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Security report for pin.it

Pinterest · Technology · United States

Medium risk. 7 critical or high findings in GDPR outside view, SSL/TLS and 1 other check.

Security score

53/100

Risk levelMedium

0–100, higher is better. How it is calculated

Pinterest is a leading visual discovery and social media platform that enables users worldwide to explore and save ideas across various lifestyle categories such as recipes, home decor, and fashion. The company operates an enterprise-grade web platform leveraging modern technologies including React, Amazon AWS for media hosting, and multiple third-party integrations for payments and advertising. The website demonstrates strong branding consistency, excellent content quality, and a comprehensive privacy framework compliant with GDPR standards. From a technical perspective, Pinterest employs a robust tech stack with advanced security headers and content security policies. However, the SSL certificate is currently invalid or missing, and TLS 1.2 or higher protocols are not enabled, which represents a critical security gap. Despite this, other security best practices such as HttpOnly cookies, HSTS with preload, and strict CSP are implemented effectively. Overall, Pinterest maintains a high level of business credibility and trustworthiness, supported by consistent WHOIS registration data and extensive use of reputable partners for advertising and analytics. The platform's privacy and cookie policies are comprehensive, and user tracking is extensive but managed with appropriate consent mechanisms. Strategic recommendations include immediate remediation of SSL/TLS issues to ensure secure communications, enhancement of incident response documentation, and continuous auditing of third-party scripts to mitigate potential vulnerabilities. These steps will strengthen Pinterest's security posture and maintain user trust in a competitive digital landscape.

Scanned

This is an earlier scan of pin.it. View the latest report

NIS2 and GDPR posture

GDPR outside view
0/ 100 · Critical
Checks completed
7of 7

NIS2 Art. 21(2)

  1. (a) Risk analysis and security policies: Not visible from outside
  2. (b) Incident handling: One indicator
  3. (c) Business continuity, backups and crisis management: Not visible from outside
  4. (d) Supply chain security: Not visible from outside
  5. (e) Secure acquisition, development and maintenance, including vulnerability handling: Partly checked
  6. (f) Assessing the effectiveness of security measures: Not visible from outside
  7. (g) Cyber hygiene and security training: Not visible from outside
  8. (h) Cryptography and encryption: Partly checked
  9. (i) HR security, access control and asset management: One indicator
  10. (j) Multi-factor authentication and secured communications: Not visible from outside

This scan rated NIS2 with an earlier keyword method that is no longer shown; rescan for the per-article view. Risk management, continuity, supply chain, training, MFA, management oversight (Art. 20) and incident reporting (Art. 23) need internal evidence, and Guard cannot tell whether NIS2 applies to this organisation.

GDPR is indicative only, based on publicly visible signals: Articles 7, 12, 13 and 32 of Regulation (EU) 2016/679 and Article 5(3) of the ePrivacy Directive. Not a certification or legal assessment.

Priority findings

7 findings rated critical or high. Fix these first.

  1. GDPR outside view

    These are the privacy signals visitors and data protection authorities look for under GDPR.

    • Critical

      EU business without adequate privacy measures

      EU businesses are subject to strict GDPR requirements

      What to do: Implement comprehensive GDPR compliance including privacy policy, cookie consent, and data protection measures

    • High

      No Privacy Policy found

      GDPR requires a clear and accessible privacy policy

      What to do: Add a comprehensive privacy policy page and link to it prominently

    • High

      No Cookie Policy found

      GDPR requires clear information about cookie usage

      What to do: Add a dedicated cookie policy explaining cookie usage and purposes

    • High

      No Cookie Consent Banner found

      GDPR requires explicit consent for non-essential cookies

      What to do: Implement a cookie consent banner that appears on first visit

  2. SSL/TLS

    TLS encrypts the connection and proves the site is really yours. Weak or expiring certificates trigger browser warnings and put traffic at risk.

    • Critical

      Unable to retrieve SSL certificate

      Could not establish secure connection to retrieve certificate information

      What to do: Check if the server is accessible and SSL/TLS is properly configured

Need hands-on remediation? Email guard@offseq.com

Keep watching pin.it

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  • TLS certificates and expiry
  • DNS records
  • SPF, DKIM and DMARC
  • Security headers
  • GDPR and NIS2 posture
  • Exposed services
  • Third-party trackers
  • Security score drift

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Results by check

Each check with its score, findings and the evidence it collected.

How this score is calculated

The security score runs 0–100, higher is better. It is the plain average of the security checks that completed in this scan, each counted equally. A check that could not run is left out: it counts neither as a pass nor as a fail.

Counted in this score

SSL/TLS
0
Security headers
80
Email security
65
DNS health
75
Network security
100
GDPR outside view
0
Average
53

Not counted

  • NIS2 outside view: Re-weights evidence from the TLS, email, DNS, network and hygiene checks, so counting it would count that evidence twice. Shown on its own.
  • OffSeq Observations: An AI reading of the site, useful context but not reproducible evidence. Shown on its own.

Findings that cap the score at 49

Each of these is serious on its own, so while any is present the site cannot rate better than high risk, however good the other checks are.

  • The certificate is not trusted by browsers
  • The website is not served over HTTPS
  • A database, remote desktop, file-sharing or Telnet service is reachable from the internet
  • The page loads a script from a compromised source
  • The domain registration has expired
  • SPF authorises every server to send mail as the domain

Partial scans

When the site blocks Guard or most checks cannot run, the score covers only the checks that ran (usually DNS and email), is capped at 75 and is shown as partial, without a risk level.

Risk levels

  • Critical0–25
  • High26–49
  • Medium50–75
  • Low76–100

Technical appendix

Business context, site observations and technical notes gathered during the scan, and the standards behind each reference.

Business context

Business profile

Pinterest holds a strong market position as a top social media and visual discovery platform with a business model centered on advertising and e-commerce integrations. Its target audience spans general consumers interested in lifestyle inspiration. The company benefits from a mature partnership ecosystem including major payment processors like Adyen and advertising platforms such as Facebook and Google. Pinterest's revenue streams primarily derive from promoted pins and advertising services. The enterprise-scale infrastructure and global reach indicate significant growth and operational maturity. Strategic observations highlight the importance of maintaining security and privacy compliance to support ongoing user engagement and advertiser confidence.

Security posture

Pinterest exhibits a mature security posture with implementation of key security headers including HSTS, CSP with nonce, X-Frame-Options, and X-XSS-Protection. Cookies are set with Secure and HttpOnly flags, reducing risk of session hijacking. However, the absence of a valid SSL certificate and lack of support for modern TLS protocols significantly undermine the security of data in transit. No critical vulnerabilities or exposed sensitive data were detected in the provided content. Privacy compliance is strong, with GDPR-aligned policies and cookie consent mechanisms. Incident response and vulnerability disclosure information are not publicly evident, suggesting an area for improvement. Overall, the security maturity is good but requires urgent attention to SSL/TLS configuration.

Recommendations

  1. Urgently fix SSL certificate issues and enable TLS 1.2 or higher to secure user data in transit.
  2. Implement and publish a clear incident response policy and contact channels for security issues.
  3. Regularly audit and update third-party scripts and dependencies to prevent vulnerabilities.
  4. Enhance transparency around data protection officer contact and vulnerability disclosure processes.
  5. Maintain and improve privacy compliance with ongoing monitoring of cookie consent and data retention.
Technical notes

Notes

The website is built on a modern React-based architecture with extensive use of ES modules and CDN-hosted assets. Hosting is provided via Fastly CDN and Amazon AWS S3 buckets for media content. The tech stack includes integrations with payment processors (Adyen), video services (Daily.co, Vimeo), and analytics platforms (Google Analytics, Facebook Pixel). Performance is moderate, with good mobile optimization and accessibility features. SEO is well addressed with proper meta tags, Open Graph, and JSON-LD structured data. Technical risks include the invalid SSL certificate and lack of TLS 1.2+ support, which could impact user trust and search rankings. Opportunities exist to improve session resumption and OCSP stapling for enhanced security and performance.
Standards and sources

Reference chips under each finding point to the standard, regulation or specification the finding relates to. They are taken from the official datasets below and mapped conservatively: a finding with no defensible link shows none. NIS2 and GDPR references mark where a finding is relevant evidence, not a compliance verdict. Implementing Regulation (EU) 2024/2690 binds digital infrastructure and digital service providers; for other entities it is the most detailed public reading of the Article 21 measures. WCAG, EN 301 549, European Accessibility Act and Web Accessibility Directive references name the requirement an automated accessibility rule relates to; they are not a conformance verdict.

Retrieved 2026-10-25

Earlier scans of this domain

  1. 82/100 +5Low22 findingsView report
  2. 77/100 −5Low24 findingsView report
  3. 82/100Low23 findingsView report
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