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Security report for searchkings.ca

SearchKings · Technology · Canada

Medium risk. 5 critical or high findings in Security headers, GDPR outside view and 1 other check.

Security score

71/100

Risk levelMedium

0–100, higher is better. How it is calculated

SearchKings is a well-established digital advertising agency founded in 2010, specializing in managing profitable and measurable Google and Microsoft advertising campaigns for small and mid-size businesses across North America and globally. The company leverages award-winning AI technology, notably its proprietary Call Intelligence™, to optimize lead generation and campaign performance. With over 5,000 customers and 1,800+ Google reviews, SearchKings holds a strong market position as a Google Premier Partner and Microsoft Elite Partner, recognized for innovation and customer satisfaction. Technically, the website employs a modern tech stack including Google Tag Manager, Facebook Pixel, Microsoft Clarity, and Outbrain for marketing and analytics. The site is well-optimized for mobile and accessibility, with fast performance and clear navigation. Hosting and domain management are professional, with domain registration dating back to 2010, consistent with the company's claimed history. However, DNSSEC is not enabled, and some security headers are missing. From a security perspective, the site uses HTTPS with good SSL configuration and domain transfer protections. There is no publicly available security policy or incident response information, and no cookie consent mechanism is present despite extensive tracking scripts, indicating partial privacy compliance. No vulnerabilities or suspicious content were detected. Overall, SearchKings presents a professional and trustworthy digital presence with strong business credibility and technical maturity. Strategic improvements in privacy compliance and security transparency would further enhance its security posture and user trust.

Scanned

NIS2 and GDPR posture

GDPR outside view
53/ 100 · Medium
Checks completed
7of 7

NIS2 Art. 21(2)

  1. (a) Risk analysis and security policies: Not visible from outside
  2. (b) Incident handling: One indicator
  3. (c) Business continuity, backups and crisis management: Not visible from outside
  4. (d) Supply chain security: Not visible from outside
  5. (e) Secure acquisition, development and maintenance, including vulnerability handling: Partly checked
  6. (f) Assessing the effectiveness of security measures: Not visible from outside
  7. (g) Cyber hygiene and security training: Not visible from outside
  8. (h) Cryptography and encryption: Partly checked
  9. (i) HR security, access control and asset management: One indicator
  10. (j) Multi-factor authentication and secured communications: Not visible from outside

This scan rated NIS2 with an earlier keyword method that is no longer shown; rescan for the per-article view. Risk management, continuity, supply chain, training, MFA, management oversight (Art. 20) and incident reporting (Art. 23) need internal evidence, and Guard cannot tell whether NIS2 applies to this organisation.

GDPR is indicative only, based on publicly visible signals: Articles 7, 12, 13 and 32 of Regulation (EU) 2016/679 and Article 5(3) of the ePrivacy Directive. Not a certification or legal assessment.

Priority findings

5 findings rated critical or high. Fix these first.

  1. Security headers

    Security headers are instructions your web server sends to every visitor’s browser. Missing ones leave visitors more exposed to attacks such as clickjacking and injected scripts.

    • High

      Missing Strict-Transport-Security header

      Forces HTTPS connections

      What to do: Add "Strict-Transport-Security: max-age=31536000; includeSubDomains; preload"

      • CWE-319
      • OWASP A04:2025
      • ASVS V3.4.1
    • High

      Missing Content-Security-Policy header

      Controls resources the browser is allowed to load

      What to do: Implement a Content-Security-Policy appropriate for your application

      • ASVS V3.4.3
      • OWASP Secure Headers: OWASP Secure Headers Project recommends Content-Security-Policy: default-src 'self'; form-action 'self'; base-uri 'self'; object-src 'none';…
  2. GDPR outside view

    These are the privacy signals visitors and data protection authorities look for under GDPR.

    • High

      No Cookie Policy found

      GDPR requires clear information about cookie usage

      What to do: Add a dedicated cookie policy explaining cookie usage and purposes

    • High

      No Cookie Consent Banner found

      GDPR requires explicit consent for non-essential cookies

      What to do: Implement a cookie consent banner that appears on first visit

  3. SSL/TLS

    TLS encrypts the connection and proves the site is really yours. Weak or expiring certificates trigger browser warnings and put traffic at risk.

    • High

      Weak Protocols Supported

      Server supports weak protocols: TLSv1.1

      What to do: Disable TLS 1.0, TLS 1.1, and all SSL versions

      • CWE-327
      • OWASP A04:2025
      • ASVS V12.1.1

Need hands-on remediation? Email guard@offseq.com

Keep watching searchkings.ca

This scan found 23 issues across 6 checks. Monitoring re-runs those checks daily, emails you when something material changes and records each fix, so you can show progress.

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  • TLS certificates and expiry
  • DNS records
  • SPF, DKIM and DMARC
  • Security headers
  • GDPR and NIS2 posture
  • Exposed services
  • Third-party trackers
  • Security score drift

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Results by check

Each check with its score, findings and the evidence it collected.

How this score is calculated

The security score runs 0–100, higher is better. It is the plain average of the security checks that completed in this scan, each counted equally. A check that could not run is left out: it counts neither as a pass nor as a fail.

Counted in this score

SSL/TLS
72
Security headers
50
Email security
75
DNS health
75
Network security
100
GDPR outside view
53
Average
71

Not counted

  • NIS2 outside view: Re-weights evidence from the TLS, email, DNS, network and hygiene checks, so counting it would count that evidence twice. Shown on its own.
  • OffSeq Observations: An AI reading of the site, useful context but not reproducible evidence. Shown on its own.

Findings that cap the score at 49

Each of these is serious on its own, so while any is present the site cannot rate better than high risk, however good the other checks are.

  • The certificate is not trusted by browsers
  • The website is not served over HTTPS
  • A database, remote desktop, file-sharing or Telnet service is reachable from the internet
  • The page loads a script from a compromised source
  • The domain registration has expired
  • SPF authorises every server to send mail as the domain

Partial scans

When the site blocks Guard or most checks cannot run, the score covers only the checks that ran (usually DNS and email), is capped at 75 and is shown as partial, without a risk level.

Risk levels

  • Critical0–25
  • High26–49
  • Medium50–75
  • Low76–100

Breach exposure

Leaked credentials and lookalike domains from OffSeq Breach. The counts are free; the detailed lists are paid add-ons.

Dark web exposure

Add-on

Leaked records that mention searchkings.ca, from OffSeq Breach.

Total records
18
Employees
0
Customers
18
Third parties
0
Weak passwords
0%

2 subdomains affected

See the 10 newest leaked credentials

A one-off add-on to this report that lists the most recent identifier and password pairs OffSeq Breach holds for searchkings.ca.

Select it in the checkout above.

Breach keeps ingesting new leaks, so these numbers can grow between scans.

Technical appendix

Business context, site observations and technical notes gathered during the scan, and the standards behind each reference.

Business context

Business profile

SearchKings operates in the digital marketing sector, targeting small and mid-size businesses primarily in North America. Its competitive advantages include proprietary AI technology for call tracking and analysis, strong partnerships with Google and Microsoft, and a comprehensive suite of advertising services. The business model centers on campaign management with flexible budgets and flat-rate fees, emphasizing measurable ROI. Revenue streams likely derive from service fees and advertising management. The company demonstrates growth through awards and a large customer base. Its partnership ecosystem includes major platforms like Google, Microsoft, and Outbrain. Operationally, SearchKings focuses on customer service, transparency, and leveraging technology to differentiate itself in a competitive market.

Security posture

The security maturity of SearchKings is moderate to good. HTTPS is enforced with valid SSL certificates, and domain transfer protections are active. However, the absence of DNSSEC and security headers such as Content-Security-Policy and X-Frame-Options represents areas for improvement. The lack of a public security policy or incident response plan reduces transparency and preparedness perception. Privacy compliance is partial, with no cookie consent mechanism despite multiple tracking technologies, which could pose GDPR compliance risks. No exposed sensitive data or vulnerabilities were detected in the content. Overall, the security posture is adequate for the business type but would benefit from enhanced privacy controls and security documentation.

Recommendations

  1. Implement a comprehensive cookie consent mechanism to comply with GDPR and enhance user privacy transparency.
  2. Enable DNSSEC on the domain to improve DNS security and prevent spoofing attacks.
  3. Add and publish a clear security policy and incident response plan to improve transparency and preparedness.
  4. Implement security headers such as Content-Security-Policy, X-Frame-Options, and X-Content-Type-Options to harden the website against common attacks.
  5. Regularly audit third-party scripts and tracking pixels to minimize privacy risks and ensure compliance with data protection regulations.

Contact details published on the site

Addresses
Site observations

Automated reading of the public site. Ratings are indicative.

Business

Company
SearchKings
Description
SearchKings builds profitable and measurable digital advertising campaigns for companies across North America and globally, focusing on lead generation for small and mid-size businesses using AI technology.
Key services
Ads Management, Call Intelligence™, Local Services Ads, eCommerce, SKTV, Web Services
Content quality
excellent
Branding
consistent

Technology

Stack
Google Tag Manager, Google Analytics, Facebook Pixel, Reddit Pixel, LinkedIn Insight Tag, Bing Ads, Outbrain, ClickCease, Splide.js (carousel), Alpine.js (x-data directives), Tailwind CSS
Frameworks
Alpine.js
Performance
fast
Mobile
excellent
Accessibility
good
SEO
good

Security

Observed score
80/100
Good practices seen
  • HTTPS enabled
  • Domain status clientTransferProhibited and clientUpdateProhibited

Analytics and tracking

Services
Google Analytics, Microsoft Clarity, Facebook Analytics
Tracking level
extensive
Privacy practices
basic

Advertising

Ad networks
Google Ads, Microsoft Advertising, Outbrain, Bing Ads
Tracking pixels
Facebook Pixel, Reddit Pixel, LinkedIn Insight Tag, Microsoft Clarity, ClickCease
Marketing tools
Outbrain, ClickCease
Transparency
good

Site quality

Design
excellent
User experience
excellent
Content relevance
excellent
Navigation
excellent
Professionalism
excellent
Trustworthiness
high

Key observations

  1. Website is professionally designed and well maintained.
  2. Strong presence of trust indicators including awards and certifications.
  3. Comprehensive service offerings focused on digital advertising and AI-powered call intelligence.
  4. No visible security policy or incident response information publicly available.
  5. No cookie consent mechanism detected despite tracking scripts present.
  6. WHOIS privacy protection is enabled but justified given business type.
  7. No suspicious or malicious content detected.
  8. Multiple tracking and advertising pixels indicate extensive user tracking.
  9. Mobile and accessibility optimizations are well implemented.
Technical notes

Notes

The website is built using modern web technologies including Alpine.js for reactive components, Tailwind CSS for styling, and Splide.js for carousels. It integrates multiple third-party marketing and analytics tools such as Google Tag Manager, Facebook Pixel, Microsoft Clarity, and Outbrain. The site is hosted with DNS managed via Google Domains and registered through Tucows, indicating reliable infrastructure. Performance is fast with good mobile optimization and accessibility features. No CMS is explicitly detected, suggesting a custom or static site architecture. The technical implementation is robust, though enabling DNSSEC and adding security headers would further strengthen the infrastructure.
Standards and sources

Reference chips under each finding point to the standard, regulation or specification the finding relates to. They are taken from the official datasets below and mapped conservatively: a finding with no defensible link shows none. NIS2 and GDPR references mark where a finding is relevant evidence, not a compliance verdict. Implementing Regulation (EU) 2024/2690 binds digital infrastructure and digital service providers; for other entities it is the most detailed public reading of the Article 21 measures. WCAG, EN 301 549, European Accessibility Act and Web Accessibility Directive references name the requirement an automated accessibility rule relates to; they are not a conformance verdict.

Retrieved 2026-10-25

Earlier scans of this domain

  1. 49/100High27 findingsView report
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