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Security report for popt.in

Poptin · Technology · N/a

Medium risk. 7 critical or high findings in Security headers, GDPR outside view and 2 other checks.

Security score

66/100

Risk levelMedium

0–100, higher is better. How it is calculated

Poptin is a technology company specializing in website conversion optimization tools, including smart popups, embedded forms, and autoresponder emails. The company targets digital agencies, marketers, bloggers, and eCommerce owners, offering a SaaS platform with a freemium model. The website is professionally designed using WordPress and the Divi theme, integrating modern analytics and marketing tools such as Google Analytics, Facebook Pixel, and Crisp Chat. Security posture is good with HTTPS and no exposed sensitive data, though explicit security headers could be improved. The absence of WHOIS data for the domain is a notable concern, reducing trustworthiness despite the professional web presence. Privacy and cookie policies are comprehensive and GDPR compliant, supporting good privacy practices.

Scanned

This is an earlier scan of popt.in. View the latest report

NIS2 and GDPR posture

GDPR outside view
65/ 100 · Medium
Checks completed
7of 7

NIS2 Art. 21(2)

  1. (a) Risk analysis and security policies: Not visible from outside
  2. (b) Incident handling: One indicator
  3. (c) Business continuity, backups and crisis management: Not visible from outside
  4. (d) Supply chain security: Not visible from outside
  5. (e) Secure acquisition, development and maintenance, including vulnerability handling: Partly checked
  6. (f) Assessing the effectiveness of security measures: Not visible from outside
  7. (g) Cyber hygiene and security training: Not visible from outside
  8. (h) Cryptography and encryption: Partly checked
  9. (i) HR security, access control and asset management: One indicator
  10. (j) Multi-factor authentication and secured communications: Not visible from outside

This scan rated NIS2 with an earlier keyword method that is no longer shown; rescan for the per-article view. Risk management, continuity, supply chain, training, MFA, management oversight (Art. 20) and incident reporting (Art. 23) need internal evidence, and Guard cannot tell whether NIS2 applies to this organisation.

GDPR is indicative only, based on publicly visible signals: Articles 7, 12, 13 and 32 of Regulation (EU) 2016/679 and Article 5(3) of the ePrivacy Directive. Not a certification or legal assessment.

Priority findings

7 findings rated critical or high. Fix these first.

  1. Security headers

    Security headers are instructions your web server sends to every visitor’s browser. Missing ones leave visitors more exposed to attacks such as clickjacking and injected scripts.

    • High

      Missing Strict-Transport-Security header

      Forces HTTPS connections

      What to do: Add "Strict-Transport-Security: max-age=31536000; includeSubDomains; preload"

      • CWE-319
      • OWASP A04:2025
      • ASVS V3.4.1
    • High

      Missing X-Frame-Options header

      Prevents clickjacking attacks

      What to do: Add "X-Frame-Options: DENY" or "X-Frame-Options: SAMEORIGIN"

    • High

      Missing Content-Security-Policy header

      Controls resources the browser is allowed to load

      What to do: Implement a Content-Security-Policy appropriate for your application

      • ASVS V3.4.3
      • OWASP Secure Headers: OWASP Secure Headers Project recommends Content-Security-Policy: default-src 'self'; form-action 'self'; base-uri 'self'; object-src 'none';…

  2. GDPR outside view

    These are the privacy signals visitors and data protection authorities look for under GDPR.

    • High

      No Cookie Policy found

      GDPR requires clear information about cookie usage

      What to do: Add a dedicated cookie policy explaining cookie usage and purposes

    • High

      No Cookie Consent Banner found

      GDPR requires explicit consent for non-essential cookies

      What to do: Implement a cookie consent banner that appears on first visit

Need hands-on remediation? Email guard@offseq.com

Keep watching popt.in

This scan found 23 issues across 6 checks. Monitoring re-runs those checks daily, emails you when something material changes and records each fix, so you can show progress.

Daily monitoring

Recommended

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  • TLS certificates and expiry
  • DNS records
  • SPF, DKIM and DMARC
  • Security headers
  • GDPR and NIS2 posture
  • Exposed services
  • Third-party trackers
  • Security score drift

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Results by check

Each check with its score, findings and the evidence it collected.

How this score is calculated

The security score runs 0–100, higher is better. It is the plain average of the security checks that completed in this scan, each counted equally. A check that could not run is left out: it counts neither as a pass nor as a fail.

Counted in this score

SSL/TLS
65
Security headers
15
Email security
80
DNS health
70
Network security
100
GDPR outside view
65
Average
66

Not counted

  • NIS2 outside view: Re-weights evidence from the TLS, email, DNS, network and hygiene checks, so counting it would count that evidence twice. Shown on its own.
  • OffSeq Observations: An AI reading of the site, useful context but not reproducible evidence. Shown on its own.

Findings that cap the score at 49

Each of these is serious on its own, so while any is present the site cannot rate better than high risk, however good the other checks are.

  • The certificate is not trusted by browsers
  • The website is not served over HTTPS
  • A database, remote desktop, file-sharing or Telnet service is reachable from the internet
  • The page loads a script from a compromised source
  • The domain registration has expired
  • SPF authorises every server to send mail as the domain

Partial scans

When the site blocks Guard or most checks cannot run, the score covers only the checks that ran (usually DNS and email), is capped at 75 and is shown as partial, without a risk level.

Risk levels

  • Critical0–25
  • High26–49
  • Medium50–75
  • Low76–100

Technical appendix

Business context, site observations and technical notes gathered during the scan, and the standards behind each reference.

Business context

Business profile

Poptin positions itself as a competitive SaaS provider in the website conversion space, leveraging integrations and use case-specific marketing to attract a broad audience. The business model relies on subscription and freemium offerings. The company demonstrates strong branding consistency and trust signals through media features and case studies. The technical infrastructure is modern but hosted details are not explicit. The lack of public WHOIS data is unusual for this business type and warrants further investigation. No direct contact emails or phone numbers are publicly listed, relying on contact forms and social media for communication.

Security posture

The website enforces HTTPS and uses standard security practices, but lacks explicit security headers like CSP and X-Frame-Options. No vulnerabilities or exposed sensitive data were detected in the HTML content. The use of third-party scripts is extensive, which requires ongoing monitoring for vulnerabilities. No public incident response or security policies were found. Privacy compliance is strong with clear policies and consent mechanisms. Overall, the security posture is moderate to good but could be enhanced with additional headers and transparency.

Recommendations

  1. Implement and verify security headers such as Content-Security-Policy, X-Frame-Options, and X-Content-Type-Options to enhance protection against common web attacks.
  2. Publish explicit security and incident response policies to improve transparency and trust.
  3. Investigate and resolve the missing WHOIS data issue to improve domain legitimacy and trustworthiness.
  4. Consider adding direct company contact emails and phone numbers on the website for better customer support and credibility.
  5. Regularly audit third-party scripts and dependencies to mitigate risks from external libraries.
Site observations

Automated reading of the public site. Ratings are indicative.

Business

Company
Poptin
Description
Create advanced website popups and forms, and improve your website’s conversion rate within a few minutes. Sign up now for FREE! No credit card required.
Key services
Smart popups, Embedded forms, Autoresponder emails, Lead capture, Cart abandonment reduction
Content quality
good
Branding
consistent

Technology

Stack
WordPress, Divi Theme, jQuery, Google Tag Manager, Google Analytics, Facebook Pixel, Crisp Chat, GTranslate
Frameworks
Divi, jQuery
Platforms
WordPress
Performance
moderate
Mobile
good
Accessibility
basic
SEO
good

Security

Observed score
80/100
Good practices seen
  • HTTPS enforced
  • No exposed sensitive data in HTML
  • Use of modern analytics and tracking scripts

Analytics and tracking

Services
Google Analytics, Google Tag Manager, Facebook Pixel
Tracking level
extensive
Privacy practices
good

Advertising

Ad networks
Google Ads
Tracking pixels
Facebook Pixel, Poptin Pixel
Marketing tools
Facebook Pixel, Poptin marketing tools
Transparency
good

Site quality

Design
good
User experience
good
Content relevance
good
Navigation
good
Professionalism
good
Trustworthiness
high

Key observations

  1. Website is fully accessible with no blocking or WAF challenge
  2. Professional SaaS business offering website conversion tools
  3. Uses WordPress with Divi theme and common marketing/analytics scripts
  4. No exposed sensitive data or obvious security issues in HTML
  5. WHOIS data missing or domain not found, which is a concern
  6. Privacy and cookie policies present and appear comprehensive
  7. No direct contact emails or phone numbers found in HTML content
  8. Social media presence includes Facebook page linked in metadata
Technical notes

Notes

The website is built on WordPress using the Divi theme, with a tech stack including jQuery, Google Tag Manager, Google Analytics, Facebook Pixel, and Crisp Chat. The site loads moderate resources and is mobile optimized with good SEO metadata. Accessibility features are basic but present. Hosting provider details are not explicit. Performance is moderate with room for optimization. The site uses multiple external domains for analytics and marketing, all reputable. No critical technical debt or risks were identified, but security header implementation is incomplete.
Standards and sources

Reference chips under each finding point to the standard, regulation or specification the finding relates to. They are taken from the official datasets below and mapped conservatively: a finding with no defensible link shows none. NIS2 and GDPR references mark where a finding is relevant evidence, not a compliance verdict. Implementing Regulation (EU) 2024/2690 binds digital infrastructure and digital service providers; for other entities it is the most detailed public reading of the Article 21 measures. WCAG, EN 301 549, European Accessibility Act and Web Accessibility Directive references name the requirement an automated accessibility rule relates to; they are not a conformance verdict.

Retrieved 2026-10-25

Earlier scans of this domain

  1. 68/100Medium31 findingsView report
  2. 68/100 +11Medium31 findingsView report
  3. 57/100Medium32 findingsView report
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