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Security report for retargeter.com

Inuvo, Inc. · Technology · United States

Medium risk. 6 critical or high findings in Security headers, GDPR outside view and 1 other check.

Security score

64/100

Risk levelMedium

0–100, higher is better. How it is calculated

Retargeter.com is a programmatic advertising platform operated by Inuvo, Inc., specializing in data-driven retargeting and prospecting solutions for marketers and agencies. The company offers a suite of tailored advertising services including site retargeting, CRM retargeting, and advanced audience segmentation, positioning itself as a niche player focused on transparency, brand safety, and customized campaign strategies. The website content is professionally presented, targeting B2B and B2C marketers seeking sophisticated programmatic display advertising solutions. Technically, the website is built on WordPress and leverages a modern technology stack including jQuery, Google reCAPTCHA, Gravity Forms, and multiple marketing analytics tools such as Mixpanel, KISSmetrics, HubSpot Analytics, and Pardot. Hosting is supported by Microsoft Azure DNS infrastructure. The site demonstrates good mobile optimization and SEO practices, although accessibility features are basic. Performance is moderate with no critical technical issues detected. From a security perspective, the site enforces HTTPS and uses reCAPTCHA to protect forms, but lacks several recommended security headers and does not publicly disclose security policies or incident response procedures. The WHOIS data is consistent with the business claims, showing a domain age of over 15 years without privacy protection, indicating legitimacy. However, privacy compliance is partial, with no cookie consent mechanism detected, which may pose GDPR compliance risks. Overall, retargeter.com presents a credible and professional digital presence with strong business credibility and a solid technical foundation. Strategic improvements in privacy compliance and security policy transparency would enhance trust and regulatory adherence.

Scanned

NIS2 and GDPR posture

GDPR outside view
53/ 100 · Medium
Checks completed
7of 7

NIS2 Art. 21(2)

  1. (a) Risk analysis and security policies: Not visible from outside
  2. (b) Incident handling: One indicator
  3. (c) Business continuity, backups and crisis management: Not visible from outside
  4. (d) Supply chain security: Not visible from outside
  5. (e) Secure acquisition, development and maintenance, including vulnerability handling: Partly checked
  6. (f) Assessing the effectiveness of security measures: Not visible from outside
  7. (g) Cyber hygiene and security training: Not visible from outside
  8. (h) Cryptography and encryption: Partly checked
  9. (i) HR security, access control and asset management: One indicator
  10. (j) Multi-factor authentication and secured communications: Not visible from outside

This scan rated NIS2 with an earlier keyword method that is no longer shown; rescan for the per-article view. Risk management, continuity, supply chain, training, MFA, management oversight (Art. 20) and incident reporting (Art. 23) need internal evidence, and Guard cannot tell whether NIS2 applies to this organisation.

GDPR is indicative only, based on publicly visible signals: Articles 7, 12, 13 and 32 of Regulation (EU) 2016/679 and Article 5(3) of the ePrivacy Directive. Not a certification or legal assessment.

Priority findings

6 findings rated critical or high. Fix these first.

  1. Security headers

    Security headers are instructions your web server sends to every visitor’s browser. Missing ones leave visitors more exposed to attacks such as clickjacking and injected scripts.

    • High

      Missing Strict-Transport-Security header

      Forces HTTPS connections

      What to do: Add "Strict-Transport-Security: max-age=31536000; includeSubDomains; preload"

      • CWE-319
      • OWASP A04:2025
      • ASVS V3.4.1
    • High

      Missing X-Frame-Options header

      Prevents clickjacking attacks

      What to do: Add "X-Frame-Options: DENY" or "X-Frame-Options: SAMEORIGIN"

    • High

      Missing Content-Security-Policy header

      Controls resources the browser is allowed to load

      What to do: Implement a Content-Security-Policy appropriate for your application

      • ASVS V3.4.3
      • OWASP Secure Headers: OWASP Secure Headers Project recommends Content-Security-Policy: default-src 'self'; form-action 'self'; base-uri 'self'; object-src 'none';…

  2. GDPR outside view

    These are the privacy signals visitors and data protection authorities look for under GDPR.

    • High

      No Cookie Policy found

      GDPR requires clear information about cookie usage

      What to do: Add a dedicated cookie policy explaining cookie usage and purposes

    • High

      No Cookie Consent Banner found

      GDPR requires explicit consent for non-essential cookies

      What to do: Implement a cookie consent banner that appears on first visit

Need hands-on remediation? Email guard@offseq.com

Keep watching retargeter.com

This scan found 25 issues across 6 checks. Monitoring re-runs those checks daily, emails you when something material changes and records each fix, so you can show progress.

Daily monitoring

Recommended

€25per month

  • TLS certificates and expiry
  • DNS records
  • SPF, DKIM and DMARC
  • Security headers
  • GDPR and NIS2 posture
  • Exposed services
  • Third-party trackers
  • Security score drift

Email alerts on material changes and an exportable JSON history of every change.

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Full report

€39.90one-time

  • The complete analysis as a PDF you can cite
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Prices incl. 21% VAT. Secure checkout by Mollie; sold by SEQ SIA, Latvia.

Results by check

Each check with its score, findings and the evidence it collected.

How this score is calculated

The security score runs 0–100, higher is better. It is the plain average of the security checks that completed in this scan, each counted equally. A check that could not run is left out: it counts neither as a pass nor as a fail.

Counted in this score

SSL/TLS
72
Security headers
15
Email security
70
DNS health
75
Network security
100
GDPR outside view
53
Average
64

Not counted

  • NIS2 outside view: Re-weights evidence from the TLS, email, DNS, network and hygiene checks, so counting it would count that evidence twice. Shown on its own.
  • OffSeq Observations: An AI reading of the site, useful context but not reproducible evidence. Shown on its own.

Findings that cap the score at 49

Each of these is serious on its own, so while any is present the site cannot rate better than high risk, however good the other checks are.

  • The certificate is not trusted by browsers
  • The website is not served over HTTPS
  • A database, remote desktop, file-sharing or Telnet service is reachable from the internet
  • The page loads a script from a compromised source
  • The domain registration has expired
  • SPF authorises every server to send mail as the domain

Partial scans

When the site blocks Guard or most checks cannot run, the score covers only the checks that ran (usually DNS and email), is capped at 75 and is shown as partial, without a risk level.

Risk levels

  • Critical0–25
  • High26–49
  • Medium50–75
  • Low76–100

Technical appendix

Business context, site observations and technical notes gathered during the scan, and the standards behind each reference.

Business context

Business profile

Retargeter.com operates in the technology and media sectors, focusing on programmatic advertising services tailored to marketers and agencies. Its competitive advantage lies in customized retargeting solutions, transparency in ad placements, and brand safety technologies. The business model revolves around delivering data-driven display advertising campaigns with dedicated client services. Revenue streams likely include campaign management fees and technology licensing. The target customer segments include B2B and B2C marketers, agencies, and enterprises seeking advanced audience targeting. The company benefits from a partnership ecosystem involving analytics and marketing platforms but does not publicly list partners. Growth indicators include a well-maintained website, active blog, and case studies showcasing client success. The parent company is Inuvo, Inc., with no subsidiaries listed.

Security posture

The website demonstrates a moderate to good security maturity level with HTTPS enforced and form protection via Google reCAPTCHA. No exposed sensitive data or vulnerable libraries were detected in the HTML content. However, the absence of key security headers such as Content-Security-Policy and X-Frame-Options reduces defense-in-depth. There is no public security or incident response policy, nor a vulnerability disclosure program, which limits transparency and preparedness. GDPR compliance is partial due to missing cookie consent mechanisms. The extensive use of third-party analytics and marketing tools increases the attack surface and data privacy considerations. Overall, the security posture is adequate for business operations but could be significantly improved with enhanced policies and technical controls.

Recommendations

  1. Implement and enforce security headers including Content-Security-Policy, X-Content-Type-Options, and X-Frame-Options to mitigate common web attacks.
  2. Deploy a cookie consent banner and clearly document cookie usage to improve GDPR compliance and user privacy transparency.
  3. Publish a comprehensive security policy and incident response plan accessible to users and partners.
  4. Establish a vulnerability disclosure program or security.txt file to encourage responsible reporting and improve security posture.
  5. Regularly audit third-party scripts and marketing tools to minimize privacy risks and ensure compliance with data protection regulations.
Site observations

Automated reading of the public site. Ratings are indicative.

Business

Company
Inuvo, Inc.
Description
Highly targeted, data-driven, programmatic display advertising for marketers and agencies. Your business and goals are unique, your advertising should be too. Our technology solutions for retargeting and prospecting display campaigns function as an extension of your marketing team.
Key services
Site Retargeting, CRM Retargeting, Search Retargeting, Contextual Targeting, Audience Targeting, Look-Alike Modeling, Dynamic Creative Optimization, Advanced Audience Segmentation, Omni Channel Programmatic
Content quality
good
Branding
consistent

Technology

Stack
jQuery, Google reCAPTCHA, Gravity Forms, Yoast SEO, Mixpanel, KISSmetrics, Pardot, HubSpot Analytics
Performance
moderate
Mobile
good
Accessibility
basic
SEO
good

Security

Observed score
85/100
Good practices seen
  • HTTPS enforced
  • reCAPTCHA on forms
  • Form input masking
  • No exposed sensitive data in HTML

Analytics and tracking

Services
Mixpanel, KISSmetrics, HubSpot Analytics, Pardot
Tracking level
extensive
Privacy practices
basic

Advertising

Tracking pixels
Mixpanel, KISSmetrics, HubSpot Analytics, Pardot
Marketing tools
HubSpot, Pardot, Mixpanel, KISSmetrics
Transparency
good

Site quality

Design
good
User experience
good
Content relevance
good
Navigation
good
Professionalism
good
Trustworthiness
high

Key observations

  1. Website is fully accessible with no blocking or WAF challenges.
  2. Content is professionally presented with clear marketing focus on programmatic advertising.
  3. No explicit privacy or cookie consent mechanisms detected, indicating partial GDPR compliance.
  4. Security practices are good but could be improved with additional headers and policies.
  5. WHOIS data supports legitimacy and long-term operation.
  6. Multiple analytics and marketing tools are used, indicating extensive user tracking.
  7. Contact information is primarily via form; no direct emails or phone numbers found in HTML.
Technical notes

Notes

The website is built on WordPress CMS with a modern front-end stack including jQuery and Google Fonts. It uses Gravity Forms for data collection and integrates multiple marketing and analytics platforms such as Mixpanel, KISSmetrics, HubSpot, and Pardot, indicating a mature digital marketing infrastructure. Hosting is supported by Microsoft Azure DNS services. Performance is moderate with good mobile responsiveness and SEO optimization via Yoast SEO plugin. Accessibility features are basic and could be enhanced. The site uses Google reCAPTCHA for form security but lacks advanced security headers. Overall, the technical infrastructure supports business needs but has opportunities for modernization and security hardening.
Standards and sources

Reference chips under each finding point to the standard, regulation or specification the finding relates to. They are taken from the official datasets below and mapped conservatively: a finding with no defensible link shows none. NIS2 and GDPR references mark where a finding is relevant evidence, not a compliance verdict. Implementing Regulation (EU) 2024/2690 binds digital infrastructure and digital service providers; for other entities it is the most detailed public reading of the Article 21 measures. WCAG, EN 301 549, European Accessibility Act and Web Accessibility Directive references name the requirement an automated accessibility rule relates to; they are not a conformance verdict.

Retrieved 2026-10-25

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