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Security report for popt.in

Poptin · Technology · N/a

Medium risk. 6 critical or high findings in Security headers, GDPR outside view and 1 other check.

Security score

68/100

Risk levelMedium

0–100, higher is better. How it is calculated

Poptin is a technology company specializing in website conversion optimization tools, offering smart popups, embedded forms, and autoresponder email services primarily targeting digital agencies, marketers, bloggers, and eCommerce businesses. The company positions itself as a user-friendly SaaS platform with a free tier and paid plans, emphasizing ease of use and quick deployment without coding skills. The website is professionally designed, well-branded, and rich in content, including resources like a Help Center and Academy, which supports its market presence and customer engagement. Technically, the site is built on WordPress with the Divi theme and uses modern marketing and analytics technologies such as Google Analytics, Facebook Pixel, and Crisp Chat. Security posture is strong with HTTPS, security headers, and no visible vulnerabilities, though the absence of a published security policy and incident response details is noted. Privacy compliance is good with clear privacy and cookie policies and consent mechanisms. However, the lack of WHOIS registration data for the domain raises concerns about domain legitimacy and trustworthiness. Overall, the site is professional and secure but would benefit from improved transparency in domain registration and security governance.

Scanned

This is an earlier scan of popt.in. View the latest report

NIS2 and GDPR posture

GDPR outside view
65/ 100 · Medium
Checks completed
7of 7

NIS2 Art. 21(2)

  1. (a) Risk analysis and security policies: Not visible from outside
  2. (b) Incident handling: One indicator
  3. (c) Business continuity, backups and crisis management: Not visible from outside
  4. (d) Supply chain security: Not visible from outside
  5. (e) Secure acquisition, development and maintenance, including vulnerability handling: Partly checked
  6. (f) Assessing the effectiveness of security measures: Not visible from outside
  7. (g) Cyber hygiene and security training: Not visible from outside
  8. (h) Cryptography and encryption: Partly checked
  9. (i) HR security, access control and asset management: One indicator
  10. (j) Multi-factor authentication and secured communications: Not visible from outside

This scan rated NIS2 with an earlier keyword method that is no longer shown; rescan for the per-article view. Risk management, continuity, supply chain, training, MFA, management oversight (Art. 20) and incident reporting (Art. 23) need internal evidence, and Guard cannot tell whether NIS2 applies to this organisation.

GDPR is indicative only, based on publicly visible signals: Articles 7, 12, 13 and 32 of Regulation (EU) 2016/679 and Article 5(3) of the ePrivacy Directive. Not a certification or legal assessment.

Priority findings

6 findings rated critical or high. Fix these first.

  1. Security headers

    Security headers are instructions your web server sends to every visitor’s browser. Missing ones leave visitors more exposed to attacks such as clickjacking and injected scripts.

    • High

      Missing Strict-Transport-Security header

      Forces HTTPS connections

      What to do: Add "Strict-Transport-Security: max-age=31536000; includeSubDomains; preload"

      • CWE-319
      • OWASP A04:2025
      • ASVS V3.4.1
    • High

      Missing X-Frame-Options header

      Prevents clickjacking attacks

      What to do: Add "X-Frame-Options: DENY" or "X-Frame-Options: SAMEORIGIN"

    • High

      Missing Content-Security-Policy header

      Controls resources the browser is allowed to load

      What to do: Implement a Content-Security-Policy appropriate for your application

      • ASVS V3.4.3
      • OWASP Secure Headers: OWASP Secure Headers Project recommends Content-Security-Policy: default-src 'self'; form-action 'self'; base-uri 'self'; object-src 'none';…

  2. GDPR outside view

    These are the privacy signals visitors and data protection authorities look for under GDPR.

    • High

      No Cookie Policy found

      GDPR requires clear information about cookie usage

      What to do: Add a dedicated cookie policy explaining cookie usage and purposes

    • High

      No Cookie Consent Banner found

      GDPR requires explicit consent for non-essential cookies

      What to do: Implement a cookie consent banner that appears on first visit

Need hands-on remediation? Email guard@offseq.com

Keep watching popt.in

This scan found 22 issues across 6 checks. Monitoring re-runs those checks daily, emails you when something material changes and records each fix, so you can show progress.

Daily monitoring

Recommended

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  • TLS certificates and expiry
  • DNS records
  • SPF, DKIM and DMARC
  • Security headers
  • GDPR and NIS2 posture
  • Exposed services
  • Third-party trackers
  • Security score drift

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Full report

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Results by check

Each check with its score, findings and the evidence it collected.

How this score is calculated

The security score runs 0–100, higher is better. It is the plain average of the security checks that completed in this scan, each counted equally. A check that could not run is left out: it counts neither as a pass nor as a fail.

Counted in this score

SSL/TLS
65
Security headers
15
Email security
80
DNS health
85
Network security
100
GDPR outside view
65
Average
68

Not counted

  • NIS2 outside view: Re-weights evidence from the TLS, email, DNS, network and hygiene checks, so counting it would count that evidence twice. Shown on its own.
  • OffSeq Observations: An AI reading of the site, useful context but not reproducible evidence. Shown on its own.

Findings that cap the score at 49

Each of these is serious on its own, so while any is present the site cannot rate better than high risk, however good the other checks are.

  • The certificate is not trusted by browsers
  • The website is not served over HTTPS
  • A database, remote desktop, file-sharing or Telnet service is reachable from the internet
  • The page loads a script from a compromised source
  • The domain registration has expired
  • SPF authorises every server to send mail as the domain

Partial scans

When the site blocks Guard or most checks cannot run, the score covers only the checks that ran (usually DNS and email), is capped at 75 and is shown as partial, without a risk level.

Risk levels

  • Critical0–25
  • High26–49
  • Medium50–75
  • Low76–100

Technical appendix

Business context, site observations and technical notes gathered during the scan, and the standards behind each reference.

Business context

Business profile

Poptin operates in the competitive SaaS market for digital marketing tools, focusing on lead capture and conversion optimization. Its business model relies on subscription plans with a free entry point to attract users. The company targets a broad audience including agencies and eCommerce operators, leveraging integrations and case studies to build credibility. The presence of multiple language options and extensive resources indicates a global outreach strategy. The use of advanced marketing tools and analytics suggests a data-driven approach to customer acquisition and retention. However, the missing domain registration details could impact trust among potential enterprise clients. The company appears to maintain a solid partnership ecosystem with integrations but does not publicly disclose certifications or security frameworks, which could be a growth area.

Security posture

The website demonstrates a mature security posture with enforced HTTPS, multiple security headers, and no exposed sensitive data. The use of reputable third-party analytics and chat services is well managed, though continuous monitoring of these scripts is recommended to avoid supply chain risks. The absence of a dedicated security policy, vulnerability disclosure program, or incident response contact reduces transparency and may hinder trust from security-conscious clients. No critical vulnerabilities or malware indicators were found. GDPR compliance is supported by privacy and cookie policies with consent mechanisms. Overall, the security posture is good but could be enhanced by publishing formal security governance documents and establishing a vulnerability disclosure channel.

Recommendations

  1. Publish a comprehensive security policy and incident response plan on the website.
  2. Implement and publicize a vulnerability disclosure program or security.txt file.
  3. Disclose domain registration details or ensure WHOIS data is publicly available to improve trust.
  4. Enhance accessibility features to improve compliance and user experience.
  5. Regularly audit third-party scripts and dependencies for security vulnerabilities.
Site observations

Automated reading of the public site. Ratings are indicative.

Business

Company
Poptin
Description
Create advanced website popups and forms, and improve your website’s conversion rate within a few minutes. Sign up now for FREE! No credit card required.
Key services
Website popups, Embedded forms, Autoresponder emails, Lead capture, Cart abandonment reduction
Content quality
excellent
Branding
consistent

Technology

Stack
WordPress, Divi Theme, jQuery, Google Tag Manager, Google Analytics, Facebook Pixel, Crisp Chat, GTranslate
Frameworks
Divi, Responsive Menu plugin
Platforms
WordPress CMS
Performance
moderate
Mobile
good
Accessibility
basic
SEO
good

Security

Observed score
85/100
Good practices seen
  • HTTPS enforced
  • Use of security headers
  • No exposed sensitive data in HTML
  • Secure forms with no visible vulnerabilities

Analytics and tracking

Services
Google Analytics, Google Tag Manager, Facebook Pixel
Tracking level
extensive
Privacy practices
good

Advertising

Ad networks
Google Ads
Tracking pixels
Facebook Pixel, Poptin Pixel
Marketing tools
Facebook Pixel, Crisp Chat
Transparency
good

Site quality

Design
excellent
User experience
excellent
Content relevance
excellent
Navigation
excellent
Professionalism
excellent
Trustworthiness
high

Key observations

  1. Website is fully accessible with rich content and professional design
  2. No WAF or blocking mechanisms detected
  3. WHOIS data is missing or domain not registered, which is unusual
  4. Strong use of marketing and analytics tools
  5. Good privacy and cookie policies present
  6. No direct company contact emails or phone numbers found in HTML
  7. Social media presence confirmed via Facebook link
  8. No explicit security policy or incident response info found
Technical notes

Notes

The website is built on WordPress CMS using the Divi theme and several plugins including Responsive Menu and WP Additional. It leverages modern JavaScript libraries such as jQuery and integrates with multiple marketing and analytics platforms including Google Analytics, Google Tag Manager, Facebook Pixel, and Crisp Chat. The site is mobile optimized with responsive design and uses CDN-hosted assets for performance. SEO is supported by proper meta tags, Open Graph, and JSON-LD structured data. Performance is moderate, with room for improvement in loading speed and accessibility. The technical stack is standard for SaaS marketing sites but requires ongoing maintenance to mitigate risks from third-party dependencies.
Standards and sources

Reference chips under each finding point to the standard, regulation or specification the finding relates to. They are taken from the official datasets below and mapped conservatively: a finding with no defensible link shows none. NIS2 and GDPR references mark where a finding is relevant evidence, not a compliance verdict. Implementing Regulation (EU) 2024/2690 binds digital infrastructure and digital service providers; for other entities it is the most detailed public reading of the Article 21 measures. WCAG, EN 301 549, European Accessibility Act and Web Accessibility Directive references name the requirement an automated accessibility rule relates to; they are not a conformance verdict.

Retrieved 2026-10-25

Earlier scans of this domain

  1. 68/100 +2Medium31 findingsView report
  2. 66/100 +9Medium32 findingsView report
  3. 57/100Medium32 findingsView report
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