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Security report for rakutenadvertising.com

Rakuten Advertising · Technology · United States

Low risk. 2 critical or high findings in Security headers and SSL/TLS.

Security score

83/100

Risk levelLow

0–100, higher is better. How it is calculated

Rakuten Advertising is a leading global affiliate marketing and advertising network that connects advertisers and publishers using advanced AI and data-driven technologies. The company offers a broad range of digital marketing solutions including affiliate marketing, audience targeting, display advertising, influencer marketing, and paid social/search services. Their market position is strong, supported by extensive consumer reach and a large network of partners. Technically, the website is built on WordPress with modern SEO and analytics integrations, demonstrating a mature digital infrastructure. Security posture is solid with HTTPS enforced and cookie consent implemented, though some security headers and DNSSEC could be improved. Overall, the site is professional, trustworthy, and compliant with privacy regulations, making it a reliable platform for digital marketing services.

Scanned

NIS2 and GDPR posture

GDPR outside view
100/ 100 · Low
Checks completed
7of 7

NIS2 Art. 21(2)

  1. (a) Risk analysis and security policies: Not visible from outside
  2. (b) Incident handling: One indicator
  3. (c) Business continuity, backups and crisis management: Not visible from outside
  4. (d) Supply chain security: Not visible from outside
  5. (e) Secure acquisition, development and maintenance, including vulnerability handling: Partly checked
  6. (f) Assessing the effectiveness of security measures: Not visible from outside
  7. (g) Cyber hygiene and security training: Not visible from outside
  8. (h) Cryptography and encryption: Partly checked
  9. (i) HR security, access control and asset management: One indicator
  10. (j) Multi-factor authentication and secured communications: Not visible from outside

This scan rated NIS2 with an earlier keyword method that is no longer shown; rescan for the per-article view. Risk management, continuity, supply chain, training, MFA, management oversight (Art. 20) and incident reporting (Art. 23) need internal evidence, and Guard cannot tell whether NIS2 applies to this organisation.

GDPR is indicative only, based on publicly visible signals: Articles 7, 12, 13 and 32 of Regulation (EU) 2016/679 and Article 5(3) of the ePrivacy Directive. Not a certification or legal assessment.

Priority findings

2 findings rated critical or high. Fix these first.

  1. Security headers

    Security headers are instructions your web server sends to every visitor’s browser. Missing ones leave visitors more exposed to attacks such as clickjacking and injected scripts.

    • High

      Missing Strict-Transport-Security header

      Forces HTTPS connections

      What to do: Add "Strict-Transport-Security: max-age=31536000; includeSubDomains; preload"

      • CWE-319
      • OWASP A04:2025
      • ASVS V3.4.1
  2. SSL/TLS

    TLS encrypts the connection and proves the site is really yours. Weak or expiring certificates trigger browser warnings and put traffic at risk.

    • High

      Weak SSL Key Length

      SSL certificate uses 256-bit key, which is considered weak

      What to do: Use at least 2048-bit RSA or 256-bit ECC key

      • CWE-326
      • OWASP A04:2025
      • Mozilla TLS: Mozilla Server Side TLS 6.0 intermediate: rsa_key_size 2048

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Keep watching rakutenadvertising.com

This scan found 14 issues across 5 checks. Monitoring re-runs those checks daily, emails you when something material changes and records each fix, so you can show progress.

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  • TLS certificates and expiry
  • DNS records
  • SPF, DKIM and DMARC
  • Security headers
  • GDPR and NIS2 posture
  • Exposed services
  • Third-party trackers
  • Security score drift

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Results by check

Each check with its score, findings and the evidence it collected.

How this score is calculated

The security score runs 0–100, higher is better. It is the plain average of the security checks that completed in this scan, each counted equally. A check that could not run is left out: it counts neither as a pass nor as a fail.

Counted in this score

SSL/TLS
75
Security headers
55
Email security
85
DNS health
85
Network security
100
GDPR outside view
100
Average
83

Not counted

  • NIS2 outside view: Re-weights evidence from the TLS, email, DNS, network and hygiene checks, so counting it would count that evidence twice. Shown on its own.
  • OffSeq Observations: An AI reading of the site, useful context but not reproducible evidence. Shown on its own.

Findings that cap the score at 49

Each of these is serious on its own, so while any is present the site cannot rate better than high risk, however good the other checks are.

  • The certificate is not trusted by browsers
  • The website is not served over HTTPS
  • A database, remote desktop, file-sharing or Telnet service is reachable from the internet
  • The page loads a script from a compromised source
  • The domain registration has expired
  • SPF authorises every server to send mail as the domain

Partial scans

When the site blocks Guard or most checks cannot run, the score covers only the checks that ran (usually DNS and email), is capped at 75 and is shown as partial, without a risk level.

Risk levels

  • Critical0–25
  • High26–49
  • Medium50–75
  • Low76–100

Breach exposure

Leaked credentials and lookalike domains from OffSeq Breach. The counts are free; the detailed lists are paid add-ons.

Dark web exposure

Add-on

Leaked records that mention rakutenadvertising.com, from OffSeq Breach.

Total records
16
Employees
0
Customers
16
Third parties
0
Weak passwords
0%

2 subdomains affected

See the 10 newest leaked credentials

A one-off add-on to this report that lists the most recent identifier and password pairs OffSeq Breach holds for rakutenadvertising.com.

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Breach keeps ingesting new leaks, so these numbers can grow between scans.

Technical appendix

Business context, site observations and technical notes gathered during the scan, and the standards behind each reference.

Business context

Business profile

Rakuten Advertising operates as an essential entity in the digital advertising sector, leveraging its parent company Rakuten Group's legacy and resources. The business model focuses on affiliate marketing and performance-based advertising, targeting advertisers and publishers globally. Their competitive advantage lies in their proprietary Affiliate Intelligence AI platform and extensive partner network. Revenue streams likely include commissions from affiliate transactions and advertising fees. The company maintains a strong partnership ecosystem with dedicated portals for advertisers, publishers, and developers. Growth indicators include a large consumer reach and transaction volume. Strategic observations highlight their focus on innovation, data analytics, and global market expansion.

Security posture

The website exhibits a good security maturity level with HTTPS enforced and domain transfer protection enabled. Cookie consent mechanisms comply with GDPR and other privacy laws. However, the absence of DNSSEC and some common security headers suggests room for improvement. No exposed sensitive data or vulnerabilities were detected in the content. Incident response and security policy information are not publicly available, which could be enhanced to improve transparency and readiness. Overall, the security posture is strong for a commercial website but could benefit from additional best practices and disclosures.

Recommendations

  1. Enable DNSSEC to enhance DNS security and prevent spoofing.
  2. Implement and verify security headers such as Content-Security-Policy, X-Frame-Options, and X-Content-Type-Options.
  3. Publish a dedicated security policy and incident response contact information on the website.
  4. Consider creating and hosting a vulnerability disclosure or security.txt file to encourage responsible reporting.
  5. Maintain and regularly audit third-party scripts and tracking pixels to minimize privacy risks and improve performance.
Site observations

Automated reading of the public site. Ratings are indicative.

Business

Company
Rakuten Advertising
Description
Rakuten Advertising connects advertisers and publishers leveraging AI and data to maximize growth. It offers affiliate marketing, audience engine, display, influencer marketing, media, paid search, and paid social solutions.
Key services
Affiliate marketing, Audience Engine, Display advertising, Influencer marketing, Media solutions, Paid search, Paid social
Content quality
excellent
Branding
consistent

Technology

Stack
WordPress, Yoast SEO, HubSpot analytics, Google Tag Manager, Facebook Pixel, LinkedIn Insight Tag, Google Analytics, OneTrust cookie consent
Frameworks
WordPress
Platforms
WordPress CMS
Performance
moderate
Mobile
excellent
Accessibility
good
SEO
excellent

Security

Observed score
85/100
Good practices seen
  • HTTPS enforced
  • ClientTransferProhibited domain status
  • Cookie consent mechanism implemented

Analytics and tracking

Services
HubSpot Analytics, Google Analytics, Facebook Pixel, LinkedIn Insight Tag
Tracking level
extensive
Privacy practices
good

Advertising

Ad networks
Rakuten Advertising Affiliate Network
Tracking pixels
Facebook Pixel, LinkedIn Insight Tag, HubSpot Analytics
Marketing tools
HubSpot, OneTrust Cookie Consent
Transparency
good

Site quality

Design
excellent
User experience
excellent
Content relevance
excellent
Navigation
excellent
Professionalism
excellent
Trustworthiness
high

Key observations

  1. Website is professionally designed and well-structured.
  2. Strong use of SEO and structured data for enhanced search presence.
  3. Comprehensive cookie consent and privacy compliance mechanisms.
  4. Multiple external trusted analytics and marketing integrations.
  5. No signs of suspicious or malicious activity.
  6. Domain registration and DNS configuration mostly secure but DNSSEC not enabled.
Technical notes

Notes

The website is built on WordPress CMS with Yoast SEO Premium plugin for SEO optimization. It integrates multiple analytics and marketing tools including HubSpot, Google Tag Manager, Facebook Pixel, and LinkedIn Insight Tag. The site uses modern JavaScript libraries and asynchronous loading for performance. Hosting appears to be managed via CSC Corporate Domains with NS1 DNS servers. Mobile optimization and accessibility are well addressed. Performance is moderate, with potential for improvement by optimizing third-party scripts and leveraging caching/CDN strategies. The technical infrastructure supports a scalable and secure digital marketing platform.
Standards and sources

Reference chips under each finding point to the standard, regulation or specification the finding relates to. They are taken from the official datasets below and mapped conservatively: a finding with no defensible link shows none. NIS2 and GDPR references mark where a finding is relevant evidence, not a compliance verdict. Implementing Regulation (EU) 2024/2690 binds digital infrastructure and digital service providers; for other entities it is the most detailed public reading of the Article 21 measures. WCAG, EN 301 549, European Accessibility Act and Web Accessibility Directive references name the requirement an automated accessibility rule relates to; they are not a conformance verdict.

Retrieved 2026-10-25

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