Retail Rocket is a German-based technology company specializing in retention management platforms designed to help businesses increase customer lifetime value and repeat purchases. Their platform offers modules such as Campaign Management System, Customer Intelligence Platform, Data Warehouse, and AI Personalization Engine, targeting sectors like e-commerce, banking, insurance, and SaaS. The company has a strong market presence with over 1,000 customers worldwide and demonstrates significant impact on client revenues.
Technically, the website is built on WordPress with integration of modern marketing and analytics tools including Google Tag Manager, LinkedIn Insight Tag, and proprietary Retail Rocket tracking scripts. The site is hosted behind Cloudflare DNS and CDN services, ensuring good performance and security. The website is mobile optimized and SEO friendly, with comprehensive metadata and structured data.
From a security perspective, the site enforces HTTPS and uses cookie consent mechanisms compliant with GDPR. However, explicit security headers are not detected, and no published security or incident response policies are found. No vulnerabilities or exposed sensitive data were identified in the HTML content. Privacy policies and terms of service are comprehensive and easily accessible.
Overall, Retail Rocket's website reflects a mature digital presence with good business credibility and privacy compliance. Strategic recommendations include enhancing security headers, publishing incident response contacts, and improving accessibility features to further strengthen trust and security posture.
a(a) Risk analysis and security policies: Not visible from outside
b(b) Incident handling: One indicator
c(c) Business continuity, backups and crisis management: Not visible from outside
d(d) Supply chain security: Not visible from outside
e(e) Secure acquisition, development and maintenance, including vulnerability handling: Partly checked
f(f) Assessing the effectiveness of security measures: Not visible from outside
g(g) Cyber hygiene and security training: Not visible from outside
h(h) Cryptography and encryption: Partly checked
i(i) HR security, access control and asset management: One indicator
j(j) Multi-factor authentication and secured communications: Not visible from outside
Partly checked
One indicator
Not visible from outside
This scan rated NIS2 with an earlier keyword method that is no longer shown; rescan for the per-article view. Risk management, continuity, supply chain, training, MFA, management oversight (Art. 20) and incident reporting (Art. 23) need internal evidence, and Guard cannot tell whether NIS2 applies to this organisation.
GDPR is indicative only, based on publicly visible signals: Articles 7, 12, 13 and 32 of Regulation (EU) 2016/679 and Article 5(3) of the ePrivacy Directive. Not a certification or legal assessment.
Priority findings
3 findings rated critical or high. Fix these first.
Security headers
Security headers are instructions your web server sends to every visitor’s browser. Missing ones leave visitors more exposed to attacks such as clickjacking and injected scripts.
High
Missing Content-Security-Policy header
Controls resources the browser is allowed to load
What to do: Implement a Content-Security-Policy appropriate for your application
This scan found 20 issues across 6 checks. Monitoring re-runs those checks daily, emails you when something material changes and records each fix, so you can show progress.
Daily monitoring
Recommended
€25per month
TLS certificates and expiry
DNS records
SPF, DKIM and DMARC
Security headers
GDPR and NIS2 posture
Exposed services
Third-party trackers
Security score drift
Email alerts on material changes and an exportable JSON history of every change.
Prices incl. 21% VAT. Secure checkout by Mollie; sold by SEQ SIA, Latvia.
Results by check
Each check with its score, findings and the evidence it collected.
How this score is calculated
The security score runs 0–100, higher is better. It is the plain average of the security checks that completed in this scan, each counted equally. A check that could not run is left out: it counts neither as a pass nor as a fail.
Counted in this score
SSL/TLS
67
Security headers
65
Email security
70
DNS health
65
Network security
100
GDPR outside view
80
Average
75
Not counted
NIS2 outside view: Re-weights evidence from the TLS, email, DNS, network and hygiene checks, so counting it would count that evidence twice. Shown on its own.
OffSeq Observations: An AI reading of the site, useful context but not reproducible evidence. Shown on its own.
Findings that cap the score at 49
Each of these is serious on its own, so while any is present the site cannot rate better than high risk, however good the other checks are.
The certificate is not trusted by browsers
The website is not served over HTTPS
A database, remote desktop, file-sharing or Telnet service is reachable from the internet
The page loads a script from a compromised source
The domain registration has expired
SPF authorises every server to send mail as the domain
Partial scans
When the site blocks Guard or most checks cannot run, the score covers only the checks that ran (usually DNS and email), is capped at 75 and is shown as partial, without a risk level.
Risk levels
Critical0–25
High26–49
Medium50–75
Low76–100
Breach exposure
Leaked credentials and lookalike domains from OffSeq Breach. The counts are free; the detailed lists are paid add-ons.
Dark web exposure
Add-on
Leaked records that mention retailrocket.de, from OffSeq Breach.
No leaked records found
Breach holds no records for retailrocket.de right now. New leaks arrive continuously, so monitoring on Breach alerts you if that changes.
Business context, site observations and technical notes gathered during the scan, and the standards behind each reference.
Business context
Business profile
Retail Rocket operates in the technology sector providing SaaS solutions for customer retention and marketing automation. Their business model focuses on B2B services targeting medium to large enterprises with significant customer bases. The company leverages AI and big data to offer personalized marketing strategies and campaign management. Their global footprint is supported by multiple localized domains and offices in Germany, Netherlands, Spain, Chile, and Brazil. The presence of client logos and case studies indicates strong market positioning and customer satisfaction. The company emphasizes strategic marketing based on data analytics, positioning itself as a key player in retention management technology.
Security posture
The website demonstrates a good security maturity level with enforced HTTPS and use of Cloudflare services. Cookie consent and privacy policies indicate compliance with GDPR. However, the absence of explicit security headers such as Content Security Policy (CSP), HTTP Strict Transport Security (HSTS), and X-Frame-Options suggests room for improvement. No incident response or vulnerability disclosure information is published, which could be a gap in security transparency. The use of third-party scripts is standard but requires ongoing monitoring for vulnerabilities. Overall, the security posture is solid but could be enhanced by adopting additional best practices and publishing security policies.
Recommendations
Implement and enforce security headers including CSP, HSTS, and X-Frame-Options to mitigate common web vulnerabilities.
Publish a clear security policy and incident response contact information to improve transparency and trust.
Regularly audit and update third-party scripts and libraries to avoid vulnerabilities.
Enhance website accessibility features to comply with WCAG standards and improve user experience for all users.
Consider establishing a vulnerability disclosure program or security.txt file to encourage responsible reporting.
Automated reading of the public site. Ratings are indicative.
Business
Company
Retail Rocket
Description
Retention Management Platform providing tools to create customer loyalty strategies, increase LTV, and repeat purchases. Offers modules like Campaign Management System, Customer Intelligence Platform, Data Warehouse, and AI Personalization Engine.
Key services
Campaign Management System, Customer Intelligence Platform, Data Warehouse, AI Personalization Engine
Content quality
good
Branding
consistent
Technology
Stack
jQuery 2.2.4, Google Tag Manager, LinkedIn Insight Tag, Retail Rocket tracking.js, Contact Form 7, Cookie Law Info plugin, Chart.js
Retail Rocket AI Personalization, Campaign Management System
Transparency
good
Site quality
Design
good
User experience
good
Content relevance
good
Navigation
good
Professionalism
good
Trustworthiness
high
Key observations
Website is fully accessible with rich content and multiple language options.
Strong focus on customer retention and marketing automation solutions.
Multiple client logos and testimonials enhance trust.
Comprehensive privacy and cookie policies with consent mechanisms.
Use of modern marketing and analytics tools integrated.
No visible security or content blocking issues.
Technical notes
Notes
The website is built on WordPress CMS with a mix of custom and third-party plugins including Contact Form 7 and Cookie Law Info. It uses jQuery 2.2.4 and Chart.js for interactive elements. Marketing and analytics integrations include Google Tag Manager, LinkedIn Insight Tag, and proprietary Retail Rocket tracking scripts. Hosting is managed via Cloudflare DNS and CDN, providing performance and security benefits. The site is mobile optimized with responsive design and good SEO metadata including Open Graph and JSON-LD structured data. Performance is moderate with room for optimization. The technical stack is modern but could benefit from updating jQuery to a newer version and implementing advanced security headers.
Standards and sources
Reference chips under each finding point to the standard, regulation or specification the finding relates to. They are taken from the official datasets below and mapped conservatively: a finding with no defensible link shows none. NIS2 and GDPR references mark where a finding is relevant evidence, not a compliance verdict. Implementing Regulation (EU) 2024/2690 binds digital infrastructure and digital service providers; for other entities it is the most detailed public reading of the Article 21 measures. WCAG, EN 301 549, European Accessibility Act and Web Accessibility Directive references name the requirement an automated accessibility rule relates to; they are not a conformance verdict.
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