Skip to main content

Security report for smarketer.pl

Smarketer GmbH · Technology · Poland

Medium risk. 6 critical or high findings in GDPR outside view, Security headers and 1 other check.

Security score

71/100

Risk levelMedium

0–100, higher is better. How it is calculated

Smarketer GmbH is a specialized Google Ads agency operating primarily in Poland and German-speaking countries, offering comprehensive digital marketing services focused exclusively on Google Ads. The company positions itself as a leader in the European market with over 14 years of experience and more than 1000 projects completed. Their services include campaign management, Google Shopping CSS, display and remarketing ads, YouTube video ads, and strategic consultation. The website demonstrates a mature digital infrastructure with WordPress CMS, modern performance optimizations, and consent management for GDPR compliance. Security posture is solid with HTTPS and form protections, though some security headers are not explicitly detected. The absence of WHOIS data is a notable gap but does not significantly detract from the overall trustworthiness given the professional presentation and certifications. Overall, the site is well-structured, user-friendly, and compliant with privacy regulations.

Scanned

NIS2 and GDPR posture

GDPR outside view
45/ 100 · High
Checks completed
7of 7

NIS2 Art. 21(2)

  1. (a) Risk analysis and security policies: Not visible from outside
  2. (b) Incident handling: One indicator
  3. (c) Business continuity, backups and crisis management: Not visible from outside
  4. (d) Supply chain security: Not visible from outside
  5. (e) Secure acquisition, development and maintenance, including vulnerability handling: Partly checked
  6. (f) Assessing the effectiveness of security measures: Not visible from outside
  7. (g) Cyber hygiene and security training: Not visible from outside
  8. (h) Cryptography and encryption: Partly checked
  9. (i) HR security, access control and asset management: One indicator
  10. (j) Multi-factor authentication and secured communications: Not visible from outside

This scan rated NIS2 with an earlier keyword method that is no longer shown; rescan for the per-article view. Risk management, continuity, supply chain, training, MFA, management oversight (Art. 20) and incident reporting (Art. 23) need internal evidence, and Guard cannot tell whether NIS2 applies to this organisation.

GDPR is indicative only, based on publicly visible signals: Articles 7, 12, 13 and 32 of Regulation (EU) 2016/679 and Article 5(3) of the ePrivacy Directive. Not a certification or legal assessment.

Priority findings

6 findings rated critical or high. Fix these first.

  1. GDPR outside view

    These are the privacy signals visitors and data protection authorities look for under GDPR.

    • Critical

      EU business without adequate privacy measures

      EU businesses are subject to strict GDPR requirements

      What to do: Implement comprehensive GDPR compliance including privacy policy, cookie consent, and data protection measures

    • High

      No Cookie Policy found

      GDPR requires clear information about cookie usage

      What to do: Add a dedicated cookie policy explaining cookie usage and purposes

    • High

      No Cookie Consent Banner found

      GDPR requires explicit consent for non-essential cookies

      What to do: Implement a cookie consent banner that appears on first visit

  2. Security headers

    Security headers are instructions your web server sends to every visitor’s browser. Missing ones leave visitors more exposed to attacks such as clickjacking and injected scripts.

    • High

      Missing Strict-Transport-Security header

      Forces HTTPS connections

      What to do: Add "Strict-Transport-Security: max-age=31536000; includeSubDomains; preload"

      • CWE-319
      • OWASP A04:2025
      • ASVS V3.4.1
    • High

      Missing Content-Security-Policy header

      Controls resources the browser is allowed to load

      What to do: Implement a Content-Security-Policy appropriate for your application

      • ASVS V3.4.3
      • OWASP Secure Headers: OWASP Secure Headers Project recommends Content-Security-Policy: default-src 'self'; form-action 'self'; base-uri 'self'; object-src 'none';…

Need hands-on remediation? Email guard@offseq.com

Keep watching smarketer.pl

This scan found 18 issues across 6 checks. Monitoring re-runs those checks daily, emails you when something material changes and records each fix, so you can show progress.

Daily monitoring

Recommended

€25per month

  • TLS certificates and expiry
  • DNS records
  • SPF, DKIM and DMARC
  • Security headers
  • GDPR and NIS2 posture
  • Exposed services
  • Third-party trackers
  • Security score drift

Email alerts on material changes and an exportable JSON history of every change.

Billed monthly to your card. Cancel anytime. The full timeline opens with your unlock code.

Full report

€39.90one-time

  • The complete analysis as a PDF you can cite
  • Email delivery with an unlock code
  • Lifetime access to this report

Prices incl. 21% VAT. Secure checkout by Mollie; sold by SEQ SIA, Latvia.

Results by check

Each check with its score, findings and the evidence it collected.

How this score is calculated

The security score runs 0–100, higher is better. It is the plain average of the security checks that completed in this scan, each counted equally. A check that could not run is left out: it counts neither as a pass nor as a fail.

Counted in this score

SSL/TLS
75
Security headers
50
Email security
70
DNS health
85
Network security
100
GDPR outside view
45
Average
71

Not counted

  • NIS2 outside view: Re-weights evidence from the TLS, email, DNS, network and hygiene checks, so counting it would count that evidence twice. Shown on its own.
  • OffSeq Observations: An AI reading of the site, useful context but not reproducible evidence. Shown on its own.

Findings that cap the score at 49

Each of these is serious on its own, so while any is present the site cannot rate better than high risk, however good the other checks are.

  • The certificate is not trusted by browsers
  • The website is not served over HTTPS
  • A database, remote desktop, file-sharing or Telnet service is reachable from the internet
  • The page loads a script from a compromised source
  • The domain registration has expired
  • SPF authorises every server to send mail as the domain

Partial scans

When the site blocks Guard or most checks cannot run, the score covers only the checks that ran (usually DNS and email), is capped at 75 and is shown as partial, without a risk level.

Risk levels

  • Critical0–25
  • High26–49
  • Medium50–75
  • Low76–100

Technical appendix

Business context, site observations and technical notes gathered during the scan, and the standards behind each reference.

Business context

Business profile

Smarketer operates in the technology sector as a medium-sized digital marketing agency with a strong focus on Google Ads. Their competitive advantage lies in their exclusive specialization, strategic partnerships with Google and Microsoft, and extensive experience across multiple European markets. The company targets businesses seeking to expand their online presence and advertising effectiveness in Poland and German-speaking countries. Their business model is service-based, relying on campaign management fees and strategic consulting. The presence of multiple localized partner domains indicates a broad geographic reach. Client testimonials and certifications reinforce their market credibility. The company leverages modern marketing and tracking tools to optimize campaign performance and client ROI.

Security posture

The website employs HTTPS with a valid SSL configuration, ensuring encrypted communication. Consent management is implemented via ConsentManager scripts, supporting GDPR compliance. Form inputs include validation and tracking for successful submissions. However, explicit security headers such as Content Security Policy (CSP), X-Frame-Options, and HSTS are not visibly configured, representing an area for improvement. No vulnerabilities or exposed sensitive data were detected in the HTML content. The absence of a published security policy or incident response contact limits transparency in security governance. Overall, the security posture is good but could be enhanced by adopting additional HTTP security headers and publishing formal security documentation.

Recommendations

  1. Implement and enforce HTTP security headers including CSP, HSTS, and X-Frame-Options to mitigate common web vulnerabilities.
  2. Publish a dedicated security policy and incident response contact information to improve transparency and trust.
  3. Add a vulnerability disclosure program or security.txt file to facilitate responsible reporting of security issues.
  4. Regularly audit third-party scripts and dependencies to ensure no vulnerable libraries are in use.
  5. Enhance WHOIS data availability or transparency to improve domain registration trustworthiness.

Contact details published on the site

Addresses
Legal name
Smarketer GmbH
Site observations

Automated reading of the public site. Ratings are indicative.

Business

Company
Smarketer GmbH
Description
Smarketer is a certified Google Ads agency offering full-service Google Ads marketing solutions primarily in Poland and German-speaking countries. They focus exclusively on Google Ads with over 14 years of experience and 1000+ projects, providing strategic marketing campaigns, optimization, and transparent reporting.
Key services
Google Ads campaign management, Google Shopping CSS, Display Advertising & Remarketing, YouTube Video Ads, Consultation and strategy, Campaign optimization and reporting
Content quality
excellent
Branding
consistent

Technology

Stack
WordPress, jQuery, ConsentManager, Google Tag Manager, WP Rocket, Quicklink
Platforms
WordPress CMS
Performance
fast
Mobile
excellent
Accessibility
good
SEO
excellent

Security

Observed score
85/100
Good practices seen
  • HTTPS enforced
  • Consent management implemented
  • Form validation and protection

Analytics and tracking

Services
Google Tag Manager
Tracking level
moderate
Privacy practices
good

Advertising

Ad networks
Google Ads, Microsoft Advertising
Tracking pixels
ConsentManager
Marketing tools
ConsentManager, WP Rocket
Transparency
good

Site quality

Design
excellent
User experience
excellent
Content relevance
excellent
Navigation
excellent
Professionalism
excellent
Trustworthiness
high

Key observations

  1. Website is fully accessible with rich content and no blocking detected.
  2. Strong focus on Google Ads marketing services with multi-country presence.
  3. Comprehensive privacy and cookie consent mechanisms implemented.
  4. Multiple contact methods and professional contact form present.
  5. Use of modern web technologies and performance optimizations.
  6. WHOIS data missing, which is unusual and warrants further verification.
Technical notes

Notes

The website is built on WordPress CMS with jQuery and modern performance optimizations such as WP Rocket and Quicklink for lazy loading and prefetching. Google Tag Manager is used for analytics and event tracking. ConsentManager scripts handle cookie consent and privacy compliance. The site is mobile-optimized with responsive design and good accessibility practices. SEO is well addressed with proper meta tags, Open Graph, and JSON-LD structured data. Hosting provider details are not explicitly identified. Performance is fast with preloading and preconnecting to critical external resources. The technical stack is modern and well maintained, supporting a professional user experience.
Standards and sources

Reference chips under each finding point to the standard, regulation or specification the finding relates to. They are taken from the official datasets below and mapped conservatively: a finding with no defensible link shows none. NIS2 and GDPR references mark where a finding is relevant evidence, not a compliance verdict. Implementing Regulation (EU) 2024/2690 binds digital infrastructure and digital service providers; for other entities it is the most detailed public reading of the Article 21 measures. WCAG, EN 301 549, European Accessibility Act and Web Accessibility Directive references name the requirement an automated accessibility rule relates to; they are not a conformance verdict.

Retrieved 2026-10-25

Reviews of this site

Share your experience with smarketer.pl. Every review is verified by email and published after moderation.

Overall rating
Select a rating
4000 characters remaining

We’ll email you to confirm your review and keep your details private.

Community rating

No published reviews yet. Be the first to review smarketer.pl.

Feedback on this report

Rate this report, add an optional comment, and tell us if you want a security specialist to follow up.

Overall report quality
Select a rating
2000 characters remaining

We only use your feedback to improve Guard reports. Contact details are never shared.