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Security report for smaily.com

Smaily - intentionally simple email marketing and automation · Technology · Estonia

Medium risk. 5 critical or high findings in Security headers, SSL/TLS and 1 other check.

Security score

62/100

Risk levelMedium

0–100, higher is better. How it is calculated

Smaily is a small Estonian technology company specializing in providing an intentionally simple email marketing and automation platform. Founded in 2014, it offers a SaaS model with key services including email marketing, template editing, landing pages, automation, transactional emails, and app integrations. The company emphasizes GDPR compliance, ISO/IEC certification, and excellent human customer support, positioning itself as a trustworthy and user-friendly alternative in the email marketing space. Technically, the website is built on WordPress with modern tools such as Yoast SEO, WPBakery, and Google Tag Manager, ensuring good performance, SEO, and mobile optimization. Security posture is strong with HTTPS, cookie consent mechanisms, and CAPTCHA protections, although DNSSEC is not enabled and some security headers could be improved. Overall, the domain registration data aligns well with the business claims, supporting legitimacy and trustworthiness.

Scanned

NIS2 and GDPR posture

GDPR outside view
95/ 100 · Low
Checks completed
7of 7

NIS2 Art. 21(2)

  1. (a) Risk analysis and security policies: Not visible from outside
  2. (b) Incident handling: One indicator
  3. (c) Business continuity, backups and crisis management: Not visible from outside
  4. (d) Supply chain security: Not visible from outside
  5. (e) Secure acquisition, development and maintenance, including vulnerability handling: Partly checked
  6. (f) Assessing the effectiveness of security measures: Not visible from outside
  7. (g) Cyber hygiene and security training: Not visible from outside
  8. (h) Cryptography and encryption: Partly checked
  9. (i) HR security, access control and asset management: One indicator
  10. (j) Multi-factor authentication and secured communications: Not visible from outside

This scan rated NIS2 with an earlier keyword method that is no longer shown; rescan for the per-article view. Risk management, continuity, supply chain, training, MFA, management oversight (Art. 20) and incident reporting (Art. 23) need internal evidence, and Guard cannot tell whether NIS2 applies to this organisation.

GDPR is indicative only, based on publicly visible signals: Articles 7, 12, 13 and 32 of Regulation (EU) 2016/679 and Article 5(3) of the ePrivacy Directive. Not a certification or legal assessment.

Priority findings

5 findings rated critical or high. Fix these first.

  1. Security headers

    Security headers are instructions your web server sends to every visitor’s browser. Missing ones leave visitors more exposed to attacks such as clickjacking and injected scripts.

    • High

      Missing Strict-Transport-Security header

      Forces HTTPS connections

      What to do: Add "Strict-Transport-Security: max-age=31536000; includeSubDomains; preload"

      • CWE-319
      • OWASP A04:2025
      • ASVS V3.4.1
    • High

      Missing X-Frame-Options header

      Prevents clickjacking attacks

      What to do: Add "X-Frame-Options: DENY" or "X-Frame-Options: SAMEORIGIN"

  2. SSL/TLS

    TLS encrypts the connection and proves the site is really yours. Weak or expiring certificates trigger browser warnings and put traffic at risk.

    • High

      Weak Protocols Supported

      Server supports weak protocols: TLSv1.1

      What to do: Disable TLS 1.0, TLS 1.1, and all SSL versions

      • CWE-327
      • OWASP A04:2025
      • ASVS V12.1.1
    • High

      SSL Certificate Expires Soon

      SSL certificate expires in 16 days

      What to do: Renew SSL certificate before expiration

      • NIS2 21(2)(h)
      • IR 2024/2690 9.2(c): Implementing Regulation (EU) 2024/2690, Annex point 9.2(c): Cryptography
      • NIST SC-17: NIST SP 800-53 Rev. 5 SC-17: Public Key Infrastructure Certificates

  3. Network security

    Services reachable from the internet are the first thing attackers probe. Anything open that does not need to be should be closed.

    • High

      High-Risk Service Exposed: FTP

      Port 21 (FTP) is publicly accessible - FTP - Often unencrypted file transfer

      What to do: Consider restricting access to FTP or implementing strong authentication

      • NIS2 21(2)(e)
      • IR 2024/2690 6.7.2(f): Implementing Regulation (EU) 2024/2690, Annex point 6.7.2(f): Network security
      • NIST CM-7: NIST SP 800-53 Rev. 5 CM-7: Least Functionality
      • NIST SC-7: NIST SP 800-53 Rev. 5 SC-7: Boundary Protection

Need hands-on remediation? Email guard@offseq.com

Keep watching smaily.com

This scan found 19 issues across 6 checks. Monitoring re-runs those checks daily, emails you when something material changes and records each fix, so you can show progress.

Daily monitoring

Recommended

€25per month

  • TLS certificates and expiry
  • DNS records
  • SPF, DKIM and DMARC
  • Security headers
  • GDPR and NIS2 posture
  • Exposed services
  • Third-party trackers
  • Security score drift

Email alerts on material changes and an exportable JSON history of every change.

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Full report

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Results by check

Each check with its score, findings and the evidence it collected.

How this score is calculated

The security score runs 0–100, higher is better. It is the plain average of the security checks that completed in this scan, each counted equally. A check that could not run is left out: it counts neither as a pass nor as a fail.

Counted in this score

SSL/TLS
62
Security headers
30
Email security
87
DNS health
80
Network security
20
GDPR outside view
95
Average
62

Not counted

  • NIS2 outside view: Re-weights evidence from the TLS, email, DNS, network and hygiene checks, so counting it would count that evidence twice. Shown on its own.
  • OffSeq Observations: An AI reading of the site, useful context but not reproducible evidence. Shown on its own.

Findings that cap the score at 49

Each of these is serious on its own, so while any is present the site cannot rate better than high risk, however good the other checks are.

  • The certificate is not trusted by browsers
  • The website is not served over HTTPS
  • A database, remote desktop, file-sharing or Telnet service is reachable from the internet
  • The page loads a script from a compromised source
  • The domain registration has expired
  • SPF authorises every server to send mail as the domain

Partial scans

When the site blocks Guard or most checks cannot run, the score covers only the checks that ran (usually DNS and email), is capped at 75 and is shown as partial, without a risk level.

Risk levels

  • Critical0–25
  • High26–49
  • Medium50–75
  • Low76–100

Technical appendix

Business context, site observations and technical notes gathered during the scan, and the standards behind each reference.

Business context

Business profile

Smaily targets businesses and marketers seeking easy-to-use email marketing solutions with strong compliance and support. Its competitive advantage lies in simplicity, comprehensive features without restrictive free plans, and a personal touch in customer service. Revenue streams likely include subscription fees and consulting services. The company maintains an active partnership ecosystem, including the related domain sendsmaily.net for account management. Growth indicators include recent feature updates and a strong content marketing presence via blogs and e-library resources. Strategic observations suggest continued focus on compliance, customer experience, and expanding integrations to maintain market relevance.

Security posture

The website demonstrates a mature security posture with enforced HTTPS, clientTransferProhibited domain status, and a detailed cookie consent mechanism compliant with GDPR. Use of CAPTCHA on forms reduces spam and abuse risk. However, DNSSEC is not enabled, and some recommended security headers are not explicitly detected, representing areas for improvement. No vulnerabilities or exposed sensitive data were found in the HTML content. Incident response contact information and a vulnerability disclosure policy are not publicly available, which could be enhanced to improve security readiness and transparency.

Recommendations

  1. Enable DNSSEC to enhance DNS security and prevent spoofing
  2. Implement and verify security headers such as Content-Security-Policy, X-Frame-Options, and X-Content-Type-Options
  3. Publish a security.txt file to provide clear vulnerability disclosure and incident response contacts
  4. Add explicit security incident contact channels (e.g., security@ or abuse@ email addresses)
  5. Regularly audit third-party scripts and plugins for vulnerabilities and update them promptly
Site observations

Automated reading of the public site. Ratings are indicative.

Business

Company
Smaily - intentionally simple email marketing and automation
Description
Smaily is different. We’ll give you the most easy to use tool to send beautiful newsletters. For everything else we have integrations.
Key services
Email marketing, Template editor, Landing pages, Automation, Transactional emails, Apps integrations
Content quality
excellent
Branding
consistent

Technology

Stack
WordPress, PHP, jQuery, Google Tag Manager, CookieYes Consent Management, Freshchat Messaging, WPBakery Page Builder, Yoast SEO, WP Rocket
Frameworks
Yoast SEO, WPBakery
Platforms
WordPress CMS
Performance
fast
Mobile
excellent
Accessibility
good
SEO
excellent

Security

Observed score
85/100
Good practices seen
  • HTTPS enforced
  • ClientTransferProhibited domain status
  • Cookie consent mechanism implemented
  • Use of CAPTCHA (Cloudflare Turnstile) on contact form
  • No exposed sensitive data in HTML
  • Use of security-focused plugins (e.g., WP Rocket for performance and security)

Analytics and tracking

Services
Google Analytics, Hotjar, Facebook Analytics, LinkedIn Analytics
Tracking level
moderate
Privacy practices
good

Advertising

Tracking pixels
Facebook Pixel, LinkedIn Ads
Marketing tools
CookieYes Consent Management, Freshchat Messaging
Transparency
good

Site quality

Design
excellent
User experience
excellent
Content relevance
excellent
Navigation
excellent
Professionalism
excellent
Trustworthiness
high

Key observations

  1. Website is professionally designed and well maintained
  2. Strong emphasis on GDPR compliance and privacy
  3. Comprehensive cookie consent mechanism with detailed cookie categories
  4. Multiple social media channels linked and active
  5. Customer testimonials highlight excellent customer support
  6. Use of modern web technologies and SEO best practices
  7. No signs of suspicious or malicious activity
  8. Domain registration and WHOIS data support business legitimacy
Technical notes

Notes

The website is built on a WordPress CMS platform using modern plugins and technologies including Yoast SEO for search optimization, WPBakery for page building, and Google Tag Manager for analytics and marketing tag management. Performance optimizations are implemented via WP Rocket caching. The site is mobile-optimized and accessible with good navigation clarity. External integrations include Freshchat for messaging and CookieYes for consent management. Hosting details are not explicit but DNS and registrar data suggest a European hosting environment. The technical stack is modern and well maintained, with opportunities to enhance security headers and DNS security.
Standards and sources

Reference chips under each finding point to the standard, regulation or specification the finding relates to. They are taken from the official datasets below and mapped conservatively: a finding with no defensible link shows none. NIS2 and GDPR references mark where a finding is relevant evidence, not a compliance verdict. Implementing Regulation (EU) 2024/2690 binds digital infrastructure and digital service providers; for other entities it is the most detailed public reading of the Article 21 measures. WCAG, EN 301 549, European Accessibility Act and Web Accessibility Directive references name the requirement an automated accessibility rule relates to; they are not a conformance verdict.

Retrieved 2026-10-25

Earlier scans of this domain

  1. 58/100Medium29 findingsView report
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