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Security report for smarketer.fr

Smarketer GmbH · Technology · Germany

Medium risk. 8 critical or high findings in GDPR outside view, Security headers and 1 other check.

Security score

63/100

Risk levelMedium

0–100, higher is better. How it is calculated

Smarketer GmbH is a specialized digital marketing agency focused on Google Ads and Microsoft Advertising, positioning itself as the leading Google Ads agency in Europe. The company offers tailored marketing strategies, campaign management, and performance optimization services primarily targeting businesses seeking to enhance their online advertising effectiveness. Their market position is reinforced by certifications such as Google Premier Partner and Microsoft Advertising Elite Partner, along with multiple awards and client testimonials. Technically, the website is built on WordPress with modern performance optimizations including WP Rocket and uses Google Tag Manager and Consent Manager for analytics and privacy compliance. The site is well-structured, mobile-optimized, and SEO-friendly, reflecting a mature digital infrastructure. Security posture is good with HTTPS enforced and consent mechanisms in place, though additional security headers and explicit security policies could enhance protection. The WHOIS data is unavailable or privacy protected, which is common for commercial entities, but the website content and trust signals strongly support legitimacy. No blocking or WAF challenges were detected, allowing full content access and analysis. Overall, the site demonstrates a professional, secure, and compliant digital presence suitable for its business model. Strategic recommendations include enhancing security headers, publishing a security policy or incident response contact, and adding a security.txt file to improve vulnerability disclosure transparency.

Scanned

NIS2 and GDPR posture

GDPR outside view
10/ 100 · Critical
Checks completed
7of 7

NIS2 Art. 21(2)

  1. (a) Risk analysis and security policies: Not visible from outside
  2. (b) Incident handling: One indicator
  3. (c) Business continuity, backups and crisis management: Not visible from outside
  4. (d) Supply chain security: Not visible from outside
  5. (e) Secure acquisition, development and maintenance, including vulnerability handling: Partly checked
  6. (f) Assessing the effectiveness of security measures: Not visible from outside
  7. (g) Cyber hygiene and security training: Not visible from outside
  8. (h) Cryptography and encryption: Partly checked
  9. (i) HR security, access control and asset management: One indicator
  10. (j) Multi-factor authentication and secured communications: Not visible from outside

This scan rated NIS2 with an earlier keyword method that is no longer shown; rescan for the per-article view. Risk management, continuity, supply chain, training, MFA, management oversight (Art. 20) and incident reporting (Art. 23) need internal evidence, and Guard cannot tell whether NIS2 applies to this organisation.

GDPR is indicative only, based on publicly visible signals: Articles 7, 12, 13 and 32 of Regulation (EU) 2016/679 and Article 5(3) of the ePrivacy Directive. Not a certification or legal assessment.

Priority findings

8 findings rated critical or high. Fix these first.

  1. GDPR outside view

    These are the privacy signals visitors and data protection authorities look for under GDPR.

    • Critical

      EU business without adequate privacy measures

      EU businesses are subject to strict GDPR requirements

      What to do: Implement comprehensive GDPR compliance including privacy policy, cookie consent, and data protection measures

    • High

      No Privacy Policy found

      GDPR requires a clear and accessible privacy policy

      What to do: Add a comprehensive privacy policy page and link to it prominently

    • High

      No Cookie Policy found

      GDPR requires clear information about cookie usage

      What to do: Add a dedicated cookie policy explaining cookie usage and purposes

  2. Security headers

    Security headers are instructions your web server sends to every visitor’s browser. Missing ones leave visitors more exposed to attacks such as clickjacking and injected scripts.

    • High

      Missing Strict-Transport-Security header

      Forces HTTPS connections

      What to do: Add "Strict-Transport-Security: max-age=31536000; includeSubDomains; preload"

      • CWE-319
      • OWASP A04:2025
      • ASVS V3.4.1
    • High

      Missing Content-Security-Policy header

      Controls resources the browser is allowed to load

      What to do: Implement a Content-Security-Policy appropriate for your application

      • ASVS V3.4.3
      • OWASP Secure Headers: OWASP Secure Headers Project recommends Content-Security-Policy: default-src 'self'; form-action 'self'; base-uri 'self'; object-src 'none';…

Need hands-on remediation? Email guard@offseq.com

Keep watching smarketer.fr

This scan found 21 issues across 6 checks. Monitoring re-runs those checks daily, emails you when something material changes and records each fix, so you can show progress.

Daily monitoring

Recommended

€25per month

  • TLS certificates and expiry
  • DNS records
  • SPF, DKIM and DMARC
  • Security headers
  • GDPR and NIS2 posture
  • Exposed services
  • Third-party trackers
  • Security score drift

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Results by check

Each check with its score, findings and the evidence it collected.

How this score is calculated

The security score runs 0–100, higher is better. It is the plain average of the security checks that completed in this scan, each counted equally. A check that could not run is left out: it counts neither as a pass nor as a fail.

Counted in this score

SSL/TLS
75
Security headers
65
Email security
70
DNS health
60
Network security
100
GDPR outside view
10
Average
63

Not counted

  • NIS2 outside view: Re-weights evidence from the TLS, email, DNS, network and hygiene checks, so counting it would count that evidence twice. Shown on its own.
  • OffSeq Observations: An AI reading of the site, useful context but not reproducible evidence. Shown on its own.

Findings that cap the score at 49

Each of these is serious on its own, so while any is present the site cannot rate better than high risk, however good the other checks are.

  • The certificate is not trusted by browsers
  • The website is not served over HTTPS
  • A database, remote desktop, file-sharing or Telnet service is reachable from the internet
  • The page loads a script from a compromised source
  • The domain registration has expired
  • SPF authorises every server to send mail as the domain

Partial scans

When the site blocks Guard or most checks cannot run, the score covers only the checks that ran (usually DNS and email), is capped at 75 and is shown as partial, without a risk level.

Risk levels

  • Critical0–25
  • High26–49
  • Medium50–75
  • Low76–100

Breach exposure

Leaked credentials and lookalike domains from OffSeq Breach. The counts are free; the detailed lists are paid add-ons.

Dark web exposure

Add-on

Leaked records that mention smarketer.fr, from OffSeq Breach.

No leaked records found

Breach holds no records for smarketer.fr right now. New leaks arrive continuously, so monitoring on Breach alerts you if that changes.

Monitor on Breach (opens in a new tab)

Technical appendix

Business context, site observations and technical notes gathered during the scan, and the standards behind each reference.

Business context

Business profile

Smarketer operates in the digital marketing sector with a focus on search engine advertising (SEA) for Google and Microsoft platforms. Their competitive advantage lies in their exclusive focus on SEA since 2011, extensive client base of over 900 active clients, and strong partnerships with Google and Microsoft. The business model is performance-based remuneration, aligning agency success with client success. Their target customers include SMEs and e-commerce businesses across Europe seeking expert paid search marketing. Growth indicators include multiple awards, a large team of 180 consultants, and a broad portfolio of client sectors. The company maintains a multi-regional presence with localized websites for various European countries, enhancing market reach and client support.

Security posture

The website demonstrates a good security maturity level with HTTPS enforced and a consent management platform for GDPR compliance. No exposed sensitive data or vulnerable libraries were detected in the HTML content. However, the absence of advanced security headers such as Content-Security-Policy and Strict-Transport-Security represents an area for improvement. There is no publicly available security policy or incident response contact, which could hinder rapid response to security incidents. The site uses secure forms with validation and anti-bot measures. Overall, the security posture is solid but could benefit from enhanced header configurations and formalized security documentation.

Recommendations

  1. Implement comprehensive security headers including Content-Security-Policy, X-Content-Type-Options, and Strict-Transport-Security to harden site security.
  2. Publish a clear security policy and provide incident response contact information to improve transparency and readiness.
  3. Add a security.txt file to facilitate responsible vulnerability disclosure and improve security communication.
  4. Regularly audit third-party scripts and libraries to ensure no vulnerabilities are introduced.
  5. Maintain and update privacy and cookie policies to stay compliant with evolving regulations.

Contact details published on the site

Addresses
Legal name
Smarketer GmbH
Site observations

Automated reading of the public site. Ratings are indicative.

Business

Company
Smarketer GmbH
Description
Smarketer is a leading European digital marketing agency specializing in Google Ads and Microsoft Advertising. They offer tailored digital marketing strategies, campaign optimization, and performance-based advertising services to help clients increase visibility, customer acquisition, and sales.
Key services
Google Ads campaign management, Microsoft Advertising campaign management, Google Shopping, YouTube video advertising, Tag management and analytics setup, Performance optimization
Content quality
excellent
Branding
consistent

Technology

Stack
WordPress, jQuery, Google Tag Manager, Consent Manager (CMP), WP Rocket
Platforms
WordPress CMS
Performance
fast
Mobile
excellent
Accessibility
good
SEO
excellent

Security

Observed score
85/100
Good practices seen
  • HTTPS enforced
  • Consent management platform implemented
  • Form validation and anti-bot measures
  • No exposed sensitive data in HTML

Analytics and tracking

Services
Google Tag Manager
Tracking level
moderate
Privacy practices
good

Advertising

Ad networks
Google Ads, Microsoft Advertising
Tracking pixels
Consent Manager
Marketing tools
Consent Manager, WP Rocket
Transparency
good

Site quality

Design
excellent
User experience
excellent
Content relevance
excellent
Navigation
excellent
Professionalism
excellent
Trustworthiness
high

Key observations

  1. Website is fully accessible with rich content and no blocking detected
  2. Strong presence of trust signals including certifications and client testimonials
  3. Comprehensive privacy and cookie policies with consent management implemented
  4. Modern technical stack with WordPress CMS and performance optimizations
  5. Contact information is clear and includes multiple channels
  6. No security.txt or explicit security policy found
  7. WHOIS data is not publicly available, likely privacy protected
  8. No suspicious or malicious content detected
Technical notes

Notes

The website is built on WordPress CMS with a modern tech stack including jQuery, Google Tag Manager, and WP Rocket for performance optimization. The site uses lazy loading and script deferral to improve load times and user experience. SEO is well implemented with meta tags, Open Graph, and JSON-LD structured data. Mobile optimization is excellent with responsive design and clear navigation. Hosting details are not explicit but inferred to be professional with CDN and preconnect optimizations. The technical infrastructure supports fast performance and good accessibility, though additional security headers could be added to enhance protection.
Standards and sources

Reference chips under each finding point to the standard, regulation or specification the finding relates to. They are taken from the official datasets below and mapped conservatively: a finding with no defensible link shows none. NIS2 and GDPR references mark where a finding is relevant evidence, not a compliance verdict. Implementing Regulation (EU) 2024/2690 binds digital infrastructure and digital service providers; for other entities it is the most detailed public reading of the Article 21 measures. WCAG, EN 301 549, European Accessibility Act and Web Accessibility Directive references name the requirement an automated accessibility rule relates to; they are not a conformance verdict.

Retrieved 2026-10-25

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