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Security report for retention.com

Retention.com · Technology · N/a

Low risk. 2 critical or high findings in GDPR outside view and SSL/TLS.

Security score

79/100

Risk levelLow

0–100, higher is better. How it is calculated

Retention.com is a technology company specializing in identity resolution and retention marketing solutions primarily for ecommerce brands, publishers, and retailers. Their platform enables businesses to convert anonymous website visitors into known customers, boosting email list growth, remarketing effectiveness, and overall revenue. The company positions itself as an industry leader with over 1500 brands served and showcases strong customer success stories demonstrating significant ROI. The website is professionally designed, mobile-optimized, and integrates multiple modern marketing and analytics technologies including HubSpot, Facebook Pixel, ProfitWell, and Hotjar. Privacy and cookie compliance are well addressed with clear policies and consent mechanisms. Security posture is solid with HTTPS and SOC2 Type 2 certification, though some security headers could be improved and incident response details are not publicly available. The WHOIS data is missing or protected, which slightly reduces trustworthiness but is mitigated by the professional web presence and certifications. Overall, Retention.com presents as a credible and mature SaaS provider in the ecommerce marketing space.

Scanned

NIS2 and GDPR posture

GDPR outside view
68/ 100 · Medium
Checks completed
7of 7

NIS2 Art. 21(2)

  1. (a) Risk analysis and security policies: Not visible from outside
  2. (b) Incident handling: One indicator
  3. (c) Business continuity, backups and crisis management: Not visible from outside
  4. (d) Supply chain security: Not visible from outside
  5. (e) Secure acquisition, development and maintenance, including vulnerability handling: Partly checked
  6. (f) Assessing the effectiveness of security measures: Not visible from outside
  7. (g) Cyber hygiene and security training: Not visible from outside
  8. (h) Cryptography and encryption: Partly checked
  9. (i) HR security, access control and asset management: One indicator
  10. (j) Multi-factor authentication and secured communications: Not visible from outside

This scan rated NIS2 with an earlier keyword method that is no longer shown; rescan for the per-article view. Risk management, continuity, supply chain, training, MFA, management oversight (Art. 20) and incident reporting (Art. 23) need internal evidence, and Guard cannot tell whether NIS2 applies to this organisation.

GDPR is indicative only, based on publicly visible signals: Articles 7, 12, 13 and 32 of Regulation (EU) 2016/679 and Article 5(3) of the ePrivacy Directive. Not a certification or legal assessment.

Priority findings

2 findings rated critical or high. Fix these first.

  1. GDPR outside view

    These are the privacy signals visitors and data protection authorities look for under GDPR.

    • High

      No Cookie Policy found

      GDPR requires clear information about cookie usage

      What to do: Add a dedicated cookie policy explaining cookie usage and purposes

  2. SSL/TLS

    TLS encrypts the connection and proves the site is really yours. Weak or expiring certificates trigger browser warnings and put traffic at risk.

    • High

      Weak Protocols Supported

      Server supports weak protocols: TLSv1.1

      What to do: Disable TLS 1.0, TLS 1.1, and all SSL versions

      • CWE-327
      • OWASP A04:2025
      • ASVS V12.1.1

Need hands-on remediation? Email guard@offseq.com

Keep watching retention.com

This scan found 18 issues across 6 checks. Monitoring re-runs those checks daily, emails you when something material changes and records each fix, so you can show progress.

Daily monitoring

Recommended

€25per month

  • TLS certificates and expiry
  • DNS records
  • SPF, DKIM and DMARC
  • Security headers
  • GDPR and NIS2 posture
  • Exposed services
  • Third-party trackers
  • Security score drift

Email alerts on material changes and an exportable JSON history of every change.

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Full report

€39.90one-time

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Prices incl. 21% VAT. Secure checkout by Mollie; sold by SEQ SIA, Latvia.

Results by check

Each check with its score, findings and the evidence it collected.

How this score is calculated

The security score runs 0–100, higher is better. It is the plain average of the security checks that completed in this scan, each counted equally. A check that could not run is left out: it counts neither as a pass nor as a fail.

Counted in this score

SSL/TLS
72
Security headers
60
Email security
87
DNS health
85
Network security
100
GDPR outside view
68
Average
79

Not counted

  • NIS2 outside view: Re-weights evidence from the TLS, email, DNS, network and hygiene checks, so counting it would count that evidence twice. Shown on its own.
  • OffSeq Observations: An AI reading of the site, useful context but not reproducible evidence. Shown on its own.

Findings that cap the score at 49

Each of these is serious on its own, so while any is present the site cannot rate better than high risk, however good the other checks are.

  • The certificate is not trusted by browsers
  • The website is not served over HTTPS
  • A database, remote desktop, file-sharing or Telnet service is reachable from the internet
  • The page loads a script from a compromised source
  • The domain registration has expired
  • SPF authorises every server to send mail as the domain

Partial scans

When the site blocks Guard or most checks cannot run, the score covers only the checks that ran (usually DNS and email), is capped at 75 and is shown as partial, without a risk level.

Risk levels

  • Critical0–25
  • High26–49
  • Medium50–75
  • Low76–100

Technical appendix

Business context, site observations and technical notes gathered during the scan, and the standards behind each reference.

Business context

Business profile

Retention.com operates a SaaS business model focused on identity resolution and retention marketing, targeting ecommerce brands of various sizes including Shopify SMBs, mid-market, and enterprise clients. Their competitive advantage lies in real-time visitor identification and personalized remarketing capabilities that increase customer lifetime value and reduce acquisition costs. The company leverages integrations with leading ecommerce and marketing platforms to enhance client tech stacks. Their marketing ecosystem includes referral programs and partnerships with analytics and advertising platforms. The presence of SOC2 certification and detailed case studies indicates a focus on trust and compliance. The company appears to be medium-sized with a founding date around 2020. The lack of public WHOIS data suggests privacy protection or registration issues that warrant further verification.

Security posture

The website enforces HTTPS and displays a SOC2 Type 2 certification badge, indicating a commitment to security and compliance. Cookie consent mechanisms and privacy policies are comprehensive and GDPR compliant. However, explicit security headers such as Content-Security-Policy, X-Frame-Options, and X-Content-Type-Options are not evident in the HTML source, representing an area for improvement. No security.txt or vulnerability disclosure policy is published, and no incident response contact information is provided, which could hinder rapid response to security incidents. No vulnerabilities or exposed sensitive data were detected in the site content. Overall, the security posture is good but could be enhanced by adding missing headers and transparency around incident handling.

Recommendations

  1. Implement and publish a Content-Security-Policy header to mitigate XSS and related attacks.
  2. Add X-Frame-Options and X-Content-Type-Options headers to improve browser security.
  3. Publish a security.txt file or vulnerability disclosure policy to facilitate responsible reporting.
  4. Provide clear incident response contact information on the website for security issues.
  5. Verify and update WHOIS registration data to improve domain legitimacy and trust.
Site observations

Automated reading of the public site. Ratings are indicative.

Business

Company
Retention.com
Description
Retention.com provides an identity resolution platform that helps businesses grow their email lists, reclaim abandoned shopping carts, and boost revenue through personalized remarketing and retention marketing.
Key services
Identity resolution, Abandonment flow revenue optimization, Email list growth, Personalized remarketing, Integration with ecommerce and marketing platforms
Content quality
excellent
Branding
consistent

Technology

Stack
jQuery, HubSpot, Facebook Pixel, ProfitWell, Hotjar, Google Tag Manager, Google Analytics, Webflow CMS, ChiliPiper
Frameworks
Webflow, HubSpot marketing automation
Platforms
Shopify (integration focus), Ecommerce platforms
Performance
fast
Mobile
excellent
Accessibility
good
SEO
good

Security

Observed score
85/100
Good practices seen
  • HTTPS enforced
  • SOC2 Type 2 certification
  • Cookie consent banner
  • No exposed sensitive data in HTML

Analytics and tracking

Services
Google Analytics, HubSpot Analytics, Hotjar, ProfitWell
Tracking level
extensive
Privacy practices
good

Advertising

Ad networks
Facebook Ads, G2 Crowd
Tracking pixels
Facebook Pixel, Hotjar, ProfitWell
Marketing tools
HubSpot, ChiliPiper, ProfitWell
Transparency
good

Site quality

Design
excellent
User experience
excellent
Content relevance
excellent
Navigation
excellent
Professionalism
excellent
Trustworthiness
high

Key observations

  1. Website is fully accessible with rich content and no blocking detected
  2. Strong focus on identity resolution and retention marketing for ecommerce
  3. Multiple customer success stories with quantified ROI
  4. Use of modern marketing and analytics technologies
  5. SOC2 Type 2 certification badge displayed
  6. Comprehensive privacy and cookie policies present
  7. No direct company contact emails or phone numbers found on main pages
  8. WHOIS data unavailable, raising some legitimacy questions
  9. No explicit security.txt or incident response info found
Technical notes

Notes

The website is built on the Webflow CMS platform and integrates multiple third-party marketing and analytics tools including HubSpot, Facebook Pixel, ProfitWell, Hotjar, and Google Tag Manager. It uses modern JavaScript libraries and asynchronous script loading to optimize performance. The site is hosted on AWS Cloudfront CDN, contributing to fast load times and global availability. The design is responsive and mobile-optimized with good accessibility features. SEO is supported by proper meta tags and Open Graph data. No technical debt or deprecated technologies were detected. Opportunities exist to enhance security headers and incident response transparency to further strengthen the technical infrastructure.
Standards and sources

Reference chips under each finding point to the standard, regulation or specification the finding relates to. They are taken from the official datasets below and mapped conservatively: a finding with no defensible link shows none. NIS2 and GDPR references mark where a finding is relevant evidence, not a compliance verdict. Implementing Regulation (EU) 2024/2690 binds digital infrastructure and digital service providers; for other entities it is the most detailed public reading of the Article 21 measures. WCAG, EN 301 549, European Accessibility Act and Web Accessibility Directive references name the requirement an automated accessibility rule relates to; they are not a conformance verdict.

Retrieved 2026-10-25

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