operations efficiently. The company maintains strong trust signals through high ratings on Trustpilot, Clutch, G2, and Capterra, and offers partner and affiliate programs to expand market reach. Their technical infrastructure includes Cloudflare hosting and extensive use of tracking and marketing tools, indicating a data-driven growth strategy. The absence of privacy and security policy pages suggests a compliance gap that could impact enterprise clients. The company’s domain registration and hosting align with their US-based operations, supporting legitimacy.

Security posture

The website enforces HTTPS with a valid SSL certificate and includes a strict Content-Security-Policy header to block mixed content, enhancing security. Domain status includes clientTransferProhibited, reducing risk of unauthorized transfers. However, DNSSEC is not enabled, which is a recommended security enhancement. No security.txt or vulnerability disclosure pages are present, and no incident response contacts are provided, limiting transparency for security researchers. The extensive use of third-party analytics and advertising pixels increases tracking surface but is common in marketing-focused sites. Overall, the security posture is good but could be improved by adding formal security policies and DNSSEC.

Recommendations

  1. Publish comprehensive privacy and cookie policies including GDPR compliance and consent mechanisms.
  2. Enable DNSSEC on the domain to strengthen DNS security.
  3. Create and publish a security.txt file or vulnerability disclosure policy to facilitate responsible reporting.
  4. Add incident response contact information such as security@ or abuse@ email addresses.
  5. Review and minimize third-party tracking where possible to enhance user privacy and compliance.
Site observations

Automated reading of the public site. Ratings are indicative.

Business

Company
Smith
Description
Smith.ai offers the best AI agents and live North America-based receptionists to capture and convert more leads. Call answering, intake, and scheduling for small businesses since 2015. Setup in minutes.
Key services
AI Receptionist, Virtual Receptionists, Call answering, Lead intake, Scheduling
Content quality
excellent
Branding
consistent

Technology

Stack
Cloudflare, Google Tag Manager, Amplitude Analytics, Facebook Pixel, Reddit Pixel, Twitter Universal Website Tag, LinkedIn Insight Tag, TikTok Pixel, Referral Rock, ClickCease, GrowthBook
Performance
fast
Mobile
excellent
Accessibility
good
SEO
good

Security

Observed score
85/100
Good practices seen
  • HTTPS enabled
  • Content-Security-Policy header present
  • ClientTransferProhibited domain status

Analytics and tracking

Services
Amplitude, Google Analytics (via GTM), Ahrefs Analytics, G2 Crowd Attribution
Tracking level
extensive
Privacy practices
basic

Advertising

Ad networks
Facebook Ads, Reddit Ads, Twitter Ads, LinkedIn Ads, TikTok Ads, Google Ads
Tracking pixels
Facebook Pixel, Reddit Pixel, Twitter Universal Website Tag, LinkedIn Insight Tag, TikTok Pixel, Referral Rock Pixel, ClickCease
Marketing tools
Amplitude Analytics, GrowthBook
Transparency
good

Site quality

Design
excellent
User experience
excellent
Content relevance
excellent
Navigation
excellent
Professionalism
excellent
Trustworthiness
high

Key observations

  1. Website is professionally designed and well-structured
  2. Strong presence of trust signals and customer testimonials
  3. Comprehensive use of modern analytics and marketing tools
  4. No privacy or cookie policies found, which is a compliance gap
  5. Domain registration and hosting are consistent and reputable
  6. No security or vulnerability disclosures present
  7. No incident response or security contact information available
Technical notes

Notes

Smith.ai’s website is built on Webflow and hosted via Cloudflare, leveraging a modern tech stack including Google Tag Manager, Amplitude, and multiple social media pixels for marketing and analytics. The site is well-optimized for performance and mobile devices, with good accessibility features and SEO metadata. The use of structured data (JSON-LD) enhances search engine understanding and brand presence. The audio demo player is custom scripted with detailed transcript and feature highlighting, indicating advanced front-end development capabilities. No major technical debt or outdated libraries were detected. The site’s technical infrastructure supports scalability and robust marketing analytics but should address privacy compliance gaps.
Standards and sources

Reference chips under each finding point to the standard, regulation or specification the finding relates to. They are taken from the official datasets below and mapped conservatively: a finding with no defensible link shows none. NIS2 and GDPR references mark where a finding is relevant evidence, not a compliance verdict. Implementing Regulation (EU) 2024/2690 binds digital infrastructure and digital service providers; for other entities it is the most detailed public reading of the Article 21 measures. WCAG, EN 301 549, European Accessibility Act and Web Accessibility Directive references name the requirement an automated accessibility rule relates to; they are not a conformance verdict.

Retrieved 2026-10-25

Earlier scans of this domain

  1. 71/100 −7Medium31 findingsView report
  2. 78/100Low23 findingsView report
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