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Security report for setupad.com

SETUPAD Inc. · Technology · Latvia

Medium risk. 6 critical or high findings in Security headers, GDPR outside view and 1 other check.

Security score

66/100

Risk levelMedium

0–100, higher is better. How it is calculated

SETUPAD Inc. operates a specialized website monetization platform focused on optimizing ad revenue for publishers through advanced programmatic advertising technologies. The company offers tailored products such as Setupad Self-Serve, Setupad Bidder, and Managed Prebid services, targeting digital publishers and advertisers globally. With over 500 international websites and partnerships with 31 SSPs, Setupad holds a strong market position in the ad tech industry, supported by certifications like Google Certified Publishing Partner and Prebid.org membership. The website reflects a mature digital presence built on WordPress with modern frameworks and CDN support, ensuring good performance and mobile optimization. Security posture is solid with HTTPS, domain transfer protection, and Cloudflare DNS, though improvements like DNSSEC and enhanced security headers are recommended. Privacy compliance is well addressed with clear policies and consent mechanisms. Overall, the business credibility is high, supported by client success stories and transparent contact information.

Scanned

NIS2 and GDPR posture

GDPR outside view
53/ 100 · Medium
Checks completed
7of 7

NIS2 Art. 21(2)

  1. (a) Risk analysis and security policies: Not visible from outside
  2. (b) Incident handling: One indicator
  3. (c) Business continuity, backups and crisis management: Not visible from outside
  4. (d) Supply chain security: Not visible from outside
  5. (e) Secure acquisition, development and maintenance, including vulnerability handling: Partly checked
  6. (f) Assessing the effectiveness of security measures: Not visible from outside
  7. (g) Cyber hygiene and security training: Not visible from outside
  8. (h) Cryptography and encryption: Partly checked
  9. (i) HR security, access control and asset management: One indicator
  10. (j) Multi-factor authentication and secured communications: Not visible from outside

This scan rated NIS2 with an earlier keyword method that is no longer shown; rescan for the per-article view. Risk management, continuity, supply chain, training, MFA, management oversight (Art. 20) and incident reporting (Art. 23) need internal evidence, and Guard cannot tell whether NIS2 applies to this organisation.

GDPR is indicative only, based on publicly visible signals: Articles 7, 12, 13 and 32 of Regulation (EU) 2016/679 and Article 5(3) of the ePrivacy Directive. Not a certification or legal assessment.

Priority findings

6 findings rated critical or high. Fix these first.

  1. Security headers

    Security headers are instructions your web server sends to every visitor’s browser. Missing ones leave visitors more exposed to attacks such as clickjacking and injected scripts.

    • High

      Missing Strict-Transport-Security header

      Forces HTTPS connections

      What to do: Add "Strict-Transport-Security: max-age=31536000; includeSubDomains; preload"

      • CWE-319
      • OWASP A04:2025
      • ASVS V3.4.1
    • High

      Missing X-Frame-Options header

      Prevents clickjacking attacks

      What to do: Add "X-Frame-Options: DENY" or "X-Frame-Options: SAMEORIGIN"

    • High

      Missing Content-Security-Policy header

      Controls resources the browser is allowed to load

      What to do: Implement a Content-Security-Policy appropriate for your application

      • ASVS V3.4.3
      • OWASP Secure Headers: OWASP Secure Headers Project recommends Content-Security-Policy: default-src 'self'; form-action 'self'; base-uri 'self'; object-src 'none';…

  2. GDPR outside view

    These are the privacy signals visitors and data protection authorities look for under GDPR.

    • High

      No Cookie Policy found

      GDPR requires clear information about cookie usage

      What to do: Add a dedicated cookie policy explaining cookie usage and purposes

    • High

      No Cookie Consent Banner found

      GDPR requires explicit consent for non-essential cookies

      What to do: Implement a cookie consent banner that appears on first visit

Need hands-on remediation? Email guard@offseq.com

Keep watching setupad.com

This scan found 23 issues across 6 checks. Monitoring re-runs those checks daily, emails you when something material changes and records each fix, so you can show progress.

Daily monitoring

Recommended

€25per month

  • TLS certificates and expiry
  • DNS records
  • SPF, DKIM and DMARC
  • Security headers
  • GDPR and NIS2 posture
  • Exposed services
  • Third-party trackers
  • Security score drift

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Results by check

Each check with its score, findings and the evidence it collected.

How this score is calculated

The security score runs 0–100, higher is better. It is the plain average of the security checks that completed in this scan, each counted equally. A check that could not run is left out: it counts neither as a pass nor as a fail.

Counted in this score

SSL/TLS
65
Security headers
15
Email security
85
DNS health
80
Network security
100
GDPR outside view
53
Average
66

Not counted

  • NIS2 outside view: Re-weights evidence from the TLS, email, DNS, network and hygiene checks, so counting it would count that evidence twice. Shown on its own.
  • OffSeq Observations: An AI reading of the site, useful context but not reproducible evidence. Shown on its own.

Findings that cap the score at 49

Each of these is serious on its own, so while any is present the site cannot rate better than high risk, however good the other checks are.

  • The certificate is not trusted by browsers
  • The website is not served over HTTPS
  • A database, remote desktop, file-sharing or Telnet service is reachable from the internet
  • The page loads a script from a compromised source
  • The domain registration has expired
  • SPF authorises every server to send mail as the domain

Partial scans

When the site blocks Guard or most checks cannot run, the score covers only the checks that ran (usually DNS and email), is capped at 75 and is shown as partial, without a risk level.

Risk levels

  • Critical0–25
  • High26–49
  • Medium50–75
  • Low76–100

Breach exposure

Leaked credentials and lookalike domains from OffSeq Breach. The counts are free; the detailed lists are paid add-ons.

Dark web exposure

Add-on

Leaked records that mention setupad.com, from OffSeq Breach.

Total records
628
Employees
6
Customers
568
Third parties
54
Weak passwords
10%

Latest record dated 2026-05-28 · 6 subdomains affected

See the 10 newest leaked credentials

A one-off add-on to this report that lists the most recent identifier and password pairs OffSeq Breach holds for setupad.com.

Select it in the checkout above.

Masked preview

  • –reports.setupad.com2026-05-28
  • –client.setupad.com2026-04-12
  • –reports.setupad.com2025-06-25
  • –client.setupad.com2025-04-24
  • –reports.setupad.com2025-04-14

Breach keeps ingesting new leaks, so these numbers can grow between scans.

Open in Breach(opens in a new tab)Monitor on Breach(opens in a new tab)

Technical appendix

Business context, site observations and technical notes gathered during the scan, and the standards behind each reference.

Business context

Business profile

Setupad's business model centers on providing programmatic advertising solutions that enable publishers to maximize ad revenue through advanced header bidding and server-side integrations. Their competitive advantage lies in proprietary technology, direct SSP connections, and managed services that reduce operational complexity for clients. The company targets medium to large digital publishers and advertisers seeking efficient monetization tools. Growth indicators include a broad client base, multiple product offerings, and active partnerships with industry leaders. The referral program and active social media presence support customer acquisition and brand awareness. Setupad's operations are primarily based in Latvia and Lithuania, reflecting a regional tech hub with international reach.

Security posture

The website demonstrates a moderate to good security maturity level with enforced HTTPS, domain transfer lock, and use of Cloudflare CDN for DNS and content delivery. However, the absence of DNSSEC and security headers like Content-Security-Policy and X-Frame-Options indicates room for improvement. No exposed sensitive data or vulnerable libraries were detected. The site uses secure forms via Ninja Forms plugin and includes cookie consent mechanisms, supporting GDPR compliance. Incident response and explicit security policies are not publicly documented, which could be enhanced to improve readiness and transparency. Overall, the security posture is adequate for the business type but would benefit from formalized policies and technical hardening.

Recommendations

  1. Enable DNSSEC on the domain to enhance DNS security and prevent spoofing.
  2. Implement comprehensive security headers such as Content-Security-Policy, X-Content-Type-Options, and X-Frame-Options.
  3. Publish a dedicated security policy and incident response contact information to improve transparency and trust.
  4. Regularly audit and update third-party scripts and plugins to mitigate vulnerabilities.
  5. Enhance accessibility features to improve compliance and user experience for all visitors.

Contact details published on the site

Addresses
Legal name
SETUPAD Inc.
Site observations

Automated reading of the public site. Ratings are indicative.

Business

Company
SETUPAD Inc.
Description
Setupad is one of the best website monetization platforms to increase ad revenue. Superior client support and top SSPs. Monetize your traffic with us. Sign up!
Key services
Setupad Self-Serve, Setupad Bidder, Managed Prebid, CMP, WordPress Plugin
Content quality
good
Branding
consistent

Technology

Stack
WordPress, Bootstrap, jQuery, Prebid.js, Cloudflare CDN, Google Tag Manager, Google Analytics, Hotjar (commented out), Ninja Forms
Frameworks
Bootstrap
Platforms
WordPress
Performance
moderate
Mobile
good
Accessibility
basic
SEO
good

Security

Observed score
75/100
Good practices seen
  • HTTPS enforced
  • Domain status clientTransferProhibited
  • Use of Cloudflare DNS and CDN

Analytics and tracking

Services
Google Analytics, Google Tag Manager, Hotjar (commented out)
Tracking level
moderate
Privacy practices
good

Advertising

Ad networks
Google AdX, Setupad Reseller SSPs
Tracking pixels
Hotjar (commented out)
Transparency
good

Site quality

Design
good
User experience
good
Content relevance
good
Navigation
good
Professionalism
good
Trustworthiness
high

Key observations

  1. Website is professionally designed and content-rich focused on ad monetization solutions
  2. Strong presence of trust signals including certifications and client success stories
  3. Good technical implementation with modern technologies and CDN usage
  4. Privacy and cookie policies are present with consent mechanisms
  5. Contact information is clearly provided with multiple channels
  6. No critical security issues or vulnerabilities detected
  7. No WAF or blocking mechanisms interfering with content access
Technical notes

Notes

The website is built on WordPress CMS with Bootstrap framework and jQuery library, leveraging Cloudflare for DNS and CDN services. It uses Google Tag Manager and Google Analytics for tracking, with Ninja Forms for form handling. The site demonstrates good mobile responsiveness and SEO optimization with proper meta tags and structured data (JSON-LD). Performance is moderate, with some scripts deferred or commented out, indicating ongoing optimization efforts. The technical stack is modern and well-integrated, though opportunities exist to improve security headers and accessibility compliance. The use of proprietary ad tech solutions and integration with Prebid.js reflects a sophisticated technical infrastructure aligned with industry standards.
Standards and sources

Reference chips under each finding point to the standard, regulation or specification the finding relates to. They are taken from the official datasets below and mapped conservatively: a finding with no defensible link shows none. NIS2 and GDPR references mark where a finding is relevant evidence, not a compliance verdict. Implementing Regulation (EU) 2024/2690 binds digital infrastructure and digital service providers; for other entities it is the most detailed public reading of the Article 21 measures. WCAG, EN 301 549, European Accessibility Act and Web Accessibility Directive references name the requirement an automated accessibility rule relates to; they are not a conformance verdict.

Retrieved 2026-10-25

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