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Security report for popt.in

Poptin · Technology · N/a

Medium risk. 6 critical or high findings in Security headers, GDPR outside view and 1 other check.

Security score

68/100

Risk levelMedium

0–100, higher is better. How it is calculated

Poptin is a technology SaaS company specializing in website conversion optimization tools such as popups, embedded forms, and autoresponder emails. The company targets digital agencies, marketers, bloggers, and eCommerce site owners, offering a freemium model to increase engagement, capture leads, and reduce cart abandonment. The website is professionally designed, mobile-optimized, and uses a modern technology stack based on WordPress and Divi theme. It integrates multiple analytics and marketing tools including Google Analytics, Facebook Pixel, and Crisp Chat. Security posture is good with HTTPS and no exposed sensitive data, though some security headers and explicit incident response policies are not publicly visible. WHOIS data is missing or protected, which slightly reduces transparency but is common for SaaS providers. Overall, the website is trustworthy, well-branded, and provides clear business value.

Scanned

NIS2 and GDPR posture

GDPR outside view
65/ 100 · Medium
Checks completed
7of 7

NIS2 Art. 21(2)

  1. (a) Risk analysis and security policies: Not visible from outside
  2. (b) Incident handling: One indicator
  3. (c) Business continuity, backups and crisis management: Not visible from outside
  4. (d) Supply chain security: Not visible from outside
  5. (e) Secure acquisition, development and maintenance, including vulnerability handling: Partly checked
  6. (f) Assessing the effectiveness of security measures: Not visible from outside
  7. (g) Cyber hygiene and security training: Not visible from outside
  8. (h) Cryptography and encryption: Partly checked
  9. (i) HR security, access control and asset management: One indicator
  10. (j) Multi-factor authentication and secured communications: Not visible from outside

This scan rated NIS2 with an earlier keyword method that is no longer shown; rescan for the per-article view. Risk management, continuity, supply chain, training, MFA, management oversight (Art. 20) and incident reporting (Art. 23) need internal evidence, and Guard cannot tell whether NIS2 applies to this organisation.

GDPR is indicative only, based on publicly visible signals: Articles 7, 12, 13 and 32 of Regulation (EU) 2016/679 and Article 5(3) of the ePrivacy Directive. Not a certification or legal assessment.

Priority findings

6 findings rated critical or high. Fix these first.

  1. Security headers

    Security headers are instructions your web server sends to every visitor’s browser. Missing ones leave visitors more exposed to attacks such as clickjacking and injected scripts.

    • High

      Missing Strict-Transport-Security header

      Forces HTTPS connections

      What to do: Add "Strict-Transport-Security: max-age=31536000; includeSubDomains; preload"

      • CWE-319
      • OWASP A04:2025
      • ASVS V3.4.1
    • High

      Missing X-Frame-Options header

      Prevents clickjacking attacks

      What to do: Add "X-Frame-Options: DENY" or "X-Frame-Options: SAMEORIGIN"

    • High

      Missing Content-Security-Policy header

      Controls resources the browser is allowed to load

      What to do: Implement a Content-Security-Policy appropriate for your application

      • ASVS V3.4.3
      • OWASP Secure Headers: OWASP Secure Headers Project recommends Content-Security-Policy: default-src 'self'; form-action 'self'; base-uri 'self'; object-src 'none';…

  2. GDPR outside view

    These are the privacy signals visitors and data protection authorities look for under GDPR.

    • High

      No Cookie Policy found

      GDPR requires clear information about cookie usage

      What to do: Add a dedicated cookie policy explaining cookie usage and purposes

    • High

      No Cookie Consent Banner found

      GDPR requires explicit consent for non-essential cookies

      What to do: Implement a cookie consent banner that appears on first visit

Need hands-on remediation? Email guard@offseq.com

Keep watching popt.in

This scan found 22 issues across 6 checks. Monitoring re-runs those checks daily, emails you when something material changes and records each fix, so you can show progress.

Daily monitoring

Recommended

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  • TLS certificates and expiry
  • DNS records
  • SPF, DKIM and DMARC
  • Security headers
  • GDPR and NIS2 posture
  • Exposed services
  • Third-party trackers
  • Security score drift

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Results by check

Each check with its score, findings and the evidence it collected.

How this score is calculated

The security score runs 0–100, higher is better. It is the plain average of the security checks that completed in this scan, each counted equally. A check that could not run is left out: it counts neither as a pass nor as a fail.

Counted in this score

SSL/TLS
65
Security headers
15
Email security
80
DNS health
85
Network security
100
GDPR outside view
65
Average
68

Not counted

  • NIS2 outside view: Re-weights evidence from the TLS, email, DNS, network and hygiene checks, so counting it would count that evidence twice. Shown on its own.
  • OffSeq Observations: An AI reading of the site, useful context but not reproducible evidence. Shown on its own.

Findings that cap the score at 49

Each of these is serious on its own, so while any is present the site cannot rate better than high risk, however good the other checks are.

  • The certificate is not trusted by browsers
  • The website is not served over HTTPS
  • A database, remote desktop, file-sharing or Telnet service is reachable from the internet
  • The page loads a script from a compromised source
  • The domain registration has expired
  • SPF authorises every server to send mail as the domain

Partial scans

When the site blocks Guard or most checks cannot run, the score covers only the checks that ran (usually DNS and email), is capped at 75 and is shown as partial, without a risk level.

Risk levels

  • Critical0–25
  • High26–49
  • Medium50–75
  • Low76–100

Technical appendix

Business context, site observations and technical notes gathered during the scan, and the standards behind each reference.

Business context

Business profile

Poptin holds a solid market position in the conversion optimization niche, leveraging a SaaS subscription and freemium business model. Its key competitive advantages include ease of use, no coding requirements, and integration with popular marketing platforms. The company demonstrates growth through extensive use of tracking pixels and marketing tools, and maintains a broad partnership ecosystem as indicated by featured logos and case studies. The absence of direct contact information on the main site suggests a focus on self-service and online support channels. The company appears medium-sized and founded around 2018, with no public parent or subsidiary affiliations.

Security posture

The website enforces HTTPS and uses reputable third-party analytics and marketing scripts. However, it lacks visible advanced security headers such as Content-Security-Policy and X-Frame-Options, which are recommended to mitigate common web attacks. No public security or incident response policies were found, which could impact compliance and trust. No vulnerabilities or exposed sensitive data were detected in the HTML content. The security score is good but could be improved by adding explicit security policies and headers. The extensive use of tracking pixels indicates a moderate to extensive user tracking level, which is balanced by a comprehensive privacy policy and cookie consent mechanism.

Recommendations

  1. Implement and verify security headers including CSP, X-Frame-Options, X-Content-Type-Options, and Referrer-Policy to enhance protection against web attacks.
  2. Publish explicit security and incident response policies to improve transparency and compliance with standards such as ISO 27001 or NIST.
  3. Consider providing direct company contact information such as support emails or phone numbers to enhance business credibility and customer trust.
  4. Regularly audit third-party scripts and tracking pixels to ensure no vulnerabilities or privacy issues arise.
  5. Maintain and update privacy and cookie policies to reflect evolving regulations and user expectations.
Site observations

Automated reading of the public site. Ratings are indicative.

Business

Company
Poptin
Description
Create advanced website popups and forms, and improve your website’s conversion rate within a few minutes. Sign up now for FREE! No credit card required.
Key services
Website popups, Embedded forms, Autoresponder emails, Lead capture, Cart abandonment reduction
Content quality
excellent
Branding
consistent

Technology

Stack
jQuery, Google Tag Manager, Google Analytics, Facebook Pixel, WordPress, Divi Theme, Responsive Menu Plugin, WP Additional Plugin, Crisp Chat
Frameworks
WordPress CMS, Divi Theme Framework
Platforms
WordPress
Performance
moderate
Mobile
good
Accessibility
basic
SEO
good

Security

Observed score
80/100
Good practices seen
  • HTTPS enforced
  • No exposed sensitive data in HTML
  • Use of modern analytics and tracking scripts

Analytics and tracking

Services
Google Analytics, Google Ads, Facebook Pixel, Poptin Pixel
Tracking level
extensive
Privacy practices
good

Advertising

Tracking pixels
Google Ads, Facebook Pixel, Poptin Pixel
Marketing tools
Facebook Pixel, Poptin Pixel, Crisp Chat
Transparency
good

Site quality

Design
excellent
User experience
excellent
Content relevance
excellent
Navigation
excellent
Professionalism
excellent
Trustworthiness
high

Key observations

  1. Website is fully accessible with no WAF blocking
  2. Professional SaaS marketing site focused on conversion optimization tools
  3. Uses modern tracking and analytics tools extensively
  4. No direct company contact emails or phone numbers found on main pages
  5. WHOIS data unavailable, indicating privacy protection or domain registration issues
  6. Good SEO and mobile optimization observed
  7. No explicit security or incident response policies publicly available
Technical notes

Notes

The website is built on WordPress CMS using the Divi theme and several plugins including Responsive Menu and WP Additional. It uses jQuery and integrates multiple third-party services such as Google Tag Manager, Google Analytics, Facebook Pixel, and Crisp Chat for marketing and customer engagement. The site is mobile-optimized with responsive design and good SEO meta tags. Performance is moderate, with asynchronous loading of scripts to improve speed. There is no explicit hosting provider identified from the HTML content. The technical stack is modern and well-maintained, though accessibility features appear basic and could be enhanced.
Standards and sources

Reference chips under each finding point to the standard, regulation or specification the finding relates to. They are taken from the official datasets below and mapped conservatively: a finding with no defensible link shows none. NIS2 and GDPR references mark where a finding is relevant evidence, not a compliance verdict. Implementing Regulation (EU) 2024/2690 binds digital infrastructure and digital service providers; for other entities it is the most detailed public reading of the Article 21 measures. WCAG, EN 301 549, European Accessibility Act and Web Accessibility Directive references name the requirement an automated accessibility rule relates to; they are not a conformance verdict.

Retrieved 2026-10-25

Earlier scans of this domain

  1. 68/100 +2Medium31 findingsView report
  2. 66/100 +9Medium32 findingsView report
  3. 57/100Medium32 findingsView report
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