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Security report for rollworks.com

RollWorks · Technology · United States

Medium risk. 6 critical or high findings in Security headers and GDPR outside view.

Security score

64/100

Risk levelMedium

0–100, higher is better. How it is calculated

RollWorks is a B2B marketing technology company specializing in account-based marketing (ABM) and account-based advertising solutions. Positioned as a leading ABM platform, RollWorks offers AI-driven targeting and engagement tools designed to help marketers grow revenue by focusing on high-value accounts. The company operates as a division of NextRoll, Inc., serving primarily enterprise clients in the technology and business services sectors. Their platform integrates multiple marketing and analytics technologies, including Marketo, Google Tag Manager, and AdRoll, to provide comprehensive marketing automation and measurement capabilities. Technically, the website is built on WordPress with Elementor and Yoast SEO plugins, hosted behind Cloudflare CDN. The site demonstrates good SEO optimization, mobile responsiveness, and professional design quality. However, the SSL/TLS configuration is currently invalid or missing, which is a critical security vulnerability that undermines user trust and data protection. The site uses multiple third-party marketing and tracking tools, indicating extensive user tracking and data collection practices. From a security perspective, while some best practices like SPF and DMARC email policies are in place, the lack of a valid SSL certificate and disabled TLS protocols represent significant risks. The site also lacks advanced security headers and mechanisms such as OCSP stapling and session resumption. Privacy policies and terms of service are hosted on the parent company domain, and while privacy compliance is generally good, no explicit cookie consent mechanism was detected on the homepage. Overall, RollWorks presents a professional and trustworthy business front with strong market positioning and comprehensive marketing solutions. However, the critical SSL/TLS issues must be addressed immediately to ensure secure communications and maintain compliance with industry standards. Strategic improvements in security posture and privacy transparency will enhance trust and reduce risk exposure.

Scanned

NIS2 and GDPR posture

GDPR outside view
25/ 100 · Critical
Checks completed
7of 7

NIS2 Art. 21(2)

  1. (a) Risk analysis and security policies: Not visible from outside
  2. (b) Incident handling: One indicator
  3. (c) Business continuity, backups and crisis management: Not visible from outside
  4. (d) Supply chain security: Not visible from outside
  5. (e) Secure acquisition, development and maintenance, including vulnerability handling: Partly checked
  6. (f) Assessing the effectiveness of security measures: Not visible from outside
  7. (g) Cyber hygiene and security training: Not visible from outside
  8. (h) Cryptography and encryption: Partly checked
  9. (i) HR security, access control and asset management: One indicator
  10. (j) Multi-factor authentication and secured communications: Not visible from outside

This scan rated NIS2 with an earlier keyword method that is no longer shown; rescan for the per-article view. Risk management, continuity, supply chain, training, MFA, management oversight (Art. 20) and incident reporting (Art. 23) need internal evidence, and Guard cannot tell whether NIS2 applies to this organisation.

GDPR is indicative only, based on publicly visible signals: Articles 7, 12, 13 and 32 of Regulation (EU) 2016/679 and Article 5(3) of the ePrivacy Directive. Not a certification or legal assessment.

Priority findings

6 findings rated critical or high. Fix these first.

  1. Security headers

    Security headers are instructions your web server sends to every visitor’s browser. Missing ones leave visitors more exposed to attacks such as clickjacking and injected scripts.

    • High

      Missing X-Frame-Options header

      Prevents clickjacking attacks

      What to do: Add "X-Frame-Options: DENY" or "X-Frame-Options: SAMEORIGIN"

    • High

      Missing Content-Security-Policy header

      Controls resources the browser is allowed to load

      What to do: Implement a Content-Security-Policy appropriate for your application

      • ASVS V3.4.3
      • OWASP Secure Headers: OWASP Secure Headers Project recommends Content-Security-Policy: default-src 'self'; form-action 'self'; base-uri 'self'; object-src 'none';…

  2. GDPR outside view

    These are the privacy signals visitors and data protection authorities look for under GDPR.

    • High

      No Privacy Policy found

      GDPR requires a clear and accessible privacy policy

      What to do: Add a comprehensive privacy policy page and link to it prominently

    • High

      No Cookie Policy found

      GDPR requires clear information about cookie usage

      What to do: Add a dedicated cookie policy explaining cookie usage and purposes

    • High

      No Cookie Consent Banner found

      GDPR requires explicit consent for non-essential cookies

      What to do: Implement a cookie consent banner that appears on first visit

Need hands-on remediation? Email guard@offseq.com

Keep watching rollworks.com

This scan found 17 issues across 5 checks. Monitoring re-runs those checks daily, emails you when something material changes and records each fix, so you can show progress.

Daily monitoring

Recommended

€25per month

  • TLS certificates and expiry
  • DNS records
  • SPF, DKIM and DMARC
  • Security headers
  • GDPR and NIS2 posture
  • Exposed services
  • Third-party trackers
  • Security score drift

Email alerts on material changes and an exportable JSON history of every change.

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Full report

€39.90one-time

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Prices incl. 21% VAT. Secure checkout by Mollie; sold by SEQ SIA, Latvia.

Results by check

Each check with its score, findings and the evidence it collected.

How this score is calculated

The security score runs 0–100, higher is better. It is the plain average of the security checks that completed in this scan, each counted equally. A check that could not run is left out: it counts neither as a pass nor as a fail.

Counted in this score

SSL/TLS
100
Security headers
25
Email security
50
DNS health
85
Network security
100
GDPR outside view
25
Average
64

Not counted

  • NIS2 outside view: Re-weights evidence from the TLS, email, DNS, network and hygiene checks, so counting it would count that evidence twice. Shown on its own.
  • OffSeq Observations: An AI reading of the site, useful context but not reproducible evidence. Shown on its own.

Findings that cap the score at 49

Each of these is serious on its own, so while any is present the site cannot rate better than high risk, however good the other checks are.

  • The certificate is not trusted by browsers
  • The website is not served over HTTPS
  • A database, remote desktop, file-sharing or Telnet service is reachable from the internet
  • The page loads a script from a compromised source
  • The domain registration has expired
  • SPF authorises every server to send mail as the domain

Partial scans

When the site blocks Guard or most checks cannot run, the score covers only the checks that ran (usually DNS and email), is capped at 75 and is shown as partial, without a risk level.

Risk levels

  • Critical0–25
  • High26–49
  • Medium50–75
  • Low76–100

Technical appendix

Business context, site observations and technical notes gathered during the scan, and the standards behind each reference.

Business context

Business profile

RollWorks operates in the competitive ABM and B2B marketing technology market, leveraging AI and data-driven insights to differentiate its offerings. Their business model is SaaS-based, targeting medium to large enterprises seeking to optimize marketing ROI through account-based strategies. The company benefits from strong partnerships with NextRoll and AdRoll, enhancing its advertising and retargeting capabilities. Customer testimonials and partner logos reinforce credibility and market acceptance. The integration of multiple marketing tools and analytics platforms suggests a mature digital marketing ecosystem. Growth indicators include a focus on scaling ABM strategies and expanding product offerings such as the ABM Play Generator and In-Market Account Finder. The company’s presence in the US market and enterprise segment positions it well for sustained growth, though competition remains intense.

Security posture

The current security posture of the RollWorks website is moderate but with critical gaps. The presence of SPF and DMARC records indicates good email security hygiene. However, the invalid SSL certificate and absence of TLS protocols severely compromise secure communications, exposing users to potential interception and man-in-the-middle attacks. The site lacks comprehensive security headers and advanced TLS features like OCSP stapling and session resumption, which could improve both security and performance. No explicit security policy or incident response contact information is published, limiting transparency. The use of multiple third-party scripts and tracking tools increases the attack surface and privacy risks. Overall, while some foundational security measures exist, urgent remediation of SSL/TLS issues and enhanced security policies are necessary to elevate the security maturity to an enterprise standard.

Recommendations

  1. Immediately obtain and deploy a valid SSL/TLS certificate supporting modern protocols (TLS 1.2 and 1.3).
  2. Enable full HSTS with includeSubDomains and preload directives to enforce HTTPS.
  3. Implement OCSP stapling and session resumption to improve TLS performance and security.
  4. Publish a dedicated security policy and incident response contact information to improve transparency.
  5. Introduce a cookie consent mechanism compliant with GDPR and other privacy regulations.
  6. Regularly audit third-party scripts and tracking tools to minimize privacy risks and improve site performance.
  7. Enhance accessibility features to improve compliance and user experience for all visitors.
  8. Maintain and update SPF, DKIM, and DMARC records to ensure email security.
Technical notes

Notes

The website is built on a WordPress CMS platform using Elementor for page building and Yoast SEO for search engine optimization. It leverages Cloudflare as a CDN and server provider, which should provide robust performance and security features. The site integrates multiple marketing and analytics technologies including Marketo forms, Google Tag Manager, Google Optimize, Qualified, MarketLinc, and Bugherd for tracking, personalization, and user feedback. Despite a modern tech stack, the site suffers from an invalid SSL certificate and disabled TLS protocols, which is a critical technical debt and security risk. Performance is moderate with some optimization for mobile devices. The site uses lazy loading for images and preconnect hints for fonts, indicating some performance best practices. However, accessibility is basic and could be improved. Overall, the technical infrastructure is solid but requires urgent security upgrades and ongoing maintenance to reduce risks and improve user trust.
Standards and sources

Reference chips under each finding point to the standard, regulation or specification the finding relates to. They are taken from the official datasets below and mapped conservatively: a finding with no defensible link shows none. NIS2 and GDPR references mark where a finding is relevant evidence, not a compliance verdict. Implementing Regulation (EU) 2024/2690 binds digital infrastructure and digital service providers; for other entities it is the most detailed public reading of the Article 21 measures. WCAG, EN 301 549, European Accessibility Act and Web Accessibility Directive references name the requirement an automated accessibility rule relates to; they are not a conformance verdict.

Retrieved 2026-10-25

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