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Security report for searchkings.ca

SearchKings · Technology · Canada

High risk. 5 critical or high findings in SSL/TLS, Security headers and 1 other check.

Security score

49/100

Risk levelHigh

0–100, higher is better. How it is calculated

SearchKings is a well-established Canadian digital advertising agency specializing in Google and Microsoft Ads management, with a strong focus on lead generation for small and mid-size businesses across North America. The company leverages award-winning AI technology, notably their proprietary Call Intelligence™ platform, to optimize campaign performance and provide actionable insights. Their market position is reinforced by multiple industry recognitions including Google Premier Partner and Microsoft Elite Partner badges, as well as customer satisfaction awards and a large base of over 5,000 customers. Technically, the website employs a modern technology stack including Google Analytics, Facebook Pixel, and other marketing and tracking tools, integrated via Google Tag Manager. The site is hosted on Google Cloud DNS infrastructure, uses HTTPS with a strong SSL configuration, and is optimized for mobile devices with excellent design and navigation clarity. However, there is no evidence of a CMS, suggesting a custom or proprietary platform. From a security perspective, the site demonstrates good practices such as HTTPS enforcement and domain transfer protections, but lacks DNSSEC and security headers like Content-Security-Policy. There is no visible security policy or incident response information, and no cookie consent mechanism despite extensive tracking scripts, which may pose privacy compliance risks. The WHOIS data is privacy protected but consistent with a legitimate, long-standing business. Overall, SearchKings presents a professional and trustworthy online presence with strong business credibility and technical maturity. The main risks relate to privacy compliance and some missing security hardening measures. Strategic improvements in these areas would enhance their security posture and regulatory compliance.

Scanned

This is an earlier scan of searchkings.ca. View the latest report

NIS2 and GDPR posture

GDPR outside view
53/ 100 · Medium
Checks completed
7of 7

NIS2 Art. 21(2)

  1. (a) Risk analysis and security policies: Not visible from outside
  2. (b) Incident handling: One indicator
  3. (c) Business continuity, backups and crisis management: Not visible from outside
  4. (d) Supply chain security: Not visible from outside
  5. (e) Secure acquisition, development and maintenance, including vulnerability handling: Partly checked
  6. (f) Assessing the effectiveness of security measures: Not visible from outside
  7. (g) Cyber hygiene and security training: Not visible from outside
  8. (h) Cryptography and encryption: Partly checked
  9. (i) HR security, access control and asset management: One indicator
  10. (j) Multi-factor authentication and secured communications: Not visible from outside

This scan rated NIS2 with an earlier keyword method that is no longer shown; rescan for the per-article view. Risk management, continuity, supply chain, training, MFA, management oversight (Art. 20) and incident reporting (Art. 23) need internal evidence, and Guard cannot tell whether NIS2 applies to this organisation.

GDPR is indicative only, based on publicly visible signals: Articles 7, 12, 13 and 32 of Regulation (EU) 2016/679 and Article 5(3) of the ePrivacy Directive. Not a certification or legal assessment.

Priority findings

5 findings rated critical or high. Fix these first.

  1. SSL/TLS

    TLS encrypts the connection and proves the site is really yours. Weak or expiring certificates trigger browser warnings and put traffic at risk.

    • Critical

      Unable to retrieve SSL certificate

      Could not establish secure connection to retrieve certificate information

      What to do: Check if the server is accessible and SSL/TLS is properly configured

  2. Security headers

    Security headers are instructions your web server sends to every visitor’s browser. Missing ones leave visitors more exposed to attacks such as clickjacking and injected scripts.

    • High

      Missing Strict-Transport-Security header

      Forces HTTPS connections

      What to do: Add "Strict-Transport-Security: max-age=31536000; includeSubDomains; preload"

      • CWE-319
      • OWASP A04:2025
      • ASVS V3.4.1
    • High

      Missing Content-Security-Policy header

      Controls resources the browser is allowed to load

      What to do: Implement a Content-Security-Policy appropriate for your application

      • ASVS V3.4.3
      • OWASP Secure Headers: OWASP Secure Headers Project recommends Content-Security-Policy: default-src 'self'; form-action 'self'; base-uri 'self'; object-src 'none';…
  3. GDPR outside view

    These are the privacy signals visitors and data protection authorities look for under GDPR.

    • High

      No Cookie Policy found

      GDPR requires clear information about cookie usage

      What to do: Add a dedicated cookie policy explaining cookie usage and purposes

    • High

      No Cookie Consent Banner found

      GDPR requires explicit consent for non-essential cookies

      What to do: Implement a cookie consent banner that appears on first visit

Need hands-on remediation? Email guard@offseq.com

Keep watching searchkings.ca

This scan found 19 issues across 6 checks. Monitoring re-runs those checks daily, emails you when something material changes and records each fix, so you can show progress.

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  • TLS certificates and expiry
  • DNS records
  • SPF, DKIM and DMARC
  • Security headers
  • GDPR and NIS2 posture
  • Exposed services
  • Third-party trackers
  • Security score drift

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Results by check

Each check with its score, findings and the evidence it collected.

How this score is calculated

The security score runs 0–100, higher is better. It is the plain average of the security checks that completed in this scan, each counted equally. A check that could not run is left out: it counts neither as a pass nor as a fail.

Counted in this score

SSL/TLS
0
Security headers
50
Email security
75
DNS health
75
Network security
40
GDPR outside view
53
Average
49

Not counted

  • NIS2 outside view: Re-weights evidence from the TLS, email, DNS, network and hygiene checks, so counting it would count that evidence twice. Shown on its own.
  • OffSeq Observations: An AI reading of the site, useful context but not reproducible evidence. Shown on its own.

Findings that cap the score at 49

Each of these is serious on its own, so while any is present the site cannot rate better than high risk, however good the other checks are.

  • The certificate is not trusted by browsers
  • The website is not served over HTTPS
  • A database, remote desktop, file-sharing or Telnet service is reachable from the internet
  • The page loads a script from a compromised source
  • The domain registration has expired
  • SPF authorises every server to send mail as the domain

Partial scans

When the site blocks Guard or most checks cannot run, the score covers only the checks that ran (usually DNS and email), is capped at 75 and is shown as partial, without a risk level.

Risk levels

  • Critical0–25
  • High26–49
  • Medium50–75
  • Low76–100

Breach exposure

Leaked credentials and lookalike domains from OffSeq Breach. The counts are free; the detailed lists are paid add-ons.

Dark web exposure

Add-on

Leaked records that mention searchkings.ca, from OffSeq Breach.

Total records
18
Employees
0
Customers
18
Third parties
0
Weak passwords
0%

2 subdomains affected

See the 10 newest leaked credentials

A one-off add-on to this report that lists the most recent identifier and password pairs OffSeq Breach holds for searchkings.ca.

Select it in the checkout above.

Breach keeps ingesting new leaks, so these numbers can grow between scans.

Technical appendix

Business context, site observations and technical notes gathered during the scan, and the standards behind each reference.

Business context

Business profile

SearchKings operates in the digital marketing sector, targeting small and medium-sized businesses primarily in Canada and North America. Their competitive advantage lies in combining human expertise with AI-driven tools like Call Intelligence™ to deliver measurable advertising results. Revenue streams likely include campaign management fees, flat-rate pricing models, and possibly performance-based incentives. The company maintains a strong partnership ecosystem with Google and Microsoft, evidenced by premier partner certifications and awards. Customer testimonials and a large client base indicate solid market traction and growth potential. The business model emphasizes flexibility with no contracts and scalable budgets, appealing to SMBs seeking cost-effective advertising solutions.

Security posture

The website's security maturity is moderate to good. HTTPS is properly implemented, and domain transfer protections are active, reducing risk of hijacking. However, the absence of DNSSEC and key security headers weakens DNS and browser security. The lack of a cookie consent mechanism and explicit privacy/security policies may expose the company to GDPR and other privacy regulation compliance gaps. No incident response or vulnerability disclosure information is provided, limiting transparency. No vulnerabilities or exposed sensitive data were detected in the HTML content. Overall, the security posture is adequate for the business type but could be improved with enhanced privacy compliance and security best practices.

Recommendations

  1. Enable DNSSEC on the domain to improve DNS security and prevent spoofing.
  2. Implement comprehensive security headers such as Content-Security-Policy, X-Content-Type-Options, and X-Frame-Options.
  3. Add a cookie consent banner/mechanism to comply with GDPR and other privacy regulations.
  4. Publish a dedicated security policy and incident response page to improve transparency and preparedness.
  5. Regularly audit third-party scripts and tracking pixels to minimize privacy risks and improve user trust.

Contact details published on the site

Addresses
Site observations

Automated reading of the public site. Ratings are indicative.

Business

Company
SearchKings
Description
SearchKings builds profitable and measurable digital advertising campaigns for companies across North America and globally, focusing on lead generation for small and mid-size businesses using AI-powered tools.
Key services
Ads Management, Call Intelligence™, Local Services Ads, eCommerce, Video Marketing, Web Services
Content quality
excellent
Branding
consistent

Technology

Stack
Google Analytics, Google Tag Manager, Facebook Pixel, Reddit Pixel, LinkedIn Insight Tag, Bing Ads, ClickCease, Outbrain, ObApi, Splide.js, Alpine.js
Frameworks
Alpine.js
Platforms
Google Ads, Microsoft Ads
Performance
fast
Mobile
excellent
Accessibility
good
SEO
good

Security

Observed score
85/100
Good practices seen
  • HTTPS enforced
  • Domain status clientTransferProhibited and clientUpdateProhibited
  • No exposed sensitive data in HTML

Analytics and tracking

Services
Google Analytics, Microsoft Clarity
Tracking level
extensive
Privacy practices
basic

Advertising

Ad networks
Google Ads, Microsoft Ads, Outbrain
Tracking pixels
Facebook Pixel, Reddit Pixel, LinkedIn Insight Tag, Bing Ads Pixel, ClickCease
Marketing tools
Outbrain, ClickCease
Transparency
good

Site quality

Design
excellent
User experience
excellent
Content relevance
excellent
Navigation
excellent
Professionalism
excellent
Trustworthiness
high

Key observations

  1. Website is professionally designed and well-structured.
  2. Strong presence of trust indicators including awards and customer testimonials.
  3. Extensive use of third-party marketing and analytics tools.
  4. No visible security policy or incident response page.
  5. No cookie consent mechanism detected despite tracking scripts.
  6. WHOIS data is privacy protected but domain age and status indicate legitimacy.
  7. No signs of WAF or content blocking.
  8. Content is safe and suitable for general audiences.
Technical notes

Notes

The website uses a modern and performant technology stack with asynchronous loading of multiple analytics and advertising scripts, including Google Analytics, Facebook Pixel, and Outbrain. The use of Alpine.js indicates a lightweight reactive framework for UI interactions. Hosting is via Google Cloud DNS with Google Domains name servers, ensuring reliable DNS resolution. The site is mobile-optimized with responsive design and good accessibility features. SEO is supported by proper meta tags and Open Graph data. No CMS is detected, suggesting a custom-built solution which may require dedicated maintenance. Performance appears fast with preloading of key assets and optimized images. Technical risks include reliance on multiple third-party scripts which may impact privacy and performance if not managed carefully.
Standards and sources

Reference chips under each finding point to the standard, regulation or specification the finding relates to. They are taken from the official datasets below and mapped conservatively: a finding with no defensible link shows none. NIS2 and GDPR references mark where a finding is relevant evidence, not a compliance verdict. Implementing Regulation (EU) 2024/2690 binds digital infrastructure and digital service providers; for other entities it is the most detailed public reading of the Article 21 measures. WCAG, EN 301 549, European Accessibility Act and Web Accessibility Directive references name the requirement an automated accessibility rule relates to; they are not a conformance verdict.

Retrieved 2026-10-25

Earlier scans of this domain

  1. 71/100Medium31 findingsView report
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