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Security report for sglr.co

Bitly, Inc. · Technology · United States

Low risk. 2 critical or high findings in Security headers and SSL/TLS.

Security score

82/100

Risk levelLow

0–100, higher is better. How it is calculated

Bitly, Inc. is a well-established technology company specializing in branded link management and URL shortening services. Founded in 2003, Bitly serves a broad business and marketing audience, providing tools to create custom branded short domains, track link engagement, and generate QR codes. The company is positioned as a market leader with a strong brand presence and trusted by major global brands. Technically, the website is built on WordPress, hosted on AWS with Cloudfront CDN, and employs modern tracking and consent management technologies such as Google Tag Manager, Snowplow, and OneTrust. The site demonstrates good performance, mobile optimization, and accessibility. Security posture is strong with HTTPS enforced, domain locking, and cookie consent mechanisms, although DNSSEC is not enabled and no security.txt file was found. Overall, the domain registration data aligns with the company's history and legitimacy. The website is professional, secure, and compliant with privacy regulations, making it a trustworthy platform for its users.

Scanned

This is an earlier scan of sglr.co. View the latest report

NIS2 and GDPR posture

GDPR outside view
100/ 100 · Low
Checks completed
7of 7

NIS2 Art. 21(2)

  1. (a) Risk analysis and security policies: Not visible from outside
  2. (b) Incident handling: One indicator
  3. (c) Business continuity, backups and crisis management: Not visible from outside
  4. (d) Supply chain security: Not visible from outside
  5. (e) Secure acquisition, development and maintenance, including vulnerability handling: Partly checked
  6. (f) Assessing the effectiveness of security measures: Not visible from outside
  7. (g) Cyber hygiene and security training: Not visible from outside
  8. (h) Cryptography and encryption: Partly checked
  9. (i) HR security, access control and asset management: One indicator
  10. (j) Multi-factor authentication and secured communications: Not visible from outside

This scan rated NIS2 with an earlier keyword method that is no longer shown; rescan for the per-article view. Risk management, continuity, supply chain, training, MFA, management oversight (Art. 20) and incident reporting (Art. 23) need internal evidence, and Guard cannot tell whether NIS2 applies to this organisation.

GDPR is indicative only, based on publicly visible signals: Articles 7, 12, 13 and 32 of Regulation (EU) 2016/679 and Article 5(3) of the ePrivacy Directive. Not a certification or legal assessment.

Priority findings

2 findings rated critical or high. Fix these first.

  1. Security headers

    Security headers are instructions your web server sends to every visitor’s browser. Missing ones leave visitors more exposed to attacks such as clickjacking and injected scripts.

    • High

      Missing Content-Security-Policy header

      Controls resources the browser is allowed to load

      What to do: Implement a Content-Security-Policy appropriate for your application

      • ASVS V3.4.3
      • OWASP Secure Headers: OWASP Secure Headers Project recommends Content-Security-Policy: default-src 'self'; form-action 'self'; base-uri 'self'; object-src 'none';…

  2. SSL/TLS

    TLS encrypts the connection and proves the site is really yours. Weak or expiring certificates trigger browser warnings and put traffic at risk.

    • High

      Weak Protocols Supported

      Server supports weak protocols: TLSv1.1

      What to do: Disable TLS 1.0, TLS 1.1, and all SSL versions

      • CWE-327
      • OWASP A04:2025
      • ASVS V12.1.1

Need hands-on remediation? Email guard@offseq.com

Keep watching sglr.co

This scan found 15 issues across 5 checks. Monitoring re-runs those checks daily, emails you when something material changes and records each fix, so you can show progress.

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  • TLS certificates and expiry
  • DNS records
  • SPF, DKIM and DMARC
  • Security headers
  • GDPR and NIS2 posture
  • Exposed services
  • Third-party trackers
  • Security score drift

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Results by check

Each check with its score, findings and the evidence it collected.

How this score is calculated

The security score runs 0–100, higher is better. It is the plain average of the security checks that completed in this scan, each counted equally. A check that could not run is left out: it counts neither as a pass nor as a fail.

Counted in this score

SSL/TLS
77
Security headers
45
Email security
85
DNS health
85
Network security
100
GDPR outside view
100
Average
82

Not counted

  • NIS2 outside view: Re-weights evidence from the TLS, email, DNS, network and hygiene checks, so counting it would count that evidence twice. Shown on its own.
  • OffSeq Observations: An AI reading of the site, useful context but not reproducible evidence. Shown on its own.

Findings that cap the score at 49

Each of these is serious on its own, so while any is present the site cannot rate better than high risk, however good the other checks are.

  • The certificate is not trusted by browsers
  • The website is not served over HTTPS
  • A database, remote desktop, file-sharing or Telnet service is reachable from the internet
  • The page loads a script from a compromised source
  • The domain registration has expired
  • SPF authorises every server to send mail as the domain

Partial scans

When the site blocks Guard or most checks cannot run, the score covers only the checks that ran (usually DNS and email), is capped at 75 and is shown as partial, without a risk level.

Risk levels

  • Critical0–25
  • High26–49
  • Medium50–75
  • Low76–100

Technical appendix

Business context, site observations and technical notes gathered during the scan, and the standards behind each reference.

Business context

Business profile

Bitly operates a SaaS business model targeting enterprises and marketers who require branded link solutions to enhance digital marketing efforts. The company leverages partnerships and integrations to expand its ecosystem and offers a comprehensive suite of products including URL shortening, QR codes, analytics, and link management. Bitly's market position is strong due to its early establishment and widespread adoption by recognizable brands. Revenue streams likely include subscription plans and enterprise contracts. The company maintains a transparent legal and privacy framework, supporting GDPR compliance and user trust. Its digital presence is supported by a robust technical infrastructure and marketing tools, enabling effective user engagement and data-driven insights.

Security posture

Bitly's security maturity is solid, with HTTPS enforced site-wide and domain status codes preventing unauthorized domain changes. The presence of cookie consent management and privacy policies indicates compliance with GDPR and other privacy regulations. No exposed sensitive data or vulnerable libraries were detected in the analysis. However, the absence of DNSSEC and a published security.txt file suggests room for improvement in DNS security and vulnerability disclosure transparency. Incident response contact information is not explicitly provided, which could be enhanced to improve security readiness. Overall, Bitly demonstrates a strong security culture appropriate for its enterprise clientele.

Recommendations

  1. Enable DNSSEC on the domain to enhance DNS security and prevent spoofing.
  2. Publish a security.txt file to provide clear vulnerability disclosure and incident response contacts.
  3. Add explicit incident response contact channels such as security@ or abuse@ email addresses.
  4. Regularly audit third-party scripts and tracking tools to ensure no vulnerable libraries are included.
  5. Enhance transparency around data retention policies and user privacy controls.
Site observations

Automated reading of the public site. Ratings are indicative.

Business

Company
Bitly, Inc.
Description
Bitly provides branded link management and URL shortening services, enabling businesses to create custom branded short domains and links to grow clicks and engagement.
Key services
URL shortening, Branded links, QR codes, Analytics, Link management
Content quality
good
Branding
consistent

Technology

Stack
JavaScript, Google Tag Manager, Snowplow Tracker, Bing Ads, ProfitWell, OneTrust Consent Management
Frameworks
Yoast SEO (for structured data), Foundation (CSS framework)
Platforms
AWS (hosting and DNS), Google Domains (DNS), Cloudfront CDN
Performance
moderate
Mobile
good
Accessibility
good
SEO
good

Security

Observed score
85/100
Good practices seen
  • HTTPS enforced
  • Domain locked with multiple EPP status codes
  • Cookie consent management implemented
  • No exposed sensitive data detected

Analytics and tracking

Services
Snowplow Tracker, Google Tag Manager, ProfitWell
Tracking level
moderate
Privacy practices
good

Advertising

Ad networks
Bing Ads
Tracking pixels
Snowplow Tracker, ProfitWell
Marketing tools
ProfitWell
Transparency
good

Site quality

Design
good
User experience
good
Content relevance
good
Navigation
good
Professionalism
good
Trustworthiness
high

Key observations

  1. Website is fully accessible with rich content and professional design.
  2. Strong presence of privacy and cookie policies with consent mechanisms.
  3. Use of multiple tracking and analytics tools with consent management.
  4. No exposed sensitive data or security vulnerabilities detected.
  5. WHOIS data supports legitimacy and long-standing domain ownership.
  6. No security.txt or explicit incident response contacts found.
  7. DNSSEC not enabled, which is a minor security improvement opportunity.
Technical notes

Notes

The website uses a modern technology stack including WordPress CMS, AWS hosting with Cloudfront CDN, and multiple JavaScript tracking libraries such as Snowplow and Google Tag Manager. The site is mobile optimized and accessible, with good SEO practices including structured data via JSON-LD and Open Graph metadata. Performance is moderate, with deferred and async script loading to improve page load times. The technical infrastructure is robust, but enabling DNSSEC and publishing security.txt would further strengthen the security posture. The use of OneTrust for cookie consent demonstrates compliance maturity. Overall, the technical implementation supports the business goals effectively with minor opportunities for modernization and security enhancements.
Standards and sources

Reference chips under each finding point to the standard, regulation or specification the finding relates to. They are taken from the official datasets below and mapped conservatively: a finding with no defensible link shows none. NIS2 and GDPR references mark where a finding is relevant evidence, not a compliance verdict. Implementing Regulation (EU) 2024/2690 binds digital infrastructure and digital service providers; for other entities it is the most detailed public reading of the Article 21 measures. WCAG, EN 301 549, European Accessibility Act and Web Accessibility Directive references name the requirement an automated accessibility rule relates to; they are not a conformance verdict.

Retrieved 2026-10-25

Earlier scans of this domain

  1. 82/100Low23 findingsView report
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